市场调查报告书
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南美洲和中美洲爽肤水市场预测至 2028 年 - 区域分析 - 按类型、类别和配销通路South & Central America Skin Toners Market Forecast to 2028 -Regional Analysis - by Type, Category, and Distribution Channel |
南美洲和中美洲爽肤水市场预计将从2022年的7,179万美元成长到2028年的9,405万美元。预计2022年至2028年复合年增长率为4.6%。
主要市场参与者的创新产品发布和广告支出推动了南美洲和中美洲爽肤水市场
製造商正在大力投资研发,推出创新的护肤产品,以吸引庞大的消费者群。酒精是爽肤水的基本原料,因为它可以对抗细菌,但它也会使皮肤干燥,使痤疮等皮肤问题更加严重。因此,对无酒精爽肤水的需求不断增加,製造商正在开发无酒精爽肤水以满足不断增长的需求。该公司声称这种爽肤水可以深入渗透到皮肤毛孔中,溶解污垢和碎屑。这款爽肤水不含酒精、香料、对羟基苯甲酸酯、邻苯二甲酸盐、染料,且不含动物实验。此外,在南美洲和中美洲爽肤水市场运营的知名企业正在扩大其产品组合,以满足不断增长的需求。製造商推出的此类产品正在推动市场成长。此外,根据欧莱雅2020年年报公布的资料,2019年美容及个护产品广告及促销支出为103.1109亿美元,较2018年的96.046亿美元有所增长。南美洲和中美洲爽肤水市场的领先製造商将在未来几年提高产品知名度和对爽肤水的需求。
南美洲和中美洲爽肤水市场概况
南美洲和中美洲爽肤水市场分为巴西、阿根廷以及南美洲和中美洲其他地区。南美国家经济的逐步进步导致这些国家在美容和个人护理产品上的支出增加。巴西消费者对美容产品的渴望影响美容产业企业加大对保养品的投资。消费者,尤其是老龄化人口,越来越多地寻求能够维持和改善外表的产品,尤其是随着人们对抗衰老产品的认识不断提高。爽肤水俱有抗衰老特性;因此,预计爽肤水的需求将推动预测期内的市场成长。另一方面,人们对网购的喜爱程度不断提高,进一步促进了脸部化妆品在电商平台的销售。因此,其他製造商正努力在亚马逊和丝芙兰等各种线上销售管道上提供独特的产品,以增加收入,从而带动爽肤水等脸部化妆品产品的线上销售。这也是推动爽肤水销售的主要因素,预计将在预测期内推动市场成长。
南美洲及中美洲爽肤水市场收入及 2028 年预测(百万美元)
南美洲和中美洲爽肤水市场细分
南美洲和中美洲爽肤水市场按类型、类别、配销通路和国家/地区进行细分。
根据类型,南美洲和中美洲爽肤水市场分为保湿爽肤水、去角质爽肤水和护理爽肤水。 2022 年,护理爽肤水细分市场在南美洲和中美洲爽肤水市场中占据最大份额。
根据类别,南美洲和中美洲爽肤水市场分为有机爽肤水和传统爽肤水。 2022 年,传统细分市场在南美洲和中美洲爽肤水市场中占据更大份额。
根据配销通路,南美洲和中美洲爽肤水市场分为超市和大卖场、药局和药房、保健和美容店、线上零售等。 2022 年,健康和美容商店细分市场在南美洲和中美洲爽肤水市场中占据最大份额。
根据国家/地区,南美洲和中美洲爽肤水市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022 年,南美洲和中美洲其他地区主导了南美洲和中美洲爽肤水市场份额。
强生消费品公司;欧莱雅公司;资生堂有限公司;宝洁公司;伯特蜜蜂公司;和 The Bodyshop International Ltd 是南美洲和中美洲爽肤水市场的领先公司。
The South & Central America skin toners market is expected to grow from US$ 71.79 million in 2022 to US$ 94.05 million by 2028. It is estimated to grow at a CAGR of 4.6% from 2022 to 2028.
Innovative Product Launches and Advertising Expenditure by Key Market Players Fuels South & Central America Skin Toners Market
Manufacturers are investing significantly in research & development to launch innovative skin care products to attract a large consumer base. Alcohol is the basic raw material in skin toner as it fights bacteria, but it can also dry the skin, making skin issues such as acne even worse. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. The company claimed this toner penetrates deep into the skin's pores to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free. Moreover, well-established players operating in the South & Central America skin toners market are expanding their product portfolio to cater to the increasing demand. Such product launches by manufacturers are driving the market growth. Further, as per the published data in L'Oreal S.A. 2020 annual report, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such rise in advertising expenditure from the leading manufacturers in South & Central America skin toners market will boost the product awareness and demand for skin toner in the coming years.
South & Central America Skin Toners Market Overview
The South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The gradual economic progress in South American countries has resulted in increased spending on beauty and personal care products in these countries. The desire for beauty products among consumers in Brazil influences enterprises operating in the beauty industry to boost their investments in skin care products. Consumers, especially the aging population, are increasingly seeking products to maintain and improve their appearance, especially with the rising awareness about antiaging products. Skin toners show antiaging properties; thus, the demand for skin toners is anticipated to fuel the market growth in the forecast period. On the other hand, the increasing preference for online shopping further promotes the sales of facial cosmetic products in the e-commerce platform. As a result, other manufacturers are making efforts to offer unique products on various online sales channels, such as Amazon and Sephora, to increase revenue, thus driving the online sales of facial cosmetics products such as skin toner. This is also a major factor that propels the sale of skin toner and is projected to boost the market growth during the forecast period.
South & Central America Skin Toners Market Revenue and Forecast to 2028 (US$ Million)
South & Central America Skin Toners Market Segmentation
The South & Central America skin toners market is segmented into type, category, distribution channel, and country.
Based on type, the South & Central America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the South & Central America skin toners market in 2022.
Based on category, the South & Central America skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the South & Central America skin toners market in 2022.
Based on distribution channel, the South & Central America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The health and beauty stores segment held the largest share of the South & Central America skin toners market in 2022.
Based on country, the South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the share of the South & Central America skin toners market in 2022.
Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd are the leading companies operating in the South & Central America skin toners market.