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亚太地区假髮市场预测至 2030 年 - 区域分析 - 类型(真髮和合成髮)、最终用户(男性和女性)和配销通路(专卖店、线上零售等)Asia Pacific Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others) |
亚太地区假髮市场预计将从2022年的9.225亿美元成长到2030年的14.1105亿美元。预计2022年至2030年CAGR为5.5%。
社群媒体上假髮的推广力道加大,推动亚太假髮市场的发展
社群媒体平台拥有整合的购物设施,允许一些有影响力的人和髮型师在网路上推广和销售假髮。消费者倾向于购买假髮和皮肤相关产品来提升自己在社群媒体平台上的形象。此外,着名的好莱坞和社群媒体名人越来越多地采用假髮,尤其是在中国和印度等新兴国家,这影响了观众使用假髮来创造受这些名人启发的造型。一些假髮公司更喜欢 Instagram、Facebook、Pinterest、YouTube 和其他社交媒体平台来认可他们的品牌和工作。这些组织录製客户最好的髮型改造视频,并将其上传到社交媒体平台上,以展示他们的作品并接触目标消费者。 Secret Hair 就是这样一家公司,透过社群媒体展示其作品并使用适当的主题标籤来接触所需的消费者,从而实现发展。 Instagram 是销售假髮最常用的社群媒体平台之一。假髮最好在消费者生成的内容中展示,他们在影片和图片教学中展示假髮。因此,越来越多地使用社群媒体平台来推广假髮,预计将在未来几年提振亚太假髮市场。
亚太假髮市场概况
亚太假髮市场分为中国、印度、日本、韩国和澳洲。在印度、中国和日本,越来越多的人因压力、自体免疫疾病(脱髮)、污染、真菌感染、癌症、荷尔蒙失调和多囊性卵巢综合症(POS)而面临脱髮问题,这推动了头髮的需求假髮作为增强外观的解决方案。假髮製造技术和材料的进步带来了品质更好、外观逼真的假髮,吸引了消费者的选择。 Evergreen Products Group Ltd、Henan Ruimei Products Co Ltd、Artnature Co Ltd 和 Lordhair Co Ltd 是主导亚太假髮市场的主要製造商。此外,该地区的这些领先製造商不断期待扩大其在市场上的影响力。
亚太地区假髮市场收入及 2030 年预测(百万美元)
亚太地区假髮市场区隔
亚太假髮市场按类型、最终用户、配销通路和国家细分。
根据类型,亚太假髮市场分为真髮假髮和合成假髮。 2022 年,合成假髮细分市场在亚太假髮市场中占据更大份额。
根据最终用户,亚太假髮市场分为男性和女性。 2022 年,女性假髮市场在亚太地区假髮市场占有更大份额。
基于配销通路,亚太专卖店、网路零售等。 2022年,专卖店细分市场在亚太假髮市场中占最大份额。
根据国家/地区,亚太地区假髮市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导了亚太假髮市场。
Evergreen Products Group Ltd、HairUWear Inc、Henan Ruimei Products Co Ltd、Artnature Co Ltd、Lordhair Co Ltd、Papillon Hair World、UniWigs Inc 和 Indique Hair LLC 是亚太假髮市场上的一些领先公司。
The Asia Pacific hair wig market is expected to grow from US$ 922.50 million in 2022 to US$ 1,411.05 million by 2030. It is estimated to grow at a CAGR of 5.5% from 2022 to 2030.
Increased Promotion of Hair Wigs on Social Media Fuel Asia Pacific Hair wig market
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of hair wigs by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, influences viewers to use wigs to create looks inspired by these celebrities. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the Asia Pacific hair wig market in the coming years.
Asia Pacific Hair Wig Market Overview
The Asia Pacific hair wig market is segmented into China, India, Japan, South Korea, and Australia. An increasing number of people facing hair loss in India, China, and Japan due to stress, auto-immune diseases (Alopecia), pollution, fungal infections, cancer, hormonal imbalance, and Polycystic Ovary Syndrome (POS) is propelling the demand for hair wig as a solution for an appearance enhancement. Advancements in wig manufacturing techniques and materials have resulted in better quality, realistic-looking wigs, attracting consumers to opt for them. Evergreen Products Group Ltd, Henan Ruimei Products Co Ltd, Artnature Co Ltd, and Lordhair Co Ltd are among the key manufacturers that dominate the Asia Pacific hair wig market. Further, these leading manufacturers in the region are continuously looking forward to expanding their presence in the market.
Asia Pacific Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Hair Wig Market Segmentation
The Asia Pacific hair wig market is segmented into type, end user, distribution channel and country.
Based on type, the Asia Pacific hair wig market is bifurcated into hair and synthetic hair. The synthetic hair segment held a larger share of the Asia Pacific hair wig market in 2022.
Based on end user, the Asia Pacific hair wig market is bifurcated into men and women. The women segment held a larger share of the Asia Pacific hair wig market in 2022.
Based on distribution channel, the Asia Pacific specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific hair wig market in 2022.
Based on country, the Asia Pacific hair wig market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific hair wig market in 2022.
Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Lordhair Co Ltd, Papillon Hair World, UniWigs Inc, and Indique Hair LLC are some of the leading companies operating in the Asia Pacific hair wig market.