封面
市场调查报告书
商品编码
1588724

基于位置的广告市场规模、份额和趋势分析报告:按组成部分、按促销、按广告、按应用、按行业、按地区和细分市场预测,2025-2030 年

Location-based Advertising Market Size, Share & Trends Analysis Report By Component (Geofencing, Geotargeting, Geoconquesting), By Promotion, By Advertisement, By Application, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

基于位置的广告市场成长与趋势:

Grand View Research, Inc.最新报告显示,到2030年,全球位置广告市场规模预计将达到2968.2亿美元,2025年至2030年复合年增长率为15.0%。

该市场是由行动装置的普及、地理定位技术的进步以及对个人化和相关广告内容不断增长的需求所推动的。这个充满活力的领域正在重塑企业与其目标受众的联繫方式,提供强大的工具来在消费者最容易接受的时间和地点准确地传递讯息。成长的主要驱动力是智慧型手机的普及。全球智慧型手机用户超过 65 亿,企业拥有大量触手可及的受众。基于位置的广告利用这些装置的 GPS 功能,根据使用者的即时位置提供高度针对性的讯息。

这使得高度情境化和相关性的广告成为可能,这是传统广告方法难以做到的。地理定位技术的进步显着提高了基于位置的定位的精度和准确度。透过将 GPS 与 Wi-Fi 三角测量和信标技术等技术相结合,广告商现在可以以令人难以置信的精度确定用户的位置。这为超本地化宣传活动开闢了新的可能性,以吸引特定地点(例如零售店、餐厅和活动)的消费者。例如,零售店和实体店是这种行销策略最热衷的采用者之一。他们认识到透过瞄准实体店附近的消费者来增加客流量和店内销售的潜力。

现在许多应用程式都需要存取您的位置,从而为广告商提供有价值的资料来进行更有效的宣传活动。然而,这伴随着确保资料得到谨慎处理并尊重用户隐私的责任。个人化是该市场成功的另一个关键因素。了解用户的位置使企业能够根据当地情况自订讯息。例如,零售连锁店可以根据特定地区的人口统计和偏好来促销某些产品和优惠。这种程度的个人化不仅改善了使用者体验,还增加了转换的可能性。

此外,广告效果也得到强大的分析和归因功能的支持。广告主可以追踪和衡量宣传活动效果,并深入了解用户参与度、流量和转换率。这种资料主导的方法可以持续优化,确保您的广告工作带来最佳的投资收益。 2023 年 5 月,Foursquare 发表了一款名为 Foursquare Graphs 的新产品。此举旨在提高资料质量,提高地理编码和计算得分(包括场地现实得分)等资讯的准确性。该产品可帮助公司解决关键业务问题,同时适应不断变化的隐私环境并优先考虑消费者隐私。

基于位置的广告市场报告亮点

  • 隐私问题是用户不愿意与广告商共用其位置资讯的原因之一。负责人必须有效解决与其他服务共用资料和接收不相关广告通知的问题。
  • 借助地理位置资料,搜寻引擎和社交原生平台正在帮助负责人为其受众创建相关的、个人化的和有针对性的广告。
  • 各种企业和机构,包括流行商店、金融机构、汽车经销商、餐厅和酒店、教育机构和医疗机构,都已成功利用地理定位宣传活动来成功获取和留住受众。
  • Aisle411、Locately、ROXIMITY、Vistar Media、Mapbox、MomentFeed 和 Skyhook 等公司都是定位服务领域崭露头角的新兴企业,可以为老牌竞争对手提供有希望的竞争。

目录

第一章调查方法和范围

第 2 章执行摘要

第 3 章 定位广告的变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 基于位置的广告分析工具
    • 产业分析-波特五力分析
    • PESTEL分析

第 4 章 位置广告市场:成分估计与趋势分析

  • 细分仪表板
  • 基于位置的广告市场:2024 年和 2030 年成分变化分析
  • 地理围栏
  • 地理定位
  • 地理征服

第五章 位置广告市场:促销预估与趋势分析

  • 细分仪表板
  • 基于位置的广告市场:2024 年和 2030 年促销变化分析
  • 横幅展示/弹出促销
  • 影片推广
  • 搜寻结果推广
  • 电子邮件和讯息
  • 社群媒体内容推广
  • 语音通话促销

第六章 位置广告市场:广告估价与趋势分析

  • 细分仪表板
  • 基于位置的广告市场:2024 年和 2030 年广告变化分析
  • 推播广告
  • 拉广告

第七章 位置广告市场:使用量估算与趋势分析

  • 细分仪表板
  • 基于位置的广告市场:2024 年和 2030 年使用变化分析
  • 零售店
  • 公共空间
  • 飞机场
  • 其他的

第八章 位置广告市场:产业预测及趋势分析

  • 细分仪表板
  • 基于位置的广告市场:2024 年和 2030 年产业变化分析
  • 零售
  • 款待
  • BFSI
  • 教育
  • 科技与媒体
  • 运输/物流
  • 多媒体和娱乐
  • 其他的

第九章 位置广告市场:区域估算与趋势分析

  • 2024 年和 2030 年基于位置的广告市场占有率(按地区)
  • 北美洲
    • 2018-2030 年北美定位广告市场估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030 年欧洲定位广告市场估计与预测
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区定位广告市场估计与预测
    • 中国
    • 印度
    • 日本
    • 韩国
  • 拉丁美洲
    • 2018-2030 年拉丁美洲定位广告市场估计与预测
    • 巴西
  • 中东/非洲
    • 2018-2030 年中东和非洲定位广告市场估计和预测
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第10章竞争格局

  • 公司分类
  • 公司市场定位
  • 企业热力图分析
  • 公司简介
    • Cidewalk Technologies Inc.
    • Enradius
    • Emodo(OneMagnify)
    • Meta Platforms, Inc,
    • Foursquare
    • Google LLC(Alphabet Inc.)
    • GroundTruth
    • IBM
    • Near Intelligence Inc.
    • Precisely
    • telenity
    • Yelp Inc.
    • Cuebiq Group, LLC.
Product Code: GVR-4-68038-879-4

Location-based Advertising Market Growth & Trends:

The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user's real-time location.

This allows for a level of contextual relevance that traditional advertising methods struggle to match. The advancements in geolocation technologies have significantly improved the accuracy and precision of location-based targeting. GPS, combined with technologies like Wi-Fi triangulation and beacon technology, enables advertisers to pinpoint users' locations with remarkable accuracy. This has opened up new possibilities for hyper-localized campaigns, allowing businesses to engage consumers at specific points of interest, such as retail stores, restaurants, or events. For instance, retailers and brick-and-mortar businesses have been among the most enthusiastic adopters of this kind of marketing strategy. They recognize the potential to attract foot traffic and drive in-store sales by targeting consumers near their physical locations.

The rise of mobile apps has also played a pivotal role in driving the market's growth, as many apps now request access to users' location information, providing advertisers with valuable data to target their campaigns effectively. This, however, comes with a responsibility to handle the data with care and ensure user privacy is respected. Personalization is another critical factor contributing to the success of the market, by understanding a user's location, businesses can tailor their messages to suit the local context. For instance, a retail chain can promote specific products or offers based on the demographics and preferences of a particular area. This level of personalization not only enhances the user experience but also increases the likelihood of conversion.

Moreover, the effectiveness of advertising is backed by robust analytics and attribution capabilities. Advertisers can track and measure the performance of their campaigns, gaining insights into user engagement, foot traffic, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that advertising efforts yield the highest return on investment. In May 2023, Foursquare introduced a new product called Foursquare Graphs, which aims to improve data quality, boosting the accuracy of information such as geocodes and calculated scores, including Venue Reality Score. The product helps companies address key business questions while adapting to a shifting privacy landscape and prioritizing consumer privacy.

Location-based Advertising Market Report Highlights:

  • Privacy concerns are one of the reasons why users are hesitant to share their location data with advertisers. The concern of sharing the data with other services and receiving irrelevant ad notifications needs to be tackled by marketers effectively.
  • Search engine and social native platforms with the aid of geolocation data are helping marketers to create relevant, personalized, and targeted ads for their audience.
  • Various enterprises & institutions including pop and mom's stores, financial institutions, auto dealers, restaurants & hotels, educational institutions, and healthcare institutions are successfully using geo-targeted campaigns to attract and retain audiences.
  • Companies, such as Aisle411, Locately, ROXIMITY, Vistar Media, Mapbox, MomentFeed, and Skyhook, are budding startups in the field of location-based services that are likely to pose promising competition to the existing competitors.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Location-based Advertising Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Location-based Advertising Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis

Chapter 4. Location-based Advertising Market: Components Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Location-based Advertising Market: Components Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Geofencing
    • 4.3.1. Geofencing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Geotargeting
    • 4.4.1. Geotargeting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Geoconquesting
    • 4.5.1. Geoconquesting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Location-based Advertising Market: Promotions Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Location-based Advertising Market: Promotions Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Banner Display/Pop-ups Promotion
    • 5.3.1. Banner Display/Pop-ups Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Video Promotion
    • 5.4.1. Video Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Search Result Promotion
    • 5.5.1. Search Result Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. E-mail and Messages
    • 5.6.1. E-mail and Messages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Social Media Content Promotion
    • 5.7.1. Social Media Content Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.8. Voice Calling Promotion
    • 5.8.1. Voice Calling Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Location-based Advertising Market: Advertisement Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Location-based Advertising Market: Advertisement Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Push Advertising
    • 6.3.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Pull Advertising
    • 6.4.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Location-based Advertising Market: Application Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Location-based Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Retail Outlets
    • 7.3.1. Retail Outlets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Public Spaces
    • 7.4.1. Public Spaces Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Airports
    • 7.5.1. Airports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Location-based Advertising Market: Verticals Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Location-based Advertising Market: Verticals Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Retail
    • 8.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Hospitality
    • 8.4.1. Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. BFSI
    • 8.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Education
    • 8.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.7. Technology & Media
    • 8.7.1. Technology & Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.8. Transportation & Logistics
    • 8.8.1. Transportation & Logistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.9. Automotive
    • 8.9.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.10. Multimedia & Entertainment
    • 8.10.1. Multimedia & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.11. Others
    • 8.11.1. Other Verticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Location-based Advertising Market Region Estimates & Trend Analysis

  • 9.1. Location-based Advertising Market Share, By Region, 2024 & 2030 (USD Million)
  • 9.2. North America
    • 9.2.1. North America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. UK
      • 9.3.2.1. UK Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.5. Italy
      • 9.3.5.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.6. Spain
      • 9.3.6.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.3. India
      • 9.4.3.1. India Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.4. Japan
      • 9.4.4.1. Japan Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. MEA
    • 9.6.1. MEA Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. Saudi Arabia
      • 9.6.2.1. Saudi Arabia Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.3. UAE
      • 9.6.3.1. UAE Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.4. South Africa
      • 9.6.4.1. South Africa Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

  • 10.1. Company Categorization
  • 10.2. Company Market Positioning
  • 10.3. Company Heat Map Analysis
  • 10.4. Company Profiles/Listing
    • 10.4.1. Cidewalk Technologies Inc.
      • 10.4.1.1. Participant's Overview
      • 10.4.1.2. Financial Performance
      • 10.4.1.3. Course Benchmarking
      • 10.4.1.4. Strategic Initiative
    • 10.4.2. Enradius
      • 10.4.2.1. Participant's Overview
      • 10.4.2.2. Financial Performance
      • 10.4.2.3. Course Benchmarking
      • 10.4.2.4. Strategic Initiative
    • 10.4.3. Emodo (OneMagnify)
      • 10.4.3.1. Participant's Overview
      • 10.4.3.2. Financial Performance
      • 10.4.3.3. Course Benchmarking
      • 10.4.3.4. Strategic Initiative
    • 10.4.4. Meta Platforms, Inc,
      • 10.4.4.1. Participant's Overview
      • 10.4.4.2. Financial Performance
      • 10.4.4.3. Course Benchmarking
      • 10.4.4.4. Strategic Initiative
    • 10.4.5. Foursquare
      • 10.4.5.1. Participant's Overview
      • 10.4.5.2. Financial Performance
      • 10.4.5.3. Course Benchmarking
      • 10.4.5.4. Strategic Initiative
    • 10.4.6. Google LLC (Alphabet Inc.)
      • 10.4.6.1. Participant's Overview
      • 10.4.6.2. Financial Performance
      • 10.4.6.3. Course Benchmarking
      • 10.4.6.4. Strategic Initiative
    • 10.4.7. GroundTruth
      • 10.4.7.1. Participant's Overview
      • 10.4.7.2. Financial Performance
      • 10.4.7.3. Course Benchmarking
      • 10.4.7.4. Strategic Initiative
    • 10.4.8. IBM
      • 10.4.8.1. Participant's Overview
      • 10.4.8.2. Financial Performance
      • 10.4.8.3. Course Benchmarking
      • 10.4.8.4. Strategic Initiative
    • 10.4.9. Near Intelligence Inc.
      • 10.4.9.1. Participant's Overview
      • 10.4.9.2. Financial Performance
      • 10.4.9.3. Course Benchmarking
      • 10.4.9.4. Strategic Initiative
    • 10.4.10. Precisely
      • 10.4.10.1. Participant's Overview
      • 10.4.10.2. Financial Performance
      • 10.4.10.3. Course Benchmarking
      • 10.4.10.4. Strategic Initiative
    • 10.4.11. telenity
      • 10.4.11.1. Participant's Overview
      • 10.4.11.2. Financial Performance
      • 10.4.11.3. Course Benchmarking
      • 10.4.11.4. Strategic Initiative
    • 10.4.12. Yelp Inc.
      • 10.4.12.1. Participant's Overview
      • 10.4.12.2. Financial Performance
      • 10.4.12.3. Course Benchmarking
      • 10.4.12.4. Strategic Initiative
    • 10.4.13. Cuebiq Group, LLC.
      • 10.4.13.1. Participant's Overview
      • 10.4.13.2. Financial Performance
      • 10.4.13.3. Course Benchmarking
      • 10.4.13.4. Strategic Initiative

List of Tables

  • Table 1 Global location-based advertising market, by region, 2018 - 2030 (USD Million)
  • Table 2 Global location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 3 Global location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 4 Global location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 5 Global location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 6 Global location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 7 North America location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 8 North America location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 9 North America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 10 North America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 11 North America location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 12 North America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 13 U.S. location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 14 U.S. location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 15 U.S. location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 16 U.S. location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 17 U.S. location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 18 Canada location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 19 Canada location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 20 Canada location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 21 Canada location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 22 Canada location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 23 Europe location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 24 Europe location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 25 Europe location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 26 Europe location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 27 Europe location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 28 Europe location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 29 Germany location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 30 Germany location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 31 Germany location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 32 Germany location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 33 Germany location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 34 UK location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 35 UK location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 36 UK location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 37 UK location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 38 UK location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 39 France location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 40 France location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 41 France location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 42 France location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 43 France location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 44 Italy location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 45 Italy location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 46 Italy location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 47 Italy location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 48 Italy location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 49 Spain location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 50 Spain location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 51 Spain location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 52 Spain location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 53 Spain location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 54 Asia Pacific location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 55 Asia Pacific location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 56 Asia Pacific location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 57 Asia Pacific location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 58 Asia Pacific location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 59 Asia Pacific location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 60 China location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 61 China location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 62 China location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 63 China location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 64 China location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 65 India location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 66 India location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 67 India location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 68 India location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 69 India location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 70 Japan location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 71 Japan location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 72 Japan location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 73 Japan location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 74 Japan location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 75 South Korea location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 76 South Korea location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 77 South Korea location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 78 South Korea location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 79 South Korea location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 80 Latin America location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 81 Latin America location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 82 Latin America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 83 Latin America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 84 Latin America location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 85 Latin America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 86 Brazil location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 87 Brazil location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 88 Brazil location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 89 Brazil location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 90 Brazil location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 91 MEA location-based advertising market, by country, 2018 - 2030 (USD Million
  • Table 92 MEA location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 93 MEA location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 94 MEA location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 95 MEA location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 96 MEA location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 97 UAE location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 98 UAE location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 99 UAE location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 100 UAE location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 101 UAE location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 102 Saudi Arabia location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 103 Saudi Arabia location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 104 Saudi Arabia location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 105 Saudi Arabia location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 106 Saudi Arabia location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 107 South Africa location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 108 South Africa location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 109 South Africa location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 110 South Africa location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 111 South Africa location-based advertising market, by vertical, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Location-based advertising market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Location-based advertising market snapshot
  • Fig. 10 Location- based advertising market segment snapshot
  • Fig. 11 Location- based advertising market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Location-based advertising market: Components outlook key takeaways (USD Million)
  • Fig. 16 Location- based advertising market: Components movement analysis, 2024 & 2030 (USD Million)
  • Fig. 17 Geofencing market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 18 Geotargeting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 19 Geoconquesting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 20 Location-based advertising market: Promotions outlook key takeaways (USD Million)
  • Fig. 21 Location- based advertising market: Promotions movement analysis, 2024 & 2030 (USD Million)
  • Fig. 22 Banner display/pop-ups promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 23 Video promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 24 Search result promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 25 E-mail and messages market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 26 Social media content promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 27 Location-based Advertising Market: Advertisement outlook key takeaways (USD Million)
  • Fig. 28 Location-based Advertising Market: Advertisement movement analysis, 2024 & 2030 (USD Million)
  • Fig. 29 Push advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 30 Pull advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Location- based advertising market: Application outlook key takeaways (USD Million)
  • Fig. 32 Location- based advertising market: Application movement analysis, 2024 & 2030 (USD Million)
  • Fig. 33 Retail outlets market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 34 Public spaces market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 35 Airports market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 36 Other applications market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 37 Location- based advertising market: Vertical outlook key takeaways (USD Million)
  • Fig. 38 Location- based advertising market: Vertical movement analysis2024 & 2030 (USD Million)
  • Fig. 39 Retail location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Enterprise location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Hospitality location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 42 BFSI location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 Education location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Technology & media location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Transportation & logistics location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Automotive location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Multimedia & entertainment location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 Regional marketplace: Key takeaways
  • Fig. 49 Location- based advertising market: Regional outlook, 2024 & 2030, USD Million
  • Fig. 50 North America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 U.S. location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Canada location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 Europe location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 UK location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Germany location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 France location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Italy location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 Spain location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Asia Pacific location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 Japan Location-based Advertising Market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 China location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 India location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 South Korea location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 64 Latin America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 65 Brazil location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 66 MEA location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 67 Saudi Arabia location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 68 UAE location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 69 South Africa location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 70 Strategy framework
  • Fig. 71 Company categorization