客户旅程分析市场 - 全球产业规模、份额、趋势、机会和预测（按组件、应用、触点、产业垂直领域、地区和竞争格局划分，2021-2031 年预测）

全球顾客旅程分析市场规模将从2025年的129.6亿美元成长到2031年的383.3亿美元，复合年增长率达19.81%。客户旅程分析是一种技术框架，它使企业能够跨多个管道追踪、整合和分析客户互动，从而可视化整个用户生命週期。此解决方案使企业能够深入了解消费者行为，优化触点，并即时提供个人化的互动策略。

主要市场驱动因素

先进人工智慧和机器学习技术的融合正在重塑市场格局，实现大规模的预测洞察和自动化互动。企业正越来越多地部署这些技术，以分析大量资料集、预测消费者需求，并在无需人工干预的情况下简化客户旅程流程。

主要市场挑战

全球客户旅程分析市场成长的主要挑战是资料整合和治理的持续复杂性，这从根本上削弱了建立统一客户视图的能力。当企业试图整合来自分散的传统系统（从客户关係管理系统到各种行销平台）的资讯时，他们经常会遇到技术不相容问题，导致资料孤岛的形成。

主要市场趋势

自助式和低程式码分析平台的兴起正在普及资料访问，使非技术团队无需依赖集中式 IT 部门即可获取可执行的情报。随着数位化业务发展速度的加快，产品和行销团队正在摒弃传统的静态报告方式，转而使用敏捷、用户友好的工具，以支持快速假设检验和迭代分析。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球客户旅程分析市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按组件（解决方案、服务）
  • 依应用领域（顾客细分与目标定位、顾客行为分析、顾客流失分析、品牌管理、行销活动管理、产品管理、其他）
  • 按触点（网站、社群媒体、行动装置、电子邮件、分店/门市、电话客服中心、其他）
  • 按行业垂直领域（（银行、金融服务和保险、IT和电信、零售和电子商务、医​​疗保健、媒体和娱乐、旅游和酒店以及其他）、地区）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美客户旅程分析市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲客户旅程分析市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区客户旅程分析市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲客户旅程分析市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲客户旅程分析市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球客户旅程分析市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• JourneyMetrics Solutions Pvt. Ltd.
• Pathway Analytics Inc.
• CX Navigator Technologies Ltd.
• InsightTrail Analytics Pvt. Ltd.
• CustomerPulse Solutions Ltd.
• JourneyIQ Analytics Pvt. Ltd.
• CXVision Technologies Inc.
• PathInsights Solutions Ltd.
• JourneySense Analytics Pvt. Ltd.
• CustomerMap Technologies Ltd.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Customer Journey Analytics Market will grow from USD 12.96 Billion in 2025 to USD 38.33 Billion by 2031 at a 19.81% CAGR. Customer Journey Analytics is a technological framework that enables organizations to track, stitch, and analyze customer interactions across multiple channels to visualize the entire user lifecycle. This solution allows businesses to derive granular insights into consumer behavior, optimize touchpoints, and deliver personalized engagement strategies in real time.

Key Market Drivers

The integration of advanced AI and Machine Learning is reshaping the market by enabling predictive insights and automated interactions at scale. Businesses are increasingly deploying these technologies to analyze vast datasets, anticipate consumer needs, and streamline journey orchestration without manual intervention. This technological shift allows organizations to move beyond static reporting toward dynamic, intent-driven engagement models that significantly reduce friction.

Key Market Challenges

The primary challenge hampering the growth of the Global Customer Journey Analytics Market is the persistent complexity of data integration and governance, which fundamentally undermines the ability to create a unified customer view. As organizations attempt to consolidate information from fragmented legacy systems-ranging from CRMs to diverse marketing platforms-they frequently encounter technical incompatibilities that result in rigid data silos. These isolated pockets of information prevent analytics solutions from accurately stitching together user interactions across channels, rendering the visualization of the entire user lifecycle incomplete or inaccurate. Without a cohesive dataset, businesses cannot derive the granular, real-time insights necessary for proactive experience management, thereby reducing the practical utility and return on investment of these analytics frameworks.

Key Market Trends

The Rise of Self-Service and Low-Code Analytics Platforms is democratizing data access, allowing non-technical teams to derive actionable intelligence without relying on centralized IT departments. As the speed of digital business accelerates, product and marketing teams are bypassing traditional, static reporting in favor of agile, user-friendly tools that support rapid hypothesis testing and iterative analysis. This shift is fundamentally changing the market landscape, as organizations prioritize solutions that empower frontline employees to independently visualize performance metrics and optimize user flows.

Key Market Players

• JourneyMetrics Solutions Pvt. Ltd.
• Pathway Analytics Inc.
• CX Navigator Technologies Ltd.
• InsightTrail Analytics Pvt. Ltd.
• CustomerPulse Solutions Ltd.
• JourneyIQ Analytics Pvt. Ltd.
• CXVision Technologies Inc.
• PathInsights Solutions Ltd.
• JourneySense Analytics Pvt. Ltd.
• CustomerMap Technologies Ltd.

Report Scope:

In this report, the Global Customer Journey Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Journey Analytics Market, By Component:

• Solutions
• Services

Customer Journey Analytics Market, By Application:

• Customer Segmentation and Targeting
• Customer Behavioral Analysis
• Customer Churn Analysis
• Brand Management
• Campaign Management
• Product Management
• Others

Customer Journey Analytics Market, By Touchpoint:

• Web
• Social Media
• Mobile
• Email
• Branch/Store
• Call Center
• Others

Customer Journey Analytics Market, By Industry Vertical:

• (BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others)
• Region

Customer Journey Analytics Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Journey Analytics Market.

Available Customizations:

Global Customer Journey Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Journey Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solutions, Services)
  • 5.2.2. By Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Others)
  • 5.2.3. By Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, Others)
  • 5.2.4. By Industry Vertical ((BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others), Region)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Customer Journey Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Application
  • 6.2.3. By Touchpoint
  • 6.2.4. By Industry Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Customer Journey Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Touchpoint
      • 6.3.1.2.4. By Industry Vertical
  • 6.3.2. Canada Customer Journey Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Touchpoint
      • 6.3.2.2.4. By Industry Vertical
  • 6.3.3. Mexico Customer Journey Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Touchpoint
      • 6.3.3.2.4. By Industry Vertical

7. Europe Customer Journey Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Application
  • 7.2.3. By Touchpoint
  • 7.2.4. By Industry Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Customer Journey Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Touchpoint
      • 7.3.1.2.4. By Industry Vertical
  • 7.3.2. France Customer Journey Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Touchpoint
      • 7.3.2.2.4. By Industry Vertical
  • 7.3.3. United Kingdom Customer Journey Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Touchpoint
      • 7.3.3.2.4. By Industry Vertical
  • 7.3.4. Italy Customer Journey Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Touchpoint
      • 7.3.4.2.4. By Industry Vertical
  • 7.3.5. Spain Customer Journey Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Touchpoint
      • 7.3.5.2.4. By Industry Vertical

8. Asia Pacific Customer Journey Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Application
  • 8.2.3. By Touchpoint
  • 8.2.4. By Industry Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Customer Journey Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Touchpoint
      • 8.3.1.2.4. By Industry Vertical
  • 8.3.2. India Customer Journey Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Touchpoint
      • 8.3.2.2.4. By Industry Vertical
  • 8.3.3. Japan Customer Journey Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Touchpoint
      • 8.3.3.2.4. By Industry Vertical
  • 8.3.4. South Korea Customer Journey Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Touchpoint
      • 8.3.4.2.4. By Industry Vertical
  • 8.3.5. Australia Customer Journey Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Touchpoint
      • 8.3.5.2.4. By Industry Vertical

9. Middle East & Africa Customer Journey Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Application
  • 9.2.3. By Touchpoint
  • 9.2.4. By Industry Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Customer Journey Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Touchpoint
      • 9.3.1.2.4. By Industry Vertical
  • 9.3.2. UAE Customer Journey Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Touchpoint
      • 9.3.2.2.4. By Industry Vertical
  • 9.3.3. South Africa Customer Journey Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Touchpoint
      • 9.3.3.2.4. By Industry Vertical

10. South America Customer Journey Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Application
  • 10.2.3. By Touchpoint
  • 10.2.4. By Industry Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Customer Journey Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Touchpoint
      • 10.3.1.2.4. By Industry Vertical
  • 10.3.2. Colombia Customer Journey Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Touchpoint
      • 10.3.2.2.4. By Industry Vertical
  • 10.3.3. Argentina Customer Journey Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Touchpoint
      • 10.3.3.2.4. By Industry Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Customer Journey Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. JourneyMetrics Solutions Pvt. Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Pathway Analytics Inc.
• 15.3. CX Navigator Technologies Ltd.
• 15.4. InsightTrail Analytics Pvt. Ltd.
• 15.5. CustomerPulse Solutions Ltd.
• 15.6. JourneyIQ Analytics Pvt. Ltd.
• 15.7. CXVision Technologies Inc.
• 15.8. PathInsights Solutions Ltd.
• 15.9. JourneySense Analytics Pvt. Ltd.
• 15.10. CustomerMap Technologies Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer