市场调查报告书
商品编码
1420195
欧洲防伪包装市场预测至 2030 年 - 区域分析 - 按技术和应用(食品和饮料、製药、个人护理和化妆品、电气和电子、纺织和服装、汽车等)Europe Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application (Food and Beverage, Pharmaceutical, Personal Care and Cosmetics, Electrical and Electronics, Textile and Apparel, Automotive, and Others) |
欧洲防伪包装市场预计将从2022年的3,140万美元成长到2030年的9,026万美元。预计2022年至2030年CAGR为14.1%。
越来越多的假冒案件和与防伪包装相关的严格法规推动了欧洲防伪包装市场
假冒伪劣已成为全球市场上普遍存在的问题,影响着各个产业,为政府、企业和消费者带来了重大挑战。在全球化、电子商务和先进技术的推动下,造假者利用了供应链的复杂性和消费者对平价产品的需求。假冒产品会造成重大经济损失和失业,也会危害消费者安全、损害品牌声誉并削弱市场信任。 2022 年 3 月至 12 月期间,欧洲刑警组织开始在欧盟范围内进行打击假服装、鞋类和配件非法贸易的行动。欧洲刑警组织查获了价值约 9,500 万美元的假冒商品,其中包括 1,956,607 件假服装、鞋子和服装。因此,企业正在积极寻求保护其产品并确保正品的方法。防伪包装解决方案结合了各种安全功能,有助于验证产品真实性、防止篡改并阻止未经授权的复製,从而减少假冒活动。这些解决方案通常包含隐藏的安全功能,包括隐藏代码、标籤剂或专用墨水,这些功能只能使用专用设备或技术进行验证,使得造假者难以复製。此外,严格的监管环境以及行业协会和政府打击假冒的努力加大了对防伪包装的关注。烟草、药品和奢侈品等各行业的监管要求都强制要求使用防伪措施来保护消费者并维护产业诚信。因此,不断增加的假冒案件和严格的政府法规正在推动对防伪包装的需求。
欧洲防伪包装市场概况
在欧洲,假冒产品对公司的智慧财产权构成重大威胁。欧洲防伪包装市场受到各行业的推动,包括製药、个人护理和化妆品、食品和饮料、奢侈品、电器和消费品,这些行业特别容易被假冒。消费者安全是欧洲监管机构的首要任务。欧洲各国政府实施了严格的法规和标准来打击仿冒品。例如,欧盟推出了《假药品指令》(FMD)和《烟草产品指令》(TPD)等法规,要求製药和烟草公司实施防伪措施。此外,欧盟也实施了第 3295/94 号法规,禁止假冒和盗版商品的自由流通、出口、再出口或入境。防伪包装透过确保包装商品的真实性和完整性,有助于保护消费者免于消费/使用潜在有害的产品。而且,随着电子商务的兴起,仿冒品的风险也随之增加。造假者利用网路平台销售假冒伪劣产品,这可能会损害消费者和合法企业的利益。根据 PostNord AB 的报告,欧洲拥有最强大的电子商务平台市场。报告显示,2021年约有2.97亿欧洲消费者透过电子商务网站购物。根据欧盟智慧财产局的数据,2021年,在欧盟边境查获的假货中,超过50%来自电子商务。防伪包装透过结合难以复製的安全功能来帮助防止此类非法活动,使消费者能够验证他们在线上购买的产品的真实性。此外,防伪技术的进步、高效油墨的开发以及智慧包装等多种趋势的兴起预计将在预测期内推动欧洲防伪包装市场的成长。
欧洲防伪包装市场收入及2030年预测(百万美元)
欧洲防伪包装市场细分
欧洲防伪包装市场分为技术、应用与国家。
根据技术,欧洲防伪包装市场分为安全油墨和涂料、无线射频辨识(RFID)、法医标记、防篡改、全像图、条码等。 2022年,条码细分市场在欧洲防伪包装市场中占据最大份额。
根据应用,欧洲防伪包装市场分为食品和饮料;製药;个人护理和化妆品;电气和电子产品;纺织和服装;汽车;和别的。 2022年,食品和饮料领域在欧洲防伪包装市场中占最大份额。
依国家划分,欧洲防伪包装市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他国家。 2022年,法国在欧洲防伪包装市场中占最大份额。
Antares Vision SpA、Arjo AB、Avery Dennison Corp、Brady Corp、CCL Industries Inc、Constantia Flexibles International GmbH、Gestion Groupe Optel Inc、KURZ Transfer Products LP 和 Octane5 International LLC 是欧洲防伪领域的一些领先公司包装市场。
The Europe anti-counterfeit packaging market is expected to grow from US$ 31.40 million in 2022 to US$ 90.26 million by 2030. It is estimated to grow at a CAGR of 14.1% from 2022 to 2030.
Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging Drives Europe Anti-Counterfeit Packaging Market
Counterfeiting has become a pervasive issue in the global market, affecting various industries and posing significant challenges to governments, businesses, and consumers. Enabled by globalization, e-commerce, and advanced technology, counterfeiters exploit the complexity of supply chains and consumer demand for affordable products. Counterfeiting causes significant economic losses and job displacement, as well as jeopardizes consumer safety, undermines brand reputation, and erodes trust in the marketplaces. Between March and December 2022, Europol commenced the EU-wide operation against the illegal trade in counterfeit apparel, footwear, and accessories. Europol seized ~US$ 95 million worth of counterfeit goods-including 1,956,607 counterfeit clothes, shoes, and garments. As a result, businesses are actively seeking ways to protect their products and ensure authenticity. Anti-counterfeit packaging solutions incorporate various security features that help verify product authenticity, prevent tampering, and deter unauthorized replications, thereby reducing counterfeiting activities. These solutions often incorporate covert security features that include hidden codes, taggants, or specialized inks, which can only be authenticated using specialized devices or technologies, making it difficult for counterfeiters to replicate. Further, the stringent regulatory landscape and the efforts of industry associations and governments to combat counterfeiting have heightened the focus on anti-counterfeit packaging. Regulatory requirements in various sectors, such as tobacco, pharmaceuticals, and luxury goods, mandate the use of anti-counterfeit measures to protect consumers and maintain industry integrity. Thus, increasing counterfeiting cases and stringent government regulations are driving the demand for anti-counterfeit packaging.
Europe Anti-Counterfeit Packaging Market Overview
In Europe, counterfeit products pose a significant threat to companies' intellectual property rights. The Europe anti-counterfeit packaging market in Europe is driven by various industries, including pharmaceutical, personal care & cosmetics, food & beverages, luxury goods, electric appliances, and consumer goods, which are particularly vulnerable to counterfeiting. Consumer safety is a top priority for regulatory authorities in Europe. Governments of various countries in Europe have implemented strict regulations and standards to combat counterfeiting. For instance, the European Union has introduced regulations such as the Falsified Medicines Directive (FMD) and the Tobacco Products Directive (TPD), which require pharmaceutical and tobacco companies to implement anti-counterfeit measures. In addition, the European Union has imposed Regulation No. 3295/94 to prohibit the release for free circulation, export, re-export, or entry of counterfeit and pirated goods. Anti-counterfeit packaging helps protect consumers from consuming/using potentially harmful products by ensuring the authenticity and integrity of the packaged goods. Moreover, with the rise of e-commerce, the risk of counterfeit products has also increased. Counterfeiters use online platforms to sell fake or substandard products, which can harm consumers and legitimate businesses. According to the report by PostNord AB, Europe has the strongest market for e-commerce platforms. The report revealed that ~297 million European consumers shopped through e-commerce websites in 2021. According to the European Union Intellectual Property Office, in 2021, over 50% of counterfeit goods seized at the EU borders stemmed from e-commerce. Anti-counterfeit packaging helps protect against such illicit activities by incorporating security features that are difficult to replicate, enabling consumers to verify the authenticity of products they purchase online. Further, the advancement in anti-counterfeit technology, development of efficient inks, and rise in several trends such as smart packaging are expected to boost the Europe anti-counterfeit packaging market growth during the forecast period.
Europe Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
Europe Anti-Counterfeit Packaging Market Segmentation
The Europe anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. In 2022, France registered the largest share in the Europe anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC are some of the leading companies operating in the Europe anti-counterfeit packaging market.