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欧洲电子货架标籤市场预测至 2030 年 - 区域分析 - 按组件、硬体、产品类型、商店类型和通讯技术Europe Electronic Shelf Label Market Forecast to 2030 - Regional Analysis - by Components, Hardware, Product Type, Store Type, and Communication Technology |
欧洲电子货架标籤市场预计将从2022年的6.3485亿美元成长到2030年的24.6972亿美元。
工业4.0自动化与智慧管理的融合推动欧洲电子货架标籤市场
为了增加智慧零售应用的成熟技术,零售店的价格标籤和商品管理可以依靠电子价签进行即时更新。与传统纸质标籤相比,电子价签减少了定价错误的发生,同时支持商店对价格变化获得快速反应机制。 ESL可以无线远端访问,实现大量资料的访问,确保库存管理。此外,这些配置还可以在特定产品即将到期时发送自动通知。因此,电子价签作为资讯展示和产品定价的主要解决方案,与工业4.0的自动化和智慧管理完美契合。 ESL 中的物联网应用有助于使用者进行即时更新。工业4.0将协助零售业进行预测分析和即时讯息,从而将规划和分配的步骤提升到一个新的水平。由于客户期望不断变化,零售业期待利用工业 4.0 来拥抱不断增长的商业模式、数位化和价值链,这将进一步推动 ESL 解决方案的采用并推动市场成长。
欧洲电子货架标籤市场概况
强大的经济和製造能力是欧洲的特征。法国、德国、义大利、俄罗斯、英国等欧洲国家是欧洲电子货架标籤市场的主要贡献者。欧洲地区包括机械设备、零售、纸浆和造纸、汽车、製药等多个主要行业。在欧洲市场,数位化在杂货店中扮演重要角色。欧洲境内最大的零售公司包括 Ahold Delhaize、REWE Joint、Tesco PLC、IKEA Group、Inditex、LVMH Moet Hennessy-Louis Vuitton SA、Carrefour 和 Auchan Holding SA 等。上述零售企业群包括超市、大卖场和专卖店。此外,上述零售店均属于该地区排名前 25 名的零售商;因此,先进物联网技术的安装将获得强劲动力。此外,夫妻店和街角商店等小型零售贸易商一直是该地区乐观的企业家。由于大众购买能力不断增强,该地区不断出现一些新的商店和零售店。欧洲的零售市场并不同质,因此该地区多个国家处于不同的零售发展阶段。德国、法国和英国是成熟的零售市场,俄罗斯和土耳其仍被认为处于发展阶段。超过一半的欧洲零售业由德国、英国和法国主导。此外,捷克、俄罗斯和波兰的零售业处于新兴阶段,过去几年见证了不同新零售商的进入,因此零售业将继续发展。此外,各公司正在采取新措施来增加对电子货架标籤的需求。例如,2023年7月,IKEA与SES-imagotag合作,在其欧洲门市推出其创新的VUSION智慧电子货架标籤和物联网云端平台。因此,随着零售业的发展,对电子货架标籤的需求也在增加。
欧洲电子货架标籤市场收入及 2030 年预测(百万美元)
欧洲电子货架标籤市场细分
欧洲电子货架标籤市场分为组件、产品类型、商店类型、技术和国家。
根据组件,欧洲电子货架标籤市场分为硬体和软体及服务。到 2022 年,硬体细分市场将在欧洲电子货架标籤市场中占据更大份额。
从产品类型来看,欧洲电子货架标籤市场分为电子纸ESL和LCD ESL。到 2022 年,电子纸细分市场将在欧洲电子货架标籤市场中占据更大份额。
根据商店类型,欧洲电子货架标籤市场分为大卖场、超市、专卖店、非食品零售店等。 2022 年,大卖场细分市场在欧洲电子货架标籤市场中占据最大份额。
在通讯技术方面,欧洲电子货架标籤市场分为射频、近场通讯、红外线等。 2022年,射频部分在欧洲电子货架标籤市场中占据最大份额。
按国家/地区划分,欧洲电子货架标籤市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022年,德国主导欧洲电子货架标籤市场。
标籤巢;显示数据有限公司;松下控股公司; M2C通信DOO;汉朔科技; Opticon Sensors Europe BV; Ses Imagotag SA;三星电机有限公司;迪堡德利多富公司;和 Pricer AB 是欧洲电子货架标籤市场上的一些领先公司。
The Europe electronic shelf label market is expected to grow from US$ 634.85 million in 2022 to US$ 2,469.72 million by 2030. It is estimated to record a CAGR of 18.5% from 2022 to 2030.
Integration of Industry 4.0 for Automation and Smart Management Drives Europe Electronic Shelf Label Market
To increase mature technology for smart retailing applications, price labeling and merchandise management in retail stores can depend on ESLs to have real-time updates. In comparison to traditional paper tags, ESLs have reduced the occurrence of pricing errors while supporting stores to get a fast response mechanism for price changes. ESLs can be accessed wirelessly and remotely to achieve access to the massive quantity of data to ensure inventory management. Also, these are configured to send automatic notices when specific products are reaching near their expiration dates. Therefore, as a primary solution for information display and product pricing, ESLs are perfectly aligned with Industry 4.0 for automation and smart management. IoT applications in ESLs are facilitating a user in carrying out real-time updates. Industry 4.0 would assist the retail sector in having predictive analytics and real-time information, which will raise the steps of planning and allocation to the next level. As customer expectations are dynamic, the retail industry is looking forward to using Industry 4.0 to embrace growing business models, digitization, and value chains, which will further fuel the adoption of ESL solutions and propel market growth.
Europe Electronic Shelf Label Market Overview
Strong economic and manufacturing capabilities characterize Europe. France, Germany, Italy, Russia, the UK, and the rest of the European countries are the major contributors to the electronic shelf label market in Europe. The European region comprises several major industries such as machinery & equipment, retail, pulp & paper, automotive, pharmaceuticals, and others. In the European market, digitization is making its significance in grocery stores. Some of the largest retail companies present in European territory are Ahold Delhaize, REWE Combine, Tesco PLC, IKEA Group, Inditex, LVMH Moet Hennessy-Louis Vuitton S.A., Carrefour, and Auchan Holding SA, among others. The group mentioned above of retail companies consists of supermarkets, hypermarkets, and specialty stores. Also, mentioned retail stores are among the top 25 retailers of the region; therefore, the installation of advanced IoT technologies would be gaining high momentum. Moreover, small retail traders such as mom-and-pop stores and corner shops endure being optimistic entrepreneurs in the region. Several new shops and retail stores are emerging in the region owing to the rising purchasing capacity of the masses. The retail market of Europe is not homogenous, and therefore, several countries of the region are at a different phase of retail development. Germany, France, and the UK are the mature markets of retail, whereas Russia and Turkey are still considered to be in the developing phase. Over half of the European retail is dominated by Germany, UK, and France. Besides, the emerging phase of retail in the Czech Republic, Russia, and Poland has witnessed the entrance of different new retailers over the last few years and, therefore, would continue to grow their retail industry. Also, various companies are taking new initiatives to increase the demand for electronic shelf label. For instance, in July 2023, Ikea teamed up with SES-imagotag to introduce its innovative VUSION smart electronic shelf labels and IoT Cloud platform across its European stores. Hence, the demand for electronic shelf labels is increasing with the growing retail industry.
Europe Electronic Shelf Label Market Revenue and Forecast to 2030 (US$ Million)
Europe Electronic Shelf Label Market Segmentation
The Europe electronic shelf label market is segmented into component, product type, store type, technology, and country.
Based on component, the Europe electronic shelf label market is bifurcated into hardware and software & services. The hardware segment held a larger share of the Europe electronic shelf label market in 2022. The hardware segment is further subsegmented into displays, batteries, transceivers, microprocessors, and others.
In terms of product type, the Europe electronic shelf label market is bifurcated into E-paper based ESL and LCD ESL. The E-paper segment held a larger share of the Europe electronic shelf label market in 2022.
Based on store type, the Europe electronic shelf label market is segmented into hypermarkets, supermarkets, specialty stores, non-food retail stores, and others. The hypermarkets segment held the largest share of the Europe electronic shelf label market in 2022.
In terms of communication technology, the Europe electronic shelf label market is segmented into radio frequency, near field communication, infrared, and others. The radio frequency segment held the largest share of the Europe electronic shelf label market in 2022.
By country, the Europe electronic shelf label market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe electronic shelf label market in 2022.
LabelNest; Displaydata Ltd; Panasonic Holdings Corp; M2C Communication DOO; Hanshow Technology; Opticon Sensors Europe BV; Ses Imagotag SA; Samsung Electro-Mechanics Co Ltd; Diebold Nixdorf, Incorporated; and Pricer AB are some of the leading companies operating in the Europe electronic shelf label market.
France: Electronic Shelf Label Market, by Technology -Revenue and Forecast to 2030 (US$ Million)