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市场调查报告书
商品编码
1843767
2025年全球大众通知系统市场报告Mass Notification System Global Market Report 2025 |
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近年来,大众通知系统市场规模呈现强劲成长,从2024年的96.6亿美元成长到2025年的103.3亿美元,复合年增长率达6.8%。这段时期的成长归因于新兴市场强劲的经济成长、对公共保障需求的不断增长、犯罪和恐怖主义的日益猖獗,以及医院和医疗机构对大众通知系统的广泛应用。
预计未来几年,大众通知系统市场规模将维持强劲成长,2029年将达到147.2亿美元,复合年增长率(CAGR)为9.3%。预测期内的成长主要归功于线上平台使用量的激增、智慧型手机普及率的提高、都市化进程的加快以及併购活动的增加。预测期内的关键趋势包括:对云端基础的大众通知系统、多通路通知的需求不断增长、大众通知系统技术应用的日益普及、大众通知系统製造商采用物联网技术、基础设施的进步以及具备地理围栏功能的大众通知系统。
群发通知系统是一种旨在向员工和公众发送主动讯息的平台,用于告知紧急情况。受益于群发通知系统的机构包括消防和警察部门、紧急管理机构、联邦、州和地方政府、城市和社区、楼宇业主、楼宇管理公司以及重视安全保障的企业。这些系统透过在危机期间提供警报和即时指示来提高组织安全性。群发通知系统通常包含资料库,其中包含姓名、电话号码、电子邮件地址和首选接收方式。
群发通知系统主要分为室内群发、广域群发及分散式接收系统。室内群发通知系统是专为永久安装而设计的结构,通常有屋顶和墙壁。群发通知系统元件包括解决方案和服务,可部署在云端或本地,并适用于大型企业和中小企业 (SME)。这些系统应用广泛,包括紧急应变管理、业务永续营运和灾害復原、公共警报和预警、报告和分析以及其他相关用途。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
这份《大众通知系统市场研究报告》是商业研究公司最新系列报告的一部分,提供大众通知系统市场统计数据,包括全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势以及行业商机。本报告对大众通知系统产业的现状和未来发展趋势进行了深入分析,为您提供所需的一切观点。
未来五年9.3%的预测成长率较我们先前对该市场的预测略微下调了0.3%。这一下调主要归因于美国与其他国家之间的关税影响。由于关税壁垒影响卫星通讯模组和海外推播通知网关的集成,紧急通知系统可能面临可靠性问题和成本上升。此外,相互关税以及不断升级的贸易紧张局势和限制措施对全球经济和贸易造成的负面影响也将使这种影响更加广泛。
智慧型手机的广泛普及正在推动群发通知系统市场的成长。智慧型手机是一种需要连接行动电话网路的手持电子设备。群发通知系统透过各种管道(包括电子邮件、智慧型手机、办公室电话和家用电话)发送单向讯息。例如,英国价格比较服务公司Uswitch Limited在2024年2月发布报告称,到2022年,86%的英国将使用行动装置上网,年轻人拥有智慧型手机的比例将接近普及,16至24岁人群中智慧型手机拥有率将达到98%。当年英国的活跃行动用户数超过8,300万人。到2023年,英国一半的9岁儿童都拥有自己的智慧型手机。预计到2025年,英国人口将达到6,830万,其中95%(约6,500万)将是智慧型手机用户,凸显了行动连线的显着成长。
生活水准的提高和对更多就业机会的追求推动了都市化进程,而日益加快的城市化趋势是推动市场成长的关键因素。都市化是指人口向都市区的集中,这导致医院、教育机构和公共场所等各种环境中对群发通知系统的需求不断增长。尤其是在印度,快速的技术创新和数数位化使企业能够开拓一个庞大的市场,预计到2023年,印度将拥有7亿部智慧型手机和约8亿网路用户。联合国预测,到2050年,全球城市人口将成长68%,这将进一步推动预测期内对群发通知系统的需求。
技术进步正对群发通知系统市场产生重大影响。众多公司正在采用新技术,以向用户提供更优质的产品。例如,2023年6月,总部位于加拿大的风险管理公司Crisis24(隶属于GardaWorld)推出了TopoONE,这是一款专为其关键事件管理平台设计的高阶群发通知系统。此创新系统增强了平台在紧急情况和危机情况下高效传播讯息的能力。借助先进的通讯工具,此群发通知系统能够实现即时警报,确保及时准确地将关键讯息传递给包括员工、客户和其他关键群体在内的相关人员。
多管道通知功能让您透过使用者偏好的管道(包括简讯、 讯息、电子邮件和 Telegram)进行有效沟通。这些通知非常适合发送交易讯息和促销讯息,帮助企业吸引用户注意力并保持用户对品牌的关注。自动化在发送多通道讯息时至关重要,它可以确保讯息透过使用者选择的管道同时送达所有最终用户。多通路通知系统是一种创新解决方案,它允许企业透过单一介面触发和管理跨多个管道的通知。具备多通路功能的数位群发通知系统功能强大、灵活敏捷,能够满足紧急通讯需求和业务永续营运,同时还能让一般通讯变得易于理解、可靠且有效率。例如,总部位于美国的软体公司 Alertus Technologies 于 2024 年 9 月推出了 Alertus 911 Connect。这款先进的群发通知系统能够与紧急服务部门建立直接通讯,使组织能够在紧急情况下快速通知 911 调度员。该系统旨在透过在紧急情况发生时自动通知当地政府部门来促进紧急通讯。这项功能是 Alatas 更广泛的大规模通知解决方案的一部分,旨在透过在紧急情况下提供快速、可靠和可自订的通讯来增强组织的准备能力和公共倡议。
2022年12月,总部位于美国的通讯设备公司摩托罗拉解决方案公司(Motorola Solutions)收购了Rave Mobile Safety,具体金额未揭露。此次收购旨在整合Rave的云端原生平台(该平台已被公共机构广泛使用),以改善危机期间的紧急协调和沟通。摩托罗拉的目标是帮助各机构更有效率地提供即时警报和运作更新。这项策略性倡议符合摩托罗拉致力于透过创新技术解决方案提升公共和个人安全的承诺。 Rave Mobile Safety是一家专注于美国大规模报告和事件管理解决方案的公司。
大众通知系统市场的主要参与者包括 Everbridge Inc.、BlackBerry Limited、Blackboard Inc、Alertus Technologies LLC、Singlewire Software LLC、Atlassian、SK Telecom、Netpresenter、Bosch Limited、Transputec Ltd、Alert Cascade Limited、CALLMY、HARMAN、Klipsch Group Inc、IBM、Rave Systems、Alertmedi、Crisisgo、Omnilert、Ruvna、Mircom、Omingo、Onsolve、Voyent Alert、Squadcast、Cosafe Technology、Athoc Inc、Cooper Industries、Regroup Mass Notification、Redflag、Wonderpush、KONEXUS 和 Crises Control。
预计到2024年,北美将成为大众通知系统市场最大的区域。亚太地区预计将成为预测期内成长最快的区域。本大众通知系统市场报告涵盖的地区包括亚太地区、西欧、中东欧、北美、南美以及中东和非洲。
大众通知系统市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、义大利、西班牙和加拿大。
大众通知系统市场包括提供与地质、气象、生物、人为、蓄意和技术事件相关的服务的营业单位所获得的收入。市场价值还包括服务提供者销售的或包含在服务产品中的相关商品的价值。仅包括在营业单位之间交易或出售给最终消费者的商品和服务。
A mass notification system is a platform designed to send one-way messages to inform employees and the public about emergencies. Organizations that benefit from a mass notification system include fire and police departments, emergency management organizations, federal, state, and local governments, cities and communities, building owners, building management companies, and businesses that prioritize safety and security. These systems enhance organizational safety by providing alerts and real-time instructions during a crisis. A mass notification system typically includes a database of names, phone numbers, email addresses, and preferred delivery methods.
The main types of mass notification systems are in-building, wide-area, and distributed recipients. In-building mass notification systems are structures designed for permanent use, usually roofed and walled. The components of a mass notification system include solutions and services, and it can be deployed on the cloud or on-premises, catering to both large enterprises and small and medium-sized enterprises (SMEs). The system finds various applications, including emergency response management, business continuity and disaster recovery, public alert and warning, reporting and analytics, and other relevant uses.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mass notification system market research report is one of a series of new reports from The Business Research Company that provides mass notification system market statistics, including mass notification system industry global market size, regional shares, competitors with a mass notification system market share, detailed mass notification system market segments, market trends and opportunities, and any further data you may need to thrive in the mass notification system industry. This mass notification system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The mass notification system market size has grown strongly in recent years. It will grow from $9.66 billion in 2024 to $10.33 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rising demand for public safety and security, rise in crimes and terrorist acts, and high adoption of mass notification systems across hospitals and medical facilities.
The mass notification system market size is expected to see strong growth in the next few years. It will grow to $14.72 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to the surge in usage of online platforms, growing use of smartphones, rising urbanization, and rise in mergers and acquisitions. Major trends in the forecast period include a rise in demand for cloud-based mass notification systems, multi-channel notifications, increased implementation of technology across mass notification systems, mass notification system manufacturers adopting IoT technology, infrastructure advancements, and mass notification systems using geofencing.
The forecast of 9.3% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Emergency alert systems could face reliability issues or rising costs due to tariff barriers affecting satellite communication modules and foreign push-notification gateway integrations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing adoption of smartphones is fueling the growth of the mass notification systems market. A smartphone is a handheld electronic device that requires a connection to a cellular network. Mass notification systems deliver one-way messages through various channels, including email, smartphones, office phones, and home phones. For example, in February 2024, Uswitch Limited, a UK-based price comparison service, reported that by 2022, 86% of individuals in the UK were using mobile devices to access the internet, with smartphone ownership among younger adults approaching ubiquity-98% of those aged 16-24 owned a smartphone. The total number of active mobile subscriptions in the UK exceeded 83 million that year. In 2023, it was noted that half of all nine-year-olds in the UK had their own smartphones. Projections for 2025 suggest that the UK population will reach 68.3 million, with an estimated 95%-approximately 65 million people-expected to be smartphone users, highlighting a substantial increase in mobile connectivity.
The ongoing trend of increasing urbanization, driven by the pursuit of improved living standards and greater job opportunities, is a significant factor fueling market growth. Urbanization, defined by population concentration in urban cities, leads to higher demand for mass notification systems in diverse settings such as hospitals, educational institutions, and public spaces. Notably, in India, rapid innovation and digitization are positioning firms to tap into a vast market with an estimated 700 million smartphones and around 800 million internet users by 2023. The United Nations projects a 68% increase in the global urban population by 2050, further boosting the demand for mass notification systems in the forecast period.
Technological advancements are influencing the mass notification systems market significantly. Numerous companies are embracing new technologies to deliver improved products to their users. For example, in June 2023, Crisis24, a Canada-based risk management firm and part of GardaWorld, launched TopoONE, an advanced mass notification system designed for critical event management platforms. This innovative system enhances the platform's capacity to efficiently disseminate information during emergencies or critical situations. By utilizing advanced communication tools, the mass notification system enables organizations to send real-time alerts, ensuring the timely and accurate distribution of essential information to relevant stakeholders, including employees, customers, and other critical groups.
Multichannel notifications offer an effective way to communicate with users through their preferred channels, including SMS, WhatsApp, email, Telegram, and more. These notifications are ideal for sending both transactional and promotional messages, helping businesses capture users' attention and remain prominent in their minds. Automation is crucial when dispatching multichannel messages, ensuring that communication reaches all end-users through their chosen channels simultaneously. A multichannel notification system represents an innovative solution that enables businesses to trigger and manage notifications across various channels from a single interface. Digital mass notification systems equipped with multichannel capabilities feature robust functionalities, flexibility, and agility, catering to emergency communication needs and business continuity, while making general communications straightforward, reliable, and efficient. For example, in September 2024, Alertus Technologies, a software company based in the United States, launched Alertus 911 Connect. This advanced mass notification system establishes direct communication with emergency services, allowing organizations to quickly alert 911 dispatchers during critical incidents, thus improving response times and enhancing public safety. The system is designed to facilitate emergency communication by automatically notifying local authorities when an emergency situation arises. This functionality is part of Alertus' broader range of mass notification solutions, which aim to deliver rapid, dependable, and customizable communication during emergencies, thereby enhancing organizational preparedness and public safety initiatives.
In December 2022, Motorola Solutions, a telecommunications equipment company based in the United States, acquired Rave Mobile Safety for an undisclosed sum. This acquisition is intended to integrate Rave's cloud-native platform, widely used by public safety agencies, to improve emergency coordination and communication during crises. Motorola aims to empower organizations to deliver real-time alerts and operational updates more efficiently. This strategic move aligns with Motorola's dedication to enhancing public safety and personal security through innovative technology solutions. Rave Mobile Safety specializes in mass notification and incident management solutions in the US.
Major companies operating in the mass notification system market include Everbridge Inc., BlackBerry Limited, Balckboard Inc., Alertus Technologies LLC, Singlewire Software LLC, Atlassian, SK Telecom, Netpresenter, Bosch Limited, Transputec Ltd, Alert Cascade Limited, CALLMY, HARMAN, Klipsch Group Inc, IBM, Rave Mobile Safety, American Signal Corporation (ASC), ATI Systems, Alertmedi, Crisisgo, Omnilert, Ruvna, Mircom, Omingo, Onsolve, Voyent Alert, Squadcast, Cosafe Technology, Athoc Inc, Cooper Industries, Regroup Mass Notification, Redflag, Wonderpush, KONEXUS, Crises Control.
North America was the largest region in the mass notification system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mass notification system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mass notification system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The mass notification system market includes revenues earned by entities by providing services such as geological events, meteorological events, biological events, accidental human-caused events, intentional human-caused events, and technological events. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mass Notification System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mass notification system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mass notification system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mass notification system market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.