市场调查报告书
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1494544
2030 年欧洲家庭用品市场预测 - 区域分析 - 按产品类型和配销通路Europe Housewares Market Forecast to 2030 - Regional Analysis - by Product Type and Distribution Channel |
2022年欧洲家庭用品市场价值为743.4404亿美元,预计到2030年将达到988.7216亿美元;预计2022年至2030年复合年增长率为3.6%。
关键参与者的策略发展措施推动欧洲家庭用品市场
製造商在产品开发、业务扩张、併购、合作伙伴关係等方面进行了大量投资,以满足日益增长的家庭用品需求。主要市场参与者致力于研发,推出创新的家居用品,以吸引庞大的消费者群。例如,2021 年 10 月,提供无毒炊具的 Caraway 公司推出了 5 种颜色的烘焙用具。这些烘焙用具(包括不沾锅)均带有陶瓷涂层,且不含重金属。此类产品的推出推动了家庭用品市场的成长。
家居用品市场的知名企业正在收购其他业务,以增强其全球市场占有率。 2021 年 10 月,Lenox Corporation 收购了 Oneida Consumer LLC 及其餐具、餐具和刀具等桌上用品产品线。该联盟的成立是为了宣传重要的品牌和先进产品组合,透过各种零售管道提高客户认知度。此外,公司也与其他製造商合作以维持其市场地位。 2021年4月,博西家电公司宣布与Plum合作生产下一代厨房电器,以满足不断变化的消费者需求。
因此,家庭用品市场主要参与者的此类策略发展措施正在推动该地区的市场成长。
欧洲家庭用品市场概况
欧洲的家庭用品市场分为德国、义大利、法国、英国、俄罗斯和欧洲其他国家。不断增长的城市人口和越来越多的由成年人组成的独立生活家庭引发了欧洲国家对家用产品和电器的需求。根据欧盟统计,2022年,欧洲国家有7,190万未婚成年人。此外,有 4820 万人作为没有孩子的夫妇生活,而 3060 万人作为夫妇与孩子一起生活。与这些数字一致的是,家庭烹饪的趋势不断上升,以及对时尚实用的厨房和餐饮产品的重视,极大地促进了欧洲家庭用品市场的成长。此外,对永续性和环保产品的关注鼓励消费者投资耐用且环保的家居用品,进而推动家居用品行业的创新和产品开发。
欧洲家庭用品市场收入及 2030 年预测(百万美元)
欧洲家庭用品市场细分
欧洲家庭用品市场根据产品类型、配销通路和国家进行细分。根据产品类型,欧洲家庭用品市场分为炊具和烘焙用具、餐具、厨房用具、浴室必需品等。 2022年,厨房电器领域占据最大的市场份额。
从配销通路来看,欧洲家居用品市场分为超市及大卖场、专卖店、网路零售等。 2022 年,超市和大卖场细分市场占据最大的市场份额。
依国家划分,欧洲家居用品市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022 年,欧洲其他地区主导了欧洲家庭用品市场。
Denby Pottery Co Ltd、Inter Ikea Holding Bv、Newell Brands Inc、BSH Hausgerate Gmbh 和 Kohler Co 是欧洲家居用品市场的一些领导者。
The Europe housewares market was valued at US$ 74,344.04 million in 2022 and is expected to reach US$ 98,872.16 million by 2030; it is estimated to record a CAGR of 3.6% from 2022 to 2030.
Strategic Development Initiatives by Key Players Fuel Europe Housewares Market
Manufacturers are investing significantly in product developments, business expansions, mergers & acquisitions, partnerships, etc., to cater to the increasing demand for housewares. Key market players engage in research & development to launch innovative housewares to attract a large consumer base. For instance, in October 2021, Caraway, a company offering nontoxic cookware, launched bakeware in 5 color variants. These bakeware items, including non-stick pans, come with a ceramic coating and are free from heavy metal. Such product launched propel the houseware market growth.
Well-established players operating in the housewares market are acquiring other businesses to enhance their global market presence. In October 2021, Lenox Corporation acquired Oneida Consumer LLC along with its product line of tabletop items such as flatware, tableware, and cutlery. The alliance was formed to advertise a significant portfolio of brands and advanced products to boost client awareness through various retail channels. Additionally, companies are partnering with other manufacturers to maintain their market positions. In April 2021, BSH Home Appliances Corporation announced its partnership with Plum to manufacture next-generation kitchen appliances to meet ever-changing consumer demand.
Thus, such strategic development initiatives by key players in the houseware market are driving market growth in the region.
Europe Housewares Market Overview
The housewares market in Europe is segmented into Germany, Italy, France, the UK, Russia, and the Rest of Europe. Growing urban populations and the increasing number of households composed of adults living independently trigger the demand for household products and appliances in European countries. According to the European Union, in 2022, 71.9 million unmarried adults were living in European countries. Furthermore, 48.2 million individuals lived as couples without children, while 30.6 million individuals lived as couples along with their children. In tandem with these numbers, the rising trend of home-cooked meals, and the emphasis on stylish and functional kitchen as well as dining products contributes significantly to the housewares market growth in Europe. Moreover, the focus on sustainability and eco-friendly products encourages consumers to invest in durable and eco-friendly housewares, in turn, driving innovations and product development in the housewares industry.
Europe Housewares Market Revenue and Forecast to 2030 (US$ Million)
Europe Housewares Market Segmentation
The Europe housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Europe housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Europe housewares market is segmented into supermarkets and hypermarkets, speciality stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Europe housewares market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe housewares market share in 2022.
The Denby Pottery Co Ltd, Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Europe housewares market.