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市场调查报告书
商品编码
1509802
欧洲运动营养市场规模和预测区域份额、趋势和成长机会分析报告范围:按产品类型、配销通路和国家/地区Europe Sports Nutrition Market Size and Forecast Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel, and Country |
欧洲运动营养市场规模预计将从2023年的53.2亿美元增加至2031年的107.9亿美元。
欧洲地区糖尿病和肥胖等健康状况的盛行率增加。据世界卫生组织称,肥胖和超重影响了世界卫生组织欧洲区域近 60% 的成年人和近三分之一的儿童。此外,最近的估计表明,肥胖和超重是欧洲地区非传染性疾病 (NCD) 的第四大常见危险因素,仅次于高血压和饮食风险。随着健康意识的不断提高以及对美丽外表的日益关注,消费者越来越多地转向健康的生活方式并参与体育健身活动。此外,正在实施各种政策,以提供机会并鼓励更多的身体活动,并提高健康食品的可得性、可负担性和可及性。该地区还举办了一些体育赛事,例如伦敦马拉松赛、国际田径总会世界锦标赛和环法自行车赛,从而增加了年轻人对体育活动的参与。因此,体育活动的日益普及导致运动员对运动营养产品(包括蛋白粉、蛋白棒和运动补充剂)的需求不断增加,以提高他们的整体表现,尤其是在比赛和锻炼期间。
随着对运动营养产品的需求不断增长,主要参与者正在采取各种策略措施来使自己与竞争对手区分开来。一些製造商正在推出创新产品。例如,2024 年,英国运动营养品牌 SCI-MX 在其高蛋白产品系列中添加了一种新的透明乳清分离蛋白。
运动营养市场的各个製造商都在与运动员合作以扩大他们的客户群,这进一步推动了欧洲运动营养市场的成长。例如,2023年8月,在2024年巴黎奥运之前,运动营养品牌VOW Nutrition作为官方营养授权商与英国队合作。明星代言对于运动营养品的销售起到了至关重要的推动作用。
依产品类型,欧洲运动营养市场分为补充品、营养棒、即饮饮料等。补充剂进一步分为粉末、片剂和胶囊、软糖等。到 2023 年,补充剂细分市场将占据重要的市场份额。这些增强表现的运动补充剂,包括粉末、软糖、片剂、胶囊等,在运动员和健美运动员中需求量很大。
根据配销通路,市场分为超市和大卖场、专卖店、网路零售等。线上零售细分市场预计将在欧洲运动营养市场实现最高的复合年增长率。线上零售商可能会比零售商店更快地增加销售额和利润,因为线上销售具有 24x7 营业的优势。在 COVID-19 大流行期间,线上零售通路因提供送货上门服务而受到欢迎。此外,国际品牌正在透过建立欧洲电子商务平台鼓励消费者购买运动营养产品。
Glanbia plc、NOW Foods、Garden of Life、百事可乐公司、Quest Nutrition LLC、雅培实验室、安丽公司、GNC Holdings, LLC、Worldwide Sport Nutritional Supplements, Inc.、康宝莱营养有限公司是在欧洲运营的主要参与者运动营养市场。
欧洲运动营养市场总体规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。这个过程的参与者包括VP等行业专家;业务发展经理;市场情报经理;全国销售经理;以及外部顾问,包括专门研究欧洲运动营养市场的估值专家、研究分析师和关键意见领袖。
The Europe sports nutrition market size is projected to reach US$ 10.79 billion by 2031 from US$ 5.32 billion in 2023. The market is expected to register a CAGR of 9.3% during 2023-2031.
There is an increase in the prevalence of health conditions such as diabetes and obesity in Europe region. According to the WHO, obesity and overweight affect almost 60% of adults and nearly one in three children in the WHO European Region. Also, recent estimates suggest that obesity and overweight are the fourth most common risk factors for noncommunicable diseases (NCDs) in the Europe region, after high blood pressure and dietary risks. With the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, various policies are being implemented to provide opportunities and encourage greater physical activity, and improve the availability, affordability, and accessibility of healthy foods. Several sports events are also taking place across the region, such as the London Marathon, IAAF World Championships, and Tour de France, resulting in increased involvement of youth in sports activities. Thus, the increasing adoption of sports activities leads to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by athletes to increase their overall performance, especially during games and workouts.
With the growing demand for sports nutrition products, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in 2024, the UK-based sports nutrition brand SCI-MX added a new clear whey protein isolate to its line-up of high-protein products.
Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base, which is further boosting the growth of the sports nutrition market in Europe. For instance, in August 2023, ahead of the Paris 2024 Olympic Games, VOW Nutrition, a sports nutrition brand, collaborated with Team GB as the Official Nutrition Licensee. Such celebrity endorsement plays a vital role in boosting the sales of sports nutrition products.
Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. Supplements segmented is further categorized into powders, tablets & capsules, gummies, and others. The supplements segment holds a significant market share in 2023. Sports supplements are designed to provide an energy boost, enhance performance, and aid endurance throughout the workout or sports activities of the consumers. These performance-enhancer sports supplements, including powders, gummies, tablets, capsules, and others, are in high demand among athletes and bodybuilders.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Online retail segmented expected to register highest CAGR in the Europe sports nutrition market. Online retailers are likely to increase their sales and profits faster than retail shops, as selling online offers the advantage of being open 24x7. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services. Further, international brands are encouraging customers to purchase sports nutrition products by establishing European e-commerce platforms.
Glanbia plc, NOW Foods, Garden of Life, PepsiCo Inc., Quest Nutrition LLC, Abbott Laboratories, Amway Corp, GNC Holdings, LLC, Worldwide Sport Nutritional Supplements, Inc., Herbalife Nutrition Ltd. are among the key players operating in the Europe sports nutrition market.
The overall Europe sports nutrition market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Europe sports nutrition market.