市场调查报告书
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1562274
中东和非洲贸易促进管理软体市场预测至 2030 年 - 区域分析 - 按组件、部署类型、应用程式和行业垂直Middle East & Africa Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
中东和非洲贸易促进管理软体市场预计将从2022年的6,475万美元成长到2030年的1.1255亿美元。
使用高阶分析进行贸易促进管理支援中东和非洲贸易促进管理软体市场
近年来,资料和分析技术的进步已经重组了消费品和快速消费品公司。将贸易促销与高级分析联繫起来等技术发展有助于使未来的贸易促销更加高效和有效。消费品包装公司在进行贸易促销管理活动时使用先进的分析。透过进阶分析,消费品公司可以获得更精细的讯息,产生与购物者及其消费行为相关的见解。透过利用分析,这些公司可以在促销投资和客製化投资方面获得更好的回报,以符合整体策略目标。此外,零售商高度意识到贸易促销管理的好处,因为他们透过使用有效的促销策略和分析将营业利润提高了 60%。随着不断改进,贸易促销优化的采用率也不断上升。此外,提供分析解决方案以提高贸易促销管理效率的公司的存在正在为市场成长做出积极贡献。例如,Neal Analytics 是一家贸易促销优化解决方案提供商,帮助企业创建销售基线,以确定销售情况,并利用销售资料和成本因素计算历史促销兑换率、销售提升和投资回报率。因此,使用高级分析进行贸易促销管理预计将推动未来几年的市场成长。
中东和非洲贸易促进管理软体市场概况
中东和非洲的贸易促进管理软体市场分为南非、沙乌地阿拉伯和阿联酋。预计该地区工业化和商业化将快速成长,这将推动未来几年各行业的成长。海湾国家经济发达,而非洲国家也正在逐步达到与这些国家相同的经济条件。在科技不断发展的时代,先进技术的整合在众多产业中不断增加,例如中东的消费品产业。消费品公司使用促销工具和其他行销技术促进了贸易促销管理解决方案和软体在中东和非洲的渗透。阿联酋、科威特、沙乌地阿拉伯、巴林和卡达等国家正在其零售和电子商务领域进行大量投资,以应对动态的消费者行为。在中东和非洲,人们发现不断壮大的 X 世代在影响零售商大力投资促销活动方面发挥着至关重要的作用。随着这一代人的人口不断增加,零售和线上销售的采用正在不断增加,这促进了贸易促销优化等先进行销工具的使用,以获得更大的收入。中东电子商务产业的不断发展正在推动贸易促销优化市场的成长。此外,买家对方便快速地购买产品的需求不断增长,推动了电子商务行业的成长。在阿联酋等国家,很大一部分客户增加了线上购物的支出,这也促进了该地区电子商务产业的成长。因此,为了了解动态的消费者行为模式,同时优化促销活动的投资,贸易促销管理软体被广泛使用。
中东和非洲贸易促进管理软体市场收入及 2030 年预测(百万美元)
中东和非洲贸易促进管理软体市场细分
中东和非洲贸易促进管理软体市场分为组件、部署类型、应用程式、垂直产业和国家。
根据组件,中东和非洲贸易促进管理软体市场分为解决方案和服务。 2022 年,解决方案细分市场在中东和非洲贸易促进管理软体市场中占据更大份额。
在部署方面,中东和非洲贸易促进管理软体市场分为云端和本地部署。 2022 年,云端细分市场在中东和非洲贸易促进管理软体市场中占有更大份额。
根据应用,中东和非洲贸易促进管理软体市场分为大型企业和中小企业。 2022 年,大型企业细分市场在中东和非洲贸易促进管理软体市场中占有更大份额。
从产业垂直角度来看,中东和非洲贸易促进管理软体市场分为零售和消费品、製药、IT 和服务、製造业等。 2022 年,零售和消费品领域在中东和非洲贸易促进管理软体市场中占据最大份额。
按国家/地区划分,中东和非洲贸易促进管理软体市场分为沙乌地阿拉伯、阿联酋、南非以及中东和非洲其他地区。 2022 年,沙乌地阿拉伯在中东和非洲贸易促进管理软体市场占据主导地位。
维普罗有限公司;研科; o9 解决方案公司;甲骨文公司; SAP 系统公司;和 Aforza Inc 是中东和非洲贸易促进管理软体市场的领先公司之一。
The Middle East & Africa trade promotion management software market is expected to grow from US$ 64.75 million in 2022 to US$ 112.55 million by 2030. It is estimated to grow at a CAGR of 7.2% from 2022 to 2030.
Use of Advanced Analytics for Trade Promotion Management Bolsters Middle East & Africa Trade Promotion Management Software Market
Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.
Middle East & Africa Trade Promotion Management Software Market Overview
The trade promotion management software market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, and the UAE. The region is anticipated to witness a rapid increase in industrialization and commercialization, which will boost the growth of various sectors in the coming years. The Gulf countries are economically developed, while the African countries are gradually achieving the same economic conditions as these countries. In the era of continuous technological developments, the integration of advanced technologies is increasing in numerous industries, such as the consumer goods industry in the Middle East. The use of promotional tools and other marketing techniques in consumer-packaged goods companies promotes the penetration of trade promotion management solutions and software in the Middle East & Africa. Countries such as the UAE, Kuwait, Saudi Arabia, Bahrain, and Qatar are making significant investments in their retail & e-commerce sector to address dynamic consumer behaviour. In the Middle East & Africa, it has been observed that the growing Gen X is playing a crucial role in influencing retailers to invest substantially in promotional activities. With the increasing population of this generation, the adoption of retail and online sales is boosting, which is promoting the use of advanced marketing tools, such as trade promotion optimization, to have greater revenue. The growing development of the e-commerce sector in the Middle East is driving the growth of the trade promotion optimization market. In addition, increasing demand from buyers to purchase products conveniently and quickly propels the growth of the e-commerce sector. In countries such as the UAE, a high proportion of customers have increased their expenditure on online purchases, which is also contributing to the growth of the e-commerce sector in the region. Hence, to understand dynamic consumer behaviour patterns while optimizing investments in promotional activities, trade promotion management software is widely used.
Middle East & Africa Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Trade Promotion Management Software Market Segmentation
The Middle East & Africa trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Middle East & Africa trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
In terms of deployment the Middle East & Africa trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
Based on application, the Middle East & Africa trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.
In terms of industry vertical, the Middle East & Africa trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Middle East & Africa trade promotion management software market in 2022.
Based on country, the Middle East & Africa trade promotion management software market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa trade promotion management software market in 2022.
Wipro Ltd; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; and Aforza Inc are among the leading companies operating in the Middle East & Africa trade promotion management software market.