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欧洲运动太阳眼镜市场预测至 2030 年 - 区域分析 - 按类型(偏光和非偏光)、类别(男士、女士、中性和儿童)和配销通路(超市和大卖场、专卖店、线上零售等)Europe Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type (Polarized and Non-Polarized), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
欧洲运动太阳眼镜市场预计将从2022年的15.2771亿美元成长到2030年的21.3956亿美元。
紫外线防护意识的增强推动欧洲运动太阳眼镜市场
长时间暴露在紫外线 (UV) 辐射下,尤其是在户外环境中,可能会导致各种眼部疾病和疾病,例如白内障、光性角膜炎和翼状胬肉。这些情况可能会导致不适、视力障碍,在某些情况下还会导致永久性眼睛损伤。当进行体育运动或其他户外活动时,个人需要清晰且未受损的视力才能发挥最佳水平。过度暴露于紫外线会导致瞇眼、不适和视觉清晰度降低。具有紫外线防护功能的运动太阳眼镜可确保运动员在活动期间保持最佳视力和注意力,从而提高他们的整体表现。
除了对眼睛健康和功能的直接影响外,紫外线照射的长期后果也不容小觑。紫外线辐射是导致眼睛相关疾病(例如老年黄斑部病变)的已知因素。随着人们越来越意识到这些长期风险,他们越来越多地投资于具有足够紫外线防护的运动太阳眼镜,作为未来几年保护眼睛健康的预防措施。这种意识导致了紫外线防护技术的创新,确保消费者获得最佳的眼睛保护。这导致对将紫外线防护与先进镜片技术相结合的运动太阳眼镜的需求不断增长,使其成为运动和户外探险不可或缺的装备。因此,认识到紫外线防护的重要性,消费者越来越多地寻求兼具风格和性能以及有效屏蔽紫外线的运动太阳眼镜,这推动了运动太阳眼镜市场的成长。
欧洲运动太阳眼镜市场概况
在欧洲,人们对运动和户外活动的参与度不断增加,对运动专用太阳眼镜的需求也越来越高,尤其是运动员和爱好者。根据欧洲晴雨表的调查,2022年,超过5,300万欧盟公民加入了体育俱乐部。体育俱乐部高度融入欧盟 (EU) 的文化和社会生活中。此外,参与冰球和滑雪板等各种冬季运动的消费者对运动太阳眼镜的需求不断增长,是预计推动该地区市场成长的主要因素之一。
镜片、镜框材料和智慧功能方面的技术进步进一步增强了运动太阳眼镜的功能和吸引力,这有利于该地区的市场。人们越来越认识到紫外线对眼睛的有害影响,进一步推动了对运动太阳眼镜的需求,尤其是具有防紫外线和偏光功能的太阳眼镜。可持续和环保产品的趋势日益增长。由回收材料或采用环保程序製成的运动太阳眼镜在该地区具有环保意识的消费者中越来越受欢迎。 2023年4月,英国品牌SunGod获得共益企业认证,进一步强化其永续品牌形象。 SunGod 运动太阳眼镜由 100% 再生材料製成。该公司还与 Surfers Against Sewage、The Bike Project 和 1% for the Planet 等志同道合的组织合作,将收入的 1% 贡献给以永续发展为重点的非营利成果。
欧洲运动太阳眼镜市场收入及 2030 年预测(百万美元)
欧洲运动太阳眼镜市场细分
欧洲运动太阳眼镜市场按类型、类别、配销通路和国家细分。
根据类型,欧洲运动太阳眼镜市场分为偏光和非偏光。 2022 年,非偏光部分在欧洲运动太阳眼镜市场中占据更大份额。
根据类别,欧洲运动太阳眼镜市场分为男士、女士、男女通用和儿童。 2022 年,男士细分市场在欧洲运动太阳眼镜市场中占据最大份额。
根据配销通路,欧洲运动太阳眼镜市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场在欧洲运动太阳眼镜市场中占据最大份额。
根据国家/地区,欧洲运动太阳眼镜市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年,欧洲其他地区主导了欧洲运动太阳眼镜市场。
Adidas AG、Columbia Sportswear Co、Decathlon SE、EssilorLuxottica SA、Nike Inc、Puma SE、Rapha Racing Ltd、Safilo Group SpA 和 Under Armour Inc 是欧洲运动太阳眼镜市场上的一些领先公司。
The Europe sports sunglasses market is expected to grow from US$ 1,527.71 million in 2022 to US$ 2,139.56 million by 2030. It is estimated to grow at a CAGR of 4.3% from 2022 to 2030.
Increasing Awareness of UV Protection Drive Europe Sports Sunglasses Market
Prolonged exposure to ultraviolet (UV) radiation, especially in outdoor settings, can lead to various eye conditions and diseases such as cataracts, photokeratitis, and pterygium. These conditions can result in discomfort, vision impairment, and, in some cases, permanent eye damage. When engaged in sports or other outdoor activities, individuals require clear and unimpaired vision to perform at their best. Excessive exposure to UV rays can lead to squinting, discomfort, and reduced visual clarity. Sports sunglasses with UV protection ensure that athletes can maintain optimal vision and focus during their activities, enhancing their overall performance.
In addition to the immediate impact on eye health and performance, the long-term consequences of UV exposure cannot be underestimated. UV radiation is a known factor in developing eye-related conditions, such as age-related macular degeneration. As people become more aware of these long-term risks, they increasingly invest in sports sunglasses with adequate UV protection as a preventive measure to safeguard their eye health for years to come. This awareness leads to innovations in UV protection technologies, ensuring that consumers have access to the best possible eye protection. This aspect has led to a growing demand for sports sunglasses that combine UV protection with advanced lens technologies, making them indispensable gear for sports and outdoor adventures. Thus, recognizing the importance of UV protection, consumers increasingly seek sports sunglasses that offer both style and performance and effective UV shielding, which drives the sports sunglasses market growth.
Europe Sports Sunglasses Market Overview
In Europe, the increasing participation in sports and outdoor activities has created a higher demand for sports-specific sunglasses, especially among athletes and enthusiasts. According to the Eurobarometer survey, in 2022, more than 53 million European Union citizens joined sports clubs. Sports clubs are highly embedded in the culture and social life of the European Union (EU). Moreover, the increasing demand for sports sunglasses from consumers participating in various winter games, such as ice hockey and snowboarding, is one of the major factors anticipated to propel the market growth in the region.
Technological advancements in lenses, frame materials, and smart features further enhance the functionality and appeal of sports sunglasses, which benefits the market in this region. The growing awareness of the harmful effects of UV rays on eyes further propels the demand for sports sunglasses, especially those with UV protection and polarization features. There is a growing trend toward sustainable and eco-friendly products. Sports sunglasses made from recycled materials or using eco-conscious procedures are gaining popularity among environmentally conscious consumers in the region. In April 2023, SunGod, a British brand, received B Corp Certification to strengthen the image of its sustainable brand further. SunGod sports sunglasses are made from 100% recycled material. The company also partners with like-minded organizations such as Surfers Against Sewage, The Bike Project, and 1% for the Planet, contributing 1% of its revenue to sustainability-focused non-profit outcomes.
Europe Sports Sunglasses Market Revenue and Forecast to 2030 (US$ Million)
Europe Sports Sunglasses Market Segmentation
The Europe sports sunglasses market is segmented into type, category, distribution channel, and country.
Based on type, the Europe sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the Europe sports sunglasses market in 2022.
Based on category, the Europe sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the Europe sports sunglasses market in 2022.
Based on distribution channel, the Europe sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Europe sports sunglasses market in 2022.
Based on country, the Europe sports sunglasses market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe sports sunglasses market in 2022.
Adidas AG, Columbia Sportswear Co, Decathlon SE, EssilorLuxottica SA, Nike Inc, Puma SE, Rapha Racing Ltd, Safilo Group SpA, and Under Armour Inc are some of the leading companies operating in the Europe sports sunglasses market.