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市场调查报告书
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1843575

2025年全球行销扩增实境市场报告

Augmented Reality In Marketing Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，扩增实境在行销领域的市场规模迅速扩张，预计将从2024年的52.3亿美元成长到2025年的58亿美元，复合年增长率达11.0%。预测期内的成长可归因于消费者参与度的提高、对新颖性和创新的追求、品牌差异化策略、智慧型手机普及率的提升以及互动式产品视觉化。

预计未来几年，扩增实境）行销市场将快速成长，到2029年市场规模将达到100.3亿美元，年复合成长率（CAGR）为14.6%。预测期内的成长主要归功于电子商务整合的加强、社交媒体应用的日益普及、活动行销的广泛应用以及数据分析和洞察能力的提升。预测期内的关键趋势包括：虚拟试穿体验的实施、AR增强型产品包的开发、与基于位置的营销相结合、活动营销的拓展以及利用AR分析进行绩效评估。

扩增实境（AR）在行销中的应用是将数位资讯动态地整合到行销策略中，使企业能够增强行销效果，透过行动装置推动用户参与，并为客户提供独特、沉浸式的体验。

扩增实境(AR) 行销的关键组成部分包括硬体和软体。 AR 行销的基本硬体元件包括感测器/追踪机制、输入装置、CPU 和显示器/输出装置。这些组件应用于各种类型的设备，例如头戴式显示器、智慧眼镜、抬头显示器、手持设备和固定式 AR 系统。这些设备采用多种技术，包括基于标记的 AR、无标记 AR 和基于锚点的 AR。扩增实境行销应用涵盖各个产业，包括消费市场、商业领域、企业、医疗保健、航太与国防、能源和汽车，这充分展现了 AR 技术在提升各产业体验和互动方面的多功能性。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，产生了重大影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

扩增实境行销市场研究报告》是某商业研究公司最新发布的系列报告，提供扩增实境境行销市场统计数据，例如全球市场规模、区域份额、竞争对手及其市场份额、扩增实境的市场区隔、市场扩增实境以及商业机会，扩增实境。本报告扩增实境扩增实境和未来发展趋势进行了详细分析，为您提供所需的全面观点。

未来五年14.6%的成长率预测较我们先前对该市场的预测略微下调了0.4%。这一下调主要归因于美国与其他国家之间的关税影响。由于关税导致进口AR渲染软体和智慧相机套件价格上涨，尤其是来自台湾和韩国的产品，行销机构可能会缩减AR宣传活动。此外，相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易造成的负面影响也将影响更广泛的领域。

由于零售和电商领域对扩增扩增实境（AR）的需求激增，行销领域的扩增实境市场蓄势待发。扩增实境技术正透过打造独特的零售体验，影响消费者的购买决策，在零售业中扮演着至关重要的角色。它透过让顾客在家中进行数位化产品试穿，以及在顾客的脸部和身体上应用AR滤镜，降低了退货率，从而改变了电商模式。根据Shopify在2022年7月发布的数据，采用AR技术的品牌零售转换率提高了250%。此外，Houzz的报告显示，AR用户在应用程式内的停留时间是一般用户的2.7倍，购买频率更是增加了11倍。因此，零售和电商领域对AR日益增长的需求，势必会推动扩增实境在行销领域的应用。

智慧型手机的普及正在推动扩增实境在行销领域的成长。扩增实境利用行动连线总合英国3.8%，达到7,180万人。预测显示，2025年，英国预计6,830万人口中，近95%（约6,500万人）将拥有智慧型手机。因此，智慧型手机的日益普及正在推动扩增实境（AR）技术在行销市场的扩张。

扩增实境境行销领域的主要企业正在推出创新解决方案，利用扩增实境户外宣传活动等先进技术，提升客户参与，打造沉浸式品牌体验。扩增户外宣传活动是指在公共场所运用身临其境型扩增实境技术，为消费者提供互动体验的行销策略。例如，美国饮料公司可口可乐于2023年9月推出了「TakeATasteNow」扩增实境户外宣传活动。该活动将扩增实境（AR）与数位户外（DOOH）广告结合，让消费者可以透过行动装置与数位萤幕互动。消费者只需扫描广告看板上的QR码，即可虚拟「领取」一瓶零糖可口可乐，并获得一张优惠券，可在Tesco超市免费领取一瓶500毫升装的零糖可乐，包括樱桃口味。

扩增实境境行销市场的关键参与者正优先考虑下一代行销解决方案，尤其是那些采用平台无关的扩增实境（AR）方法的解决方案。这种方法旨在创建与各种AR设备和平台相容的应用程式和内容，从而突破特定硬体和软体生态系统的限制。例如，2023年8月，We Are Social Inc.宣布成立全球领先的AR行销机构Make My Day。在We Are Social的支持下，Make My Day致力于帮助行销人员充分发挥AR的潜力，从独立的AR应用发展到能够补充更广泛行销策略的多平台宣传活动。其平台无关的方法支援在包括Facebook、Instagram和TikTok在内的各种社交网路上进行AR活动。

2022年5月，总部位于美国的知名跨国科技公司Google以10亿美元的价格完成了对Raxium的收购。此次策略性收购旨在增强谷歌在下一代扩增实境、虚拟实境和混合实境头戴装置领域的产品实力，尤其是在人们对元宇宙概念日益关注的背景下。总部位于美国的Raxium专注于行销领域的扩增实境实境技术，此次收购将提升Google在该充满活力的领域的竞争力。

行销领域扩增实境的主要参与者包括微软公司、Google有限责任公司、索尼公司、Magic Leap Incorporated、Wikitude GmbH、Zugara Inc.、苹果公司、Blippar Limited、Infinity Augmented Reality Limited、Niantic Inc.、Zappar Limited、PTC Inc.、Daqribet LLC、联想、精工爱普生、VPTC Inc. Inc.、Snapchat、惠普Autonomy、Augment、Marxent、Catchoom、Vuforia (PTC)、ViewAR、Upskill、Scope AR、Adtile Technologies、Inlighten、Total Immersion、Re'Flekt、Verteur、8th Wall Inc.、Mirum Agency、INDEstry和Third Aurora。

预计到 2024 年，北美将占据扩增实境行销领域最大的市场份额。扩增实境行销市场报告涵盖的地区包括亚太地区、西欧、中东欧、北美、南美以及中东和非洲。

扩增实境行销市场报告》涵盖以下国家：澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。

扩增实境境行销包括透过扩增实境技术提供行销服务的营业单位所获得的收入。市场价值包括服务供应商销售的或包含在服务产品中的相关商品的价值。仅包括企业间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球行销中的扩增实境：PESTEL 分析（政治、社会、技术、环境、法律因素、驱动因素和限制因素）
  • 终端用户产业分析
  • 全球扩增实境行销市场：成长率分析
  • 2019-2024年全球扩增实境行销市场规模及成长
  • 全球扩增实境行销市场规模及成长预测（2024-2029年，2034年预测）
  • 扩增实境在行销中的应用：全球潜在市场规模 (TAM)

第六章 市场细分

  • 全球扩增实境行销市场：按组件划分，实际值和预测值，2019-2024 年、2024-2029 年预测值、2034 年预测值
  • 硬体
  • 软体
  • 全球扩增实境行销市场：按设备类型划分，实际数据和预测数据，2019-2024年、2024-2029年预测数据、2034年预测数据
  • 头戴式显示器和智慧眼镜
  • 抬头显示器
  • 手持装置
  • 固定式扩增实境系统
  • 智慧眼镜
  • 其他类型
  • 全球扩增实境行销市场：依技术、绩效和预测划分，2019-2024年、2024-2029年预测、2034年预测
  • 基于标记的扩增实境技术
  • 无标记扩增实境技术
  • 基于锚点的扩增实境技术
  • 全球扩增实境行销市场：依应用领域划分，实际结果及预测（2019-2024年、2024-2029年预测、2034年预测）
  • 消费者
  • 商业的
  • 公司
  • 卫生保健
  • 航太与国防
  • 活力
  • 车
  • 其他用途
  • 全球扩增实境行销市场：细分市场、硬体（按类型）、效能及预测，2019-2024年、2024-2029年预测、2034年预测
  • AR眼镜
  • 智慧型手机和平板电脑
  • 头戴式显示器（HMD）
  • AR自助服务终端
  • 感应器和摄影机
  • 全球扩增实境行销市场：细分市场、软体（按类型）、绩效及预测，2019-2024年、2024-2029年预测、2034年预测
  • AR开发平台
  • AR内容创作工具
  • AR行销解决方案
  • 分析和报告工具
  • AR应用和SDK

第七章 区域和国家分析

  • 全球扩增实境行销市场：区域分析、预测及成长（2019-2024年、2024-2029年预测、2034年预测）
  • 全球扩增实境行销市场：国家/地区、绩效及预测，2019-2024 年、2024-2029 年预测、2034 年预测

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 扩增实境在行销中的应用：竞争格局
  • 扩增实境在行销市场中的应用：公司概况
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Sony Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Magic Leap Incorporated Overview, Products and Services, Strategy and Financial Analysis
    • Wikitude GmbH Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Zugara Inc.
  • Apple Inc.
  • Blippar Limited
  • Infinity Augmented Reality Limited
  • Niantic Inc.
  • Zappar Limited
  • PTC Inc.
  • Daqri LLC
  • Lenovo
  • Seiko Epson
  • Vuzix
  • Alphabet Inc.
  • Meta Platforms Inc.
  • Snapchat
  • HP Autonomy

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年扩增实境行销市场：提供新机会的国家
  • 2029年扩增实境行销市场：提供新机会的细分领域
  • 2029年扩增实境行销市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r23942u

Augmented reality (AR) in marketing refers to the dynamic integration of digital information into marketing strategies, enabling businesses to heighten their marketing efforts and foster increased engagement via mobile devices, providing clients with unique and immersive experiences.

The key components within the augmented reality marketing landscape encompass both hardware and software. Hardware components integral to AR marketing include sensors/tracking mechanisms, input devices, and CPU and display/output devices. These components are utilized across various device types, including head-mounted displays, smart glasses, head-up displays, handheld devices, stationary AR systems, and others. These devices leverage diverse technologies such as marker-based AR, markerless AR, and anchor-based AR. Applications of augmented reality in marketing span across a spectrum of industries, including consumer markets, commercial sectors, enterprises, healthcare, aerospace and defense, energy, automotive, and various others, demonstrating the versatility of AR technology in enhancing experiences and engagements across diverse fields.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The augmented reality in marketing market research report is one of a series of new reports from The Business Research Company that provides augmented reality in marketing market statistics, including augmented reality in marketing industry global market size, regional shares, competitors with augmented reality in marketing market share, detailed augmented reality in marketing market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in the marketing industry. This augmented reality in marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality in marketing market size has grown rapidly in recent years. It will grow from $5.23 billion in 2024 to $5.8 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to enhanced consumer engagement, novelty and innovation appeal, brand differentiation strategies, increased smartphone adoption, and interactive product visualization.

The augmented reality in marketing market size is expected to see rapid growth in the next few years. It will grow to $10.03 billion in 2029 at a compound annual growth rate (CAGR) of 14.6%. The growth in the forecast period can be attributed to growing e-commerce integration, expanded social media applications, adoption in event marketing, and enhanced data analytics and insights. Major trends in the forecast period include the implementation of virtual try-on experiences, development of AR-enhanced packaging, incorporation in location-based marketing, expansion in event marketing, and utilization of AR analytics for performance measurement.

The forecast of 14.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Marketing agencies may scale back AR campaigns as tariffs make imported AR rendering software and smart camera kits more expensive, especially those sourced from Taiwan and South Korea. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The augmented reality in marketing market is poised for growth owing to the surging demand for AR in retail and e-commerce sectors. Augmented reality (AR) is becoming pivotal in retail by driving ingenious retail experiences that influence consumer purchasing decisions. It is transforming e-commerce by enabling digital product trials in customers' homes or through AR filters for face and body, reducing return rates. Shopify's data in July 2022 indicated a 250% increase in retail conversion rates for brands adopting AR. Additionally, Houzz reported that AR users spent 2.7 times longer on the app and made purchases 11 times more frequently. Thus, the escalating demand for AR in retail and e-commerce is poised to fuel augmented reality in marketing.

The upsurge in smartphone adoption is set to propel the growth of augmented reality in marketing. Augmented reality's utilization in marketing leverages smartphones to deliver enhanced consumer engagement through digital overlays in the real-world environment via the device's camera and display. As per Uswitch Limited's findings in February 2023, the UK witnessed a 3.8% surge in mobile connections, totaling 71.8 million by 2022. Projections suggest that by 2025, nearly 95% of the UK's anticipated population of 68.3 million will own smartphones, around 65 million individuals. Therefore, the rising smartphone adoption is instrumental in driving the expansion of augmented reality in the marketing market.

Leading companies in the augmented reality marketing sector are introducing innovative solutions that leverage advanced technologies, such as AR out-of-home campaigns, to enhance customer engagement and create immersive brand experiences. AR out-of-home campaigns involve marketing strategies that utilize augmented reality technology in public spaces to provide interactive and engaging experiences for consumers. For example, in September 2023, Coca-Cola, a U.S.-based beverage company, launched the "TakeATaste Now" AR out-of-home campaign. This initiative combines augmented reality with digital out-of-home (DOOH) advertising, enabling consumers to engage with digital screens through their mobile devices. By scanning QR codes on billboards, fans can virtually "grab" a Coca-Cola Zero Sugar bottle and redeem a voucher for a complimentary 500ml bottle at Tesco stores, including the Cherry variant.

Major players in the augmented reality in marketing market are prioritizing next-generation marketing solutions, notably adopting an augmented reality (AR) platform-agnostic approach. This approach involves crafting applications or content compatible with diverse AR devices and platforms, transcending limitations associated with specific hardware or software ecosystems. For instance, We Are Social Inc. unveiled Make My Day in August 2023, the world's premier augmented performance marketing agency. Backed by We Are Social, Make My Day focuses on empowering marketers to unlock AR's full potential, evolving from standalone executions to multi-platform campaigns that complement broader marketing strategies. Its platform-agnostic approach enables AR activations across various social networks such as Facebook, Instagram, and TikTok.

In May 2022, Google, a prominent multinational technology company based in the US, completed the acquisition of Raxium for a sum of $1 billion. This strategic acquisition aims to bolster Google's array of offerings in the realm of next-generation augmented, virtual, and mixed reality headsets, particularly amidst the rising interest surrounding the metaverse concept. Raxium, a US-based company, specializes in AR within the marketing market, thereby augmenting Google's capabilities in this dynamic sector.

Major companies operating in the augmented reality in marketing market include Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora

North America was the largest market share in the augmented reality in marketing market in 2024. The regions covered in the augmented reality in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the augmented reality in marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The augmented reality in marketing includes revenues earned by entities by providing marketing services through AR technology. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality In Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality in marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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  • Benchmark performance against key competitors.
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Where is the largest and fastest growing market for augmented reality in marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The augmented reality in marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Hardware; Software
  • 2) By Device Type: Head-Mounted Display & Smart Glass; Head-Up Display; Handheld Devices; Stationary AR systems; Smart Glasses; Other Types
  • 3) By Technology: Marker-Based AR Technology; Markerless AR Technology; Anchor-Based AR Technology
  • 4) By Application: Consumer; Commercial; Enterprise; Healthcare; Aerospace And Defense; Energy; Automotive; Other Applications
  • Subsegments:
  • 1) By Hardware: AR Glasses; Smartphones And Tablets; Head-Mounted Displays (HMDs); AR Kiosks; Sensors And Cameras
  • 2) By Software: AR Development Platforms; AR Content Creation Tools; AR Marketing Solutions; Analytics And Reporting Tools; AR Applications And SDKs
  • Companies Mentioned: Microsoft Corporation; Google LLC; Sony Corporation; Magic Leap Incorporated; Wikitude GmbH; Zugara Inc.; Apple Inc.; Blippar Limited; Infinity Augmented Reality Limited; Niantic Inc.; Zappar Limited.; PTC Inc.; Daqri LLC; Lenovo; Seiko Epson; Vuzix; Alphabet Inc.; Meta Platforms Inc.; Snapchat; HP Autonomy; Augment; Marxent; Catchoom; Vuforia (PTC); ViewAR; Upskill; Scope AR; Adtile Technologies; Inlighten; Total Immersion; Re'Flekt; Vertebrae; 8th Wall Inc.; Mirum Agency; INDEstry; Third Aurora
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Augmented Reality In Marketing Market Characteristics

3. Augmented Reality In Marketing Market Trends And Strategies

4. Augmented Reality In Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Augmented Reality In Marketing Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Augmented Reality In Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Augmented Reality In Marketing Market Growth Rate Analysis
  • 5.4. Global Augmented Reality In Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Augmented Reality In Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Augmented Reality In Marketing Total Addressable Market (TAM)

6. Augmented Reality In Marketing Market Segmentation

  • 6.1. Global Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Hardware
  • Software
  • 6.2. Global Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Head-Mounted Display & Smart Glass
  • Head-Up Display
  • Handheld Devices
  • Stationary AR systems
  • Smart Glasses
  • Other Types
  • 6.3. Global Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Marker-Based AR Technology
  • Markerless AR Technology
  • Anchor-Based AR Technology
  • 6.4. Global Augmented Reality In Marketing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consumer
  • Commercial
  • Enterprise
  • Healthcare
  • Aerospace And Defense
  • Energy
  • Automotive
  • Other Applications
  • 6.5. Global Augmented Reality In Marketing Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • AR Glasses
  • Smartphones And Tablets
  • Head-Mounted Displays (HMDs)
  • AR Kiosks
  • Sensors And Cameras
  • 6.6. Global Augmented Reality In Marketing Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • AR Development Platforms
  • AR Content Creation Tools
  • AR Marketing Solutions
  • Analytics And Reporting Tools
  • AR Applications And SDKs

7. Augmented Reality In Marketing Market Regional And Country Analysis

  • 7.1. Global Augmented Reality In Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Augmented Reality In Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Augmented Reality In Marketing Market

  • 8.1. Asia-Pacific Augmented Reality In Marketing Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Augmented Reality In Marketing Market

  • 9.1. China Augmented Reality In Marketing Market Overview
  • 9.2. China Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Augmented Reality In Marketing Market

  • 10.1. India Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Augmented Reality In Marketing Market

  • 11.1. Japan Augmented Reality In Marketing Market Overview
  • 11.2. Japan Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Augmented Reality In Marketing Market

  • 12.1. Australia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Augmented Reality In Marketing Market

  • 13.1. Indonesia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Augmented Reality In Marketing Market

  • 14.1. South Korea Augmented Reality In Marketing Market Overview
  • 14.2. South Korea Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Augmented Reality In Marketing Market

  • 15.1. Western Europe Augmented Reality In Marketing Market Overview
  • 15.2. Western Europe Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Augmented Reality In Marketing Market

  • 16.1. UK Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Augmented Reality In Marketing Market

  • 17.1. Germany Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Augmented Reality In Marketing Market

  • 18.1. France Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Augmented Reality In Marketing Market

  • 19.1. Italy Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Augmented Reality In Marketing Market

  • 20.1. Spain Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Augmented Reality In Marketing Market

  • 21.1. Eastern Europe Augmented Reality In Marketing Market Overview
  • 21.2. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Augmented Reality In Marketing Market

  • 22.1. Russia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Augmented Reality In Marketing Market

  • 23.1. North America Augmented Reality In Marketing Market Overview
  • 23.2. North America Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Augmented Reality In Marketing Market

  • 24.1. USA Augmented Reality In Marketing Market Overview
  • 24.2. USA Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Augmented Reality In Marketing Market

  • 25.1. Canada Augmented Reality In Marketing Market Overview
  • 25.2. Canada Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Augmented Reality In Marketing Market

  • 26.1. South America Augmented Reality In Marketing Market Overview
  • 26.2. South America Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Augmented Reality In Marketing Market

  • 27.1. Brazil Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Augmented Reality In Marketing Market

  • 28.1. Middle East Augmented Reality In Marketing Market Overview
  • 28.2. Middle East Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Augmented Reality In Marketing Market

  • 29.1. Africa Augmented Reality In Marketing Market Overview
  • 29.2. Africa Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Augmented Reality In Marketing Market Competitive Landscape And Company Profiles

  • 30.1. Augmented Reality In Marketing Market Competitive Landscape
  • 30.2. Augmented Reality In Marketing Market Company Profiles
    • 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Sony Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Magic Leap Incorporated Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Wikitude GmbH Overview, Products and Services, Strategy and Financial Analysis

31. Augmented Reality In Marketing Market Other Major And Innovative Companies

  • 31.1. Zugara Inc.
  • 31.2. Apple Inc.
  • 31.3. Blippar Limited
  • 31.4. Infinity Augmented Reality Limited
  • 31.5. Niantic Inc.
  • 31.6. Zappar Limited
  • 31.7. PTC Inc.
  • 31.8. Daqri LLC
  • 31.9. Lenovo
  • 31.10. Seiko Epson
  • 31.11. Vuzix
  • 31.12. Alphabet Inc.
  • 31.13. Meta Platforms Inc.
  • 31.14. Snapchat
  • 31.15. HP Autonomy

32. Global Augmented Reality In Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality In Marketing Market

34. Recent Developments In The Augmented Reality In Marketing Market

35. Augmented Reality In Marketing Market High Potential Countries, Segments and Strategies

  • 35.1 Augmented Reality In Marketing Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Augmented Reality In Marketing Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Augmented Reality In Marketing Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer