市场调查报告书
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1463854
拉丁美洲尿布市场规模和预测、区域份额、趋势和成长机会分析报告范围:按产品类型、最终用户、类别和分销管道以及地理位置LATAM Diapers Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, End User, Category and Distributional Channel, and Geography |
2022年,拉美纸尿裤市场规模为84.7亿美元,到2030年将达到117亿美元。
随着人们对婴儿和婴儿健康问题的认识不断提高、女性工作人口的增加以及可支配收入的增加,拉丁美洲尿布市场正在显着增长。拉丁美洲尿布市场有大量尿布製造商,品牌各异。消费者在市面上有多种尿布替代品。该地区的尿布製造商大力参与产品创新,以满足不断增长的消费者需求。消费者对环境永续性的认识不断增强,消费者选择转向环保,导致对可堆肥产品的需求增加。该地区的主要参与者正在推出可堆肥产品,以满足不断增长的消费者需求。例如,2019 年 10 月,Drylock 与 Love & Green 合作,宣布推出可堆肥婴儿尿布。
这款尿布的材质 80-90% 是植物性的。
此外,尿布市场的製造商正在主动提供支援客户永续发展目标的产品。例如,2020 年 12 月,包装和造纸公司 Mondi 宣布为 Drylock Technologies 的婴儿尿布开发纸质包装解决方案。因此,尿布市场的此类创新为拉丁美洲的尿布製造商创造了一个机会主义市场,可以投资创新并增加其市场成长。
随着消费者越来越喜欢线上购物来满足日常需求,包括杂货、日常用品、婴儿用品和个人护理产品,拉美的尿布製造商可以覆盖更广泛的客户群,并利用数位平台的便利性和可访问性。消费者可以在舒适的家中轻鬆浏览、比较和购买各种尿布。线上购物提供了增强的购物体验,因为可以探索多种产品选项、阅读评论和比较各种产品,帮助消费者做出明智的决定。这种便利性吸引了忙碌的消费者,他们寻求省时的解决方案来购买尿布和其他婴儿护理产品。因此,蓬勃发展的电子商务产业预计将在未来几年为拉丁美洲纸尿裤市场带来新的机会。
根据类别,拉丁美洲尿布市场分为可重复使用尿布和一次性尿布。 2022年,一次性尿布市场占据拉丁美洲尿布市场的主导份额。一次性尿布为忙碌的父母提供了无与伦比的便利性和易用性,尤其是在快节奏生活方式的城市地区。此外,该地区职业女性数量的增加导致对需要最少时间和精力的儿童保育的需求不断增长,这使得一次性尿布成为一个有吸引力的选择。此外,个人卫生和环境卫生标准意识的提高以及尿布技术的进步使得该地区消费者对一次性尿布的偏好日益增加。
拉丁美洲纸尿裤市场的一些参与者包括宝洁公司、Softys Brazil Ltd、Drylock Technologies NV、金佰利克拉克公司、强生公司、Ontex Group BV、Tecnochemicals SA、JL Morison (India) Ltd、Hayat Kimya Sanayi AS 和 Paul Hartmann AG。拉丁美洲尿布市场的参与者专注于提供高品质的产品来满足客户的需求。此外,他们也致力于为客户推出新的高品质产品。
拉丁美洲尿布市场的整体规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。该流程的参与者包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家,以及估值专家、研究分析师和关键意见领袖等专门从事燃气烧烤炉市场的外部顾问。
The LATAM diapers market size was valued at US$ 8.47 billion in 2022 to reach US$ 11.70 billion by 2030. The market is expected to record a CAGR of 4.1% from 2022 to 2030.
The LATAM diapers market is significantly growing with increasing awareness regarding babies and infants' health issues, increasing female working population, and increasing disposable income. There are large number of diaper manufacturers operating in the LATAM diapers market with presence of various brands. Consumers have various alternatives of diapers available in the market. Diaper manufacturers in the region are significantly involved in innovating products to cater to the growing consumer demand. The growing consumer awareness regarding environmental sustainability and a shift toward eco-friendly consumer choices has resulted in the demand for products made from compostables. Key players in the region are launching compostable products to cater to growing consumer demand. For instance, in October 2019, Drylock, in partnership with Love & Green, announced the launch of a compostable baby diaper.
This diaper comprises materials that are 80-90% plant-based.
Further, manufacturers in the diapers market are taking initiatives to offer products that support customers' sustainability goals. For instance, in December 2020, packaging and paper manufacturing company Mondi announced the development of a paper-based packaging solution for Drylock Technologies' baby diapers. Thus, such innovations in diapers market create an opportunistic market for diaper manufacturers in LATAM to invest in innovation and increase their market growth.
As consumers increasingly prefer online shopping for their everyday needs, including groceries, daily needs, baby products, and personal care products, the diaper manufacturers in LATAM can reach a broader customer base and capitalize on convenience and accessibility of digital platforms. Consumers can easily browse, compare, and buy various diapers from the comfort of their homes. Online shopping offers an enhanced shopping experience as the availability to explore diverse product options, read reviews, and compare various products helps consumers make informed decisions. This convenience attracts busy consumers seeking time-efficient solutions for purchasing diapers and other baby care products. Thus, the booming e-commerce sector is expected to significantly drive new opportunities in the LATAM diapers market over the coming years.
Based on category, the LATAM diapers market is segmented into reusable and disposable. In 2022, the disposable segment accounted for the dominating share of the LATAM diapers market. Disposable diapers offer unparalleled convenience and ease of use for busy parents, especially in urban areas with fast-paced lifestyles. In addition, the increasing number of working women in the region has resulted in a growing need for childcare that requires minimal time and effort, making disposable diapers an attractive option. Moreover, the increased awareness of hygiene and sanitation standards and improvement in diaper technology have contributed to the increasing preference for disposable diapers among consumers in the region.
A few players operating in the LATAM diapers market include The Procter & Gamble Co, Softys Brazil Ltd, Drylock Technologies NV, Kimberly-Clark Corp, Johnson & Johnson, Ontex Group BV, Tecnochemicals SA, JL Morison (India) Ltd, Hayat Kimya Sanayi AS, and Paul Hartmann AG. Players operating in the LATAM diapers market focus on providing high-quality products to fulfill customer demand. Also, they are focusing on launching new and high-quality products for their customers.
The overall LATAM diapers market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the gas barbecue grills market.