市场调查报告书
商品编码
1562300
到 2030 年欧洲贸易促进管理软体市场预测 - 区域分析 - 按组件、部署类型、应用程式和行业垂直Europe Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
欧洲贸易促进管理软体市场预计将从2022年的3.8516亿美元成长到2030年的8.3265亿美元。
专注线上促销推动欧洲贸易促销管理软体市场
该用户类别广泛,在影响零售、消费品、IT 和医疗保健等行业的成长方面发挥巨大作用。鑑于 X 世代和千禧世代约占全球人口的 35-40%,零售商和消费品製造商正在为这些世代提供更多选择和更低的价格。因此,领先且成熟的零售商和製造商正在进行新的促销活动,以留住这几代的客户。忠诚度计划、折扣以及传统和社交广告是公司用来维持客户群的一些技术。因此,消费品和其他行业应该在贸易促进工具上投入资金,以维持零售商和製造商赚取更多收入。贸易促销管理解决方案的使用可以创造对软体的需求,以保持其高效运作。此外,电子商务的趋势正在盛行,并在多元化行业中发展势头强劲。 X 世代在线上网站上花费更多时间,并且往往是忠实客户。这项因素鼓励企业更加重视行销和贸易促进,这也是鼓励消费品、零售商和其他部门大量投资于贸易促进活动的另一个因素。由于上述因素,公司有机会针对这一代人进行线上促销。为了管理促销,对贸易促销管理解决方案的需求将会增加,预计这将为未来几年贸易促销管理软体市场的成长创造大量机会。
欧洲贸易促进管理软体市场概况
德国、俄罗斯、法国、英国、义大利是欧洲主要国家。这些国家以大规模工业化而闻名。因此,它们在采用先进解决方案来提高各种工业和城市流程的生产力方面具有巨大潜力。欧洲国家集中了零售和消费品等突出行业。此外,挪威、芬兰、瑞典、荷兰、丹麦和瑞士等欧洲国家对该地区的技术进步做出了巨大贡献,预计将在未来提振欧洲的贸易促进管理软体市场。在欧洲,不断变化的消费者行为、外部影响和行业动态有助于贸易促销管理软体市场的成长。折扣店混合购物的兴起、大众市场停滞、电子杂货的出现、数位领域的竞争以及严格的监管是推动欧洲快速消费品公司成长的因素。这些因素将鼓励零售商和消费品公司大力投资于使用促销方法的先进行销技术。此外,该地区还拥有雀巢、宝洁、联合利华、百事可乐、百威英博、亿滋国际、可口可乐公司、欧莱雅、达能和卡夫亨氏公司等领先的大型消费品公司。消费品产业中占有重要份额。为了保持在市场中的地位,这些公司使用复杂和先进的促销工具来创造更大的收入和更高的投资报酬率,同时充分利用其投资。因此,考虑到上述参数,贸易促进管理软体市场正在该地区获得关注。
欧洲贸易促进管理软体市场收入及 2030 年预测(百万美元)
欧洲贸易促进管理软体市场细分
欧洲贸易促进管理软体市场分为元件、部署类型、应用程式、垂直产业和国家。
根据组件,欧洲贸易促进管理软体市场分为解决方案和服务。到 2022 年,解决方案细分市场将在欧洲贸易促进管理软体市场中占据更大份额。
就部署类型而言,欧洲贸易促进管理软体市场分为云端和本地部署。 2022 年,云端细分市场在欧洲贸易促进管理软体市场中占有更大份额。
根据应用,欧洲贸易促进管理软体市场分为大型企业和中小企业。 2022 年,大型企业细分市场在欧洲贸易促进管理软体市场中占有更大份额。
在垂直产业方面,欧洲贸易促进管理软体市场分为零售和消费品、製药、IT 和服务、製造业等。 2022 年,零售和消费品领域在欧洲贸易促销管理软体市场中占最大份额。
根据国家/地区,欧洲贸易促进管理软体市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022 年,德国在欧洲贸易促进管理软体市场占据主导地位。
维普罗有限公司; PSignite 集团公司;埃拉科技;研科; o9 解决方案公司;甲骨文公司; SAP 系统公司;向上清除;安纳普兰公司;和 Aforza Inc 是欧洲贸易促进管理软体市场的领先公司之一。
The Europe trade promotion management software market is expected to grow from US$ 385.16 million in 2022 to US$ 832.65 million by 2030. It is estimated to grow at a CAGR of 10.1% from 2022 to 2030.
Focus on Online Promotions Drives Europe Trade Promotion Management Software Market
The category of users is widespread and is playing a huge role in impacting the growth of industries such as retail, consumer goods, IT, and healthcare. Pertaining to the fact that Generation X and Millennials generation account for ~35- 40% of the global population, retailers and consumer goods manufacturers are offering these generations more choices and lower prices. Hence, the leading and well-established retailers and manufacturers are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, and traditional and social ads are a few of the techniques used by companies to maintain their customer base. As a result, consumer goods and other industries should spend on trade promotion tools to keep retailers and manufacturers earning more revenue. This use of trade promotion management solutions can create demand for software to keep them running efficiently. Moreover, the trend of e-commerce is prevailing heavily and gaining high momentum among diversified industries. Gen X spends more time on online websites and tends to be loyal customers. This factor encourages the companies to put additional emphasis on marketing and trade promotion, which is another factor encouraging consumer goods, retailers, and other sectors to invest substantially in trade promotion activities. Due to the above-mentioned factors, the companies have an opportunity to target this generation for online promotions. To manage the promotions, the need for trade promotion management solutions will rise, which is anticipated to create numerous opportunities for the trade promotion management software market growth in the coming years.
Europe Trade Promotion Management Software Market Overview
Germany, Russia, France, the UK, and Italy are the major countries in Europe. The countries are known for large-scale industrialization. Thus, they hold great potential for adopting advanced solutions that boost the productivity of various industrial and urban processes. European countries are concentrated with prominent industries such as retail & consumer goods. In addition, Norway, Finland, Sweden, the Netherlands, Denmark, and Switzerland are the other European countries that have made robust contributions to the technological advancements of the region, which is anticipated to bolster the trade promotion management software market in Europe in the coming years. In Europe, changing consumer behavior, external influences, and industry dynamics contribute to the growth of the trade promotion management software market. Hybrid shopping rise in discounters, stagnating mass market, the emergence of e-grocery, competition in digital areas, and stringent regulation are among the factors boosting the growth of the fast-moving consumer goods companies in Europe. These factors will encourage retailers and consumer goods companies to invest significantly in advanced marketing techniques using promotional methods. In addition, the region houses leading and large consumer goods companies such as Nestle, Procter & Gamble, Unilever, PepsiCo, Anheuser-Busch InBev, Mondelez International, The Coca-Cola Company, L'Oreal, Danone, and Kraft Heinz Company, which hold significant share in the FMCG sector in terms of sales. To maintain their position in the market, these companies use sophisticated and advanced promotional tools to generate greater revenue with higher ROI while making the best of their investments. Therefore, considering the above parameters, the trade promotion management software market is gaining traction in the region.
Europe Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Europe Trade Promotion Management Software Market Segmentation
The Europe trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Europe trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of deployment type, the Europe trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Europe trade promotion management software market in 2022.
Based on application, the Europe trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of industry vertical the Europe trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Europe trade promotion management software market in 2022.
Based on country, the Europe trade promotion management software market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe trade promotion management software market in 2022.
Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the Europe trade promotion management software market.