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市场调查报告书
商品编码
1510762
到 2030 年北美月亮杯市场预测 - 区域分析 - 按类型、材料和配销通路North America Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type, Material, and Distribution Channel |
2022年北美月亮杯市场价值为3.9541亿美元,预计到2030年将达到5.928亿美元;预计2022年至2030年复合年增长率为5.2%。
热塑性弹性体月亮杯推动北美月亮杯市场
使用热塑性弹性体 (TPE) 製造月亮杯正在成为北美月亮杯市场的一个显着趋势。製造商越来越多地选择 TPE 而不是其他材料,因为它的独特性能使其非常适合此应用。 TPE 是一种多功能材料,结合了热塑性塑胶和弹性体的特性,具有灵活性、耐用性且易于加工。它能够模製成各种形状和形式,使其成为製作可舒适插入并适应使用者解剖结构的月亮杯的理想选择。製造商选择在月亮杯生产中使用 TPE,因为它具有低过敏性和生物相容性。 TPE 因长期与皮肤接触安全而闻名,因此适合私密和敏感应用,例如经期卫生用品。这项特性对于确保使用者的舒适度和健康、降低刺激或不良反应的风险至关重要。 TPE 的低过敏特性增强了整体用户体验,将由这种材料製成的月亮杯定位为市场上可靠且注重健康的选择。 TPE 平衡了柔软性和坚固性,提供轻鬆插入和移除的灵活性,同时在使用过程中保持结构完整性。该材料对身体轮廓的适应性增强了舒适度,并减少了使用者在使用不太灵活的替代品时可能遇到的任何不适或压力。此功能有助于整体积极的用户体验,并使基于 TPE 的月亮杯在市场上脱颖而出。消费者在选择时越来越注重舒适性和安全性,而在月亮杯製造中使用 TPE 的趋势符合这些偏好,推动市场转向更人性化和健康意识的选择。
北美月亮杯市场概况
北美对月亮杯的需求激增可归因于多种因素,这些因素反映了人们对经期卫生产品态度的变化、环境问题以及对更可持续和更具成本效益的替代品的需求。与卫生棉条和卫生棉等传统一次性产品相比,月亮杯作为环保选择的意识和接受度正在整个地区不断提高。月经杯可重复使用且持久耐用,减少了一次性月经产品处理对环境的影响。一次性月经用品以及护垫、卫生棉条和内裤衬垫的塑胶包装每年产生超过 20 万吨废物。根据哈佛商学院的资料,美国每年在垃圾掩埋场、污水管和海洋中丢弃120亿个卫生棉和70亿个卫生棉条。对永续发展和环境意识的日益关注促使许多人寻求符合其价值观的产品。月经杯由医用级硅胶或其他安全材料製成,可大幅减少经期产品产生的废弃物量。这与消费者越来越多地基于环境考量做出选择产生共鸣,从而导致放弃一次性选择。此外,政府、公司和社区的许多倡议有助于提高人们对使用月亮杯好处的认识,这对北美月亮杯市场的成长产生了积极影响。 OrganiCup 是一家由女性主导的丹麦月亮杯公司,致力于增强经期者的能力并解决月经浪费问题。该公司透过提供可重复使用且有多种尺寸的硅胶月亮杯,打破了障碍并减少了浪费。 Organic cup 推出了「Campus Cup」计划,旨在向大学生介绍他们的可重复使用的月亮杯,透过向大学生免费提供月亮杯,作为传统月经产品的可持续替代品。该公司为康乃狄克大学 (UConn) 的学生进行了试点计画。此外,月亮杯的经济效益在其日益受欢迎的过程中发挥关键作用。虽然月亮杯的初始成本可能高于一次性产品,但月亮杯的较长使用寿命使其成为具有成本效益的选择。随着消费者越来越意识到自己的环境影响和预算,月亮杯等可重复使用且经济的解决方案的吸引力持续增长,从而导致北美产品需求的增加。
北美月亮杯市场收入及 2030 年预测(百万美元)
北美月亮杯市场细分
北美月亮杯市场按类型、材料、配销通路和国家分类。
根据类型,北美月亮杯市场分为可重复使用型和一次性型。到 2022 年,可重复使用的细分市场将占据更大的市场份额。
从材质来看,北美月亮杯市场分为医用级硅胶、橡胶和热塑性弹性体。 2022年,医疗级硅细分市场将占据更大的市场份额。
依配销通路,北美月亮杯市场分为超市和大卖场、专卖店、线上零售等。 2022 年,超市和大卖场细分市场占据最大的市场份额。
按国家/地区划分,北美月亮杯市场分为美国、加拿大和墨西哥。 2022 年,美国在北美月亮杯市场占有率中占据主导地位。
Agora Brand LLC、Diva International Inc、Kay Lu LLC、Lena Cup LLC、Lune Group Oy Ltd、LYV Life Inc、Nixit Ltd、Pixie Cup LLC、Saalt LLC 和 The Flex Co 是北美月经期运营的领先公司之一杯市场。
The North America menstrual cups market was valued at US$ 395.41 million in 2022 and is expected to reach US$ 592.80 million by 2030; it is estimated to register a CAGR of 5.2% from 2022 to 2030.
Thermoplastic Elastomers Menstrual Cups Fuel North America Menstrual Cups Market
The use of thermoplastic elastomers (TPE) in manufacturing menstrual cups is emerging as a notable trend in the North America menstrual cups market. Manufacturers are increasingly choosing TPE over other materials due to its unique properties that make it well-suited for this application. TPE is a versatile material that combines the characteristics of thermoplastics and elastomers, providing flexibility, durability, and ease of processing. Its ability to be molded into various shapes and forms makes it an ideal choice for crafting menstrual cups comfortably inserted and adapted to the user's anatomy. Manufacturers opt for TPE in menstrual cup production because of its hypoallergenic and biocompatible nature. TPE is known for being safe for prolonged skin contact, making it suitable for intimate and sensitive applications like menstrual hygiene products. This characteristic is crucial for ensuring the comfort and well-being of users, reducing the risk of irritation or adverse reactions. The hypoallergenic properties of TPE enhance the overall user experience, positioning menstrual cups made from this material as a reliable and health-conscious choice in the market. TPE balances softness and firmness, providing easy insertion and removal flexibility while maintaining structural integrity during use. The material's adaptability to the body's contours enhances comfort and reduces any discomfort or pressure that users might experience with less flexible alternatives. This feature contributes to the overall positive user experience and distinguishes TPE-based menstrual cups in the market. Consumers increasingly prioritize comfort and safety in their choices, and the trend of using TPE in menstrual cup manufacturing aligns with these preferences, driving the market toward more user-friendly and health-conscious options.
North America Menstrual Cups Market Overview
The surge in demand for menstrual cups in North America can be attributed to several factors that reflect changing attitudes toward menstrual hygiene products, environmental concerns, and a need for more sustainable and cost-effective alternatives. Awareness and acceptance of menstrual cups as an eco-friendly option compared to traditional disposable products such as tampons and pads is growing across the region. Menstrual cups are reusable and long-lasting, reducing the environmental effects associated with the disposal of single-use menstrual products. Single-use menstrual products and plastic packaging of pads, tampons, and panty liners generate more than 200,000 metric ton of waste annually. According to the data from the Harvard Business School, the US recorded the disposal of 12 billion pads and 7 billion tampons in landfills, sewage lines, and oceans annually. The rising focus on sustainability and environmental consciousness has prompted many individuals to seek products that align with their values. Menstrual cups, made of medical-grade silicone or other safe materials, significantly reduce the amount of waste generated from menstrual products. This resonates with consumers increasingly making choices based on environmental considerations, leading to a shift away from disposable options. Furthermore, many initiatives by the government, companies, and communities contribute to the rise in awareness of the benefits of using menstrual cups, which positively impacts the growth of the North America menstrual cups market. OrganiCup, a women-led Danish menstrual cup company, is focused on empowering menstruators and tackling this menstrual waste problem. This company is breaking barriers and generating much less waste by providing silicone menstrual cups that are reusable and available in multiple sizes. Organic cup has launched the "Campus Cup" program, an initiative to introduce their reusable menstrual cups to college-going students as a sustainable alternative to traditional menstrual products by offering them free menstrual cups. The company ran the pilot program for the students of the University of Connecticut (UConn). Additionally, the economic benefits of menstrual cups play a key role in their rising popularity. While the initial cost of a menstrual cup might be higher than disposable products, the long lifespan of the cup makes it a cost-effective choice over time. As consumers increasingly become conscious of their environmental impact and budgets, the appeal of a reusable and economical solution such as menstrual cups continue to grow, contributing to the increased product demand in North America.
North America Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
North America Menstrual Cups Market Segmentation
The North America menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the North America menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the North America menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held a larger market share in 2022.
By distribution channel, the North America menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the North America menstrual cups market is segmented into the US, Canada, and Mexico. The US dominated the North America menstrual cups market share in 2022.
Agora Brand LLC, Diva International Inc, Kay Lu LLC, Lena Cup LLC, Lune Group Oy Ltd, LYV Life Inc, Nixit Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co are among the leading companies operating in the North America menstrual cups market.