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市场调查报告书
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1968909

2026年全球基于位置的广告市场报告

Location-based Advertising Global Market Report 2026
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，定位性广告市场规模将从2025年的1,429.6亿美元成长到2026年的1,663亿美元，复合年增长率（CAGR）为16.3%。过去几年的成长主要归功于智慧型手机普及率的提高、行动互联网基础设施的扩展、零售和电子商务行业的成长、定位服务以及对个性化广告需求的不断增长等因素。

预计未来几年，定位性广告市场将快速成长，到2030年将达到3,051.1亿美元，复合年增长率（CAGR）为16.4%。预测期内的成长将主要得益于人工智慧驱动的定向技术的进步、连网设备的普及、5G网路的部署、智慧城市和智慧零售的发展，以及扩增实境/虚拟实境（AR/VR）技术在身临其境型广告中的应用。预测期内的关键趋势包括：超当地语系化定向宣传活动、情境和行为定向广告、即时互动优化、行动优先广告策略以及跨通路位置整合。

预计未来几年，行动装置的普及将推动基于位置的广告市场成长。行动装置是指包括智慧型手机和平板电脑在内的携带式电子设备，使用户能够持续存取网路和数位服务。行动装置使用量的成长归功于其价格优势、网路基础设施的扩展以及数位包容性的提升，这些因素使得更多人能够拥有和使用连网设备。定位性广告正受益于行动装置的成长，它利用全球定位系统 (GPS) 和行动网路数据，根据用户的即时地理位置投放定向且相关的广告。例如，根据美国消费者新闻和倡议组织 ConsumerAffairs 的报告显示，截至 2024 年 3 月，美国智慧型手机拥有率已从 2022 年的 86% 上升至 2023 年的 92%。此外，预计到 2024 年，美国成年人平均每天使用行动装置的时间将超过 4.5 小时。行动装置普及率的提升正在推动定位性广告市场成长。

在定位性广告市场中，主要企业正致力于开发创新且先进的技术解决方案，例如基于机器学习的地理智慧平台。此举旨在提高地理定位的精准度，提供更深入的基于位置的洞察，并优化广告宣传的效果。基于机器学习的地理智慧平台是一种广告技术，它利用复杂的演算法和全面的兴趣点 (POI) 数据来分析现实世界的空间行为和趋势，从而激活、优化和评估基于位置的广告宣传。例如，2024 年 2 月，美国广告科技公司 AdTheorent Holding Company Inc. 发布了名为「Point」的套件，这是一套基于机器学习的地理智慧解决方案，旨在提升广告主的广告效果。该平台利用兴趣点资料实现高阶位置定位，从而在国家、城市和邮递区号层级实现全通路地理定位。此外，其完善的存取报告功能可追踪总访问量和增量效果。 Point 提供超过 2,900 万个消费者兴趣点，从而实现精准广告投放、基于机器学习的预测性受众创建和高级分析，以准确衡量宣传活动的效果。

目录

第一章执行摘要

第二章 市场特征

  • 市场定义和范围
  • 市场区隔
  • 主要产品和服务概述
  • 全球基于位置的广告市场：吸引力评分与分析
  • 成长潜力分析、竞争评估、策略适宜性评估、风险状况评估

第三章 市场供应链分析

  • 供应链与生态系概述
  • 清单：主要原料、资源和供应商
  • 主要经销商和通路合作伙伴名单
  • 主要最终用户列表

第四章：全球市场趋势与策略

  • 关键科技与未来趋势
    • 人工智慧（AI）和自主人工智慧
    • 物联网、智慧基础设施、互联生态系统
    • 数位化、云端运算、巨量资料、网路安全
    • 身临其境型技术（AR/VR/XR）与数位体验
    • 自主系统、机器人、智慧运输
  • 主要趋势
    • 超当地语系化定向宣传活动
    • 情境广告与行为导向广告
    • 即时互动优化
    • 行动优先广告策略
    • 跨通路位置资讯集成

第五章 终端用户产业市场分析

  • 零售连锁店
  • 饭店业
  • 医疗保健提供者
  • 金融服务机构
  • 运输和物流公司

第六章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税的影响、关税战和贸易保护主义对供应链的影响，以及 COVID-19 疫情对市场的影响。

第七章：全球策略分析架构、目前市场规模、市场对比及成长率分析

  • 全球基于位置的广告市场：PESTEL 分析（政治、社会、技术、环境、法律因素、驱动因素和限制因素）
  • 全球基于位置的广告市场规模、对比及成长率分析
  • 全球基于位置的广告市场表现：规模与成长，2020-2025年
  • 全球基于位置的广告市场预测：规模和成长，2025-2030年，2035年预测

第八章：全球市场总规模（TAM）

第九章 市场细分

  • 按类型
  • 地理定位、地理围篱、信标、移动定位、地理征服
  • 按广告类型
  • 推播广告，拉引型广告
  • 按促销类型
  • 横幅广告和弹出式广告、影片广告、搜寻结果广告、电子邮件和讯息广告、社群媒体内容广告、语音通话广告
  • 透过使用
  • 零售商店、公共场所、机场和其他用途
  • 按行业
  • 零售、酒店、医疗产业、银行、金融服务和保险 (BFSI)、教育、科技和媒体、运输和物流、汽车及其他行业
  • 按类型细分：地理定位
  • 区域目标定位、城市目标定位、国家目标定位
  • 按类型细分：地理围栏
  • 近距离广告，即时位置提醒
  • 按类型细分：信标
  • 低功耗蓝牙（BLE）信标，利用信标进行近距离行销
  • 按类型细分：移动定向
  • 基于应用程式的定向投放、基于装置的定向投放、基于位置的广告
  • 按类型细分：地缘征服
  • 竞争对手位置定位、品牌特定位置定位

第十章 区域与国别分析

  • 全球基于位置的广告市场：按地区划分，实际数据和预测数据，2020-2025年、2025-2030年、2035年
  • 全球基于位置的广告市场：按国家/地区划分，实际数据和预测数据，2020-2025 年、2025-2030 年、2035 年

第十一章 亚太市场

第十二章：中国市场

第十三章：印度市场

第十四章：日本市场

第十五章：澳洲市场

第十六章：印尼市场

第十七章：韩国市场

第十八章 台湾市场

第十九章 东南亚市场

第20章 西欧市场

第21章英国市场

第22章：德国市场

第23章：法国市场

第24章：义大利市场

第25章：西班牙市场

第26章：东欧市场

第27章：俄罗斯市场

第28章 北美市场

第29章：美国市场

第三十章：加拿大市场

第31章：南美市场

第32章：巴西市场

第33章 中东市场

第34章：非洲市场

第三十五章 市场监理与投资环境

第36章：竞争格局与公司概况

  • 以位置为基础的广告市场：竞争格局与市场份额，2024 年
  • 基于位置的广告市场：公司评级矩阵
  • 基于位置的广告市场：公司概况
    • Google LLC
    • Meta Platforms Inc.
    • International Business Machines（IBM）Corporation
    • Oracle Corporation
    • Salesforce Inc.

第37章 其他大型企业和创新企业

  • Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo（Placecast）, Bluedot Innovation, Radar Labs Inc., Verve Group Inc.

第38章：全球市场竞争基准分析与仪錶板

第39章 重大併购

第四十章：具有高市场潜力的国家、细分市场与策略

  • 2030年基于位置的广告市场：提供新机会的国家
  • 2030年基于位置的广告市场：蕴藏新机会的细分市场
  • 2030 年基于位置的广告市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手的策略

第41章附录

简介目录
Product Code: MD4MLBAA01_G26Q1

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

Tariffs have impacted the location-based advertising market by increasing costs for mobile devices, sensors, and digital infrastructure, which are critical for delivering precise location-based campaigns. The segments most affected include beaconing and mobile targeting, particularly in regions like Asia-Pacific and North America, where hardware components are heavily imported. However, tariffs have also encouraged local manufacturing and innovation in digital ad delivery solutions, providing opportunities for cost optimization and regional market expansion.

The location-based advertising market research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including location-based advertising industry global market size, regional shares, competitors with a location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $142.96 billion in 2025 to $166.3 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to rise in smartphone penetration, expansion of mobile internet infrastructure, growth in retail and e-commerce sectors, increasing adoption of location-based services, demand for personalized advertising.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $305.11 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to advancements in ai-driven targeting, proliferation of connected devices, adoption of 5g networks, growth of smart cities and smart retail, integration of ar/vr for immersive advertising. Major trends in the forecast period include hyper-local targeted campaigns, contextual and behavioral advertising, real-time engagement optimization, mobile-first ad strategies, cross-channel location integration.

The growing prevalence of mobile devices is anticipated to drive the expansion of the location-based advertising market in the coming years. Mobile devices are handheld electronic tools, including smartphones and tablets, that offer users continuous access to the internet and digital services. The rise in mobile device usage is attributed to widespread adoption fueled by affordability, the expansion of network infrastructure, and increasing digital inclusion, allowing more individuals to own and use connected devices. Location-based advertising benefits from mobile device growth by utilizing global positioning systems and mobile network data to deliver targeted and relevant advertisements to users based on their real-time geographic location. For example, in March 2024, ConsumerAffairs, a US-based consumer news and advocacy organization, reported that smartphone ownership in the United States rose to 92% in 2023 from 86% in 2022. Furthermore, it was projected that in 2024, American adults would spend an average of more than 4.5 hours per day on their mobile devices. Consequently, the increasing proliferation of mobile devices is fueling the growth of the location-based advertising market.

Major companies operating in the Location Based Advertising market are concentrating on creating innovative and advanced technological solutions, such as machine learning-driven geo intelligence platforms, to enhance geographic targeting precision, deliver deeper location-based insights, and optimize advertising campaign results. A machine learning-powered geo intelligence platform is an advertising technology that uses sophisticated algorithms and comprehensive points of interest data to activate, optimize, and assess location-based advertising campaigns by examining real-world spatial behaviors and visitation trends. For example, in February 2024, AdTheorent Holding Company Inc., a US-based advertising technology firm, introduced Point, a suite of machine learning-powered geo intelligence solutions aimed at improving advertiser performance. The platform facilitates advanced location targeting using points of interest data, enables omnichannel geo-targeting at country, city, and zip code levels, and offers deterministic visitation reporting to track total visits and incremental lift. Point also provides access to over 29 million consumer-focused points of interest for precise ad activation, predictive audience creation through machine learning, and advanced analytics to measure campaign effectiveness accurately.

In June 2023, Dentsu Group Inc., a Japan-based advertising services company, acquired Tag Group for an undisclosed amount. This acquisition aims to bolster Dentsu's creative production capabilities by offering full-service, end-to-end support across diverse media channels. Tag's advanced digital infrastructure will continue to provide high-quality, scalable content, elevating customer experiences through personalized strategies and optimized media delivery using dynamic content optimization (DCO). Tag Group, based in the UK, specializes in omnichannel digital marketing production.

Major companies operating in the location-based advertising market are Google LLC, Meta Platforms Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc., Cuebiq Inc., Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

  • Markets Covered:1) By Type: Geotargeting; Geofencing; Beaconing; Mobile Targeting; Geo-conquesting
  • 2) By Advertisement Type: Push Advertising; Pull Advertising
  • 3) By Promotion Type: Banner Display And Pop-ups Promotion; Video Promotion; Search Result Promotion; E-mail And Messages; Social Media Content Promotion; Voice Calling Promotion
  • 4) By Application: Retail Outlets; Public Spaces; Airports; Other Applications
  • 5) By Industry Vertical: Retail; Hospitality; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Technology And Media; Transportation And Logistics; Automotive; Other Industry Verticals
  • Subsegments:
  • 1) By Geotargeting: Regional Targeting; City-Level Targeting; Country-Level Targeting
  • 2) By Geofencing: Proximity-Based Advertising; Real-time Location Alerts
  • 3) By Beaconing: Bluetooth Low Energy (BLE) Beacons; Proximity Marketing With Beacons
  • 4) By Mobile Targeting: App-Based Targeting; Device-Based Targeting; Location-Triggered Ads
  • 5) By Geo-Conquesting: Competitor Location Targeting; Brand-specific Location Targeting
  • Companies Mentioned: Google LLC; Meta Platforms Inc.; International Business Machines (IBM) Corporation; Oracle Corporation; Salesforce Inc.; Adobe Inc.; Epsilon Data Management LLC; Yelp Inc.; Yext Inc.; Telenav Inc.; Skyhook Interactive; Foursquare Labs Inc.; Near Intelligence Inc.; Knorex Inc.; GroundTruth; PlaceIQ; Emodo (Placecast); Bluedot Innovation; Radar Labs Inc.; Verve Group Inc.; Cuebiq Inc.; Mobiquity Networks Inc.; AdMoove SAS; Adello Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: Word, PDF or Interactive Report
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Table of Contents

1. Executive Summary

  • 1.1. Key Market Insights (2020-2035)
  • 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
  • 1.3. Major Factors Driving the Market
  • 1.4. Top Three Trends Shaping the Market

2. Location-based Advertising Market Characteristics

  • 2.1. Market Definition & Scope
  • 2.2. Market Segmentations
  • 2.3. Overview of Key Products and Services
  • 2.4. Global Location-based Advertising Market Attractiveness Scoring And Analysis
    • 2.4.1. Overview of Market Attractiveness Framework
    • 2.4.2. Quantitative Scoring Methodology
    • 2.4.3. Factor-Wise Evaluation
  • Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
    • 2.4.4. Market Attractiveness Scoring and Interpretation
    • 2.4.5. Strategic Implications and Recommendations

3. Location-based Advertising Market Supply Chain Analysis

  • 3.1. Overview of the Supply Chain and Ecosystem
  • 3.2. List Of Key Raw Materials, Resources & Suppliers
  • 3.3. List Of Major Distributors and Channel Partners
  • 3.4. List Of Major End Users

4. Global Location-based Advertising Market Trends And Strategies

  • 4.1. Key Technologies & Future Trends
    • 4.1.1 Artificial Intelligence & Autonomous Intelligence
    • 4.1.2 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
    • 4.1.3 Digitalization, Cloud, Big Data & Cybersecurity
    • 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
    • 4.1.5 Autonomous Systems, Robotics & Smart Mobility
  • 4.2. Major Trends
    • 4.2.1 Hyper-Local Targeted Campaigns
    • 4.2.2 Contextual And Behavioral Advertising
    • 4.2.3 Real-Time Engagement Optimization
    • 4.2.4 Mobile-First Ad Strategies
    • 4.2.5 Cross-Channel Location Integration

5. Location-based Advertising Market Analysis Of End Use Industries

  • 5.1 Retail Chains
  • 5.2 Hospitality Businesses
  • 5.3 Healthcare Providers
  • 5.4 Bfsi Institutions
  • 5.5 Transportation & Logistics Companies

6. Location-based Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Location-based Advertising Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

  • 7.1. Global Location-based Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 7.2. Global Location-based Advertising Market Size, Comparisons And Growth Rate Analysis
  • 7.3. Global Location-based Advertising Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
  • 7.4. Global Location-based Advertising Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Location-based Advertising Total Addressable Market (TAM) Analysis for the Market

  • 8.1. Definition and Scope of Total Addressable Market (TAM)
  • 8.2. Methodology and Assumptions
  • 8.3. Global Total Addressable Market (TAM) Estimation
  • 8.4. TAM vs. Current Market Size Analysis
  • 8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Location-based Advertising Market Segmentation

  • 9.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
  • 9.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Push Advertising, Pull Advertising
  • 9.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
  • 9.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail Outlets, Public Spaces, Airports, Other Applications
  • 9.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
  • 9.6. Global Location-based Advertising Market, Sub-Segmentation Of Geotargeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Regional Targeting, City-Level Targeting, Country-Level Targeting
  • 9.7. Global Location-based Advertising Market, Sub-Segmentation Of Geofencing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Proximity-Based Advertising, Real-time Location Alerts
  • 9.8. Global Location-based Advertising Market, Sub-Segmentation Of Beaconing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Bluetooth Low Energy (BLE) Beacons, Proximity Marketing With Beacons
  • 9.9. Global Location-based Advertising Market, Sub-Segmentation Of Mobile Targeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • App-Based Targeting, Device-Based Targeting, Location-Triggered Ads
  • 9.10. Global Location-based Advertising Market, Sub-Segmentation Of Geo-conquesting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Competitor Location Targeting, Brand-specific Location Targeting

10. Location-based Advertising Market Regional And Country Analysis

  • 10.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • 10.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11. Asia-Pacific Location-based Advertising Market

  • 11.1. Asia-Pacific Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 11.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. China Location-based Advertising Market

  • 12.1. China Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 12.2. China Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. India Location-based Advertising Market

  • 13.1. India Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. Japan Location-based Advertising Market

  • 14.1. Japan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 14.2. Japan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Australia Location-based Advertising Market

  • 15.1. Australia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Indonesia Location-based Advertising Market

  • 16.1. Indonesia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. South Korea Location-based Advertising Market

  • 17.1. South Korea Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 17.2. South Korea Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. Taiwan Location-based Advertising Market

  • 18.1. Taiwan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 18.2. Taiwan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. South East Asia Location-based Advertising Market

  • 19.1. South East Asia Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 19.2. South East Asia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. Western Europe Location-based Advertising Market

  • 20.1. Western Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 20.2. Western Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. UK Location-based Advertising Market

  • 21.1. UK Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. Germany Location-based Advertising Market

  • 22.1. Germany Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. France Location-based Advertising Market

  • 23.1. France Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. Italy Location-based Advertising Market

  • 24.1. Italy Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Spain Location-based Advertising Market

  • 25.1. Spain Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Eastern Europe Location-based Advertising Market

  • 26.1. Eastern Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 26.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Russia Location-based Advertising Market

  • 27.1. Russia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. North America Location-based Advertising Market

  • 28.1. North America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 28.2. North America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. USA Location-based Advertising Market

  • 29.1. USA Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 29.2. USA Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. Canada Location-based Advertising Market

  • 30.1. Canada Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 30.2. Canada Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. South America Location-based Advertising Market

  • 31.1. South America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 31.2. South America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. Brazil Location-based Advertising Market

  • 32.1. Brazil Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Middle East Location-based Advertising Market

  • 33.1. Middle East Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 33.2. Middle East Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Africa Location-based Advertising Market

  • 34.1. Africa Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 34.2. Africa Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Location-based Advertising Market Regulatory and Investment Landscape

36. Location-based Advertising Market Competitive Landscape And Company Profiles

  • 36.1. Location-based Advertising Market Competitive Landscape And Market Share 2024
    • 36.1.1. Top 10 Companies (Ranked by revenue/share)
  • 36.2. Location-based Advertising Market - Company Scoring Matrix
    • 36.2.1. Market Revenues
    • 36.2.2. Product Innovation Score
    • 36.2.3. Brand Recognition
  • 36.3. Location-based Advertising Market Company Profiles
    • 36.3.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.3. International Business Machines (IBM) Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.5. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis

37. Location-based Advertising Market Other Major And Innovative Companies

  • Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc.

38. Global Location-based Advertising Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Location-based Advertising Market

40. Location-based Advertising Market High Potential Countries, Segments and Strategies

  • 40.1 Location-based Advertising Market In 2030 - Countries Offering Most New Opportunities
  • 40.2 Location-based Advertising Market In 2030 - Segments Offering Most New Opportunities
  • 40.3 Location-based Advertising Market In 2030 - Growth Strategies
    • 40.3.1 Market Trend Based Strategies
    • 40.3.2 Competitor Strategies

41. Appendix

  • 41.1. Abbreviations
  • 41.2. Currencies
  • 41.3. Historic And Forecast Inflation Rates
  • 41.4. Research Inquiries
  • 41.5. The Business Research Company
  • 41.6. Copyright And Disclaimer