市场调查报告书
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1360054
北美爽肤水市场预测至 2028 年 - 区域分析 - 按类型、类别和配销通路North America Skin Toners Market Forecast to 2028 -Regional Analysis - by Type, Category, and Distribution Channel |
北美爽肤水市场预计将从2022年的2.3368亿美元成长到2028年的2.9492亿美元。预计2022年至2028年复合年增长率为4.0%。
使用爽肤水的好处推动了北美爽肤水市场
近年来,该地区消费者的健康和护肤意识显着提高。消费者正在寻找能够帮助他们看起来年轻的产品。由于可支配收入的增加,消费者愿意花费大量金钱购买让肌肤看起来健康、容光焕发的保养品。人们在个人护理产品上也花了大量的钱,因为他们很在意自己在社交场合的外表。由于在註重形象的社会中,人们对好看的压力越来越大,人们致力于研究适合自己皮肤类型的最佳产品。这表明个人护理和美容产品的支出不断增加。此外,消费者还可以从超市或线上市场购买各种产品。所有这些因素都极大地影响了该地区对护肤品的需求。
爽肤水为肌肤注入营养,提亮肤色,平衡 pH 值,促进保湿,并最大程度地减少粗大毛孔的出现。它有助于去除深层吸收的化妆品残留物、死皮细胞和皮肤毛孔中的污垢。因此,使用爽肤水有助于简化其他保养品的吸收。此外,皮肤天然呈酸性,pH 值约为 4.7。然而,普通肥皂和其他传统清洁剂本质上是碱性的。因此,在皮肤上使用不同 pH 值的产品会破坏其正常功能,可能导致干燥、油腻或刺激。虽然皮肤 pH 值很容易恢復,但爽肤水可以快速平衡 pH 值。除了提供额外的清洁作用外,爽肤水还可以帮助恢復皮肤的营养成分,这些营养物质被传统清洁剂去除。爽肤水的应用通常会使皮肤变得更加柔软和光滑。爽肤水甚至可以帮助解决诸如发红等顽固问题。爽肤水的所有这些特性和优点正在推动整个地区的需求,从而推动市场成长。
北美爽肤水市场概况
北美爽肤水市场分为美国、加拿大和墨西哥。在北美,蓬勃发展的个人护理和美容行业在美容和化妆品(包括爽肤水)的消费中发挥着重要作用。此外,北美地区使用天然、纯素和有机护肤品的趋势不断增长,这往往会增加天然和有机爽肤水的销售量。这些因素预计将为北美爽肤水市场的成长带来利润丰厚的机会。此外,消费者越来越需要更健康、更天然、更少有害的产品,同时又不影响效果。因此,自我照顾产品消费的成长以及该地区成熟的化妆品和个人护理行业是推动北美爽肤水市场成长的几个主要因素。
此外,由于网路普及率不断提高,美国、加拿大和墨西哥拥有完善的电子商务部门。由于大幅折扣、多品牌同源以及送货上门服务,人们越来越多地透过线上零售管道购买各种产品。此外,18-45岁年龄层的人持续参与网上购物。此外,许多美容零售商正在其线上网站中添加虚拟实境(VR)和扩增实境(AR)功能,这吸引了年轻消费者。这些因素正在推动爽肤水透过线上零售通路的销售。预计这些因素将在预测期内推动北美爽肤水市场的成长。
北美爽肤水市场收入及 2028 年预测(百万美元)
北美爽肤水市场细分
北美爽肤水市场按类型、类别、配销通路和国家/地区进行细分。
根据类型,北美爽肤水市场分为保湿爽肤水、去角质爽肤水和护理爽肤水。 2022 年,护理爽肤水细分市场占据北美爽肤水市场的最大份额。
根据类别,北美爽肤水市场分为有机爽肤水和传统爽肤水。 2022 年,传统细分市场在北美爽肤水市场中占据更大份额。
根据配销通路,北美爽肤水市场分为超市和大卖场、药局和药房、保健和美容店、线上零售等。 2022 年,超市和大卖场占据北美爽肤水市场的最大份额。
依国家划分,北美爽肤水市场分为美国、加拿大和墨西哥。 2022年,美国在北美爽肤水市场份额中占据主导地位。
迪金森品牌公司;强生消费品公司;马里奥·巴德斯库 (Mario Badescu) 护肤品公司;欧莱雅公司;资生堂有限公司;宝洁公司;伯特蜜蜂公司;和 The Bodyshop International Ltd 是北美爽肤水市场的领先公司。
The North America skin toners market is expected to grow from US$ 233.68 million in 2022 to US$ 294.92 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2022 to 2028.
Benefits of Using Skin Toners Fuels North America Skin Toners Market
In recent times, health and skin care awareness has increased significantly among consumers across the region. Consumers are seeking products that help them look youthful. Due to increased disposable income, consumers are willing to spend a tremendous amount on skincare products that make their skin appear healthy and radiant. People also spend extensively on personal care products as they are conscious about their appearance in social settings. Due to the increasing pressure to look good in an image-focused society, people are dedicated to researching the best products for their skin type. This shows the rising expenditure on personal care and beauty products. In addition, consumers can access various products available from supermarkets or online marketplaces. All these factors significantly influence the demand for skin care products across the region.
Skin toner infuses skin with nutrients, brightens the tone, balances the pH level, boosts hydration, and minimizes the appearance of enlarged pores. It helps to remove deeply absorbed makeup residue, dead skin cells, and grime from the skin's pores. Hence, using a skin toner helps simplify the absorption of other skin care products. Moreover, skin is naturally acidic and has a pH level of ~4.7. However, ordinary soaps and other traditional cleansers are alkaline in nature. Hence, applying a product with a different pH level to the skin can disrupt its usual functions, potentially leading to dryness, oiliness, or irritation. Although skin pH can recover easily, a toner can quickly balance pH levels. Along with providing an additional cleanse, toners also help restore the skin with nutrients that are removed by traditional cleansers. The application of toner often makes the skin softer and smoother. A toner can even help with stubborn issues such as redness. All these properties and benefits of skin toners are boosting their demand across the region, which is driving the market growth.
North America Skin Toners Market Overview
The North America skin toners market is segmented into the US, Canada, and Mexico. In North America, the thriving personal care & beauty industry plays a significant role in the consumption of beauty and cosmetic products, including skin toner. Further, there is a growing trend of using natural, vegan, and organic skincare products amongst North Americans, which tends to increase the sales of natural and organic skin toner. These factors are expected to generate lucrative opportunities for the growth of the North America skin toners market. Additionally, consumers are increasingly demanding healthier, more natural, and less harmful products without compromising results. Thus, the growing consumption of self-care products, along with a well-established cosmetics & personal care industry in the region, are a few of the primary factors driving the growth of the North America skin toners market.
Further, the US, Canada, and Mexico have well-established e-commerce sectors owing to rising internet penetration. People increasingly purchase various products using online retail channels due to heavy discounts, the availability of multiple brands under one roof, and home delivery services. Also, people in the 18-45 age group are continuously engaged in shopping online. Moreover, many beauty retailers are adding virtual reality (VR) and augmented reality (AR) features to their online websites, which is attracting young consumers. These factors are driving the sales of skin toner through online retail channels. These factors are expected to fuel the North America skin toners market growth in North America during the forecast period.
North America Skin Toners Market Revenue and Forecast to 2028 (US$ Million)
North America Skin Toners Market Segmentation
The North America skin toners market is segmented into type, category, distribution channel, and country.
Based on type, the North America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the North America skin toners market in 2022.
Based on category, the North America skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the North America skin toners market in 2022.
Based on distribution channel, the North America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America skin toners market in 2022.
Based on country, the North America skin toners market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America skin toners market in 2022.
Dickinson Brands Inc; Johnson & Johnson Consumer Inc; Mario Badescu Skin Care Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd are the leading companies operating in the North America skin toners market.