元宇宙汽车产业发展趋势

在CES 2023上，元界和Web 3.0将成为各行业关注的焦点，特别是汽车企业将利用元界的概念来实现VR（虚拟实境），例如远端汽车维修、数位化销售中心、新车性能介绍等等等。我们提供体验。这正逐渐揭示元宇宙在汽车产业的垂直整合。

本报告分析了元界在全球汽车产业的发展趋势，调查了元界市场的现状和使用趋势，以及元界技术在 "生产过程" 和 "零售体验" 两个领域的引入和利用现状。

目录

第一章 元宇宙产业化应用：现状

第 2 章 元界整合在汽车产业的潜在好处

• (1)生产过程：产品设计与工厂管理
• （2）零售体验：产品销售与沉浸式体验

第三章 汽车产业元宇宙趋势

第四章 TRI的观点

• （1）元界技术主要应用于汽车产业中上游相关生产环节。
• （2）零售体验是汽车产业元宇宙的新机会

At CES 2023, the Metaverse and Web 3.0 became the focal points across various industries, particularly drawing interest from automotive-related companies, who have been utilizing the concept of the Metaverse to provide virtual reality experiences from remote car maintenance, digital sales centers, to showcasing new car performance. This gradually unveils the vertical integration of the Metaverse into the automotive industry. This report primarily analyzes the current state and applications of the Metaverse market, with a detailed exploration of the application and trends of Metaverse technology in "industrial operations" and "retail experiences".

Table of Contents

1. Industrial Applications of the Metaverse: The status-quo

2. Potential Benefits of Metaverse Integration for the Automotive Industry

• (1) Industrial Operations: Product design and plant management

• (2) Retail Experiences: Product sales and immersive experiences

3. Metaverse Trends in the Automotive Industry

4. TRI's View

• (1) Metaverse technology has been mostly adopted for industrial operations related to the mid- and upstream segments in the automotive industry

• (2) Retail experiences will be the new opportunity for Metaverse in the automotive industry