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市场调查报告书
商品编码
1843716
2025年全球行动3D市场报告Mobile 3D Global Market Report 2025 |
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近年来,行动3D市场发展迅速,预计将从2024年的434.6亿美元成长到2025年的601.4亿美元,复合年增长率达38.4%。这段时期的成长可归因于智慧型手机对3D技术的普及、行动游戏产业的蓬勃发展、消费者对身临其境型内容日益增长的兴趣、3D内容製作的扩张以及3D电影的日益普及。
预计未来几年行动3D市场将呈指数级成长,到2029年市场规模将达到2,200.8亿美元,复合年增长率(CAGR)高达38.3%。这项预测期内的成长主要归功于3D技术在扩增实境(AR)应用中的融合、虚拟实境(VR)在行动装置上的普及、行动游戏使用者体验的提升、5G技术的广泛应用以及对3D扫描和深度感知能力的日益重视。预测期内的关键趋势包括裸眼3D显示器的技术进步、行动装置3D相机的发展、3D技术在行动广告中的日益普及、全像显示器的出现以及用户生成3D内容需求的成长。
行动 3D 指的是在行动电话和平板电脑等行动装置上创建和显示3D电脑图形的能力,使用户能够在手持或行动装置上体验 3D 内容并与之互动。
行动3D设备的主要类型包括平板电脑、智慧型手机和笔记型电脑。平板电脑是一种具有触控萤幕介面的手持设备,可用于多种活动,包括上网、收发电子邮件、多媒体娱乐和办公室。这些设备的关键组件包括图像感测器和3D显示屏,它们被应用于动画、地图导航、手机游戏和行动广告等领域。
美国关税的突然上调以及由此引发的贸易摩擦,在2025年春季对资讯科技产业,尤其是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税提高,并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该行业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性并简化成本管理。
这份《行动3D市场研究报告》是某商业研究公司最新发布的系列报告,提供行动3D市场统计数据,例如全球市场规模、区域份额、竞争对手及其市场份额、详细的勒索软体防护市场细分、市场趋势以及移动3D行业的商机,为您提供在移动3D行业取得成功所需的关键数据。该报告对行动3D产业的现状和未来发展趋势进行了深入分析,为您提供所需的一切资讯。
未来五年38.3%的成长率预测较我们先前对该市场的预测略微下调了0.8%。这一下调主要归因于美国与其他国家之间的关税影响。行动3D应用程式可能会受到关税相关价格上涨的影响,这些价格上涨涉及在主要海外地区开发的GPU单元、3D渲染引擎和AR套件。此外,相互关税以及不断升级的贸易紧张局势和限制措施对全球经济和贸易造成的负面影响也将使这种影响更加广泛。
智慧型手机的广泛普及预计将推动行动3D市场的成长。智慧型手机是内建电脑的行动行动电话设备,具备传统行动电话所不具备的功能,例如作业系统、网页浏览功能以及运行软体应用程式的能力。行动3D技术透过为影像、影片和游戏增加深度和真实感,增强了智慧型手机的视觉体验。例如,英国非营利产业组织GSM协会在2022年2月报告称,2021年智慧型手机连线数为62亿,预计2025年将达到75亿人。因此,智慧型手机的广泛普及正在推动行动3D市场的成长。
预计未来几年,电子游戏的日益普及将进一步推动行动3D市场的成长。电子游戏是一种利用视觉介面和使用者互动,在电视、电脑显示器和手持设备等二维或3D显示设备上产生视觉回馈的电子游戏。行动3D装置用于产生电子游戏画面,为角色、物件和环境增添深度和立体感,从而创造引人入胜的沉浸式视觉体验。例如,美国软体组织娱乐软体协会(ESA)报告称,到2024年,将有1.906亿美国(年龄在5至90岁之间)玩电子游戏,其中61%的美国每周至少玩一个小时。因此,电子游戏的蓬勃发展正在推动行动3D市场的成长。
产品创新是推动行动3D市场发展的关键趋势。该领域的主要企业正致力于开发创新产品以保持竞争力。例如,2023年3月,中国科技公司中兴通讯与美国软体公司Leia Inc.共用发表了努比亚Pad 3D平板电脑。这款尖端设备采用先进技术,可实现完全无需眼镜产品的沉浸式3D通话、视讯串流、游戏、内容分享,甚至是创新应用体验。它能够同时将2D内容转换为3D并显示3D内容。
为了提升盈利,行动3D市场的主要参与者正致力于推出下一代解决方案,例如3D AI平板电脑。 3D AI平板电脑将人工智慧(AI)技术与3D显示器结合,旨在提供沉浸式和互动的使用者体验。例如,2023年2月,美国3D显示器硬体和软体解决方案供应商Leia Inc.发布了Lume Pad 2。这款3D平板电脑配备12.4吋玻璃面板,解析度为2560 x 1600,可实现更快更有效率的2D转3D转换、优化的3D观看体验、逼真的3D捕捉以及无限的3D创意。它无需配戴特殊眼镜即可提供沉浸式3D体验,支援各种3D应用,并可呈现包括影片、影像和游戏在内的丰富3D内容。
2022年8月,总部位于瑞典的游戏公司Embracer Group AB透过其子公司Embracer Freemode Iconic Holding Inc.收购了《魔戒》和《哈比人》的智慧财产权。此次收购旨在拓展Embracer全球集团的跨媒体业务。该公司计划加强与现有《魔戒》和《哈比人》授权商的合作与创新。总部位于美国的Middle-earth Enterprises负责管理托尔金相关智慧财产权。
行动 3D 市场的主要企业包括苹果、三星电子有限公司、Sony Corporation公司、LG 公司、英特尔公司、高通技术公司、3M 公司、东芝公司、英伟达公司、Sharp Corporation、Adobe 公司、Epic Games 公司、达梭系统公司、NTT Docomo 公司、PTC 公司、Magic Leap 公司、HTC Leno Technologies、Injation、Mlipiling 公司、Inobic)公司、Microvision 公司、YUVsoft 和 Masterimage 3D。
预计到2024年,北美将成为行动3D市场最大的地区。亚太地区预计将是预测期内成长最快的地区。这份行动3D市场报告涵盖亚太地区、西欧、东欧、北美、南美以及中东和非洲。
移动 3D 市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、义大利、西班牙和加拿大。
行动3D市场由提供3D手机游戏、3D学习、3D扫描和3D列印等服务的营业单位所获得的收入所构成。市场价值还包括服务供应商销售的或包含在其服务中的相关商品的价值。行动3D市场还包括萤幕扩大机、萤幕扩充器、3D眼镜和虚拟实境头戴装置的销售。该市场的价值为“出厂价”,即商品製造商或创造者向其他营业单位(包括下游製造商、批发商、经销商和零售商)或直接向最终客户销售的商品价值。该市场中的商品价值还包括商品创造者提供的任何相关服务。
Mobile 3D refers to the capability to create and view three-dimensional computer graphics on mobile devices such as phones and tablets. This feature enables users to experience and interact with 3D content on portable electronics and mobile devices.
The main types of mobile 3D devices include tablets, smartphones, notebooks, and others. Tablets are handheld devices with touchscreen interfaces used for various activities such as online surfing, email, multimedia consumption, and productivity. The key components of these devices include image sensors and 3D displays, and they are utilized in applications such as animations, maps and navigation, mobile gaming, mobile advertisements, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mobile 3D market research report is one of a series of new reports from The Business Research Company that provides mobile 3D market statistics, including the mobile 3D industry global market size, regional shares, competitors with mobile 3D market share, detailed ransomware protection market segments, market trends and opportunities, and any further data you may need to thrive in the mobile 3D industry. This mobile 3D market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile 3d market size has grown exponentially in recent years. It will grow from $43.46 billion in 2024 to $60.14 billion in 2025 at a compound annual growth rate (CAGR) of 38.4%. The growth in the historic period can be attributed to the introduction of 3d technology in smartphones, growth in the mobile gaming industry, increased consumer interest in immersive content, expansion of 3d content creation, and rising popularity of 3D movies.
The mobile 3d market size is expected to see exponential growth in the next few years. It will grow to $220.08 billion in 2029 at a compound annual growth rate (CAGR) of 38.3%. The growth in the forecast period can be attributed to the integration of 3d technology in augmented reality (AR) applications, expansion of virtual reality (VR) in mobile devices, demand for enhanced user experiences in mobile gaming, adoption of 5g technology, increased focus on 3d scanning and depth-sensing capabilities. Major trends in the forecast period include technological advancements in glasses-free 3d displays, the development of 3d cameras for mobile devices, the rising use of 3d in mobile advertising, the emergence of holographic displays, and growth in demand for user-generated 3d content.
The forecast of 38.3% growth over the next five years reflects a modest reduction of 0.8% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Mobile 3D applications could suffer from tariff-related price hikes on GPU units, 3D rendering engines, and AR toolkits developed in key offshore locations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
An increase in smartphone adoption is anticipated to drive the growth of the mobile 3D market in the future. A smartphone is a cellular device equipped with a built-in computer and additional features that were not previously available in traditional phones, including an operating system (OS), web browsing capabilities, and the ability to run software applications. Mobile 3D enhances the visual experience on smartphones by providing depth and realism to images, videos, and games. For example, in February 2022, the GSM Association, a UK-based non-profit industry organization, reported that there were 6.2 billion smartphone connections recorded in 2021, with projections suggesting this number will reach 7.5 billion by 2025. Thus, the increase in smartphone adoption is fueling the growth of the mobile 3D market.
The growing popularity of video games is expected to further propel the growth of the mobile 3D market in the coming years. Video games are electronic games that involve user interaction with a visual interface to produce visual feedback on a two- or three-dimensional display device, such as a TV, computer monitor, or handheld device. Mobile 3D devices are utilized for generating graphics in video games, creating a visually engaging and immersive experience that adds depth and dimension to characters, objects, and environments. For instance, in 2024, the Entertainment Software Association, a US-based software organization, reported that 190.6 million Americans (ages 5-90) play video games, with 61% of the US population indicating they play for at least one hour each week. Consequently, the surge in video game popularity is driving the growth of the mobile 3D market.
Product innovation is a significant trend gaining traction in the mobile 3D market. Leading companies in this sector are developing innovative products to maintain their competitive edge. For example, in March 2023, ZTE Corporation, a technology company based in China, collaborated with Leia Inc., a US-based software firm, to introduce the Nubia Pad 3D tablet. This state-of-the-art device features technology that enables completely eyewear-free immersive experiences for 3D calling, video streaming, gaming, and content sharing, as well as creative applications. It can simultaneously convert 2D content into 3D and display 3D content.
Key players in the mobile 3D market are concentrating on launching next-generation solutions, such as 3D AI tablets, to boost their profitability. 3D AI tablets are devices that integrate artificial intelligence (AI) technology with a 3D display, delivering an immersive and interactive user experience. For instance, in February 2023, Leia Inc., a US provider of 3D display hardware and software solutions, unveiled the Lume Pad 2. This 3D tablet features a 12.4-inch glass panel with a resolution of 2560 x 1600, allowing for faster and more effective 2D to 3D conversion, optimized 3D viewing, realistic 3D capture, and endless 3D creation. It provides an immersive 3D experience without requiring special glasses and is designed to offer a wide array of 3D content, including videos, images, and games, while supporting various 3D applications.
In August 2022, Embracer Group AB, a video game company based in Sweden, acquired the intellectual property rights to The Lord of the Rings and The Hobbit through its subsidiary, Embracer Freemode Iconic Holding Inc. This acquisition aims to broaden transmedia opportunities within Embracer's global group. The company plans to enhance collaboration and innovation with existing licensees associated with The Lord of the Rings and The Hobbit. Middle-earth Enterprises, a US-based company, manages Tolkien-related intellectual properties.
Major companies operating in the mobile 3D market include Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, LG Corporation, Intel Corporation, Qualcomm Technologies Inc., 3M Company, Toshiba Corporation, NVIDIA Corporation, Sharp Corporation, Adobe Inc., Epic Games Inc., Dassault Systemes SE, NTT Docomo Inc., PTC Inc., Magic Leap Inc., HTC Corporation, InMobi, Imagination Technologies Limited, Eon Reality, Blippar, Cooliris Inc., Microvision Inc., YUVsoft, Masterimage 3D
North America was the largest region in the mobile 3D market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile 3d market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the mobile 3d market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The mobile 3D market consists of revenues earned by entities by providing services such as 3D mobile games, 3D learning, 3D scanning, and 3D printing. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile 3D market also includes sales of screen magnifiers, extenders, 3D glasses, and virtual reality headsets. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile 3D Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile 3d market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile 3d ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile 3d market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.