创新驱动增长——可折迭智能手机分析

Growth Driven by Innovation - Analysis of Foldable Smartphones

出版日期: 2023年08月17日 | 出版商:

TrendForce | 英文 9 Pages | 商品交期: 最快1-2个工作天内

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简介目录

随着智能手机市场的成熟，智能手机品牌推出创新产品变得越来越困难。与此同时，消费者缺乏更换现有智能手机的令人信服的理由。

如果我们看看Android智能手机品牌，我们面临着在功能和设计方面提供新亮点的压力。为了让消费者了解升级意味着什么，Android阵营的品牌推出了迄今为止最引人注目的设备外观创新：可折迭智能手机。

这些组件包括柔性显示器、专有铰炼等。由于专用零部件的製造成本较高，且相关技术相对不成熟，品牌商无法降低可折迭终端的製造成本。为了让可折迭智能手机有合理的利润空间，整个设备的价格必须上涨。

自 2019 年三星推出首款同类产品以来，可折迭智能手机一直保持着市场旗舰地位。目前，可折迭设备仍然是一个非常小众的细分市场，需求有限。

TRI成立于1996年，并于2015年併入TrendForce。我们是一家研究公司，致力于广泛的主题，包括半导体、电信、物联网、汽车系统、人工智能、新兴技术应用以及主要区域市场（美国、欧洲、日本、韩国、中国、台湾等）。 TRI的服务因对新兴科技行业和区域发展趋势的准确理解而受到各类组织的高度评价。

本报告提供了 TRI 对可折迭智能手机的看法。

With the maturation of the smartphone market, smartphone brands face increasing difficulties in launching innovative products. At the same time, consumers lack compelling reasons to replace their existing smartphones. Looking at brands for Android smartphones, they are under pressure to offer new highlights in terms of features and designs. To give consumers a sense of "meaningful upgrade," brands in the Android camp have introduced the most notable innovation in device appearance to date-foldable smartphone.To build a foldable smartphone, brands have to incorporate several components that are exclusive to this design. These components include flexible display, uniquely structured hinges, etc. Due to the significant manufacturing costs of the specialized components and the relative immaturity of the related technologies, brands have been unable to keep production cost down for foldable devices. The price of the whole device has to be raised in order for foldable smartphones to have a decent profit margin. Hence, foldable smartphones have remained in the flagship segment of the market since 2019, when Samsung launched the first of their kind. Currently, foldable devices still represent a very niche market segment with limited demand.