市场调查报告书
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1562292
到 2030 年亚太地区贸易促进管理软体市场预测 - 区域分析 - 按组件、部署类型、应用程式和行业垂直Asia Pacific Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
亚太地区贸易促进管理软体市场预计将从2022年的3.276亿美元成长到2030年的7.6665亿美元。
对软体解决方案不断增长的需求推动了亚太贸易促进管理软体市场
贸易过程需要技术支援。在目前的情况下,电子表格和 Microsoft Excel 用来准备贸易促进活动的预算。为了优化最终用户公司的促销支出,对贸易促销管理软体的需求不断增加。该软体可以完整地收集和解释促销资料,并得出有价值的见解,例如增量提升、投资回报率、总量以及消费品销售人员和行销所花费的资金。因此,包含规划、贸易、零售、财务、预算和分销等流程的互联平台的使用正在不断增长。此外,消费品公司透过执行稳定的基于伺服器的贸易促销管理解决方案或本地和基于云端的应用程式之间的混合解决方案,提供贸易促销规划能力的持续开发。对于消费品、零售或电子商务公司来说,制定贸易促销策略是提高营收同时维持顾客忠诚度的关键。因此,Accelytics 等公司利用其贸易促进管理和供应链专业知识,帮助企业之间创造一个互联的环境。该公司协助最终用户识别贸易流程,以及实现公司价值并使其最大化。 Accelytics 声称,透过使用其 Anaplan 技术,最终用户可以製定利润丰厚的贸易促销策略,从而产生更大的投资回报率并提供卓越的客户体验。 Anaplan 是一个具有 Excel 类型功能的平台,可提供更大的灵活性。因此,市场上贸易促销管理软体供应商的存在有助于目标最终用户利用贸易促销管理软体来增加收入,从而推动市场成长。
亚太地区贸易促进管理软体市场概况
在亚太地区,澳洲、中国、印度、日本和韩国的技术创新正在兴起。由于科技的快速发展、各国政府加强消费品和零售业的有利倡议、经济数位化以及中等收入阶层可支配收入的不断增长,该地区整体经济将在2020年继续增长。在过去十年中,亚太地区经历了经济成长,导致消费者支出增加,特别是由于该地区中产阶级收入群体的扩大以及年轻人和精通技术的人口结构。不断变化的销售管道和市场路线、电子商务参与者的成长势头以及小型和本土品牌的进入是亚洲经济体的普遍趋势,这将在推动快速消费品行业的成长方面发挥重要作用。此外,Shopee 和 Lazada 等线上公司正在透过管理物流和供应链来实现其产品组合的差异化。因此,快速消费品品牌正在意识到在不同的线上入口网站和其他管道上提供其产品的要求,消费者可以透过这些管道购买这些商品。这一因素鼓励零售商和快速消费品公司在促销活动上投入大量资金,以使他们的产品可供大量买家购买。这种在不同平台上提供产品的倾向预计将促进整个地区贸易促进管理软体的使用。此外,贸易促销是大型消费品公司的最高成本。这项支出使这些公司难以衡量此类支出的投资回报率,预计这将推动对贸易促销管理软体的需求,以在未来几年最大限度地提高投资回报率。
亚太地区贸易促进管理软体市场收入及 2030 年预测(百万美元)
亚太地区贸易促进管理软体市场细分
亚太地区贸易促进管理软体市场分为组件、部署类型、应用程式、垂直产业和国家。
根据组件,亚太贸易促进管理软体市场分为解决方案和服务。 2022 年,解决方案细分市场在亚太贸易促销管理软体市场中占据更大份额。
在部署方面,亚太地区贸易促进管理软体市场分为云端和本地部署。 2022 年,云端细分市场在亚太贸易促销管理软体市场中占据更大份额。
根据应用,亚太贸易促进管理软体市场分为大型企业和中小企业。 2022 年,大型企业细分市场在亚太贸易促进管理软体市场中占有更大份额。
就垂直产业而言,亚太贸易促进管理软体市场分为零售和消费品、製药、IT 和服务、製造业等。 2022 年,零售和消费品领域在亚太贸易促销管理软体市场中占最大份额。
依国家/地区划分,亚太地区贸易促进管理软体市场分为中国、日本、韩国、印度、澳洲和亚太地区其他地区。 2022年,中国在亚太贸易促进管理软体市场占据主导地位。
维普罗有限公司;埃拉科技;研科; o9 解决方案公司;甲骨文公司; SAP 系统公司;向上清除;和 Anaplan Inc 是亚太贸易促销管理软体市场的领先公司之一。
The Asia Pacific trade promotion management software market is expected to grow from US$ 327.60 million in 2022 to US$ 766.65 million by 2030. It is estimated to grow at a CAGR of 11.2% from 2022 to 2030.
Growing Need for Software Solutions Boosts Asia Pacific Trade Promotion Management Software Market
The trade process is subject to be technology-enabled. In the present scenario, spreadsheets and Microsoft Excel are used to prepare the budget for trade promotion activities. The need for trade promotion management software is rising to optimize promotion expenditure incurred by end user companies. The software can collect and interpret promotional data completely and draw valuable insights such as incremental lift, ROI, total volume, and funds spent on consumer goods salespeople and marketing. As a result, the use of connected platforms comprising processes such as planning, trade, retail, finances, budgeting, and distribution is growing. Also, consumer goods companies provide continuous development regarding capabilities in trade promotion planning by executing stable and server-based trade promotion management solutions or hybrid solutions between on-premises and cloud-based applications. In the case of consumer goods, retail, or e-commerce companies, the development of a trade promotion strategy is key to boosting top-line revenue while maintaining customer loyalty. Therefore, companies such as Accelytics help create a connected environment among enterprises by taking leverage of their trade promotion management and supply chain expertise. The company assists an end user in identifying trade processes, as well as realizing the company's value and maximizing it. Accelytics claims that by using its Anaplan technology, an end user can generate a lucrative trade promotion strategy that produces greater ROI and offers excellent customer experiences. Anaplan is a platform with an Excel-type functionality that offers more flexibility. Thus, the presence of trade promotion management software providers in the market helps target end users to utilize trade promotion management software to boost revenue, which drives the market growth.
Asia Pacific Trade Promotion Management Software Market Overview
In Asia Pacific, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations. Owing to the rapid developments in technology, favourable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years. In the past decade, Asia Pacific experienced economic growth, leading to increased consumer spending-especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector. Moreover, online-only companies, such as Shopee and Lazada, are differentiating their portfolio by managing logistics and supply chains. As a result, FMCG brands are realizing the requirement of making their products available on different online portals and other channels through which consumers can purchase these items. This factor encourages retailers and FMCG companies to invest substantial amounts in promotional activities to make their products available to a high number of buyers. Such inclination toward making products available on different platforms is projected to boost the use of trade promotion management software across the region. Furthermore, trade promotions are the highest cost incurred by large consumer goods companies. This expenditure puts these companies in a difficult scenario to measure the ROI of such expenses, which is projected to propel the demand for trade promotion management software to maximize ROI in the coming years.
Asia Pacific Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Trade Promotion Management Software Market Segmentation
The Asia Pacific trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Asia Pacific trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
In terms of deployment the Asia Pacific trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
Based on application, the Asia Pacific trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
In terms of industry vertical the Asia Pacific trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Asia Pacific trade promotion management software market in 2022.
Based on country, the Asia Pacific trade promotion management software market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific trade promotion management software market in 2022.
Wipro Ltd; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; and Anaplan Inc are among the leading companies operating in the Asia Pacific trade promotion management software market.