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市场调查报告书
商品编码
1840203

2025年全球客户旅程分析市场报告

Customer Journey Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，客户旅程分析市场发展迅速，预计将从2024年的145.4亿美元成长到2025年的173.5亿美元，复合年增长率达19.4%。这一成长主要归功于以客户为中心的商业模式、资料来源的激增、个人化和精准行销、即时洞察和可操作性，以及合规性和资料隐私方面的考量。

预计未来几年，客户旅程分析市场规模将呈指数级增长，到2029年将达到378.4亿美元，复合年增长率（CAGR）为21.5%。预测期内的成长可归因于对客户体验的日益重视、全通路客户旅程分析、人工智慧和机器学习的应用、即时分析能力以及资料整合和整合解决方案。预测期内的关键趋势包括跨职能协作、业务流程优化、隐私和资料安全合规性、客户维繫和忠诚度以及预测性和指导性分析。

客户旅程分析是指评估客户在不同接触点和时间段的行为，以确定客户行为如何影响最终结果。客户旅程分析技术包括预测分析、即时分析和客户细分。客户旅程分析旨在透过便利的协作介面，帮助企业启动并提升客户旅程中的互动体验。

客户旅程分析的主要组成部分是解决方案和服务。解决方案指的是能够帮助企业跨通路和介面管理客户体验的应用程式。客户旅程分析的应用范围涵盖各个组织层级，从大型企业到中小企业 (SME)，并利用多种资料来源，包括网站、社群媒体、行动装置、电子邮件、门市和客服中心。其应用包括客户细分和目标定位、客户行为分析、客户流失分析、品牌管理、宣传活动管理和产品管理。从产业来看，客户旅程分析的应用领域包括银行、金融服务和保险 (BFSI)、资讯科技和电信、医疗保健、零售和电子商务、政府和国防、媒体和娱乐以及製造业。

美国关税的大幅上涨以及由此引发的贸易紧张局势，在2025年春季对资讯科技产业，尤其是硬体製造、资料基础设施和软体部署领域，产生了显着影响。进口半导体、电路基板和网路设备的关税提高，并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该行业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性并更有效地控製成本。

这份客户旅程分析市场研究报告是商业研究公司最新报告系列的一部分，提供客户旅程分析市场统计数据，包括全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势以及客户旅程分析行业的商机。这份异常检测市场研究报告全面展望了该行业的现状和未来发展趋势，并进行了深入分析。

我们预测未来五年该市场将成长21.5%，较先前预测略微下调0.3%。这一下调主要归因于美国与其他国家之间的关税影响。关税可能会限制企业取得国际采购的先进追踪工具和基于人工智慧的行为分析引擎，从而降低对客户接点的洞察深度。此外，相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响可能会更加广泛。

预计巨量资料分析的普及将推动未来客户旅程分析市场的成长。数据分析是指分析原始数据以得出结论并帮助优化企业绩效的过程。为了建立强大的客户旅程分析平台，企业正在采用巨量资料和数据分析技术，将使用者行为集中到一个资料库中，从而深入了解客户行为。例如，根据美国商业和科技新闻网站ZDNet报道，预计到2023年，巨量资料分析市场规模将达到1,030亿美元，其中45%的企业将在云端运行巨量资料工作负载。因此，巨量资料分析的普及正在推动客户旅程分析市场需求的成长。

社群媒体的日益普及预计将推动客户旅程分析市场的未来成长。社群媒体数据能够提供有关客户回馈、情绪、多管道互动和即时互动的宝贵洞察，使企业能够改善客户体验、个人化行销并快速回应客户需求。社群媒体数据还有助于竞争分析、影响者行销、危机管理、产品开发、预测分析以及创建更全面的客户画像。例如，根据美国跨国科技公司 Meta Platforms, Inc. 的数据显示，截至 2022 年 9 月，Facebook 的每日有效用户(DAU) 为 19.8 亿，较去年同期成长 3%。因此，社群媒体的广泛应用正在推动客户旅程分析市场的成长。

人工智慧和机器学习的兴起是推动客户旅程分析市场发展的关键趋势。人工智慧正被纳入全面的数位转型策略，旨在提升客户满意度、策略性地利用客户资料、实现任务自动化、提高回应速度并加速数据主导的决策。客户旅程分析领域的主要企业正致力于采用新技术来增强客户体验。例如，2022年9月，总部位于美国的企业软体解决方案供应商IgniteTech透过整合Iris Insights改进了其BryterCX平台。 Iris Insights利用预测分析来增强客户旅程分析。这项改进利用人工智慧和机器学习技术即时识别并解决客户体验问题，最终帮助企业更有效地优化客户互动。

客户旅程分析市场由透过网路、社群媒体和电子邮件提供客户旅程分析服务的公司所产生的收入所构成。该市场的价值是“出厂价”，即製造商或产品创造者销售的商​​品价值，无论销售对像是其他实体（包括下游製造商、批发商、经销商和零售商）还是直接销售给最终客户。该市场中的商品价值还包括产品创造者提供的任何相关服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球客户旅程分析：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球顾客旅程分析市场：成长率分析
  • 全球顾客旅程分析市场表现：规模与成长，2019-2024 年
  • 全球顾客旅程分析市场预测：规模与成长，2024-2029年，2034年
  • 全球客户旅程分析：潜在市场规模 (TAM)

第六章 市场细分

  • 全球客户旅程分析市场按组件、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 解决方案
  • 服务
  • 全球顾客旅程分析市场：依组织规模、绩效及预测划分，2019-2024年、2024-2029年、2034年
  • 大公司
  • 小型企业
  • 全球顾客旅程分析市场：依资料来源、绩效与预测划分，2019-2024年、2024-2029年、2034年
  • 网站
  • 社群媒体
  • 移动的
  • 电子邮件
  • 店铺
  • 客服中心
  • 其他数据来源
  • 全球客户旅程分析市场：按应用、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 客户区隔与目标定位
  • 客户行为分析
  • 客户流失分析
  • 品牌管理
  • 宣传活动管理
  • 产品管理
  • 其他用途
  • 全球顾客旅程分析市场：依产业、绩效及预测划分，2019-2024年、2024-2029年、2034年
  • BFSI
  • 资讯科技/通讯
  • 卫生保健
  • 零售与电子商务
  • 政府/国防
  • 媒体与娱乐
  • 製造业
  • 其他行业
  • 全球顾客旅程分析市场：细分解决方案（按类型）、绩效和预测，2019-2024 年、2024-2029 年、2034 年
  • 数据分析工具
  • 视觉化工具
  • 客户区隔解决方案
  • 归因建模解决方案
  • 全球客户旅程分析市场按服务、类型、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 咨询服务
  • 实施服务
  • 支援和维护服务
  • 培训服务

第七章 区域和国家分析

  • 全球客户旅程分析市场：依地区、绩效及预测划分，2019-2024年、2024-2029年、2034年
  • 全球客户旅程分析市场：按国家、绩效和预测划分，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章：西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 顾客旅程分析市场：竞争格局
  • 客户旅程分析市场：公司概况
    • Acxiom LLC Overview, Products and Services, Strategy and Financial Analysis
    • NICE Ltd Overview, Products and Services, Strategy and Financial Analysis
    • Quadient Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce. com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Verint Systems Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Kitewheel LLC
  • Servion Global Solutions Limited
  • Amperity Inc.
  • Google LLC
  • Microsoft Corporation
  • Genesys Telecommunications Laboratories Inc
  • Oracle Corporation
  • International Business Machines Corporation
  • Adobe Inc.
  • SAP SE
  • Pointillist Inc.
  • ClickFox Inc.
  • BryterCX Inc.
  • Teradata Corporation
  • MoEngage Inc.

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年顾客旅程分析市场：提供新机会的国家
  • 2029年顾客旅程分析市场：新兴细分市场带来新机会
  • 顾客旅程分析市场展望（2029）：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r21327u

Customer journey analytics refer to evaluating customer behavior across touchpoints and time to determine how customer behavior affects behavior outcomes. The methods for customer journey analytics are predictive analytics, real-time analytics, and customer segmentation. The customer journey analytics are used to assist organizations in activating and improving engagement throughout the customer journey with their accessible, collaborative interface.

The main components of customer journey analytics are solutions and services. Solution refers to applications that enable businesses to manage the customer experience across channels and interfaces. The various organization levels in customer journey analytics are large enterprises, small and medium-sized enterprises (SMEs) that use several data sources such as the web, social media, mobile, email, stores, call centers, and others. The different applications include customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. It is employed in BFSI, IT and telecom, healthcare, retail and eCommerce, government and defense, media and entertainment, manufacturing, and other industry verticals.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The customer journey analytics market research report is one of a series of new reports from The Business Research Company that provides Customer journey analytics market statistics, including customer journey analytics industry global market size, regional shares, competitors with a customer journey analytics market share, detailed Customer journey analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer journey analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer journey analytics market size has grown rapidly in recent years. It will grow from $14.54 billion in 2024 to $17.35 billion in 2025 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to customer-centric business approach, proliferation of data sources, personalization and targeted marketing, real-time insights and actionability, compliance and data privacy concerns.

The customer journey analytics market size is expected to see exponential growth in the next few years. It will grow to $37.84 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to enhanced customer experience focus, omnichannel customer journey analysis, ai and machine learning adoption, real-time analytics capabilities, data integration and unification solutions. Major trends in the forecast period include cross-functional collaboration, business process optimization, privacy and data security compliance, customer retention and loyalty, predictive and prescriptive analytics.

The forecast of 21.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may limit access to advanced tracking tools and AI-based behavioral analytics engines sourced internationally, reducing the depth of insights into customer touchpoints. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market growth.

The increasing adoption of social media is expected to propel the growth of customer journey analytics market going forward. Social media data provides valuable insights into customer feedback, sentiment, multichannel engagement, and real-time interactions. It enables businesses to enhance customer experiences, personalize marketing efforts, and respond promptly to customer needs. Social media data also aids in competitive analysis, influencer marketing, crisis management, product development, predictive analytics, and the creation of more comprehensive customer profiles. For instance, in September 2022, according to Meta Platforms, Inc., a US-based multinational technology company, as of September 2022, the average daily active users (DAUs) on Facebook were 1. 98 billion, with a 3% year-over-year increase. Therefore, rising adoption of social media is driving the growth of customer journey analytics market.

The rise of artificial intelligence and machine learning is a significant trend gaining traction in the customer journey analytics market. AI is utilized as part of a comprehensive digital transformation strategy to enhance customer satisfaction, strategically leverage customer data, automate tasks, increase responsiveness, and accelerate data-driven decision-making. Major companies in the customer journey analytics sector are focused on introducing new technologies to enhance customer experience. For example, in September 2022, IgniteTech, a U.S.-based provider of a full suite of enterprise software solutions, improved its BryterCX platform by integrating Iris Insights, which employs predictive analytics to enhance customer journey analytics. This advancement leverages AI and machine learning to identify and address customer experience issues in real time, ultimately assisting organizations in optimizing customer interactions more effectively.

Major companies operating in the customer journey analytics market are focused on developing new customer tracking solutions to gain a competitive edge in the market. Customer tracking refers to the process of monitoring and recording interactions and activities of customers across various touchpoints and channels. For instance, in March 2022, Adobe Inc., a US-based software company launched a new experimentation feature in its Customer Journey Analytics tool, enhancing its ability to track and personalize the customer experience across various platforms. This new feature enables businesses to test real-world scenarios and analyze their impact on the overall customer journey. For example, companies can assess how changes to their mobile app might reduce call center interactions or lead to increased website downloads of the mobile app. Powered by machine learning models, this feature considers historical data, comparable campaigns, and benchmarks to help businesses understand customer behavior better and personalize experiences. It simplifies the process of omni-channel analysis and provides actionable insights for businesses, ultimately boosting customer engagement and satisfaction.

In January 2022, mParticle, a U.S.-based customer data platform, acquired Indicative for an undisclosed amount. This acquisition aimed to enhance mParticle's capabilities in customer journey analytics by integrating Indicative's advanced product analytics tools. Indicative is a U.S.-based analytics company specializing in product analytics.

Major companies operating in the customer journey analytics market include Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited, Amperity Inc., Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc, Oracle Corporation, International Business Machines Corporation, Adobe Inc., SAP SE, Pointillist Inc., ClickFox Inc., BryterCX Inc., Teradata Corporation, MoEngage Inc., NetBase Quid Inc., Accenture plc, SAS Institute Inc., Tealium Inc., Mixpanel Inc., Woopra Inc., FullStory Inc., Amplitude Inc., ContentSquare SAS, Quantum Metric Inc., Glassbox Ltd., SessionCam Ltd., Decibel Insight Ltd., Smartlook s. r. o., UserReplay Ltd.

North America was the largest region in the customer journey analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the customer journey analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The customer journey analytics market consists of revenues earned by entities by providing customer journey analytics through web, social media and email. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Journey Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer journey analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for customer journey analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customer journey analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Solution; Services
  • 2) By Organization Size: Large Enterprises; Small and Medium-sized Enterprises (SMEs)
  • 3) By Data Source: Web; Social Media; Mobile; Email; Store; Call Center; Other Data Sources
  • 4) By Application: Customer Segmentation and Targeting; Customer Behavioral Analysis; Customer Churn Analysis; Brand Management; Campaign Management; Product Management; Other Applications
  • 5) By Industry Vertical: BFSI; IT And Telecom; Healthcare; Retail And eCommerce; Government And Defense; Media And Entertainment; Manufacturing; Other Industry Verticals
  • Subsegments:
  • 1) By Solution: Data Analytics Tools; Visualization Tools; Customer Segmentation Solutions; Attribution Modeling Solutions
  • 2) By Services: Consulting Services; Implementation Services; Support And Maintenance Services; Training Services
  • Companies Mentioned: Acxiom LLC; NICE Ltd; Quadient; Salesforce. com Inc.; Verint Systems Inc.; Kitewheel LLC; Servion Global Solutions Limited; Amperity Inc.; Google LLC; Microsoft Corporation; Genesys Telecommunications Laboratories Inc; Oracle Corporation; International Business Machines Corporation; Adobe Inc.; SAP SE; Pointillist Inc.; ClickFox Inc.; BryterCX Inc.; Teradata Corporation; MoEngage Inc.; NetBase Quid Inc.; Accenture plc; SAS Institute Inc.; Tealium Inc.; Mixpanel Inc.; Woopra Inc.; FullStory Inc.; Amplitude Inc.; ContentSquare SAS; Quantum Metric Inc.; Glassbox Ltd.; SessionCam Ltd.; Decibel Insight Ltd.; Smartlook s. r. o.; UserReplay Ltd.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Customer Journey Analytics Market Characteristics

3. Customer Journey Analytics Market Trends And Strategies

4. Customer Journey Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Customer Journey Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Customer Journey Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Customer Journey Analytics Market Growth Rate Analysis
  • 5.4. Global Customer Journey Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Customer Journey Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Customer Journey Analytics Total Addressable Market (TAM)

6. Customer Journey Analytics Market Segmentation

  • 6.1. Global Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Solution
  • Services
  • 6.2. Global Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)
  • 6.3. Global Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Web
  • Social Media
  • Mobile
  • Email
  • Store
  • Call Center
  • Other Data Sources
  • 6.4. Global Customer Journey Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management
  • Other Applications
  • 6.5. Global Customer Journey Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • IT And Telecom
  • Healthcare
  • Retail And eCommerce
  • Government And Defense
  • Media And Entertainment
  • Manufacturing
  • Other Industry Verticals
  • 6.6. Global Customer Journey Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Data Analytics Tools
  • Visualization Tools
  • Customer Segmentation Solutions
  • Attribution Modeling Solutions
  • 6.7. Global Customer Journey Analytics Market, Segmentation By Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Support And Maintenance Services
  • Training Services

7. Customer Journey Analytics Market Regional And Country Analysis

  • 7.1. Global Customer Journey Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Customer Journey Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Customer Journey Analytics Market

  • 8.1. Asia-Pacific Customer Journey Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Customer Journey Analytics Market

  • 9.1. China Customer Journey Analytics Market Overview
  • 9.2. China Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Customer Journey Analytics Market

  • 10.1. India Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Customer Journey Analytics Market

  • 11.1. Japan Customer Journey Analytics Market Overview
  • 11.2. Japan Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Customer Journey Analytics Market

  • 12.1. Australia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Customer Journey Analytics Market

  • 13.1. Indonesia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Customer Journey Analytics Market

  • 14.1. South Korea Customer Journey Analytics Market Overview
  • 14.2. South Korea Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Customer Journey Analytics Market

  • 15.1. Western Europe Customer Journey Analytics Market Overview
  • 15.2. Western Europe Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Customer Journey Analytics Market

  • 16.1. UK Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Customer Journey Analytics Market

  • 17.1. Germany Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Customer Journey Analytics Market

  • 18.1. France Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Customer Journey Analytics Market

  • 19.1. Italy Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Customer Journey Analytics Market

  • 20.1. Spain Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Customer Journey Analytics Market

  • 21.1. Eastern Europe Customer Journey Analytics Market Overview
  • 21.2. Eastern Europe Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Customer Journey Analytics Market

  • 22.1. Russia Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Customer Journey Analytics Market

  • 23.1. North America Customer Journey Analytics Market Overview
  • 23.2. North America Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Customer Journey Analytics Market

  • 24.1. USA Customer Journey Analytics Market Overview
  • 24.2. USA Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Customer Journey Analytics Market

  • 25.1. Canada Customer Journey Analytics Market Overview
  • 25.2. Canada Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Customer Journey Analytics Market

  • 26.1. South America Customer Journey Analytics Market Overview
  • 26.2. South America Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Customer Journey Analytics Market

  • 27.1. Brazil Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Customer Journey Analytics Market

  • 28.1. Middle East Customer Journey Analytics Market Overview
  • 28.2. Middle East Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Customer Journey Analytics Market

  • 29.1. Africa Customer Journey Analytics Market Overview
  • 29.2. Africa Customer Journey Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Customer Journey Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Customer Journey Analytics Market, Segmentation By Data Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Customer Journey Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Customer Journey Analytics Market Competitive Landscape
  • 30.2. Customer Journey Analytics Market Company Profiles
    • 30.2.1. Acxiom LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. NICE Ltd Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Quadient Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Salesforce. com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Verint Systems Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Customer Journey Analytics Market Other Major And Innovative Companies

  • 31.1. Kitewheel LLC
  • 31.2. Servion Global Solutions Limited
  • 31.3. Amperity Inc.
  • 31.4. Google LLC
  • 31.5. Microsoft Corporation
  • 31.6. Genesys Telecommunications Laboratories Inc
  • 31.7. Oracle Corporation
  • 31.8. International Business Machines Corporation
  • 31.9. Adobe Inc.
  • 31.10. SAP SE
  • 31.11. Pointillist Inc.
  • 31.12. ClickFox Inc.
  • 31.13. BryterCX Inc.
  • 31.14. Teradata Corporation
  • 31.15. MoEngage Inc.

32. Global Customer Journey Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Journey Analytics Market

34. Recent Developments In The Customer Journey Analytics Market

35. Customer Journey Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Customer Journey Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Customer Journey Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Customer Journey Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer