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市场调查报告书
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1880499

宠物摄影市场预测至2032年：按服务类型、宠物类型、价格分布、最终用户和地区分類的全球分析

Pet Photography Market Forecasts to 2032 - Global Analysis By Service Type (Studio Photography, Outdoor Photography, Event/Occasion Photography, Digital Photography Services), Pet Type, Price Range, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球宠物摄影市场价值将达到 1.984 亿美元，到 2032 年将达到 3.915 亿美元，在预测期内的复合年增长率为 10.2%。

宠物摄影是一种专注于捕捉宠物个性、美感以及与饲主之间情感纽带的专业摄影类型。它超越了简单的简介，着重运用光线、构图和创造性布景等专业技巧，凸显动物的独特个性。宠物摄影涵盖肖像照、抓拍、主题拍摄和生活照，既可用于个人珍藏，也可用于商业用途。随着宠物越来越被赋予人性，这些照片得以保存珍贵的回忆，庆祝人生里程碑，并成为永恆的纪念，使宠物摄影成为一种融合了精湛技艺和感人故事的艺术形式。

拟人化宠物

宠物拟人化是推动宠物摄影市场发展的主要因素。随着宠物日益被视为家庭成员，饲主开始寻求专业的摄影服务来记录生活中的重要时刻、真情流露和珍贵回忆。透过肖像照、主题拍摄和生活照，家庭可以展现宠物的个性，加深彼此间的情感连结。这种文化转变正在推动对高品质、个人化服务的需求，使宠物摄影不再只是一种奢侈品，而是成为庆祝和保存人与动物之间永恆纽带的重要方式。

高昂的服务成本

宠物摄影市场面临的主要限制因素是服务费用高。专业摄影需要专用设备、经验丰富的摄影师、创造性的布景以及后製，所有这些都会增加成本。对许多饲主来说，这些费用可能成为使用摄影服务的障碍，尤其是在新兴市场。儘管市场需求旺盛，但价格仍是个难题，阻碍了宠物摄影服务的普及。

社群媒体的影响

社群媒体的影响力正在为市场创造巨大的机会。 Instagram、TikTok 和 Facebook 等平台已将宠物打造成网路明星，推动了对高品质、共用的图片的需求。饲主越来越倾向于投资专业的宠物摄影服务，以展现宠物的个性，并提升它们在数位社群中的知名度。这一趋势也为品牌创造了与宠物网红合作进行行销宣传活动的商业性机会。随着社群媒体塑造消费者行为，宠物摄影服务提供者可以扩大覆盖范围，提高用户互动，并充分利用日益增长的数位故事文化。

营运挑战

营运方面的挑战对市场构成威胁。拍摄动物需要耐心、技巧和适应能力，因为宠物在拍摄过程中可能会出现难以预料的行为。在确保动物舒适和安全的同时，也要兼顾光线、构图和创新布景，这增加了拍摄的复杂性。这些挑战会增加成本、延长拍摄时间，并限制企业的扩充性。缺乏专业知识难以拍摄高品质的照片，阻碍了市场扩张。

新冠疫情的感染疾病：

新冠疫情对宠物摄影市场产生了重大影响，改变了服务模式和消费者需求。封锁和保持社交距离的措施最初扰乱了线下拍摄，导致收入下降。然而，感染疾病也加强了饲主与宠物之间的情感纽带，增加了对纪念照和生活照的需求。为了满足不断变化的需求，服务提供者推出了户外拍摄、非接触式服务和电子套餐。疫情期间社群媒体的激增也进一步提高了人们对宠物摄影的认知。

预计在预测期内，个人宠物饲主细分市场将占据最大的市场份额。

预计在预测期内，个人宠物饲主群体将占据最大的市场份额。随着宠物越来越被拟人化，饲主也越来越倾向于寻求专业的摄影服务来记录他们与宠物的重要时刻、日常点滴以及情感纽带。个人化肖像照、主题拍摄和生活方式照片尤其受到那些将宠物视为家庭成员的家庭的青睐。可支配收入的成长和社交媒体的共用将进一步推动市场需求，使个人宠物饲主成为全球宠物摄影市场的主要客户群。

预计在预测期内，小型动物细分市场将实现最高的复合年增长率。

预计在预测期内，小型哺乳动物细分市场将呈现最高的成长率，因为兔子、豚鼠和仓鼠等小型宠物的日益普及推动了对能够展现其独特个性的专业摄影服务的需求。饲主主人越来越重视能够突出这些动物魅力和个性的专业照片，这些照片也越来越多地在社交媒体平台上共用。随着人们对宠物（而不仅仅是猫狗）拟人化的意识不断增强，小型哺乳动物正迅速成为一个新兴类别，从而推动了宠物摄影行业的快速成长。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于中国、日本和印度等国家宠物拥有率的上升、都市化的加快以及可支配收入的增加，这些因素共同推动了对专业服务的需求。此外，强调家庭关係的文化趋势以及社群媒体参与度的提高也进一步强化了这一趋势。该地区的宠物饲主越来越倾向于投资个人化摄影，以记录难忘的时刻并珍藏回忆。随着人们意识的提高和服务的普及，亚太地区已成为全球市场收入的重要贡献者。

复合年增长率最高的地区：

预计在预测期内，北美地区将实现最高的复合年增长率，这主要得益于饲主与宠物之间深厚的情感纽带、专业服务的普及以及活跃的社交媒体活动。宠物照护支出的不断增长，带动了饲主对创造性主题生活方式摄影的需求。数位编辑和线上共用平台等技术创新正在推动这一需求。加之北美地区将宠物视为家庭成员的文化背景，预计北美将引领全球成长。

免费客製化服务：

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    • 对其他市场公司（最多 3 家公司）进行全面分析
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    • 根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球宠物摄影市场（依服务类型划分）

  • 介绍
  • 摄影棚摄影
  • 户外摄影
  • 活动/活动摄影
  • 数位照片服务

第六章 全球宠物摄影市场（以宠物类型划分）

  • 介绍
  • 狗
  • 猫
  • 鸟
  • 小型哺乳动物
  • 异宠

第七章 全球宠物摄影市场（以价格分布）

  • 介绍
  • 经济/基本服务
  • 中型服务
  • 高级/豪华服务

第八章 全球宠物摄影市场（以最终用户划分）

  • 介绍
  • 私人宠物饲主
  • 宠物繁殖者和收容所
  • 宠物用品和服务公司

9. 全球宠物摄影市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • PetSmart
  • Happy Tails Pet Photography
  • Chewy
  • Paws and Claws Photography
  • Petco Health and Wellness Company
  • Studio Zoey Pet Photography
  • Rover.com
  • Fetch Portraits
  • Bark, Inc.
  • Animalhaus Photography
  • The Pet Photographer
  • Pawtrait Studio
  • Furtography
  • Nestle Purina PetCare
  • Dogma Pet Photography
Product Code: SMRC32607

According to Stratistics MRC, the Global Pet Photography Market is accounted for $198.4 million in 2025 and is expected to reach $391.5 million by 2032 growing at a CAGR of 10.2% during the forecast period. Pet photography is a specialized genre of photography that focuses on capturing the personality, beauty, and emotional bond between pets and their owners. It goes beyond simple snapshots, using professional techniques such as lighting, composition, and creative settings to highlight the unique character of animals. Pet photography often includes portraits, candid shots, themed sessions, and lifestyle imagery, serving both personal keepsakes and commercial purposes. With the growing humanization of pets, these photographs preserve cherished memories, celebrate milestones, and provide lasting tributes, making pet photography an art form that blends technical skill with heartfelt storytelling.

Market Dynamics:

Driver:

Humanization of Pets

The humanization of pets is a major driver of the pet photography market. As pets are increasingly seen as family members, owners seek professional photography to capture milestones, emotions, and cherished memories. Portraits, themed sessions, and lifestyle imagery allow families to celebrate their pets' individuality and strengthen emotional bonds. This cultural shift elevates demand for high-quality, personalized services, positioning pet photography as more than a luxury it becomes an essential way to honor and preserve the timeless connection between humans and animals.

Restraint:

High Service Costs

High service costs remain a significant restraint in the pet photography market. Professional sessions often involve specialized equipment, skilled photographers, creative settings, and post-production editing, all of which contribute to elevated pricing. For many pet owners, these expenses can make photography services inaccessible, particularly in emerging markets. While demand is strong, affordability challenges limit widespread adoption.

Opportunity:

Social Media Influence

Social media influence presents a powerful opportunity for the market. Platforms like Instagram, TikTok, and Facebook have transformed pets into online celebrities, driving demand for high-quality, shareable images. Owners increasingly invest in professional sessions to showcase their pets' personalities and gain visibility in digital communities. This trend also fuels commercial opportunities, as brands collaborate with pet influencers for marketing campaigns. With social media shaping consumer behavior, pet photography providers can expand reach, enhance engagement, and capitalize on the growing digital storytelling culture.

Threat:

Operational Challenges

Operational challenges pose a threat to the market. Photographing animals requires patience, skill, and adaptability, as pets may be unpredictable during sessions. Managing lighting, composition, and creative settings while ensuring the comfort and safety of animals adds complexity. These challenges can increase costs, extend session times, and limit scalability for providers. Without specialized expertise, capturing high-quality images becomes difficult. Thus, it hinders the market expansion.

Covid-19 Impact:

Covid-19 significantly impacted the pet photography market, reshaping service delivery and consumer priorities. Lockdowns and social distancing initially disrupted in-person sessions, reducing revenues. However, the pandemic strengthened emotional bonds between owners and pets, increasing demand for memorial and lifestyle photography. Providers adapted by offering outdoor shoots, contactless services, and digital packages to meet evolving needs. Social media usage surged during the pandemic, further boosting visibility for pet photography.

The individual pet owners segment is expected to be the largest during the forecast period

The individual pet owners segment is expected to account for the largest market share during the forecast period, due to growing humanization of pets, owners increasingly seek professional photography to capture milestones, everyday moments, and the emotional bond they share with their animals. Personalized portraits, themed sessions, and lifestyle imagery resonate strongly with families who view pets as integral members. Rising disposable incomes and social media sharing further fuel demand, positioning individual pet owners as the dominant customer base in the global pet photography market.

The small mammals Segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small mammals segment is predicted to witness the highest growth rate, as ownership of rabbits, guinea pigs, hamsters, and other small pet's rises, demand for specialized photography services tailored to their unique personalities grows. Owners increasingly value professional images that highlight the charm and individuality of these animals, often shared across social media platforms. With expanding awareness of pet humanization beyond cats and dogs, small mammals are becoming a fast-emerging category, driving rapid growth in the pet photography industry.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and disposable incomes across countries such as China, Japan, and India fuel demand for professional services. Cultural trends emphasizing family bonds and growing social media engagement further strengthen adoption. Pet owners in the region increasingly invest in personalized photography to celebrate milestones and preserve memories. With expanding awareness and accessibility, Asia Pacific is positioned as the leading contributor to global market revenues.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's growth is driven by strong emotional bonds between owners and pets, widespread adoption of professional services, and high social media activity. Pet owners increasingly seek creative, themed, and lifestyle photography, supported by rising spending on pet care. Technological innovation, including digital editing and online sharing platforms, accelerates demand. With cultural emphasis on celebrating pets as family members, North America is poised to lead in growth momentum globally.

Key players in the market

Some of the key players in Pet Photography Market include PetSmart, Happy Tails Pet Photography, Chewy, Paws and Claws Photography, Petco Health and Wellness Company, Studio Zoey Pet Photography, Rover.com, Fetch Portraits, Bark, Inc., Animalhaus Photography, The Pet Photographer, Pawtrait Studio, Furtography, Nestle Purina PetCare and Dogma Pet Photography.

Key Developments:

In July 2025, Odie Pet Insurance and Nestle Purina PetCare struck a strategic partnership using Purina's Petivity platform to feed health-data from smart devices and behaviors into insurance underwriting. The deal also enables wellness-plan reimbursements for Petivity products.

In June 2025, Nestle Purina, in partnership with Berry Global, unveiled recyclable canisters made from 100% mechanically recycled PET for its Friskies Party Mix cat treats, cutting over 500 tonnes of virgin plastic and reducing CO2 emissions by about 694 tonnes annually.

Service Types Covered:

  • Studio Photography
  • Outdoor Photography
  • Event/Occasion Photography
  • Digital Photography Services

Pet Types Covered:

  • Dogs
  • Cats
  • Birds
  • Small Mammals
  • Exotic Pets

Price Ranges Covered:

  • Budget/Basic Services
  • Mid-Range Services
  • Premium/Luxury Services

End Users Covered:

  • Individual Pet Owners
  • Pet Breeders & Shelters
  • Pet Product & Service Companies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Photography Market, By Service Type

  • 5.1 Introduction
  • 5.2 Studio Photography
  • 5.3 Outdoor Photography
  • 5.4 Event/Occasion Photography
  • 5.5 Digital Photography Services

6 Global Pet Photography Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Cats
  • 6.4 Birds
  • 6.5 Small Mammals
  • 6.6 Exotic Pets

7 Global Pet Photography Market, By Price Range

  • 7.1 Introduction
  • 7.2 Budget/Basic Services
  • 7.3 Mid-Range Services
  • 7.4 Premium/Luxury Services

8 Global Pet Photography Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Pet Owners
  • 8.3 Pet Breeders & Shelters
  • 8.4 Pet Product & Service Companies

9 Global Pet Photography Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 PetSmart
  • 11.2 Happy Tails Pet Photography
  • 11.3 Chewy
  • 11.4 Paws and Claws Photography
  • 11.5 Petco Health and Wellness Company
  • 11.6 Studio Zoey Pet Photography
  • 11.7 Rover.com
  • 11.8 Fetch Portraits
  • 11.9 Bark, Inc.
  • 11.10 Animalhaus Photography
  • 11.11 The Pet Photographer
  • 11.12 Pawtrait Studio
  • 11.13 Furtography
  • 11.14 Nestle Purina PetCare
  • 11.15 Dogma Pet Photography

List of Tables

  • Table 1 Global Pet Photography Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Photography Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 3 Global Pet Photography Market Outlook, By Studio Photography (2024-2032) ($MN)
  • Table 4 Global Pet Photography Market Outlook, By Outdoor Photography (2024-2032) ($MN)
  • Table 5 Global Pet Photography Market Outlook, By Event/Occasion Photography (2024-2032) ($MN)
  • Table 6 Global Pet Photography Market Outlook, By Digital Photography Services (2024-2032) ($MN)
  • Table 7 Global Pet Photography Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 8 Global Pet Photography Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 9 Global Pet Photography Market Outlook, By Cats (2024-2032) ($MN)
  • Table 10 Global Pet Photography Market Outlook, By Birds (2024-2032) ($MN)
  • Table 11 Global Pet Photography Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 12 Global Pet Photography Market Outlook, By Exotic Pets (2024-2032) ($MN)
  • Table 13 Global Pet Photography Market Outlook, By Price Range (2024-2032) ($MN)
  • Table 14 Global Pet Photography Market Outlook, By Budget/Basic Services (2024-2032) ($MN)
  • Table 15 Global Pet Photography Market Outlook, By Mid-Range Services (2024-2032) ($MN)
  • Table 16 Global Pet Photography Market Outlook, By Premium/Luxury Services (2024-2032) ($MN)
  • Table 17 Global Pet Photography Market Outlook, By End User (2024-2032) ($MN)
  • Table 18 Global Pet Photography Market Outlook, By Individual Pet Owners (2024-2032) ($MN)
  • Table 19 Global Pet Photography Market Outlook, By Pet Breeders & Shelters (2024-2032) ($MN)
  • Table 20 Global Pet Photography Market Outlook, By Pet Product & Service Companies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.