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市场调查报告书
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智慧型手机：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Smartphones - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 145 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年智慧型手机市场规模将达到15.1亿部，预计2029年将达到18.5亿部，预测期内（2024-2029年）复合年增长率为4.10%。

智慧型手机市场

可支配收入的增加、通讯基础设施的开拓、廉价手机的出现以及产品推出的增加等因素正在促进亚洲国家智慧型手机市场的成长。

主要亮点

  • 智慧型手机产业稳步发展，市场规模和机型数量不断扩大。全球整体，到 2021 年，全球 40% 的人口将拥有智慧型手机。据爱立信称，全球智慧型手机用户数量超过60亿，预计未来几年这数字还将增加数亿。中国、印度和美国是智慧型手机用户数量最多的国家。
  • 消费者科技协会（CTA）进行的《消费者科技销售与预测》研究也聚焦于新科技趋势，5G行动电话销售额达到613.7亿美元，预计2021年将达到533.8亿美元。我们预测成长15%促销。同时，预计 2021 年 5G 智慧型手机将占所有智慧型手机的 62%，2022 年将升至 72%。
  • 市场主要企业建立策略伙伴关係，以改善服务交付并保持竞争力。 2022 年 10 月，三星电子宣布与Google达成扩大协议，以提高智慧家庭的互通性。未来几个月，三星 Galaxy行动电话和平板电脑用户将能够快速将支援 Matter 的产品添加到 SmartThings 和 Google Home 生态系统中。
  • 消费者对 5G 设备的兴趣与日俱增。因此，晶片製造商正在鼓励製造商将5G晶片纳入新的智慧型手机产品阵容中。
  • 市场上的主要供应商也致力于开拓和扩展他们的网路。例如，2022年5月，中国电信与华为联合发表会上宣布了一项创新的5G-Advanced技术Super TimeFreq Folding。中国电信核算刘桂清、5G建设工作小组核算张鑫、华为运营商BG总裁丁耘、无线解决方案副总裁甘斌分别发表主题演讲，支持这一进一步改进，并讨论了该技术及其实验室筛检的细节。
  • COVID-19 大流行严重扰乱了智慧型手机市场的供需平衡。中国是大多数此类设备和零件的全球製造地，由于全国范围内的封锁，智慧型手机製造业受到了出货延迟和下一代产品开发减弱的负面影响。我们也看到供应商、工人和物流网络被切断。此外，由于大流行，消费者减少了奢侈品支出并专注于必需品，消费者对智慧型手机的需求，特别是高端市场的需求下降。
  • 由于产品成本下降、手机设计和功能的改进、全球行动电子邮件和浏览服务的扩展、4G和5G网路技术的出现、行动通讯业者之间的竞争加剧以及营运方式的变化，智慧型手机目前变得越来越受欢迎。由于标准化和升级等多种因素，它正在经历快速增长。
  • 智慧型手机在新冠疫情期间发挥了非常重要的作用，即使在疫情消退之后，这种作用仍将持续，几乎所有的政府服务、医疗、教育、金融服务等都已实现线上化，智慧型手机成为更便捷、更实惠的网关存取这些服务。

智慧型手机市场趋势

Android作业系统预计将大幅成长

  • 根据 StatCounter 2022 年 1 月发布的报告，Android 仍然是全球最受欢迎的行动作业系统，市场占有率接近 70%，而 iOS 的市占率约为 25%。
  • 此外，许多应用开发使用 Android 作业系统来开发游戏/娱乐应用程式、社交媒体应用程式、行动公共事业应用程式和生活应用程序，因为 C++、Kotlin 和 Java 等语言需要开发人员了解。我喜欢它。此外，Google 还提供各种开发工具，例如 Android Jetpack、Firebase 和 Android SDK，帮助开发人员建立直觉的介面。
  • 此外，该平台允许用户免费下载应用程式。然而，该应用程式旨在提供应用程式内收费和应用程式内课程订阅，并且在 Google Play 商店上收益比在 Apple Store 上多。例如，根据 Airnow PLC 的数据，2021 年 4 月 Coinmaster 透过 Google Play 商店产生的收益约为 6,102 万美元。其次是《GarenaFree Fire-World》系列和《PUBG Mobile-Karakin》，它们在 2021 年 4 月的收益3,856 万美元和 3,776 万美元。
  • 能源管理和智慧家庭产品等整合物联网应用对高速资料连接的需求不断增长，预计将推动 5G 智慧型手机的采用。
  • 2022年2月，OPPO发表了支援5G的Find X5系列，提升了智慧型手机影像处理和奢华设计的标准。 Find X5 系列配备了业界领先的功能，并提供简洁、现代的精緻和未来风格，带来至关重要的成像体验。它包括一个专用的影像神经处理单元，可以解决智慧型手机影片中最困难的挑战：夜间录製。

亚太地区预计将占据主要市场占有率

  • 亚太地区是智慧型手机的重要市场之一，主要得益于其高度发展的通讯业和庞大的基本客群。此外，该地区对行动网路的投资也在增加。印度、日本、澳洲、新加坡和韩国等国家越来越多地投资开拓国内通讯市场，预计这也将推动该地区的市场发展。
  • 印度、印尼等新兴经济体对入门价格分布智慧型手机的需求不断增加，随着地方政府推动数位化和行动经济，智慧型手机正在向农村地区渗透，预计这将是一个因素。例如，「数位印度计划」是印度政府的旗舰计划，其主要目标是将印度转变为数位赋能的社会。
  • 此外，印度推出了 PLI 计划，对 2019 年至 2020 年期间生产的行动电话销量增加提供 6-4% 的奖励，为期五年。高端跨国行动电话製造商，即生产价格超过 200 美元的行动电话的製造商，去年销售了价值 490 万美元的商品，必须申请奖励。政府的此类倡议预计将提振该国的智慧型手机市场。
  • 智慧型手机市场的主要供应商正致力于丰富其产品阵容并在该全部区域推出新产品。例如，2022年9月，苹果宣布推出iPhone 14 Pro和iPhone 14 Pro Max。它具有常亮显示器、iPhone 首款 48MP 摄影机、碰撞侦测、透过卫星进行紧急求救以及透过 Dynamic Island 接收通知和活动的创新方式。
  • 城市人口的成长、消费者对行动装置使用意识的提高、AR 技术的快速整合以及Over-The-Top平台订阅量的成长预计将在未来几年推动市场扩张。
  • 在中国当地，由于智慧型手机的普及和4G的普及，行动互联网的使用量迅速增加，支持了国家在数位社会价值链中的移动。超过9.9亿人使用行动网路服务，预计到2025年这数字将增加2亿。

智慧型手机产业概况

智慧型手机市场竞争激烈，由三星、华为、苹果和小米等老牌企业主导。这些公司中的大多数不断推出新型号，但技术变化较小，例如电池电量、相机配置、处理器等。

2022 年10 月，三星电子将透过其网路解决方案支援NTT East 专用5G 网路的发展，包括云端原生5G 宏核心和无线存取网路(RAN)，并将支援NTT East 跨多个领域的专用5G 网络的发展。该公司已成功为全球企业提供了新的、多样化的用例。

2022年10月，华为发布了下一阶段5G天线演进的最新天线解决方案，包括Maxwell平台和X2天线系列。新技术增强了天线整合和设定能力，使通讯业者能够更快地部署 5G。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 智慧型手机产业价值链分析
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 5G 设备、服务和技术的出现
    • 新兴市场的需求不断增加
  • 市场限制因素
    • 需求停滞
  • 市场机会
  • 市场技术形势
    • 智慧型手机设备的生命週期分析
      • 相关人员的生命週期
      • 分析相关人员在整个设备生命週期中的关键痛点
  • 技术蓝图分析

第六章市场区隔

  • 按作业系统
    • android
    • iOS
  • 按地区
    • 北美洲
    • 欧洲
    • 中国
    • 亚太地区（不包括中国）
    • 拉丁美洲
    • GCC
    • 非洲

第七章 竞争形势

  • 公司简介
    • Samsung Electronics Co. Ltd
    • Huawei Technologies Co. Ltd
    • Apple Inc.
    • Xiaomi Corporation
    • BBK Electronics Corporation（Vivo, Realme, Oppo, and OnePlus）
    • Lenovo Group Limited
    • HTC Corporation
    • HMD Global Oy
    • Sony Corporation
    • ZTE Corporation
    • Google LLC

第八章供应商市场占有率

第9章 竞争基准化分析分析

第十章投资分析

第十一章投资分析市场的未来

简介目录
Product Code: 67013

The Smartphones Market size is estimated at 1.51 Billion units in 2024, and is expected to reach 1.85 Billion units by 2029, growing at a CAGR of 4.10% during the forecast period (2024-2029).

Smartphones - Market

Factors such as increasing disposable income, the development of telecom infrastructure, the emergence of budget-centric smartphones, and an increasing number of product launches contribute to the smartphone market growth in Asian countries.

Key Highlights

  • The smartphone industry has been steadily developing and growing in market size and models. Globally, 40% of the world's population owned a smartphone by 2021. According to Ericsson, the number of smartphone subscriptions worldwide surpasses six billion and is expected to grow by several hundred million in the next few years. China, India, and United States are the countries with the highest number of smartphone users.
  • The Consumer Technology Sales and Forecast study conducted by the Consumer Technology Association (CTA) also looked at new technology trends, projecting that 5G cellphones would generate USD 61.37 billion in revenue, up by 15% from USD 53.38 billion in 2021. Meanwhile, 5G smartphones are expected to account for 62% of all smartphone units in 2021, rising to 72% in 2022.
  • The key players in the market are involved in strategic partnerships to improve their service offerings and remain competitive. In October 2022, Samsung Electronics announced an expanded agreement with Google to advance smart home interoperability. Users of Samsung Galaxy phones and tablets will be able to quickly add Matter-compatible products to both the SmartThings and Google Home ecosystems in the coming months.
  • Consumer interest in 5G devices is growing. Thus, chipmakers are pushing manufacturers to include 5G chips in their new smartphone lineup.
  • Key vendors in the market are also focusing on network development and expansion. For instance, in May 2022, Super TimeFreq Folding, a new innovative 5G-Advanced technology, was launched during a joint press conference by China Telecom and Huawei. The technology underpinning this further improvement, as well as the specifics of its lab testing, were discussed during keynote addresses delivered by China Telecom's Deputy General Manager Liu Guiqing and 5G Construction Working Group's General Manager Zhang Xin, as well as Huawei's Carrier BG's President Ryan Ding and Wireless Solution's Vice President Gan Bin.
  • The COVID-19 pandemic severely disrupted the smartphone market's balance between supply and demand. Since China is the global manufacturing center for most of these devices and components, and with the nationwide lockdown, the smartphone manufacturing sector has been adversely hit by delayed shipments and weakened development of next-generation products. The country also witnessed being choked off by suppliers, workers, and logistics networks. Moreover, consumer demand for smartphones, especially in the premium segment, declined due to customers' tendency to cut down on luxury spending and focus on essentials due to the pandemic.
  • Smartphones are currently experiencing rapid growth as a result of a variety of factors such as lower product costs, improved handset design and functionality, the expansion of global mobile email and browsing services, the emergence of 4G and 5G network technologies, rising competition among mobile carriers, and the standardization and upgrading of operating systems.
  • Smartphones played an incredibly important role amid the widespread corona pandemic, and this continued even after the pandemic was over, as almost all government services, health, education, financial services, and so on went online, with smartphones serving as a more accessible and more affordable gateway to access these services.

Smartphone Market Trends

Android Operating System is Expected to Grow Significantly

  • According to a StatCounter report released on January 2022, Android remained the world's most popular mobile operating system, with a market share of close to 70%, while iOS accounted for roughly 25% of the market.
  • Furthermore, many application developers prefer Android OS to develop gaming/entertainment applications, social media applications, mobile utility applications, and lifestyle applications, as it requires the developers to know languages such as C++, Kotlin, and Java, among others. Moreover, Google also offers various development tools, such as Android Jetpack, Firebase, and AndroidSDK, to assist developers in building a user-intuitive interface.
  • Additionally, the platform allows users to download applications free of cost. However, the applications are designed to offer in-app purchases and in-app course subscriptions that have generated more revenue in Google Play Stores than in Apple Stores. For instance, according to Airnow PLC, the revenue generated by coin master in April 2021 was approximately USD 61.02 million through Google Play Stores. This was followed by the GarenaFree Fire- World series and PUBG Mobile-Karakin, which generated a revenue of USD 38.56 million and 37.76 million in April 2021.
  • The increasing demand for high-speed data connectivity for integrated IoT (Internet of Things) applications, such as energy management and smart home products, is anticipated to propel the adoption of 5G smartphones.
  • In February 2022, OPPO unveiled its Find X5 Series with 5G support, which raises the bar for smartphone imaging and luxurious design. Find X5 Series brims with industry-leading features and offers a futuristic style that achieves clean, modern sophistication and significant imaging experiences. These include a dedicated image neural processing unit, which addresses the most challenging barrier of smartphone video capture of nighttime recording.

Asia-Pacific is Expected to Hold a Significant Market Share

  • The Asia-Pacific region is one of the significant markets for smartphones, primarily owing to the highly developing telecom sector and large customer base. Furthermore, the region is increasingly investing in the mobile network. Countries such as India, Japan, Australia, Singapore, and South Korea, are increasingly investing in developing the domestic telecom market, which is also expected to drive the market in the region.
  • The demand for smartphones at the entry-level price points is expected to be driven by the increasing demand from the developing countries in the region, such as India and Indonesia, where smartphones are increasingly penetrating into the rural areas as local governments are pushing for digital and mobile economy. For instance, the Digital India program is a flagship program of the Government of India primarily aimed at transforming the country into a digitally empowered society.
  • Moreover, India had also launched the PLI Scheme, which offered a 6-4% incentive for five years on incremental sales of manufactured handsets over 2019-2020. High-end multinational cell phone makers, or those producing handsets worth over USD 200, had to sell goods worth USD 4.9 million in the last financial year claim the incentives. Such initiatives by the government are expected to boost the smartphone market in the country.
  • The key vendors in the smartphone market are focusing on improving their product offerings and introducing new products across this region. For instance, in September 2022, Apple announced the release of the iPhone 14 Pro and iPhone 14 Pro Max. It featured the Always-On display, the first-ever 48 MP camera on an iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island.
  • The rise in the urban population, increased consumer awareness regarding mobile device usage, the surging integration of AR technology, and expanding over-the-top (OTT) platform subscriptions are expected to drive the market's expansion in the coming years.
  • In mainland China, rising smartphone adoption and the availability of 4G have resulted in a surge in mobile internet usage that supports the country's movement up the digital-society value chain. More than 990 million people use mobile internet services, which is expected to increase by 200 million by 2025.

Smartphone Industry Overview

The smartphones market is a highly competitive market, dominated by established players such as Samsung, Huawei, Apple, and Xiaomi, among others. Most of these players keep launching new models with small technology changes such as battery power, camera configuration, and processor.

In October 2022, Samsung Electronics stated that it successfully supported NTT East's private 5G network growth with its network solutions, including the cloud-native 5G Macro Core and Radio Access Network (RAN), enabling new and diverse use cases for corporations across multiple industries in Japan.

In October 2022, Huawei announced the launch of the latest antenna solutions for the next phase of 5G antenna evolution, including the Maxwell platform and the X2 antenna series. The new technologies enhance antenna integration and setup capabilities, allowing carriers to deploy 5G more quickly.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Smartphones Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Launch of 5G Devices, Services, and Technologies
    • 5.1.2 Increasing Demand in the Emerging Markets
  • 5.2 Market Restraints
    • 5.2.1 Stagnating Demand
  • 5.3 Market Opportunities
  • 5.4 Technology Landscape of the Market
    • 5.4.1 Smartphone Device Lifecycle Analysis
      • 5.4.1.1 Lifecycle Through Stakeholders
      • 5.4.1.2 Key Pain-point Analysis of Stakeholders Throughout the Device Lifecycle
  • 5.5 Technology Roadmap Analysis

6 MARKET SEGMENTATION

  • 6.1 By Operating Segment
    • 6.1.1 Android
    • 6.1.2 iOS
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 China
    • 6.2.4 Asia-Pacific (Excluding China)
    • 6.2.5 Latin America
    • 6.2.6 GCC
    • 6.2.7 Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Samsung Electronics Co. Ltd
    • 7.1.2 Huawei Technologies Co. Ltd
    • 7.1.3 Apple Inc.
    • 7.1.4 Xiaomi Corporation
    • 7.1.5 BBK Electronics Corporation (Vivo, Realme, Oppo, and OnePlus)
    • 7.1.6 Lenovo Group Limited
    • 7.1.7 HTC Corporation
    • 7.1.8 HMD Global Oy
    • 7.1.9 Sony Corporation
    • 7.1.10 ZTE Corporation
    • 7.1.11 Google LLC

8 VENDOR MARKET SHARE

9 COMPETITIVE BENCHMARKING ANALYSIS

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET