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市场调查报告书
商品编码
1896229
永续电子商务包装市场预测至2032年:按材料、包装类型、分销管道、应用、最终用户和地区分類的全球分析Sustainable E-Commerce Packaging Market Forecasts to 2032 - Global Analysis By Material (Paper & Paperboard, Bioplastics, Recycled Plastics and Other Materials), Packaging Type, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球永续电子商务包装市场价值将达到 386 亿美元,到 2032 年将达到 683 亿美元,预测期内复合年增长率为 8.5%。
永续电商包装是指旨在最大限度减少废弃物、降低碳足迹并优化整个线上零售供应链资源利用的环保包装解决方案。它强调使用可回收、可堆肥、可生物降解或由可再生或回收资源製成的材料。此外,它还注重合理尺寸以减少材料浪费,提高运输效率并减少排放。它还包括在增强产品保护的同时,透过再利用和回收来支持循环经济原则的设计。总而言之,永续电商包装旨在平衡功能性、成本效益和环境友善性,以满足日益增长的消费者和监管机构的期望。
对环保包装解决方案的需求日益增长
消费者越来越倾向于使用可回收、可生物降解和可堆肥的材料,而非一次性塑胶製品。电商平檯面临采用永续包装以减少环境影响的压力。有关减少废弃物和碳中和的监管要求进一步加速了这一趋势。零售商正在重新思考其包装策略,以凸显环保特性并增强品牌忠诚度。全球品牌正在加大对循环经济倡议的投资,以实现其永续性目标。
发展中地区缺乏回收基础设施
许多国家缺乏足够的永续包装材料收集、分类和处理设施。这一差距限制了规模化应用,并减缓了环保解决方案的普及。小规模电商企业在缺乏政府支持的情况下难以实施回收计画。基础设施建设的高成本进一步加剧了这个问题。已开发国家和开发中国家之间的数位落差扩大了永续性的采纳差距。因此,有限的回收基础设施限制了市场扩张。
消费者对绿色品牌的偏好日益增长
消费者正积极选择那些致力于永续性的电商平台。环保包装能够提升品牌声誉及顾客忠诚度。人们对气候变迁和减少废弃物的意识不断增强,推动了对绿色替代品的需求。社群媒体宣传活动和网红代言进一步强化了消费者的偏好。各国政府和非政府组织也积极推广永续消费,推动其普及。
生物基原料供应链限制因素
生质塑胶、淀粉基聚合物和再生纤维等原料面临供应挑战。全球供应链中断导致永续原材料成本上升,可靠性降低。中小企业难以获得稳定的供应,限制了其扩张。对农业原料的依赖与粮食生产形成竞争。区域间原料供应差异进一步加剧了推广应用的难度。因此,供应链瓶颈阻碍了市场成长。
新冠疫情对永续电商包装市场产生了复杂的影响。疫情封锁期间,网路购物激增,带动了包装材料需求的成长。然而,供应链中断影响了生物基原料的供应,并导致产品延迟上市。经济的不确定性降低了多个地区对高端永续包装的投资。消费者卫生和安全意识的提高,增强了对环保和防篡改包装的需求。各国政府已将永续性事项,并支持采用绿色包装解决方案。
预计在预测期内,纸张和纸板细分市场将占据最大的市场份额。
由于纸张和纸板具有可回收性,且在电子商务物流中已广泛应用,预计在预测期内,纸张和纸板领域将占据最大的市场份额。瓦楞纸箱、纸盒和纸质邮寄袋正日益取代塑料,成为物流配送链中的主流选择。服装、电子产品和日常消费品(FMCG)行业的强劲需求推动了纸质包装的普及。针对一次性塑胶的监管要求与纸板解决方案的优势不谋而合。已开发国家完善的回收网络也为该领域提供了有利条件。轻量耐用纸板设计的创新进一步巩固了其竞争地位。
预计在预测期内,食品和杂货配送领域将实现最高的复合年增长率。
预计在预测期内,食品和杂货配送领域将实现最高成长率,反映出末端物流对永续包装的强劲需求。线上杂货平台的日益普及正在加速环保包装解决方案的普及。消费者越来越倾向于选择可生物降解的容器、可堆肥的包装袋和可回收的纸盒来配送食品。促进食品安全和永续性的法规结构正在推动该领域的应用。新兴市场快速的都市化和可支配收入的成长也促进了该领域的成长。具有优异耐热性和防潮性的可持续包装材料的创新进一步提升了便利性。
在预测期内,由于严格的监管要求和较高的消费者环保意识,北美地区预计将占据最大的市场份额。美国和加拿大受益于先进的回收基础设施和永续包装的广泛应用。电商巨头正大力投资环保包装,以实现其企业永续性目标。政府推行的减少废弃物和碳中和措施正在推动环保包装的普及。主要包装製造商的存在进一步巩固了该地区的主导地位。线上零售和订阅服务的成长也为此註入了新的动力。
由于快速的都市化和蓬勃发展的电子商务,预计亚太地区在预测期内将实现最高的复合年增长率。中国、印度和日本等国家对食品、杂货和服饰配送领域的永续包装需求强劲。不断壮大的中产阶级和日益增长的可支配收入推动了高级产品的普及。政府禁止塑胶製品和推广永续消费的措施进一步加速了这一趋势。本土Start-Ups和跨国公司都在投资可扩展的环保包装解决方案。以行动优先的电子商务生态系统的发展正在推动区域扩张。
According to Stratistics MRC, the Global Sustainable E-Commerce Packaging Market is accounted for $38.6 billion in 2025 and is expected to reach $68.3 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Sustainable e-commerce packaging refers to environmentally responsible packaging solutions designed to minimize waste, reduce carbon footprint, and optimize resource use throughout the online retail supply chain. It emphasizes materials that are recyclable, compostable, biodegradable, or made from renewable or recycled content. Sustainable packaging also focuses on right-sizing to reduce excess material, improving shipping efficiency, and lowering emissions. Additionally, it includes designs that enhance product protection while supporting circular economy principles through reuse and recovery. Overall, sustainable e-commerce packaging aims to balance functionality, cost-effectiveness, and environmental stewardship to meet growing consumer and regulatory expectations.
Rising demand for eco-friendly packaging solutions
Consumers are increasingly rejecting single-use plastics in favor of recyclable, biodegradable, and compostable materials. E-commerce platforms are under pressure to adopt sustainable packaging to reduce environmental impact. Regulatory mandates on waste reduction and carbon neutrality further accelerate adoption. Retailers are reformulating packaging strategies to highlight eco-friendly claims and strengthen brand loyalty. Global brands are investing in circular economy initiatives to meet sustainability targets.
Limited recycling infrastructure in developing regions
Many countries lack adequate collection, sorting, and processing facilities for sustainable packaging materials. This gap restricts scalability and slows adoption of eco-friendly solutions. Smaller e-commerce firms struggle to implement recycling programs without government support. High costs of infrastructure development further exacerbate the issue. The digital divide between developed and developing economies widens sustainability adoption gaps. Consequently, limited recycling infrastructure is constraining market expansion.
Increasing consumer preference for green brands
Shoppers are actively choosing e-commerce platforms that demonstrate sustainability commitments. Eco-friendly packaging enhances brand reputation and customer loyalty. Rising awareness of climate change and waste reduction amplifies demand for green alternatives. Social media campaigns and influencer endorsements further accelerate consumer preference. Governments and NGOs are promoting sustainable consumption, reinforcing adoption.
Supply chain constraints for biobased inputs
Raw materials such as bioplastics, starch-based polymers, and recycled fibers face availability challenges. Global supply chain disruptions increase costs and reduce reliability of sustainable inputs. Smaller firms struggle to secure consistent supplies, limiting scalability. Dependence on agricultural feedstocks creates competition with food production. Regional disparities in sourcing further complicate adoption. Consequently, supply chain constraints are hindering market growth.
The COVID-19 pandemic had a mixed impact on the Sustainable E-Commerce Packaging market. Surge in online shopping during lockdowns accelerated demand for packaging materials. However, supply chain disruptions affected availability of biobased inputs and delayed product launches. Economic uncertainty reduced investment in premium sustainable packaging in several regions. Rising consumer awareness of hygiene and safety reinforced demand for eco-friendly, tamper-proof packaging. Governments emphasized sustainability in recovery programs, supporting adoption of green packaging solutions.
The paper & paperboard segment is expected to be the largest during the forecast period
The paper & paperboard segment is expected to account for the largest market share during the forecast period, driven by its recyclability and widespread acceptance in e-commerce logistics. Corrugated boxes, cartons, and paper mailers are increasingly replacing plastics in delivery chains. Strong demand from apparel, electronics, and FMCG sectors reinforces adoption of paper-based packaging. Regulatory mandates on single-use plastics align directly with the benefits of paperboard solutions. The segment benefits from established recycling networks in developed economies. Innovations in lightweight and durable paperboard designs further strengthen competitiveness.
The food & grocery delivery segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the food & grocery delivery segment is predicted to witness the highest growth rate, reflecting strong demand for sustainable packaging in last-mile logistics. Rising popularity of online grocery platforms accelerates adoption of eco-friendly packaging solutions. Consumers increasingly prefer biodegradable containers, compostable bags, and recyclable cartons for food deliveries. Regulatory frameworks promoting food safety and sustainability reinforce adoption in this segment. The segment benefits from rapid urbanization and growing disposable incomes in emerging markets. Innovations in temperature-resistant and moisture-proof sustainable packaging further enhance usability.
During the forecast period, the North America region is expected to hold the largest market share due to strong regulatory mandates and consumer awareness. The United States and Canada benefit from advanced recycling infrastructure and widespread adoption of sustainable packaging. E-commerce giants are investing heavily in eco-friendly packaging to meet corporate sustainability goals. Government initiatives promoting waste reduction and carbon neutrality reinforce adoption. The presence of leading packaging manufacturers strengthens regional leadership. Growth in online retail and subscription-based delivery services adds momentum.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR rapid urbanization and booming e-commerce penetration. Countries such as China, India, and Japan are witnessing strong demand for sustainable packaging in food, grocery, and apparel deliveries. Expanding middle-class populations and rising disposable incomes support premium product adoption. Government initiatives promoting plastic bans and sustainable consumption further accelerate adoption. Local startups and multinational firms are investing in scalable eco-friendly packaging solutions. Growth in mobile-first e-commerce ecosystems adds momentum to regional expansion.
Key players in the market
Some of the key players in Sustainable E-Commerce Packaging Market include Amcor, Sealed Air Corporation, Mondi Group, Huhtamaki, Tetra Pak, Sonoco Products Company, WestRock, Stora Enso, UPM-Kymmene Corporation, BASF SE, Dow Inc., Berry Global Group, Smurfit Kappa Group, Ranpak Holdings and DS Smith.
In May 2024, Amcor partnered with Walmart Canada to launch a recyclable paper-based packaging for the e-commerce shipping of its Our Brand products. This initiative, replacing plastic mailers, is a direct strategy to advance sustainable e-commerce solutions and aligns with Walmart's goal to make all private brand packaging recyclable, compostable.
In October 2023, Sealed Air launched the Korrvu(R) Retention Pak with Sustainex(TM) technology, a new material containing 30% recycled content. This launch directly addresses e-commerce demands for right-sized, protective packaging that reduces waste and incorporates more circular materials, enhancing the sustainability profile of their flagship protective packaging system without compromising performance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.