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市场调查报告书
商品编码
1420169
南美洲和中美洲假髮市场预测至 2030 年 - 区域分析 - 类型(真髮和合成髮)、最终用户(男性和女性)和配销通路(专卖店、在线零售等)South & Central America Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others) |
南美洲和中美洲假髮市场预计将从2022年的1.6727亿美元成长到2030年的2.3654亿美元。预计2022年至2030年CAGR为4.4%。
社群媒体上假髮的推广力道加大,推动了中南美洲假髮市场的发展
社群媒体平台拥有整合的购物设施,允许一些有影响力的人和髮型师在网路上推广和销售假髮。消费者倾向于购买假髮和皮肤相关产品来提升自己在社群媒体平台上的形象。一些假髮公司更喜欢 Instagram、Facebook、Pinterest、YouTube 和其他社交媒体平台来认可他们的品牌和工作。这些组织录製客户最好的髮型改造视频,并将其上传到社交媒体平台上,以展示他们的作品并接触目标消费者。 Secret Hair 就是这样一家公司,透过社群媒体展示其作品并使用适当的主题标籤来接触所需的消费者,从而实现发展。 Instagram 是销售假髮最常用的社群媒体平台之一。假髮最好在消费者生成的内容中展示,他们在影片和图片教学中展示假髮。因此,越来越多地使用社群媒体平台来推广假髮,预计将在未来几年提振南美洲和中美洲假髮市场。
南美洲和中美洲假髮市场概况
南美洲和中美洲的假髮市场分为巴西、阿根廷以及南美洲和中美洲的其他地区。该市场充满活力并快速成长,未来几年具有巨大的创新和扩张潜力。人口可支配收入的增加以及对个人美容的兴趣日益增长,推动了南美洲和中美洲对美容和个人护理产品及配件(例如假髮)的需求。假髮已成为时尚界的流行配饰,名人和有影响力的人在社交媒体和其他推广管道上认可假髮。跟上时尚和美容潮流的愿望导致该地区对假髮的需求激增。
南美洲和中美洲假髮市场收入及 2030 年预测(百万美元)
南美洲和中美洲假髮市场细分
南美洲和中美洲假髮市场分为类型、最终用户、配销通路和国家。
根据类型,南美洲和中美洲假髮市场分为真人髮和合成髮。 2022 年,合成假髮细分市场在南美洲和中美洲假髮市场中占据较大份额。
根据最终用户,南美洲和中美洲假髮市场分为男性和女性。 2022 年,女性假髮市场在南美洲和中美洲假髮市场中占据更大份额。
基于配销通路,南美洲和中美洲专卖店、线上零售等。 2022 年,专卖店细分市场在南美洲和中美洲假髮市场中占据最大份额。
根据国家/地区,南美洲和中美洲的假髮市场分为巴西、阿根廷以及南美洲和中美洲的其他地区。 2022 年,南美洲和中美洲其他地区主导了南美洲和中美洲假髮市场。
Evergreen Products Group Ltd、Aleriana SRL、LolaSilk (Peeprfly)、Luvmehair South Africa 和 A Few Grey Hairs 是南美洲和中美洲假髮市场的一些领先公司。
The South & Central America hair wig market is expected to grow from US$ 167.27 million in 2022 to US$ 236.54 million by 2030. It is estimated to grow at a CAGR of 4.4% from 2022 to 2030.
Increased Promotion of Hair Wigs on Social Media Fuel South & Central America Hair Wig Market
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the South & Central America Hair Wig Market in the coming years.
South & Central America Hair Wig Market Overview
The South & Central America Hair Wig Market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is vibrant and growing at a fast pace, with great potential for innovation and expansion in the coming years. Rising disposable incomes of the population and the growing interest in personal grooming boost the demand for beauty and personal care products and accessories, such as hair wig, in South & Central America. Hair wigs have become popular accessories in the fashion industry, with celebrities and influencers endorsing them on social media and other promoting channels. The desire to keep up with fashion and beauty trends has led to an upsurge in demand for hair wig in the region.
South & Central America Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Hair Wig Market Segmentation
The South & Central America hair wig market is segmented into type, end user, distribution channel, and country.
Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the South & Central America hair wig market in 2022.
Based on end user, the South & Central America hair wig market is bifurcated into men and women. The women segment held a larger share of the South & Central America hair wig market in 2022.
Based on distribution channel, the South & Central America Specialty Stores, Online Retail, and Others. The specialty stores segment held the largest share of the South & Central America hair wig market in 2022.
Based on country, the South & Central America hair wig market is segmented int o the Brazil, Argentina, and the Rest of South and Central America. The Rest of South and Central America dominated the South & Central America hair wig market in 2022.
Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs are some of the leading companies operating in the South & Central America hair wig market.