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市场调查报告书
商品编码
1438150

2030年防伪化妆品包装市场预测：按包装类型、材料、技术、应用和地区分類的全球分析

Anti-counterfeit Cosmetic Packaging Market Forecasts to 2030 - Global Analysis By Packaging Type, Material, Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC的数据，2023年全球防伪化妆品包装市场规模为1,517.5亿美元，预计到2030年将达到4,061.4亿美元，预测期内复合年增长率为15.1%。

防伪化妆品包装是指将安全功能和技术融入化妆品包装中，以防止假冒和未经授权的复製。采用各种防伪措施，包括全像标籤、二维码、砸道机篡改封条、RFID标籤和其他先进技术。这些功能有助于确认化妆品的真实性，实现整个供应链的可追溯性，并确保消费者购买的安全。

根据世界卫生组织估计，网路上销售的药品约有 50% 是假药。

化妆品产业的全球化

随着化妆品品牌在全球扩张，仿冒品进入各个市场的风险也增加。这些日益严重的漏洞正在推动对强有力的仿冒品措施的需求，以保护品牌完整性和消费者安全。为了维持跨境信任，化妆品製造商正在投资安全包装解决方案，包括全像图和二维码等先进技术，以确保整个全球供应链的产品真实性。标准化的防伪措施对于在国际范围内保护化妆品品牌至关重要。这增加了市场需求。

与包装材料的兼容性

防伪化妆品包装市场面临确保与玻璃、塑胶和金属等多种包装材料相容的挑战。让防伪技术适应奢侈品包装的各种材料、印刷方法和美学是一项复杂的任务。永续性考量和化妆品包装独特的外形因素进一步使安全功能的无缝整合变得更加复杂。这些因素阻碍了有效的防伪解决方案在化妆品包装行业的普及。

蓬勃发展的电子商务平台

随着越来越多的消费者转向线上平台购买化妆品，仿冒品进入供应链的风险也在增加。包含全像标籤和二维码等功能的安全包装解决方案对于维护品牌完整性和确保电子商务中的产品真实性至关重要。这一趋势正在创造针对线上零售的创新防伪技术的需求，帮助包装供应商应对数位市场带来的独特挑战，并帮助消费者增强对在线购买化妆品真实性的信心，并提供了增加信任的机会。

成本效应

整合全像、RFID 标籤和专有列印技术等先进的安全功能需要大量的前期成本。这些高昂的实施成本可能会阻碍资源有限的小型化妆品製造商采取有效的防伪措施。此外，增加的製造成本可能会转嫁给消费者，影响产品的负担能力和市场竞争力。

COVID-19 的影响

COVID-19 的爆发扰乱了供应链、减少了消费者支出并改变了购买模式，从而影响了市场成长。然而，随着消费者优先考虑卫生，确保化妆品正品的防伪技术变得至关重要。此次疫情加速了数位解决方案的采用，并提供了实施可追溯功能的机会。儘管面临挑战，对产品安全和认证的关注仍然是新冠疫情后防伪化妆品包装市场復苏的关键驱动力。

预计全息图细分市场在预测期内将是最大的

预计全息图段将占据最大份额。全像标籤和 3D 全像图可验证化妆品的真伪、防止假冒并保护品牌完整性。作为防伪策略的一个组成部分，全像图为化妆品製造商提供了一种经济高效且可扩展的解决方案，以增强消费者的信任并确保他们获得正品和安全的产品。此外，全像技术的采用已成为化妆品产业安全包装发展的关键驱动力。

预计化妆品领域在预测期内复合年增长率最高

预计化妆品领域在预测期内将出现良好成长。此细分市场解决了化妆品行业（包括各种美容和个人保健产品）中与假冒相关的独特挑战。化妆品包装中的防伪措施可以保护消费者免受仿冒品和潜在有害产品的侵害，同时维护化妆品品牌的可信度和声誉。该领域采用了各种技术来确保整个供应链中化妆品的可追溯性和真实性。

比最大的地区

由于经济快速成长、爱美人士不断成长以及电子商务活动不断增加，亚太地区在预测期内占据了最大的市场占有率。该地区面临化妆品假冒的重大挑战，推动了对安全包装解决方案的需求激增。严格的政府法规和技术创新的快速采用进一步推动了全像标籤和RFID标籤等先进防伪措施的采用。随着亚太地区化妆品产业的持续蓬勃发展，防伪化妆品包装解决方案的采用预计将会成长。

复合年增长率最高的地区：

预计北美在预测期内将实现盈利成长。该地区对打击假化妆品的安全包装解决方案有着强烈的需求。北美化妆品市场对产品安全性和真实性的重视正在推动包装的持续创新，并为防伪技术创造机会。此外，该地区知名的化妆品品牌和活跃的市场趋势正在促进防伪化妆品包装行业的稳定成长和发展。

免费客製化服务

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球防伪化妆品包装市场：依包装类型

  • 瓶子
  • 管子
  • 罐
  • 小袋
  • 泵浦分配器
  • 其他的

第六章全球防伪化妆品包装市场：依材料分类

  • 玻璃
  • 金属
  • 纸板
  • 塑胶
  • 聚丙烯
  • 聚乙烯
  • 聚对苯二甲酸乙二酯
  • 其他的

第七章全球防伪化妆品包装市场：依技术分类

  • RFID
  • 安全封条
  • 防伪油墨/印刷
  • 全息图
  • 条码
  • 大规模编码
  • 数位加密/序列化

第八章全球防伪化妆品包装市场：依应用分类

  • 个人护理
  • 化妆品
  • 其他的

第九章全球防伪化妆品包装市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司简介

  • Avery Dennison
  • Zebra Technologies
  • Sun Chemical
  • NHK SPRING
  • Alpvision
  • DNP
  • Flint Grou
  • DuPont
  • 3M
  • Toppan
  • KURZ
  • Techsun
  • Authentix
  • CCL Industries Inc.
  • Honeywell International Inc.
  • Alien Technology Corp.
  • Systech International
  • Ampacet Corporation
  • ACG
  • Avient Corporation
Product Code: SMRC25119

According to Stratistics MRC, the Global Anti-counterfeit Cosmetic Packaging Market is accounted for $151.75 billion in 2023 and is expected to reach $406.14 billion by 2030 growing at a CAGR of 15.1% during the forecast period. Anti-counterfeit cosmetic packaging refers to the incorporation of security features and technologies into cosmetic product packaging to protect against counterfeiting and unauthorised replication. Various anti-counterfeit measures are employed, including holographic labels, QR codes, tamper-evident seals, RFID tags, and other advanced technologies. These features help to verify the authenticity of cosmetic products, enable traceability throughout the supply chain, and assure consumers of the safety of the purchased items.

According to the WHO, around 50% of the drugs for sale in the internet are estimated to be Fake.

Market Dynamics:

Driver:

Globalization of cosmetic industry

As cosmetic brands expand globally, they face an increased risk of counterfeit products entering diverse markets. This heightened vulnerability prompts a growing demand for robust anti-counterfeit measures to protect brand integrity and consumer safety. To maintain trust across borders, cosmetic manufacturers invest in secure packaging solutions, including advanced technologies such as holograms and QR codes, ensuring the authenticity of their products throughout the global supply chain. The need for standardised anti-counterfeit practices becomes crucial to safeguarding cosmetic brands on an international scale. Thereby, it will drive market demand.

Restraint:

Compatibility with packaging materials

The anti-counterfeit cosmetic packaging market faces challenges in ensuring compatibility with diverse packaging materials such as glass, plastic, and metal. Adapting anti-counterfeit technologies to adhere to various materials, printing methods, and luxury packaging aesthetics is a complex task. Sustainability considerations and the unique form factors of cosmetic packaging further complicate the seamless integration of security features. These factors are hindering the widespread adoption of effective anti-counterfeit solutions in the cosmetic packaging industry.

Opportunity:

Booming e-commerce platform

As more consumers turn to online platforms for cosmetic purchases, the risk of counterfeit products entering the supply chain increases. Secure packaging solutions, incorporating features like holographic labels and QR codes, have become essential for maintaining brand integrity and ensuring product authenticity in the e-commerce landscape. This trend creates a demand for innovative anti-counterfeit technologies tailored for online retail, offering an opportunity for packaging providers to address the unique challenges posed by the digital marketplace and enhance consumer confidence in the authenticity of cosmetic products purchased online.

Threat:

Cost implications

The integration of advanced security features, such as holographic labels, RFID tags, or unique printing technologies, incurs substantial upfront expenses. These high implementation costs may deter smaller cosmetic manufacturers with limited resources from adopting effective anti-counterfeit measures. Also, the increased production expenses could potentially be transferred to consumers, impacting product affordability and market competitiveness.

Covid-19 Impact

The COVID-19 pandemic has impacted supply chain disruptions, reduced consumer spending, and a shift in purchasing patterns, which have affected the market's growth. However, as consumers prioritise hygiene; anti-counterfeit technologies that ensure the legitimacy of cosmetic products become crucial. The pandemic has accelerated the adoption of digital solutions, offering opportunities for implementing traceability features. Despite challenges, the focus on product safety and authentication remains a key driver in the post-COVID recovery of the anti-counterfeit cosmetic packaging market.

The holograms segment is expected to be the largest during the forecast period

The holograms segment is estimated to hold the largest share. Holographic labels and 3D holograms serve to authenticate cosmetic products, deterring counterfeiters and safeguarding brand integrity. As an integral component of anti-counterfeit strategies, holograms offer a cost-effective and scalable solution for cosmetic manufacturers to instill confidence among consumers, ensuring they receive genuine and safe products. Moreover, the adoption of holographic technologies remains a key driver in the evolution of secure packaging within the cosmetic industry.

The cosmetics segment is expected to have the highest CAGR during the forecast period

The cosmetics segment is anticipated to have lucrative growth during the forecast period. This segment addresses the unique challenges associated with counterfeiting in the cosmetics industry, which includes a wide range of beauty and personal care products. The use of anti-counterfeit measures in cosmetic packaging helps protect consumers from counterfeit and potentially harmful products while preserving the authenticity and reputation of cosmetic brands. Various technologies are employed within this segment to ensure the traceability and authenticity of cosmetic products throughout the supply chain.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid economic growth, a rising beauty-conscious population, and increasing e-commerce activities. The region faces significant challenges from counterfeit cosmetics, prompting a surge in demand for secure packaging solutions. Governments' stringent regulations and a swift embrace of technological innovations further drive the adoption of advanced anti-counterfeit measures such as holographic labels and RFID tags. As the cosmetic industry continues to thrive in the Asia-Pacific region, the adoption of anti-counterfeit cosmetic packaging solutions is expected to grow.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period. The region experiences a robust demand for secure packaging solutions to combat counterfeit cosmetics. With a strong emphasis on product safety and authenticity, North America's cosmetics market fosters continuous innovation in packaging, creating opportunities for anti-counterfeit technologies. Furthermore, the region's well-established cosmetic brands and dynamic market trends contribute to the steady growth and evolution of the anti-counterfeit cosmetic packaging sector.

Key players in the market

Some of the key players in the Anti-counterfeit Cosmetic Packaging Market include Avery Dennison, Zebra Technologies, Sun Chemical, NHK SPRING, Alpvision, DNP , Flint Grou, DuPont, 3M, Toppan, KURZ, Techsun, Authentix, CCL Industries Inc., Honeywell International Inc., Alien Technology Corp., Systech International , Ampacet Corporation, ACG and Avient Corporation.

Key Developments:

In April 2023, Sun Chemical to Exhibit Extensive Range of Sustainable Packaging Solutions at interpack 2023, it will demonstrate its solutions for the challenges faced by the packaging market now and in the future across five key packaging themes - flexible, paper, folding carton, labels and metal deco, showing visitors how it is constantly working with its parent company, DIC, to develop and promote sustainable solutions.

In September 2022, 3M announces new Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by 3M.

Packaging Types Covered:

  • Bottles
  • Tubes
  • Jars
  • Sachets
  • Pumps & Dispensers
  • Other Packaging Types

Materials Covered:

  • Glass
  • Metal
  • Paperboard
  • Plastic
  • Polypropylene
  • Polyethylene
  • Polyethylene Terephthalate
  • Other Materials

Technologies Covered:

  • RFID
  • Security Seals
  • Security Inks & Printing
  • Holograms
  • Barcode
  • Mass Encoding
  • Digital Encryption & Serialization

Applications Covered:

  • Personal Care
  • Cosmetics
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Anti-counterfeit Cosmetic Packaging Market, By Packaging Type

  • 5.1 Introduction
  • 5.2 Bottles
  • 5.3 Tubes
  • 5.4 Jars
  • 5.5 Sachets
  • 5.6 Pumps & Dispensers
  • 5.7 Other Packaging Types

6 Global Anti-counterfeit Cosmetic Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Glass
  • 6.3 Metal
  • 6.4 Paperboard
  • 6.5 Plastic
  • 6.6 Polypropylene
  • 6.7 Polyethylene
  • 6.8 Polyethylene Terephthalate
  • 6.9 Other Materials

7 Global Anti-counterfeit Cosmetic Packaging Market, By Technology

  • 7.1 Introduction
  • 7.2 RFID
  • 7.3 Security Seals
  • 7.4 Security Inks & Printing
  • 7.5 Holograms
  • 7.6 Barcode
  • 7.7 Mass Encoding
  • 7.8 Digital Encryption & Serialization

8 Global Anti-counterfeit Cosmetic Packaging Market, By Application

  • 8.1 Introduction
  • 8.2 Personal Care
  • 8.3 Cosmetics
  • 8.4 Other Applications

9 Global Anti-counterfeit Cosmetic Packaging Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Avery Dennison
  • 11.2 Zebra Technologies
  • 11.3 Sun Chemical
  • 11.4 NHK SPRING
  • 11.5 Alpvision
  • 11.6 DNP
  • 11.7 Flint Grou
  • 11.8 DuPont
  • 11.9 3M
  • 11.10 Toppan
  • 11.11 KURZ
  • 11.12 Techsun
  • 11.13 Authentix
  • 11.14 CCL Industries Inc.
  • 11.15 Honeywell International Inc.
  • 11.16 Alien Technology Corp.
  • 11.17 Systech International
  • 11.18 Ampacet Corporation
  • 11.19 ACG
  • 11.20 Avient Corporation

List of Tables

  • Table 1 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 3 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 4 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Tubes (2021-2030) ($MN)
  • Table 5 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Jars (2021-2030) ($MN)
  • Table 6 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Sachets (2021-2030) ($MN)
  • Table 7 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Pumps & Dispensers (2021-2030) ($MN)
  • Table 8 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 9 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Material (2021-2030) ($MN)
  • Table 10 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Glass (2021-2030) ($MN)
  • Table 11 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Metal (2021-2030) ($MN)
  • Table 12 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Paperboard (2021-2030) ($MN)
  • Table 13 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Plastic (2021-2030) ($MN)
  • Table 14 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polypropylene (2021-2030) ($MN)
  • Table 15 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene (2021-2030) ($MN)
  • Table 16 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene Terephthalate (2021-2030) ($MN)
  • Table 17 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Materials (2021-2030) ($MN)
  • Table 18 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Technology (2021-2030) ($MN)
  • Table 19 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By RFID (2021-2030) ($MN)
  • Table 20 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Seals (2021-2030) ($MN)
  • Table 21 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Inks & Printing (2021-2030) ($MN)
  • Table 22 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Holograms (2021-2030) ($MN)
  • Table 23 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Barcode (2021-2030) ($MN)
  • Table 24 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Mass Encoding (2021-2030) ($MN)
  • Table 25 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Digital Encryption & Serialization (2021-2030) ($MN)
  • Table 26 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Application (2021-2030) ($MN)
  • Table 27 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Personal Care (2021-2030) ($MN)
  • Table 28 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
  • Table 29 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.