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市场调查报告书
商品编码
1420197
欧洲假髮市场预测至 2030 年 - 区域分析 - 类型(真髮和合成髮)、最终用户(男性和女性)和配销通路(专卖店、线上零售等)Europe Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others) |
欧洲假髮市场预计将从2022年的10.8706亿美元成长到2030年的14.8254亿美元。预计2022年至2030年CAGR为4.0%。
接受癌症治疗的患者脱髮率上升推动欧洲假髮市场
化疗、放射治疗和其他一些癌症治疗方法都是针对快速分裂的细胞,不幸的是,其中也包括毛囊。因此,接受癌症治疗的患者经常会出现严重脱髮,这可能会造成情绪困扰并影响他们的自尊。根据国际癌症研究机构(IARC)估计,2018年,全球报告了1700万新发癌症病例和950万癌症死亡病例。到2040年,由于生活方式、饮食习惯、酗酒、吸烟等的改变,预计新增癌症病例和死亡病例将分别增至2750万和1630万。在经济转型国家,这一负担可能更为严重。由于不健康饮食的消费增加、吸烟成瘾和缺乏身体活动,未来的发展趋势将受到影响。由于癌症治疗引起的普遍脱髮,对假髮的需求显着增加。假髮为那些希望在与癌症作斗争的过程中保持外表并恢復正常感的患者提供了有效的解决方案。为了满足癌症患者的需求,欧洲假髮市场参与者提供了广泛的产品,包括天然假髮、合成假髮和个人化设计。假髮製造商提高了产品的品质和舒适度,确保癌症患者能够获得舒适且逼真的假髮,帮助他们在充满挑战的时期增强信心。
假髮市场的成长也得益于人们对癌症及其对患者影响的认识和理解的提高。支持组织、医疗中心和社区倡议积极向癌症患者宣传假髮的可用性和好处,鼓励他们接受假髮作为赋权选择。因此,由于癌症治疗导致的脱髮病例不断增加,推动了欧洲假髮市场的成长。
欧洲假髮市场概况
欧洲假髮市场分为德国、法国、英国、义大利、俄罗斯和欧洲其他地区。在欧洲,假髮自古以来就已被使用,波斯人、苏美人、埃及人、希腊人和罗马人出于卫生目的而佩戴假髮。在整个地区的早期社会中,欧洲人过去常常把头髮剃光,并用假髮遮住头髮,以对抗寄生虫和其他疾病。它们很快就成为一种趋势,并开始变得精緻和详细。因此,欧洲多样化的人口为满足不同种族髮型和需求的假髮提供了机会。
欧洲假髮市场收入及 2030 年预测(百万美元)
欧洲假髮市场细分
欧洲假髮市场分为类型、最终用户、配销通路和国家。
根据类型,欧洲假髮市场分为真髮假髮和合成假髮。 2022 年,合成假髮细分市场在欧洲假髮市场中占据更大份额。
根据最终用户,欧洲假髮市场分为男性和女性。 2022 年,女性假髮市场在欧洲假髮市场中占有更大份额。
基于配销通路,欧洲专卖店、网路零售等。 2022 年,专卖店细分市场占据欧洲假髮市场的最大份额。
根据国家/地区,欧洲假髮市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年,欧洲其他地区主导了欧洲假髮市场。
Evergreen Products Group Ltd、HairUWear Inc、Indique Hair LLC、Lordhair Co Ltd 和 UniWigs Inc 是欧洲假髮市场的一些领先公司。
The Europe hair wig market is expected to grow from US$ 1,087.06 million in 2022 to US$ 1,482.54 million by 2030. It is estimated to grow at a CAGR of 4.0% from 2022 to 2030.
Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment Fuel Europe Hair Wig Market
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem. According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, Europe hair wig market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period.
The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the Europe Hair wig market growth.
Europe Hair Wig Market Overview
The Europe hair wig market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. In Europe, wigs have been used since the early ages, as Persian, Sumerian, Egyptian, Greek, and Roman people wore them for hygienic purposes. Across the region, in early societies, Europeans used to completely shave their head and cover it with wigs to fight parasites and other diseases. They soon became a trend and began being elaborate and detailed. Hence, Europe's diverse population presents opportunities for wigs designed to cater to different ethnic hairstyles and needs.
Europe Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
Europe Hair Wig Market Segmentation
The Europe hair wig market is segmented into type, end user, distribution channel, and country.
Based on type, the Europe hair wig market is bifurcated into hair and synthetic hair. The hair synthetic hair segment held a larger share of the Europe hair wig market in 2022.
Based on end user, the Europe hair wig market is bifurcated into men and women. The women segment held a larger share of the Europe hair wig market in 2022.
Based on distribution channel, the Europe specialty stores, online retail and others. The specialty stores segment held the largest share of the Europe hair wig market in 2022.
Based on country, the Europe hair wig market is segmented int o Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe hair wig market in 2022.
Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc are some of the leading companies operating in the Europe hair wig market.