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市场调查报告书
商品编码
1880466
坚果酱和涂抹酱市场预测至2032年:按产品、加工方法、形态、分销管道、应用和地区分類的全球分析Nut Butters & Spreads Market Forecasts to 2032 - Global Analysis By Product, Processing Method, Form, Distribution Channel, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球坚果酱和涂抹酱市场价值将达到 34 亿美元,到 2032 年将达到 40 亿美元,在预测期内的复合年增长率为 2.3%。
坚果酱和抹酱是由杏仁、花生、腰果、榛果和核桃等坚果研磨而成的,质地可以是细腻的或颗粒状的,口感顺滑浓郁。它们融合了天然脂肪的醇厚风味、植物性蛋白质的营养价值以及熟悉的家庭主食的温馨口感。这些抹酱源自于传统饮食文化,又受到现代健康潮流的追捧,可以搭配各种食物,包括麵包、水果和零食。无论是作为犒劳自己的美味,还是作为更健康的选择,它们都兼具营养价值和便捷性,使其成为不同文化背景下人们日常饮食中备受欢迎的健康之选,是含糖配料的理想替代品。
洁净标示和有机产品的受欢迎程度
洁净标示和有机产品日益普及是坚果酱和涂抹酱市场发展的关键驱动力。消费者越来越重视食品成分的透明度,并倾向于选择不含人工添加物、防腐剂和化学物质的产品。坚果酱和抹酱通常以天然健康产品为卖点,完美契合了这项需求。有机认证更能提升产品的可信度和吸引力,尤其是注重健康的消费者群体。这一趋势正在推动创新并促进市场扩张,而洁净标示产品则为市场成长奠定了基础。
原物料价格波动
原料价格波动是坚果酱和涂抹酱市场面临的一大阻碍因素。杏仁、腰果和花生等树坚果受全球供需波动、天气状况和贸易政策的影响。这些价格波动直接影响製造商的生产成本和利润率。尤其是小规模的企业,难以承受这些波动,导致消费者面临价格不稳定的问题。原材料成本的波动仍然是一个挑战,限制了企业规模,并在整个价值链中造成了不确定性。
口味和产品形式的创新
口味和产品形式的创新为坚果酱和涂抹酱市场带来了巨大的机会。消费者对独特味觉体验的渴望,推动了对异国风味混合酱、多样化口味以及超级食品的需求。粉末状坚果酱、零食包和便捷的挤压包装正日益受到欢迎。这些创新产品迎合了从健身爱好者到忙碌的职场人士等不同人群的生活方式。透过提供创造性且多样化的选择,品牌可以脱颖而出,并在全球市场中开拓新的细分领域。
高昂的生产和包装成本
高昂的生产和包装成本仍然是市场面临的主要威胁。优质坚果、有机认证和永续包装材料都会显着增加成本。製造商面临平衡品质和价格的压力,尤其是在竞争激烈的市场中。成本上涨会限制价格敏感型消费者的购买管道,并降低利润率。此外,环保包装也需要进一步投资。除非透过提高效率和扩大规模来缓解这些挑战,否则这些挑战可能会阻碍成长,因此成本控製成为产业相关人员的重点。
新冠感染疾病对坚果酱和涂抹酱市场产生了复杂的影响。一方面,供应链中断和原材料短缺给生产商带来了挑战。另一方面,消费者对健康、免疫力和主食的日益关注推动了对营养涂抹酱的需求。居家烹饪和零食习惯的增加也促进了销售。电子商务通路已成为分销的关键,并改变了消费者的购买行为。疫情虽然造成了短期障碍,但也加速了消费者对更健康、更便利、更多样化食品的长期需求。
预计在预测期内,营养产品细分市场将占据最大的市场份额。
由于消费者对富含蛋白质、健康脂肪和维生素的营养食品的兴趣日益浓厚,预计营养产品细分市场将在预测期内占据最大的市场份额。坚果酱和抹酱符合健康饮食趋势,提供洁净标示和有机选择,是均衡饮食的天然补充。它们用途广泛,可作为早餐、零食和机能性食品,使其更具吸引力。随着全球健康生活方式的兴起,强化坚果酱预计将占据最大的市场。
预计在预测期内,粉末产品细分市场将呈现最高的复合年增长率。
预计在预测期内,粉状产品市场将保持最高的成长率。粉末状坚果酱具有方便、保质期长、易于添加到冰沙、烘焙点心和机能性食品中等优点。它们深受健身爱好者和忙碌消费者的喜爱,这些人寻求的是便携、低脂且不失美味的替代品。口味和包装方面的创新正在推动其进一步普及。在消费者对用途广泛、洁净标示的产品需求不断增长的推动下,粉状产品已成为一股强劲的成长动力,在全球范围内迅速扩张。
预计亚太地区将在预测期内占据最大的市场份额。其主要驱动因素包括该地区不断壮大的中产阶级人口、日益增长的可支配收入以及人们对植物性营养意识的提高。传统的坚果消费习惯与现代健康趋势相结合,共同支撑了强劲的需求。零售网路和电商平台的扩张也增加了坚果酱的供应量。在坚果文化的普及以及消费者对有机和洁净标示食品日益增长的偏好推动下,亚太地区将继续引领全球市场份额。
预计北美地区在预测期内将实现最高的复合年增长率,因为该地区的消费者对创新口味、有机产品和机能性食品趋势的接受度很高。纯素和植物来源生活方式的日益普及,以及对高蛋白零食的强劲需求,正在推动市场成长。粉状和营养涂抹酱的流行进一步促进了其市场普及。先进的零售基础设施、注重健康的消费者以及持续的产品创新,使北美成为坚果酱和涂抹酱市场中成长最快的地区。
According to Stratistics MRC, the Global Nut Butters & Spreads Market is accounted for $3.4 billion in 2025 and is expected to reach $4.0 billion by 2032 growing at a CAGR of 2.3% during the forecast period. Nut butters and spreads are creamy, flavorful pastes made by grinding nuts such as almonds, peanuts, cashews, hazelnuts, and walnuts into smooth or textured forms. They bring together the richness of natural fats, the strength of plant-based protein, and the comforting taste of familiar pantry staples. Rooted in traditional food practices yet embraced by modern wellness trends, these spreads serve as versatile companions to breads, fruits, and snacks. Whether crafted for indulgence or health, they offer nourishment, convenience, and a wholesome alternative to sugary toppings, making them a cherished part of everyday eating across cultures.
Popularity of clean-label and organic products
The growing popularity of clean-label and organic products is a major driver of the Nut Butters & Spreads Market. Consumers are increasingly seeking transparency in food ingredients, preferring products free from artificial additives, preservatives, and chemicals. Nut butters and spreads, often marketed as natural and wholesome, align perfectly with this demand. Organic certifications further enhance trust and appeal, especially among health-conscious buyers. This trend is fueling innovation and expanding market reach, making clean-label offerings a cornerstone of growth.
Raw material price volatility
Raw material price volatility poses a significant restraint in the Nut Butters & Spreads Market. Nuts such as almonds, cashews, and peanuts are subject to fluctuating global supply and demand, climate conditions, and trade policies. These price swings directly impact production costs and profit margins for manufacturers. Smaller players, in particular, struggle to absorb these variations, leading to inconsistent pricing for consumers. Volatility in raw material costs remains a challenge, limiting scalability and creating uncertainty across the value chain.
Innovation in flavors and product formats
Innovation in flavors and product formats presents a strong opportunity for the Nut Butters & Spreads Market. Consumers are eager for unique taste experiences, driving demand for exotic blends, flavored varieties, and functional spreads enriched with protein or superfoods. Powdered nut butters, snack packs, and convenient squeezable formats are gaining traction. These innovations cater to diverse lifestyles, from fitness enthusiasts to busy professionals. By offering creative, versatile options, brands can differentiate themselves and capture new segments of the global market.
High production and packaging costs
High production and packaging costs remain a key threat to the market. Premium nuts, organic certifications, and sustainable packaging materials significantly increase expenses. Manufacturers face pressure to balance quality with affordability, especially in competitive markets. Rising costs can limit accessibility for price-sensitive consumers and reduce profit margins. Additionally, eco-friendly packaging demands further investment. Unless mitigated through efficiency or scale, these challenges may hinder growth, making cost management a critical focus for industry players.
The Covid-19 pandemic had mixed impacts on the Nut Butters & Spreads Market. On one hand, supply chain disruptions and raw material shortages created challenges for manufacturers. On the other, heightened consumer focus on health, immunity, and pantry staples boosted demand for nutrient-rich spreads. Increased home cooking and snacking habits further supported sales. E-commerce channels became vital for distribution, reshaping consumer purchasing behavior. While the pandemic posed short-term hurdles, it also accelerated long-term trends toward healthier, convenient, and versatile food products.
The nutritional products segment is expected to be the largest during the forecast period
The nutritional products segment is expected to account for the largest market share during the forecast period because consumers are increasingly drawn to nutrient-rich foods that combine protein, healthy fats, and vitamins. Nut butters and spreads fit seamlessly into balanced diets, offering clean-label, organic options that align with wellness trends. Their versatility across breakfast, snacks, and functional foods enhances appeal. As health-conscious lifestyles expand globally, nutritional formulations of nut spreads are positioned to capture the largest market share.
The powdered segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powdered segment is predicted to witness the highest growth rate, as powdered nut butters provide convenience, longer shelf life, and easy incorporation into smoothies, baked goods, and functional foods. They appeal to fitness enthusiasts and busy consumers seeking portable, low-fat alternatives without compromising flavor. Innovation in flavors and packaging is further driving adoption. With rising demand for versatile, clean-label products, powdered formats are emerging as a dynamic growth driver, fueling rapid expansion worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to region's growing middle-class population, rising disposable incomes, and increasing awareness of plant-based nutrition are key factors. Traditional consumption of nuts, combined with modern wellness trends, supports strong demand. Expanding retail networks and e-commerce platforms make nut spreads more accessible. With cultural acceptance of nuts and growing preference for organic, clean-label foods, Asia Pacific continues to lead global market share.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as region's consumers are highly receptive to innovative flavors, organic products, and functional food trends. Rising vegan and plant-based lifestyles, coupled with strong demand for protein-rich snacks, are fueling growth. The popularity of powdered formats and nutritional spreads further accelerates adoption. With advanced retail infrastructure, health-conscious consumers, and ongoing product innovation, North America is positioned as the fastest-growing market for nut butters and spreads.
Key players in the market
Some of the key players in Nut Butters & Spreads Market include The J.M. Smucker Company, Nutiva, Inc., Hormel Foods Corporation, Once Again Nut Butter Collective, Inc., Unilever, Meridian Foods Ltd, Nestle S.A., Pip & Nut Ltd, Ferrero Group, Barney Butter, Conagra Brands, Inc., Algood Food Company, Kraft Heinz Company, Premier Foods plc, and Oetker Group.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.