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市场调查报告书
商品编码
1481949
到 2030 年亚太地区可视化和 3D 渲染软体市场预测 - 区域分析 - 按应用程式、部署和最终用户Asia Pacific Visualization & 3D Rendering Software Market Forecast to 2030 - Regional Analysis - by Application, Deployment, and End User |
亚太地区视觉化和3D渲染软体市场预计将从2022年的6.1422亿美元成长到2030年的30.5698亿美元。
虚拟实境 (VR) 的激增推动亚太地区视觉化和 3D 渲染软体市场
虚拟实境 (VR) 在全球范围内获得了巨大的关注。 VR在3D动画製作与设计中的运用,显着增加了3D动画的互动性。由于电脑技术的进步和社会需求,VR 技术得到了长足的发展。虚拟实境的引入可能会促进全球 3D 动画软体产业的发展。另一方面,人们对在虚拟实境中观看动画电影的兴趣的增加预计将为市场利润丰厚的扩张定下基调。此外,VR 技术在游戏、广告和家庭娱乐等各个行业的采用正在不断增长。动画师正在使用 VR 技术来製作类似的效果。由于更复杂的动画和创建更具吸引力的虚拟环境的工作量增加,3D 动画市场的参与者对 3D 视觉化的需求不断增长。视觉效果和虚拟实境都主要着重在开发一个可能令观众惊嘆的新环境。例如,2022 年 9 月,上海迪士尼度假区在迪士尼小镇娱乐、餐饮和购物中心推出了沉浸式虚拟实境 (VR) 体验。 VR 在娱乐领域的日益普及预计将为视觉化和 3D 渲染软体市场的成长提供机会。
工作室正在增加使用即时图形、动作捕捉、脸部捕捉和摄影机追踪技术来创建虚拟製作的工具,这是一项重要的 VR 资产。 VR 对大多数视觉效果公司来说变得越来越重要。例如,Framestore Studios 与 HBO 合作推出了基于电视剧《权力的游戏》的 VR 专案「Ascend the Wall」。随着虚拟实境技术的进步,预计在不久的将来会有更多用户友好的介面。他们的应用程式可能会变得更加普遍并且更高品质。毫无疑问,VR 和其他扩展现实 (XR) 技术将在未来几年内在动画领域取得重大进展。由此可见,虚拟实境技术的出现为3D动画业务开启了新的前景。
亚太地区视觉化和 3D 渲染软体市场概览
亚太地区是全球製造中心,由高速成长的製造业组成。亚太地区各国政府正努力争取更多外国直接投资的机会。它们提供退税、补贴和资金来吸引製造业企业在各自国家设立製造设施。此外,「中国製造2025」和「印度製造」等措施正在推动各自製造业的成长。然而,作为该地区最大的製造业中心的中国,劳动力成本正在上升。在发展成为高技能製造中心的过程中,印度、韩国、台湾和越南等其他发展中国家正在吸引多家企业寻求将其中低规模製造设施迁往邻国。基础设施的改善、国内消费的成长和成本的降低吸引了国际製造公司在亚太地区建立营运基地。
亚太地区人口众多,增加了对住宅和商业建筑的需求。此外,地方政府正在采取多项措施来吸引私人投资建筑和基础设施开发。例如,马来西亚政府2011-2020年经济转型计画(ETP)旨在吸引大量基础设施和建筑活动的外国直接投资。亚太地区新兴经济体的GDP每年都在快速成长,提升了民众的消费能力。随着生活水准的不断提高,过去几十年来该地区的基础设施建设大幅增加。此外,对房屋的改造、翻新和美观增强的日益关注促进了亚太地区可视化和 3D 渲染软体市场的成长。
虚拟实境和类似趋势的日益普及预计将在未来几年推动亚太地区高科技视觉化和 3D 渲染工具的采用。由于年轻人口众多以及智慧型手机的购买力不断提高,过去几年该地区的手机游戏产业蓬勃发展。同时,该地区也拥有众多内容创作者,他们开发设计工具来製作图形丰富的内容。该地区的中小企业倾向于在广告应用程式中使用动画内容,这进一步推动了视觉化和 3D 渲染工具的采用。
亚太地区可视化和 3D 渲染软体市场收入及 2030 年预测(百万美元)
亚太地区可视化和 3D 渲染软体市场细分
亚太地区视觉化和 3D 渲染软体市场分为应用程式、部署、最终用户和国家。
根据应用,亚太地区视觉化和 3D 渲染软体市场分为培训模拟、行销和广告、视讯游戏、产品视觉化和建筑视觉化。 2022 年,建筑视觉化领域在亚太视觉化和 3D 渲染软体市场中占据最大份额。
根据部署,亚太地区视觉化和 3D 渲染软体市场分为本地软体和云端软体。 2022 年,本地部署细分市场在亚太视觉化和 3D 渲染软体市场中占据更大份额。
根据最终用户,亚太地区视觉化和 3D 渲染软体市场分为媒体和娱乐、建筑和施工、设计和工程、医疗保健等。 2022 年,建筑和施工领域在亚太视觉化和 3D 渲染软体市场中占据最大份额。
按国家/地区划分,亚太地区视觉化和 3D 渲染软体市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022 年,中国将主导亚太视觉化和 3D 渲染软体市场。
Act-3D、Chaos Group、Christie Digital Systems、Dassault Systemes SE、NVIDIA Corp 和 Thea Render by Altair 是亚太地区视觉化和 3D 渲染软体市场的领先公司。
The Asia Pacific visualization & 3D rendering software market is expected to grow from US$ 614.22 million in 2022 to US$ 3,056.98 million by 2030. It is estimated to grow at a CAGR of 22.2% from 2022 to 2030.
Proliferation of Virtual Reality (VR) Fuels Asia Pacific Visualization & 3D Rendering Software Market
Virtual reality (VR) is gaining significant traction globally. The use of VR in the production and design of 3D animation has significantly increased the interactivity of 3D animation. VR technologies have developed considerably due to advancements in computer technology and societal requirements. The introduction of virtual reality might enhance the global 3D animation software industry. On the other hand, increased interest in viewing animated movies in virtual reality is expected to set the tone for the markets lucrative expansion. Furthermore, the adoption of VR technology is growing in various industries such as gaming, advertising, and home entertainment. Animators are using VR technology to produce similar effects. Players in the 3D animation market are seeing a rise in demand for 3D visualization due to increased work on more complicated animations and creating more engaging virtual environments. Both visual effects and virtual reality are primarily concerned with developing a new environment that may astonish spectators. For instance, in September 2022, Shanghai Disney Resort introduced an immersive virtual reality (VR) experience at its Disney town entertainment, dining, and shopping center. The increased popularity of VR in entertainment is expected to provide opportunities for visualization and 3D rendering software market growth.
Studios are increasing their tools for creating virtual production-a significant VR asset-using real-time graphics, motion capture, facial capture, and camera tracking techniques. VR is increasingly becoming important to most visual effects firms. For instance, Framestore Studios collaborated with HBO to launch "Ascend the Wall", a VR project based on the TV show "Game of Thrones." As virtual reality technology advances, more user-friendly interfaces are expected in the near future. Their applications are likely to become more common and be of higher quality. VR and other extended reality (XR) technologies are expected to undoubtedly make significant advances in animation during the next couple of years. Thus, the emergence of virtual reality technology opens new prospects in the 3D animation business.
Asia Pacific Visualization & 3D Rendering Software Market Overview
APAC is a global manufacturing hub that comprises highly growing manufacturing sectors. Governments of APAC are making efforts to grab greater FDI opportunities. They offer tax rebates, subsidies, and funds to attract manufacturing companies to set up manufacturing facilities in their respective countries. Moreover, initiatives such as "Made in China 2025" and "Made in India" are propelling the growth of their respective manufacturing sectors. However, China, the largest manufacturing hub in the region, is witnessing a rise in labor costs. Amid its evolution into a high-skilled manufacturing hub, other developing countries-such as India, South Korea, Taiwan, and Vietnam-are attracting several businesses in a quest to relocate their low-to-medium-scaled manufacturing facilities to neighboring countries by offering lower labor costs. Improving infrastructure, rising domestic consumption, and lowering costs attract international manufacturing companies to establish their operating sites in APAC.
A large population has increased demand for residential and commercial construction in APAC. Further, regional governments are taking several initiatives to entice private investments in construction and infrastructure developments. For instance, the Malaysian Governments 2011-2020 Economic Transformation Program (ETP) was meant to attract a huge FDI in infrastructure and construction activities. The emerging economies in APAC are experiencing high growth in their GDPs every year, boosting the populations spending capacity. With the rising standard of living, there has been a considerable surge in infrastructural construction in the region in the last few decades. Moreover, the increased focus on modification, renovation, and aesthetic enhancement of homes facilitates the visualization and 3D rendering software market growth in APAC.
The growing adoption of virtual reality and similar trends is anticipated to boost the adoption of high-tech visualization and 3D rendering tools in APAC in the coming years. Owing to a large young population and the increasing affordability of smartphones, the mobile gaming industry has flourished in the region in the last several years. Meanwhile, the region also houses numerous content creators developing designing tools to produce graphically rich content. SMEs in the region are inclined toward using animated content in advertisement applications, which further propels the adoption of visualization and 3D rendering tools.
Asia Pacific Visualization & 3D Rendering Software Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Visualization & 3D Rendering Software Market Segmentation
The Asia Pacific visualization & 3D rendering software market is segmented into application, deployment, end user, and country.
Based on application, the Asia Pacific visualization & 3D rendering software market is segmented into training simulation, marketing and advertisement, video games, product visualization, and architectural visualization. The architectural visualization segment held the largest share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on deployment, the Asia Pacific visualization & 3D rendering software market is segmented into on-premise and cloud. The on-premise segment held a larger share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on end user, the Asia Pacific visualization & 3D rendering software market is segmented into media and entertainment, architecture and construction, design and engineering, healthcare, and others. The architecture and construction segment held the largest share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on country, the Asia Pacific visualization & 3D rendering software market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific visualization & 3D rendering software market in 2022.
Act-3D, Chaos Group, Christie Digital Systems, Dassault Systemes SE, NVIDIA Corp, and Thea Render by Altair are some of the leading companies operating in the Asia Pacific visualization & 3D rendering software market.