查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
到 2030 年北美贸易促进管理软体市场预测 - 区域分析 - 按组件、部署类型、应用程式和行业垂直
市场调查报告书
商品编码
1562289

到 2030 年北美贸易促进管理软体市场预测 - 区域分析 - 按组件、部署类型、应用程式和行业垂直

North America Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical
出版日期: | 出版商: The Insight Partners | 英文 90 Pages | 订单完成后即时交付

价格

北美贸易促进管理软体市场预计将从2022年的4.8182亿美元成长到2030年的9.3807亿美元。

使用进阶分析进行贸易促销管理的好处推动北美贸易促销管理软体市场

近年来，资料和分析技术的进步已经重组了消费品和快速消费品公司。将贸易促销与高级分析联繫起来等技术发展有助于使未来的贸易促销更加高效和有效。消费品包装公司在进行贸易促销管理活动时使用先进的分析。透过进阶分析，消费品公司可以获得更精细的讯息，产生与购物者及其消费行为相关的见解。透过利用分析，这些公司可以在促销投资和客製化投资方面获得更好的回报，以符合整体策略目标。此外，零售商高度意识到贸易促销管理的好处，因为他们透过使用有效的促销策略和分析将营业利润提高了 60%。随着不断改进，贸易促销优化的采用率也不断上升。此外，提供分析解决方案以提高贸易促销管理效率的公司的存在正在为市场成长做出积极贡献。例如，Neal Analytics 是一家贸易促销优化解决方案提供商，帮助企业创建销售基线，以确定销售情况，并利用销售资料和成本因素计算历史促销兑换率、销售提升和投资回报率。因此，使用高级分析进行贸易促销管理预计将推动未来几年的市场成长。

北美贸易促销管理软体市场概况

美国、加拿大、墨西哥是北美主要经济体。该地区的各种零售业者正在对先进技术解决方案进行大量投资，以产生更高的投资回报（ROI）。由于该地区的消费者，尤其是美国的消费者在食品杂货上花费大量资金，一些零售新创公司正在进入北美市场。此外，零售商和科技公司正在合作大力投资促销活动，以吸引新买家并留住现有买家。在北美，消费品公司是贸易促销管理解决方案的主要最终用户。该地区拥有可口可乐、雀巢、百事可乐、宝洁、菲利普莫里斯、欧莱雅和卡夫食品等知名消费品公司。为了保持在消费品领域的竞争力，这些公司不断投资广告和其他促销活动，以提升品牌形象并刺激销售。北美见证了提供贸易促进管理解决方案的公司的足迹。例如，Adesso透过其贸易促销管理解决方案，协助客户增强贸易促销管理和有效性。该解决方案对于北美的中小型和新兴消费品製造商来说非常有效。因此，贸易促进管理解决方案提供者的足迹和北美消费品产业的成长预计将创造对贸易促进管理软体的需求，以高效、有效地管理贸易促进活动。

北美贸易促进管理软体市场收入及 2030 年预测（百万美元）

北美贸易促销管理软体市场细分

北美贸易促销管理软体市场分为组件、部署类型、应用程式、垂直行业和国家。

根据组件，北美贸易促进管理软体市场分为解决方案和服务。 2022 年，解决方案细分市场在北美贸易促销管理软体市场中占据更大份额。

就部署类型而言，北美贸易促销管理软体市场分为云端和本地部署。 2022 年，云端细分市场在北美贸易促销管理软体市场中占据更大份额。

根据应用，北美贸易促进管理软体市场分为大型企业和中小企业。 2022 年，大型企业细分市场在北美贸易促销管理软体市场中占有较大份额。

从垂直产业来看，北美贸易促进管理软体市场分为零售和消费品、製药、IT 和服务、製造业等。 2022 年，零售和消费品领域在北美贸易促销管理软体市场中占据最大份额。

根据国家/地区，北美贸易促进管理软体市场分为美国、加拿大和墨西哥。 2022年，美国在北美贸易促进管理软体市场占据主导地位。

维普罗有限公司； PSignite 集团公司；埃拉科技；研科； o9 解决方案公司；甲骨文公司； SAP 系统公司；向上清除；安纳普兰公司；和 Aforza Inc 是北美贸易促销管理软体市场的领先公司之一。

目录

第 1 章：简介

第 2 章：执行摘要

  • 主要见解
  • 市场吸引力

第 3 章：研究方法

  • 覆盖范围
  • 二次研究
  • 初步研究

第 4 章：北美贸易促销管理软体市场格局

  • 概述
  • PEST分析
  • 生态系分析
    • 价值链供应商名单

第 5 章：北美贸易促进管理软体市场 - 主要产业动态

  • 贸易促进管理软体市场 - 主要产业动态
  • 市场驱动因素
    • 贸易促进管理支出增加
    • 对软体解决方案的需求不断增长
    • 贸易促进业务数位化
  • 市场限制
    • 偏好电子表格和基于售完的付款
  • 市场机会
    • 专注于线上促销
    • 数据分析的革命
  • 未来趋势
    • 使用进阶分析进行贸易促销管理
  • 驱动因素和限制的影响：

第 6 章：贸易促销管理软体市场 - 北美市场分析

  • 贸易促进管理软体市场收入，2020 - 2030
  • 贸易促进管理软体市场预测与分析

第 7 章：北美贸易促销管理软体市场分析 - 元件

  • 解决方案
    • 概述
    • 2030 年解决方案市场、收入与预测
  • 服务
    • 概述
    • 服务市场、收入与 2030 年预测

第 8 章：北美贸易促销管理软体市场分析 - 部署类型

  • 云
    • 概述
    • 云端市场、收入与 2030 年预测
  • 本地部署
    • 概述
    • 本地市场、收入与 2030 年预测

第 9 章：北美贸易促销管理软体市场分析 - 应用

  • 大型企业
    • 概述
    • 大型企业市场、收入与 2030 年预测
  • 中小企业
    • 概述
    • 中小企业市场、收入与 2030 年预测

第 10 章：北美贸易促销管理软体市场分析 - 产业垂直

  • 零售与消费品
    • 概述
    • 零售和消费品市场、收入和 2030 年预测
  • 製药
    • 概述
    • 医药市场、收入与 2030 年预测
  • 资讯科技和服务
    • 概述
    • IT 和服务市场、收入和 2030 年预测
  • 製造业
    • 概述
    • 製造业市场、收入与 2030 年预测
  • 其他的
    • 概述
    • 其他市场收入及 2030 年预测

第 11 章：北美贸易促销管理软体市场 - 国家分析

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥

第 12 章：产业格局

  • 概述
  • 市场主动性

第 13 章：公司简介

  • Wipro Ltd
  • PSignite Group Inc
  • Aera Technology
  • TELUS
  • o9 Solutions, Inc.
  • Oracle Corp
  • SAP SE
  • UpClear
  • Anaplan Inc
  • Aforza Inc

第 14 章：附录

Product Code: TIPRE00024777

The North America trade promotion management software market is expected to grow from US$ 481.82 million in 2022 to US$ 938.07 million by 2030. It is estimated to record a CAGR of 8.7% from 2022 to 2030.

Benefits of Use of Advanced Analytics for Trade Promotion Management Fuel North America Trade Promotion Management Software Market

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

North America Trade Promotion Management Software Market Overview

The US, Canada, and Mexico are major economies in North America. Various retail operators in the region are making substantial investments in advanced technological solutions to generate higher returns on investment (ROI). As consumers in the region, especially in the US, spend heavily on groceries, several retail start-ups are entering the North American market. Also, retailers and technology companies are collaborating to invest significantly in promotional activities to attract new buyers and retain existing ones. In North America, consumer goods companies are the major end users of trade promotion management solutions. The region consists of well-established consumer goods companies such as Coca-Cola, Nestle, PepsiCo., Procter & Gamble, Philip Morris, L'Oreal, and Kraft Foods Inc. Due to the presence of such leading consumer goods companies, the expenditure on promotional activities is rising. To remain competitive in the consumer goods sector, these companies continuously invest in advertising and other promotional activities to boost brand image and stimulate sales. North America witnessed the footprints of companies offering trade promotion management solutions. For instance, Adesso, through its trade promotion management solutions, assists its customers in enhancing trade promotion management and effectiveness. The solution is efficient for small, mid-size, and emerging consumer packaged goods manufacturers in North America. Therefore, the footprints of trade promotion management solution providers and the growth of the consumer goods sector in North America are projected to create the demand for trade promotion management software to manage trade promotion activities efficiently and effectively.

North America Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

North America Trade Promotion Management Software Market Segmentation

The North America trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country.

Based on component, the North America trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the North America trade promotion management software market in 2022.

In terms of deployment type, the North America trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held a larger share of the North America trade promotion management software market in 2022.

Based on application, the North America trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the North America trade promotion management software market in 2022.

In terms of industry vertical, the North America trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others. The retail & consumer goods segment held the largest share of the North America trade promotion management software market in 2022.

Based on country, the North America trade promotion management software market is segmented into the US, Canada, and Mexico. The US dominated the North America trade promotion management software market in 2022.

Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Cor; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the North America trade promotion management software market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. North America Trade Promotion Management Software Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. North America Trade Promotion Management Software Market - Key Industry Dynamics

  • 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rise in Expenditure on Trade Promotion Management
    • 5.2.2 Growing Need for Software Solutions
    • 5.2.3 Digitalization of Trade Promotion Operations
  • 5.3 Market Restraints
    • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
  • 5.4 Market Opportunities
    • 5.4.1 Focus Towards Online Promotions
    • 5.4.2 Revolution of Data Analytics
  • 5.5 Future Trends
    • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
  • 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - North America Market Analysis

  • 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. North America Trade Promotion Management Software Market Analysis - Component

  • 7.1 Solution
    • 7.1.1 Overview
    • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Services
    • 7.2.1 Overview
    • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. North America Trade Promotion Management Software Market Analysis - Deployment Type

  • 8.1 Cloud
    • 8.1.1 Overview
    • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 On-Premise
    • 8.2.1 Overview
    • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. North America Trade Promotion Management Software Market Analysis - Application

  • 9.1 Large Enterprises
    • 9.1.1 Overview
    • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.2 SMEs
    • 9.2.1 Overview
    • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. North America Trade Promotion Management Software Market Analysis - Industry Vertical

  • 10.1 Retail & Consumer Goods
    • 10.1.1 Overview
    • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.2 Pharmaceutical
    • 10.2.1 Overview
    • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 IT and Services
    • 10.3.1 Overview
    • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Manufacturing
    • 10.4.1 Overview
    • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)

11. North America Trade Promotion Management Software Market - Country Analysis

  • 11.1 North America: Trade Promotion Management Software Market
    • 11.1.1 North America: Trade Promotion Management Software Market - Revenue (2022) (US$ Million)
    • 11.1.2 North America: Trade Promotion Management Software Market, by Key Country
      • 11.1.2.1 US: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.1.1 US: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.1.2 US: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.1.3 US: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.1.4 US: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.2 Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.2.1 Canada: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.2.2 Canada: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.2.3 Canada: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.2.4 Canada: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.3 Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.3.1 Mexico: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.3.2 Mexico: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.3.3 Mexico: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.3.4 Mexico: Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Market Initiative

13. Company Profiles

  • 13.1 Wipro Ltd
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 PSignite Group Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Aera Technology
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 TELUS
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 o9 Solutions, Inc.
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Oracle Corp
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 UpClear
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Anaplan Inc
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Aforza Inc
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Word Index

List Of Tables

  • Table 1. Trade Promotion Management Software Market Segmentation
  • Table 2. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million)
  • Table 3. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Component
  • Table 4. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) -Deployment
  • Table 5. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 6. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Industry Vertical
  • Table 7. North America Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 8. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 9. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 10. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 11. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 12. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 13. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 14. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 15. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 16. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 17. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 18. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 19. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 20. List of Abbreviation

List Of Figures

  • Figure 1. Trade Promotion Management Software Market Segmentation, By Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Trade Promotion Management Software Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • Figure 6. Trade Promotion Management Software Market Share (%) - Component, 2022 and 2030
  • Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 8. Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 9. Trade Promotion Management Software Market Share (%) - Deployment Type, 2022 and 2030
  • Figure 10. Cloud Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 11. On-Premise Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 12. Trade Promotion Management Software Market Share (%) - Application, 2022 and 2030
  • Figure 13. Large Enterprises Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 14. SMEs Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 15. Trade Promotion Management Software Market Share (%) - Industry Vertical, 2022 and 2030
  • Figure 16. Retail & Consumer Goods Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 17. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 18. IT and Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 19. Manufacturing Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 21. North America: Trade Promotion Management Software Market, by Key Country - Revenue (2022) (US$ Million)
  • Figure 22. North America: Trade Promotion Management Software Market, by Key Country (2022 and 2030) (%)
  • Figure 23. US: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 24. Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 25. Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)