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市场调查报告书
商品编码
1653301

2025 年即时竞价(RTB) 全​​球市场报告

Real Time Bidding (RTB) Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10个工作天内

价格
简介目录

预计未来几年即时竞价（RTB）市场规模将呈指数级增长。 2029 年将成长至 518.8 亿美元，年复合成长率（CAGR）为 25.2%。预测期间的成长可归因于联网电视(CTV) 广告的扩张、对符合隐私的广告解决方案的重视、资料主导决策在广告购买中日益增长的重要性、标头竞标的采用率不断提高以及 IoT 和 BYOD 的日益普及。预测期内的关键趋势包括与人工智慧结合进行广告优化、RTB 中的首价竞标、伺服器端标头竞标、多种广告格式的统一竞标、上下文广告和品牌安全广告。

即时竞价（RTB）市场的预期成长与智慧型手机用户的成长密切相关。智慧型手机作为集计算、网页浏览和应用程式运行于一体的设备，已成为行销人员采用即时竞价的必备工具。预计2022年全球智慧型手机用户将达66.5亿，占全球人口的83.37%。这种广泛的采用使得 RTB负责人能够采用基于位置和上下文的定位策略来即时与受众互动。尤其是全球91.16%的人口，即72.6亿人拥有智慧型手机或功能手机，凸显了智慧型手机用户对推动即时竞价市场成长的巨大影响力。

电子商务的成长将大大促进即时竞价市场的扩张。电子商务，即网路购买和销售商品和服务，已成为即时竞价活动的焦点。电子商务商家即时竞标广告竞标，确保潜在客户能够看到广告。 2023年第二季度，电子商务年增7.5%，占总销售额的15.4%。电子商务活动的激增正在推动即时竞价市场的成长。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第 4 章 市场：宏观经济情景，包括利率、通膨、地缘政治、新冠疫情以及復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球即时竞价(RTB) 市场的 PESTEL 分析（政治、社会、科技、环境、法律、驱动因素、限制因素）
  • 最终用途产业分析
  • 全球即时竞价(RTB) 市场：成长率分析
  • 全球即时竞价(RTB) 市场表现：规模与成长，2019-2024 年
  • 即时竞价(RTB) 市场预测：规模与成长，2024-2029 年，2034 年
  • 全球即时竞价(RTB) 总潜在市场 (TAM)

第六章 市场细分

  • 全球即时竞价(RTB) 市场依广告形式、成效和预测，2019-2024 年、2024-2029 年、2034 年
  • RTB 影像
  • RTB影片
  • 全球即时竞价(RTB) 市场竞标、表现与预测，2019-2024 年、2024-2029 年、2034 年
  • 公开竞标
  • 邀请竞标
  • 全球即时竞价(RTB) 市场的应用、表现与预测，2019-2024 年、2024-2029 年、2034 年
  • 媒体与娱乐
  • 游戏
  • 零售与电子商务
  • 旅游与奢侈品
  • 行动应用程式
  • 其他用途
  • 全球即时竞价(RTB) 市场：按类型、性能和预测对 RTB 影像进行细分，2019-2024 年、2024-2029 年、2034 年
  • 标准横幅广告
  • 富媒体广告
  • 原生广告
  • 插播式广告
  • 全球即时竞价(RTB) 市场：RTB影片按类型、性能和预测细分，2019-2024 年、2024-2029 年、2034 年
  • 串流内影片广告
  • 外播影片广告
  • 影片发现广告
  • 互动影片广告

第七章 区域和国家分析

  • 全球即时竞价(RTB) 市场各地区、表现及预测，2019-2024 年、2024-2029 年、2034 年
  • 全球即时竞价(RTB) 市场（按国家/地区划分）、表现和预测，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第 17 章 德国市场

第 18 章 法国市场

第 19 章：义大利市场

第 20 章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第 25 章：加拿大市场

第26章 南美洲市场

第 27 章：巴西市场

第28章 中东市场

第 29 章：非洲市场

第 30 章竞争格局与公司概况

  • 即时竞价(RTB) 市场：竞争格局
  • 即时竞价(RTB) 市场：公司简介
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章 其他大型创新企业

  • WPP plc
  • Yandex NV
  • Criteo SA
  • OpenX Technologies Inc.
  • MediaAlpha Inc.
  • Infectious Media Holdings Limited
  • Yieldbot Inc.
  • DeepStream Technologies Ltd.
  • Rubicon Project LLC
  • AdRoll Inc.
  • The Trade Desk Inc.
  • Adform A/S
  • BidSwitch Ltd.
  • DoubleClick（Google LLC）
  • Index Exchange Inc.

第 32 章 全球市场竞争基准化分析与仪表板

第33章 重大併购

第 34 章 近期市场趋势

第 35 章 高市场潜力国家、细分市场与策略

  • 2029 年即时竞价(RTB) 市场：提供新机会的国家
  • 2029 年即时竞价(RTB) 市场：提供新机会的细分市场
  • 即时竞价(RTB) 市场 2029：成长策略
    • 基于市场趋势的策略
    • 竞争对手的策略

第 36 章 附录

简介目录
Product Code: r22010

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (RTB) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.11 billion in 2025 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

The real time bidding (RTB) market size is expected to see exponential growth in the next few years. It will grow to $51.88 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

Technological innovations are a key trend gaining traction in the real-time bidding market. Major companies in the sector are introducing new technologies, such as a living charter bidding platform that utilizes data and instant communication, to maintain their market position. For example, in April 2022, Aerobid, a Poland-based company that operates and brokers a global online bidding platform, launched a live charter bidding platform that allows brokers to request and book flights almost instantaneously. This platform also enables operators to receive and bid on flight requests. The use of data and instant communication facilitates quick and transparent bookings, allowing brokers to submit detailed flight requests that operators can view on the Platforms Marketplace or receive via instant notifications through text or email.

Major companies in the real-time bidding market are developing innovative technological products, such as Real-Time Bidding for programmatic outdoor media, to enhance their profitability in the sector. This real-time bidding solution offers a seamless and transparent ecosystem for advertisers, agencies, and media buyers. For instance, in June 2023, JCDecaux Group, a France-based media company, introduced real-time bidding for its programmatic outdoor media. This system allows advertisers to access impression-level attributes tailored to their audience and segment their audiences more effectively by utilizing programmatic technology that enables real-time optimization of outdoor campaigns.

In June 2023, TBAuctions, a leading multi-brand digital auction platform based in Europe, acquired Epic-Auctions B.V. for an undisclosed amount. This acquisition strengthens TBAuctions' position in the European online auction market, enhancing its competitive advantage and expanding its service portfolio to better meet the needs of customers across the continent. Epic-Auctions B.V. is a Europe-based company that offers Real-Time Online Bidding services.

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Real Time Bidding (RTB) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Ad Format: RTB Image; RTB Video
  • 2) By Auction: Open Auction; Invited Auction
  • 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Subsegments:
  • 1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
  • 2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis
  • 5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)

6. Real Time Bidding (RTB) Market Segmentation

  • 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • RTB Image
  • RTB Video
  • 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Open Auction
  • Invited Auction
  • 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications
  • 6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Standard Banner Ads
  • Rich Media Ads
  • Native Ads
  • Interstitial Ads
  • 6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-Stream Video Ads
  • Out-Stream Video Ads
  • Video Discovery Ads
  • Interactive Video Ads

7. Real Time Bidding (RTB) Market Regional And Country Analysis

  • 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

  • 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Real Time Bidding (RTB) Market

  • 9.1. China Real Time Bidding (RTB) Market Overview
  • 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Real Time Bidding (RTB) Market

  • 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Real Time Bidding (RTB) Market

  • 11.1. Japan Real Time Bidding (RTB) Market Overview
  • 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Real Time Bidding (RTB) Market

  • 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

  • 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

  • 14.1. South Korea Real Time Bidding (RTB) Market Overview
  • 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

  • 15.1. Western Europe Real Time Bidding (RTB) Market Overview
  • 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Real Time Bidding (RTB) Market

  • 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Real Time Bidding (RTB) Market

  • 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Real Time Bidding (RTB) Market

  • 18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Real Time Bidding (RTB) Market

  • 19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Real Time Bidding (RTB) Market

  • 20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

  • 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
  • 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Real Time Bidding (RTB) Market

  • 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Real Time Bidding (RTB) Market

  • 23.1. North America Real Time Bidding (RTB) Market Overview
  • 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Real Time Bidding (RTB) Market

  • 24.1. USA Real Time Bidding (RTB) Market Overview
  • 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Real Time Bidding (RTB) Market

  • 25.1. Canada Real Time Bidding (RTB) Market Overview
  • 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Real Time Bidding (RTB) Market

  • 26.1. South America Real Time Bidding (RTB) Market Overview
  • 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

  • 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

  • 28.1. Middle East Real Time Bidding (RTB) Market Overview
  • 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Real Time Bidding (RTB) Market

  • 29.1. Africa Real Time Bidding (RTB) Market Overview
  • 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

  • 30.1. Real Time Bidding (RTB) Market Competitive Landscape
  • 30.2. Real Time Bidding (RTB) Market Company Profiles
    • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Real Time Bidding (RTB) Market Other Major And Innovative Companies

  • 31.1. WPP plc
  • 31.2. Yandex N. V.
  • 31.3. Criteo S. A.
  • 31.4. OpenX Technologies Inc.
  • 31.5. MediaAlpha Inc.
  • 31.6. Infectious Media Holdings Limited
  • 31.7. Yieldbot Inc.
  • 31.8. DeepStream Technologies Ltd.
  • 31.9. Rubicon Project LLC
  • 31.10. AdRoll Inc.
  • 31.11. The Trade Desk Inc.
  • 31.12. Adform A/S
  • 31.13. BidSwitch Ltd.
  • 31.14. DoubleClick (Google LLC)
  • 31.15. Index Exchange Inc.

32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Recent Developments In The Real Time Bidding (RTB) Market

35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies

  • 35.1 Real Time Bidding (RTB) Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Real Time Bidding (RTB) Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Real Time Bidding (RTB) Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer