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市场调查报告书
商品编码
1467620

智慧型手机市场报告（按作业系统、显示技术、RAM 容量、价格范围（超低阶、低阶、中阶、中高阶、高阶、高阶和超高阶）、配销通路，以及地区 2024-2032

Smartphone Market Report by Operating System, Display Technology, RAM Capacity, Price Range (Ultra-Low-End, Low-End, Mid-Range, Mid- to High-End, High-End, Premium and Ultra-Premium ), Distribution Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球智慧型手机市场规模达到 14.684 亿部。网路普及率不断提高、数位化程度不断提高、各种技术进步、第五代（5G）网路的广泛采用以及对多媒体和游戏的需求不断增加是推动市场的主要因素。

智慧型手机是一种行动设备，它将传统手机的功能与先进的运算能力、网路连接以及各种功能和应用程式相结合。它被设计为便携且方便，允许用户在旅途中执行各种任务。它提供语音通话、简讯和视讯通话等通讯功能。它们具有用于用户互动的触控萤幕介面，并由可下载和安装以扩展设备功能的软体应用程式提供支援。此外，它们还可以充当个人数位助理，提供对日历、联络人、笔记和提醒的存取。它们也用于娱乐目的，例如玩游戏、听音乐、观看影片以及使用内建相机拍摄照片或影片。因此，它们在全球范围内获得了巨大的吸引力。

该市场主要是由无线手持设备不断增长的需求所推动的。此外，由于其增强的便利性、安全性、各种呼叫功能以及易于访问互联网，互联网普及率的不断提高和产品的广泛采用正在影响市场的成长。此外，消费者越来越青睐那些提供便利、高级功能、网页浏览功能、众多应用程式和即时线上订购的智慧型设备，这有助于市场的扩张。此外，持续的产品创新，例如在微型相机中引入高解析度感测器以及电池寿命和可靠性的改进，正在推动市场向前发展。除此之外，消费者对非接触式支付的需求不断成长也推动了市场的成长。这些电话消除了刷卡和手动输入的需要，减少了人为错误并创造了更顺畅的结帐体验。其他因素，包括不断增长的工作人口、不断扩大的网路普及率以及不断上升的消费者消费能力，正在进一步推动市场成长。

智慧型手机市场趋势/驱动因素：

网路普及率不断提高

网路普及率的不断上升正在推动市场。此外，个人正在访问互联网，手机正在成为影响市场成长的连接和线上活动不可或缺的工具。从社交媒体参与到电子商务、内容流和通讯应用程序，智慧型手机提供了对多种线上服务的便捷且随时随地的存取。除此之外，消费者为了方便连结而广泛采用产品正在加速市场成长，特别是在新兴市场。因此，领先的製造商瞄准了这些不断增长的市场，提供具有互联网功能的价格实惠的设备，以满足寻求在线连接的不断扩大的消费者群体。

多项技术进步

製造商不断突破创新界限，推出吸引消费者的新功能和改进。此外，具有多个镜头的先进相机系统、高解析度显示器、更快的处理器和扩展的储存能力的结合正在影响市场的成长。此外，第五代 (5G) 连接、扩增实境 (AR) 和人工智慧 (AI) 等先进技术的整合正在改变手机体验并推动市场成长。因此，随着製造商努力在技术进步方面超越彼此，提供日益强大且功能丰富的设备，市场继续蓬勃发展。

电子商务平台上的产品供应不断增加

智慧型手机在电子商务平台上的便利使用为消费者提供了多种选择和便利，正在影响市场的成长。此外，不断增长的线上市场使消费者能够接触到当地零售店可能无法买到的大量行动品牌、型号和变体。此外，电子商务平台使客户能够比较价格、阅读评论并根据自己的喜好和预算做出明智的决定，从而推动市场成长。电商平台提供的无忧退换货政策也为消费者提供了安全感。此外，网路购物和送货上门的便利性使得透过电子商务购买手机越来越受欢迎。此外，电子商务平台经常在智慧型手机上提供有吸引力的优惠、折扣和独家优惠，这使得它们对价格敏感的购物者更具吸引力。再加上线上支付选项的便利性以及融资或分期付款计划的可用性，进一步推动了电子商务通路产品销售的成长。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球智慧型手机市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依作业系统

  • 安卓
    • 市场走向
    • 市场预测
  • iOS系统
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按显示技术

  • 液晶显示技术
    • 市场走向
    • 市场预测
  • OLED技术
    • 市场走向
    • 市场预测

第 8 章：市场区隔：依 RAM 容量

  • 4GB以下
    • 市场走向
    • 市场预测
  • 4GB - 8GB
    • 市场走向
    • 市场预测
  • 超过8GB
    • 市场走向
    • 市场预测

第 9 章：市场区隔：依价格范围

  • 超低端（低于 100 美元）
    • 市场走向
    • 市场预测
  • 低端（$100-<$200）
    • 市场走向
    • 市场预测
  • 中檔（$200-<$400）
    • 市场走向
    • 市场预测
  • 中高端（$400-<$600）
    • 市场走向
    • 市场预测
  • 高端（$600-<$800）
    • 市场走向
    • 市场预测
  • 高级（$800-<$1000）和超高级（$1000 以上）
    • 市场走向
    • 市场预测

第 10 章：市场区隔：按配销通路

  • 整车厂
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 零售商
    • 市场走向
    • 市场预测

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Apple Inc.
    • HTC Corporation
    • Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
    • Lava International
    • Lenovo Group Limited
    • Nokia Corporation
    • Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
    • Samsung Electronics Co. Ltd.
    • Sony Corporation
    • TCL Technology
    • Xiaomi Corporation
    • ZTE Corporation
Product Code: SR112024A5034

The global smartphone market size reached 1,468.4 Million Units in 2023. Looking forward, IMARC Group expects the market to reach 1,968.7 Million Units by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The increasing internet penetration, rising digitization, various technological advancements, the widespread adoption of fifth-generation (5G) networks, and escalating demand for multimedia and gaming are some of the major factors propelling the market.

Smartphone is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities, internet connectivity, and a variety of features and applications. It is designed to be portable and convenient, allowing users to carry out a wide range of tasks on the go. It offers communication features such as voice calls, text messaging, and video calling. They have a touchscreen interface for user interaction, supported by software applications that can be downloaded and installed to extend the device's functionality. In addition, they can serve as personal digital assistants, providing access to calendars, contacts, notes, and reminders. They are also employed for entertainment purposes, such as playing games, listening to music, watching videos, and taking photos or videos with built-in cameras. As a result, they are gaining immense traction across the globe.

The market is primarily driven by the rising demand for wireless handheld devices. In addition, the increasing internet penetration and the widespread product adoption due to their enhanced convenience, security, various calling features, and easy access to the internet are influencing the market growth. Also, consumers are increasingly favoring smart devices that provide easy accessibility, advanced features, web browsing capabilities, numerous applications, and instant online ordering, which contributes to the market's expansion. Furthermore, ongoing product innovations, such as the introduction of high-resolution sensors in miniaturized cameras and improvements in battery life and reliability, are driving the market forward. Besides this, the increasing consumer demand for contactless payments is also fueling market growth. These phones eliminate the need for card swiping and manual entry, reducing human errors and creating a smoother checkout experience. Other factors, including the growing working population, expanding internet penetration, and rising consumer spending power, are further propelling the market growth.

Smartphone Market Trends/Drivers:

The increasing internet penetration

The rising internet penetration is driving the market. Additionally, individuals are gaining access to the internet, and mobile phones are becoming indispensable tools for connectivity and online activities influencing market growth. From social media engagement to e-commerce, content streaming, and communication apps, smartphones provide convenient and on-the-go access to several online services. Besides this, the widespread product adoption among consumers for the convenience of being connected is accelerating market growth, particularly in emerging markets. As a result, leading manufacturers target these growing markets, offering affordable devices with internet capabilities to cater to the expanding consumer base seeking online connectivity.

Several technological advancements

Manufacturers are constantly pushing the boundaries of innovation, introducing new features and improvements that captivate consumers. In addition, the incorporation of advanced camera systems with multiple lenses, high-resolution displays, faster processors, and expanded storage capabilities are influencing the market growth. Additionally, the integration of advanced technologies such as fifth-generation (5G) connectivity, augmented reality (AR), and artificial intelligence (AI) is transforming the mobile phone experience and propelling market growth. As a result, the market continues to thrive as manufacturers strive to outdo one another in terms of technological advancements, offering increasingly powerful and feature-rich devices.

The growing product availability on e-commerce platforms

The easy availability of smartphones on e-commerce platforms providing consumers with several options and convenience is influencing the market growth. In addition, the growing online marketplaces have allowed consumers to access a vast selection of mobile brands, models, and variants that may not be readily available in local retail stores. Also, e-commerce platforms enable customers to compare prices, read reviews, and make informed decisions based on their preferences and budget propelling the market growth. The hassle-free returns and exchange policies offered by e-commerce platforms also provide a sense of security to consumers. Moreover, the ease of online shopping and doorstep delivery has contributed to the increasing popularity of purchasing mobile phones through e-commerce. Furthermore, e-commerce platforms often offer attractive deals, discounts, and exclusive offers on smartphones, making them more appealing to price-conscious shoppers. This, coupled with the convenience of online payment options and the availability of financing or instalment plans, has further fuelled the growth of product sales through e-commerce channels.

Smartphone Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smartphone market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on the operating system, display technology, ram capacity, price range and distribution channel.

Breakup by Operating System:

Android

iOS

Others

Android dominates the market

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes Android, iOS, and others. According to the report, android represented the largest segment.

The growing popularity of Android due to its easy availability, and cost-effectiveness are influencing the market growth. Android offers a diverse range of devices across different price points, catering to a wide spectrum of consumers. As an open-source operating system developed by Google, Android is licensed to various manufacturers, allowing them to customize and integrate it into their devices. Moreover, Android benefits from a vast ecosystem of applications through the google play Store. This extensive app library provides users with several choices for various purposes, from productivity tools to entertainment and gaming applications, free of cost which represents another major growth-inducing factor. Furthermore, Android's compatibility with a variety of hardware configurations has attracted numerous manufacturers, leading to a proliferation of Android-based devices in the market.

Breakup by Display Technology:

LCD Technology

OLED Technology

LCD technology represents the leading segment

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes LCD technology and OLED technology. According to the report, LCD technology represented the largest segment.

LCD screens are widely used in smartphones due to their affordability, versatility, and established manufacturing infrastructure influencing the market growth. LCD technology utilizes liquid crystals to control the passage of light, resulting in vibrant and high-quality display visuals. Moreover, it offers excellent color reproduction and visibility, ensuring a satisfying user experience. The screens are bright, allowing for clear viewing even in various lighting conditions. Additionally, LCD displays have evolved over time, with advancements such as in-plane switching (IPS) technology improving viewing angles and reducing motion blur propelling the market growth. Furthermore, organic light-emitting diode (OLED) have gained popularity in recent years for their deeper blacks and energy efficiency, LCD remains dominant due to its affordability and reliability.

Breakup by RAM Capacity:

Below 4GB

4GB - 8GB

Over 8GB

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes below 4 GB, 4 GB - 8 GB, and over 8 GB.

The 4 GB RAM caters to budget-conscious consumers or those with basic usage requirements. These devices offer smooth performance for everyday tasks such as web browsing, social media, and light gaming. Moreover, the 4 GB - 8 GB RAM segment encompasses smartphones that offer a balance between performance and affordability, suitable for multitasking, running demanding applications, and handling moderate gaming that appeals to various consumers seeking a good balance of price and performance representing another major growth-inducing factor.

Besides this, the escalating demand for over 8 GB RAM among power users, gamers, and professionals requiring high-performance devices is propelling the market growth. They offer seamless multitasking, faster app loading, and enhanced gaming experiences, equipped with powerful processors and ample RAM to handle intensive tasks such as video editing, graphics-intensive gaming, and running multiple resource-demanding applications simultaneously augmenting the market growth.

Breakup by Price Range:

Ultra-Low-End (Less Than $100)

Low-End ($100-<$200)

Mid-Range ($200-<$400)

Mid- to High-End ($400-<$600)

High-End ($600-<$800)

Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes ultra-low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid- to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and above).

Ultra-low-end (less than $100) includes entry-level smartphones with basic features and limited capabilities often targeted at price-sensitive consumers or emerging markets influencing the market growth. In addition, the low-end ($100-<$200) smartphones offer slightly better specifications and features compared to the ultra-low-end. They may have improved camera capabilities, larger displays, and more storage capacity augmenting the market growth. Moreover, the mid-range ($200-<$400) covers smartphones with a balance between price and features that provide decent performance, better cameras, larger screens, and enhanced storage options representing another major growth-inducing factor.

Besides this, mid- to high-end ($400-<$600) smartphones in this range provide advanced features, improved performance, and better build quality often available with higher-resolution displays, more powerful processors, and enhanced camera systems. Along with this, high-end ($600-<$800) includes flagship devices from renowned manufacturers. They boast top-of-the-line specifications, advanced camera technologies, premium design elements, and advanced features. Furthermore, the Premium ($800-<$1000) and Ultra-premium ($1000 and above) represent luxury phones that offer the highest level of performance, innovative features, exceptional camera capabilities, and premium design materials targeting tech enthusiasts, professionals, and those who prioritize exclusivity and top-tier specifications accelerating the market growth.

Breakup by Distribution Channel:

OEMs

Online Stores

Retailers

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes OEMs, online stores, and retailers.

Original equipment manufacturers (OEMs) refer to the manufacturers themselves, who often sell their smartphones directly through their official websites or physical stores. In addition, online stores, such as e-commerce platforms are essential in sales, providing numerous brands and models to consumers thereby influencing the market growth. Moreover, retailers, such as brick-and-mortar stores and mobile phone carriers, also contribute to smart mobile phones distribution, offering a physical presence and personalized customer service representing another major growth-inducing factor.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report Asia Pacific holds the largest market for smartphones.

Asia Pacific's dominance in the market can be attributed to the rapid urbanization and growing population in countries such as China and India are escalating the demand for smart mobile phones. In addition, the rising disposable incomes in many Asian countries are influencing the market growth. As individuals in these emerging economies strive for better connectivity, improved lifestyles, and access to digital services resulting in the accelerated product adoption rate. Besides this, technological advancements and the presence of major manufacturers in the Asia Pacific have contributed to its market dominance. Countries such as China and South Korea are home to leading brands, which benefit from local manufacturing capabilities, research and development (R&D) facilities, and supply chain advantages. Furthermore, the increasing penetration of fourth-generation (4G) and fifth-generation (5G) networks across the region has further accelerated product adoption. Along with this, the easy availability of high-speed internet connectivity has propelled the product demand, enabling users to access advanced features, multimedia content, and online services seamlessly.

Competitive Landscape:

Nowadays, key players in the market employ various strategies to strengthen their position and remain competitive. They are investing in research and development (R&D) to introduce innovative features and technologies influencing market growth. They are also focusing on advancements such as improved camera capabilities, faster processors, longer battery life, and enhanced user experiences to attract consumers and differentiate themselves from competitors. Moreover, key players are investing in marketing and branding activities to create brand awareness, build brand loyalty, and maintain a strong market presence. They engage in advertising campaigns, endorsements by celebrities, sponsorships, and strategic partnerships to increase visibility and attract consumers. Furthermore, manufacturers are focusing on expanding their distribution networks to reach a larger customer base including partnerships with telecom operators, collaborations with retailers, and strengthening their online presence through e-commerce platforms propelling the market growth.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

HTC Corporation

Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)

Lava International

Lenovo Group Limited

Nokia Corporation

Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)

Samsung Electronics Co. Ltd.

Sony Corporation

TCL Technology

Xiaomi Corporation

ZTE Corporation

Recent Developments:

In August 2021, Samsung launched the 'Galaxy Z Flip3 5G' and 'Galaxy Z Fold3 5G', the innovative foldable mobile phone with iconic designs, both devices are built with flagship innovation, providing a unique user experience to play, work, and watch.

In September 2019, Huawei Device Co., Ltd. in Munich released new smartphone series, 'HUAWEI Mate 30' featuring a top Kirin 990 5G SoC, super sensing cone camera, quad-camera system with a futuristic halo ring design.

In September 2022, Apple released the iPhone 14 and iPhone 14 Plus, which are available in two sizes, 6.1 and 6.7 inches, and have a smart design, camera enhancements, and game-changing new safety features with a robust camera system that includes the main and front TrueDepth cameras, the Ultra-Wide camera for unusual views, and the Photonic engine, an upgraded picture pipeline, creating images and video with significant quality with the iPhone 14 and iPhone 14 Plus.

Key Questions Answered in This Report

  • 1. What was the size of the global smartphone market in 2023?
  • 2. What is the expected growth rate of the global smartphone market during 2024-2032?
  • 3. What are the key factors driving the global smartphone market?
  • 4. What has been the impact of COVID-19 on the global smartphone market?
  • 5. What is the breakup of the global smartphone market based on the operating system?
  • 6. What is the breakup of the global smartphone market based on the display technology?
  • 7. What are the key regions in the global smartphone market?
  • 8. Who are the key players/companies in the global smartphone market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smartphone Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Operating System

  • 6.1 Android
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 iOS
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Display Technology

  • 7.1 LCD Technology
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OLED Technology
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by RAM Capacity

  • 8.1 Below 4GB
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 4GB - 8GB
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Over 8GB
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Price Range

  • 9.1 Ultra Low-End (Less Than $100)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Low-End ($100-<$200)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Mid-Range ($200-<$400)
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Mid- to High-End ($400-<$600)
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 High-End ($600-<$800)
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 OEMs
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Online Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retailers
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Apple Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 HTC Corporation
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
    • 16.3.3 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 SWOT Analysis
    • 16.3.4 Lava International
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Lenovo Group Limited
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Nokia Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Samsung Electronics Co. Ltd.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 Sony Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 TCL Technology
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
    • 16.3.11 Xiaomi Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
    • 16.3.12 ZTE Corporation
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: Smartphone Market: Major Drivers and Challenges
  • Figure 2: Global: Smartphone Market: Volume Trends (in Million Units), 2018-2023
  • Figure 3: Global: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 4: Global: Smartphone Market: Breakup by Operating System (in %), 2023
  • Figure 5: Global: Smartphone Market: Breakup by Display Technology (in %), 2023
  • Figure 6: Global: Smartphone Market: Breakup by RAM Capacity (in %), 2023
  • Figure 7: Global: Smartphone Market: Breakup by Price Range (in %), 2023
  • Figure 8: Global: Smartphone Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Smartphone Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Smartphone (Android) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 11: Global: Smartphone (Android) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 12: Global: Smartphone (iOS) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 13: Global: Smartphone (iOS) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 14: Global: Smartphone (Other Operating Systems) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 15: Global: Smartphone (Other Operating Systems) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 16: Global: Smartphone (LCD Technology) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 17: Global: Smartphone (LCD Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 18: Global: Smartphone (OLED Technology) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 19: Global: Smartphone (OLED Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 20: Global: Smartphone (Below 4GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 21: Global: Smartphone (Below 4GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 22: Global: Smartphone (4GB - 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 23: Global: Smartphone (4GB - 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 24: Global: Smartphone (Over 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 25: Global: Smartphone (Over 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 26: Global: Smartphone (Ultra Low-End (Less Than $100)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 27: Global: Smartphone (Ultra Low-End (Less Than $100)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 28: Global: Smartphone (Low-End ($100-<$200)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 29: Global: Smartphone (Low-End ($100-<$200)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 30: Global: Smartphone (Mid-Range ($200-<$400)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 31: Global: Smartphone (Mid-Range ($200-<$400)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 32: Global: Smartphone (Mid- to High-End ($400-<$600)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 33: Global: Smartphone (Mid- to High-End ($400-<$600)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 34: Global: Smartphone (High-End ($600-<$800)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 35: Global: Smartphone (High-End ($600-<$800)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 36: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 37: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 38: Global: Smartphone (OEMs) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 39: Global: Smartphone (OEMs) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 40: Global: Smartphone (Online Stores) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 41: Global: Smartphone (Online Stores) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 42: Global: Smartphone (Retailers) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 43: Global: Smartphone (Retailers) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 44: North America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 45: North America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 46: United States: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 47: United States: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 48: Canada: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 49: Canada: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 50: Asia-Pacific: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 51: Asia-Pacific: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 52: China: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 53: China: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 54: Japan: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 55: Japan: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 56: India: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 57: India: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 58: South Korea: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 59: South Korea: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 60: Australia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 61: Australia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 62: Indonesia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 63: Indonesia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 64: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 65: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 66: Europe: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 67: Europe: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 68: Germany: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 69: Germany: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 70: France: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 71: France: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 72: United Kingdom: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 73: United Kingdom: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 74: Italy: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 75: Italy: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 76: Spain: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 77: Spain: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 78: Russia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 79: Russia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 80: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 81: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 82: Latin America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 83: Latin America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 84: Brazil: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 85: Brazil: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 86: Mexico: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 87: Mexico: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 88: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 89: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 90: Middle East and Africa: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 91: Middle East and Africa: Smartphone Market: Breakup by Country (in %), 2023
  • Figure 92: Middle East and Africa: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 93: Global: Smartphone Industry: SWOT Analysis
  • Figure 94: Global: Smartphone Industry: Value Chain Analysis
  • Figure 95: Global: Smartphone Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smartphone Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Smartphone Market Forecast: Breakup by Operating System (in Million Units), 2024-2032
  • Table 3: Global: Smartphone Market Forecast: Breakup by Display Technology (in Million Units), 2024-2032
  • Table 4: Global: Smartphone Market Forecast: Breakup by RAM Capacity (in Million Units), 2024-2032
  • Table 5: Global: Smartphone Market Forecast: Breakup by Price Range (in Million Units), 2024-2032
  • Table 6: Global: Smartphone Market Forecast: Breakup by Distribution Channel (in Million Units), 2024-2032
  • Table 7: Global: Smartphone Market Forecast: Breakup by Region (in Million Units), 2024-2032
  • Table 8: Global: Smartphone Market: Competitive Structure
  • Table 9: Global: Smartphone Market: Key Players