市场调查报告书
商品编码
1562337
2030 年北美高端兰姆酒市场预测 - 区域分析 - 按产品类型、类别、性质和配销通路North America High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年北美高阶兰姆酒市场价值为10.5202亿美元,预计到2030年将达到15.0483亿美元;预计2022年至2030年复合年增长率为4.6%。
兰姆酒精品化推动北美高端兰姆酒市场
传统上,朗姆酒在广大人群中很受欢迎。最初,朗姆酒以其大规模生产、简单的风味特征以及混合到鸡尾酒中的理想选择而闻名。然而,随着时间的推移,朗姆酒製造商开始探索先进的陈酿技术和更复杂的蒸馏方法。这导致兰姆酒的开发与其他优质烈酒(如威士忌和干邑白兰地)相比具有更复杂和细緻的风味特征。
数位行销和社群媒体的影响力也发挥了重要作用。有效利用社交平台的优质朗姆酒品牌展示了与产品相关的多功能性和奢华感,吸引了消费者。 Diplomatico、 兰姆酒 Zacapa 和 Richard Seale 等多个品牌因其产品品质和创新行销策略而成为优质兰姆酒的主要参与者。
在全球范围内,优质兰姆酒在几个主要国际市场上越来越受欢迎。在美国、欧洲和亚太地区,对优质和超优质兰姆酒的需求不断增加。随着消费者对兰姆酒消费追求独特的口味和新颖的体验,优质、成熟、高品质的兰姆酒越来越受欢迎。
年轻消费者,尤其是 25 至 40 岁的消费者,热衷于投资具有独特历史和独特风味的优质兰姆酒。因此,主要参与者正在推出创新产品来满足不断增长的需求。例如,2021 年 2 月,帝亚吉欧推出了 Captain Morgan Sherry Oak Finish,这是一种在雪利酒桶中陈酿的优质朗姆酒,旨在满足挑剔的朗姆酒鑑赏家的需求。
消费者愿意尝试具有复杂风味特征和丰富历史的成熟朗姆酒,进一步推动了高端朗姆酒市场的成长。随着全球推出的优质兰姆酒品种数量激增,市场参与者正试图推出高端产品以鼓励消费者增加消费。因此,对优质朗姆酒品种的需求不断增加,推动了对高端朗姆酒的需求,从而推动了北美市场的成长。
北美高端兰姆酒市场概况
由于酒精饮料消费量的迅速增长,北美是高端朗姆酒市场的主要地区之一。随着忙碌的生活方式越来越多地转向在家享受纵享体验,朗姆酒等酒精饮料为消费者提供了一种便捷的方式来享受他们选择的酒精饮料,而无需前往餐厅或酒吧。该地区的消费者在选择饮料时越来越注重便利性、品种、口味和品质。高端朗姆酒完美契合了这个趋势。此外,为了维持社会声誉,消费者对特级兰姆酒、威望兰姆酒、威望加兰姆酒等高端兰姆酒的偏好日益增加。因此,由于高可支配收入和消费者生活方式的改变,整个地区对高端朗姆酒的需求正在增加。
在北美,阿普尔顿庄园(Appleton Estate)、百加得(Bacardi)和摩根船长(Captain Morgan)是高端兰姆酒的最大品牌。它们在青少年和新手饮酒者中最受欢迎。该地区存在对高端朗姆酒有强烈亲和力的潜在客户群,预计将在预测期内为高端朗姆酒製造商提供巨大的机会。此外,製造商还因产品的受欢迎而获得各种奖励。例如,2022年5月,来自圭亚那的Denizen Vatted Dark 兰姆酒在美国旧金山举办的2022年调酒师烈酒奖中荣获两项金奖和「年度最佳价值」奖。因此,这种认可、大量全球生产商的存在、对优质朗姆酒的需求不断增长,以及自製鸡尾酒文化中高端调味和香料朗姆酒消费的增加,推动了该地区高端朗姆酒市场的成长。
北美高端兰姆酒市场收入及2030年预测(百万美元)
北美高端兰姆酒市场细分
北美高端兰姆酒市场按产品类型、类别、性质、配销通路和国家分类。
根据产品类型,北美高端兰姆酒市场分为白兰姆酒、黑兰姆酒和金兰姆酒。 2022 年,黄金细分市场占据最大的市场份额。
从类别来看,北美高阶兰姆酒市场分为超优质兰姆酒、超优质兰姆酒和Prestige & Prestige Plus。 2022 年,超高端细分市场占据最大的市场份额。
从本质上讲,北美高端兰姆酒市场分为原味兰姆酒和调味兰姆酒。 2022 年,普通细分市场将占据更大的市场份额。
从配销通路来看,北美高端兰姆酒市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家划分,北美高端兰姆酒市场分为美国、加拿大和墨西哥。 2022年,美国主导北美高端兰姆酒市场。
Cayman Spirits Co、Soveriegn Brands LLC、Cognac Ferrand SASU、Mount Gay Distilleries Ltd、Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是在北美高端运营的一些领先公司。市场。
The North America high-end rum market was valued at US$ 1,052.02 million in 2022 and is expected to reach US$ 1,504.83 million by 2030; it is estimated to record a CAGR of 4.6% from 2022 to 2030.
Rum Premiumization Fuels North America High-End Rum Market
Traditionally, rum has been popular among a broad demographic. Initially, rum was known for its mass production, simple flavor profile, and ideal for blending into cocktails. However, over time, rum manufacturers began to explore advanced aging techniques and more sophisticated distillation methods. This resulted in the development of rums with more complex and nuanced flavor profiles comparable to other premium spirits such as whiskey and cognac.
The impact of digital marketing and social media has also played an important role. Premium rum brands that effectively use social platforms have showcased the versatility and luxury associated with products, attracting consumers. Several brands, such as Diplomatico, Rum Zacapa, and Richard Seale, have emerged as key players in premium rum for the quality of their products and their innovative marketing strategies.
Globally, premium rum is gaining traction in several key international markets. In the US, Europe, and Asia Pacific, there is an increase in demand for premium and ultra-premium rums. Premium, matured, and high-quality rums are becoming more popular as consumers seek distinctive flavors and novel experiences in rum consumption.
Younger consumers, especially those between the ages of 25 and 40, are keen to invest in premium rums that offer a unique history and distinctive flavor profile. Thus, key players are launching innovative products to cater to the increasing demand. For instance, in February 2021, Diageo introduced the Captain Morgan Sherry Oak Finish, a premium variety of rum matured in sherry casks aimed at discerning rum connoisseurs.
The consumers' willingness to experiment with matured rums with complex flavor profiles and rich history is further boosting the growth of the high-end rum market. With an upsurge in the number of premium varieties of rum launched across the globe, market players are trying to push high-end products to encourage consumers to spend more. Thus, the increasing demand for premium varieties of rum boosts the demand for high-end rum, thereby driving the North America market growth.
North America High-End Rum Market Overview
North America is one of the prominent regions for the high-end rum market owing to the rapidly increasing consumption of alcoholic beverages. As busy lifestyles increasingly shift toward indulgent experiences at home, alcoholic beverages such as rum provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region increasingly prioritize convenience, variety, taste, and quality in their choice of beverages. High-end rum fits perfectly into this trend. Moreover, to maintain prestige in society, consumer's preference for high-end rum such as ultra-premium, prestige and prestige plus rum is increasing. Thus, owing to the high disposable income and changing lifestyle of consumers, the demand for high-end rum is increasing across the region.
In North America, Appleton Estate, Bacardi, and Captain Morgan are the biggest brands available in high-end rum liquor. They are most popular among teenagers and novice drinkers. The presence of a potential customer base with a strong affinity for high-end rum in the region is expected to offer immense opportunities to the high-end rum manufacturers during the forecast period. Furthermore, the manufacturers are getting various rewards for the product's popularity. For instance, in May 2022, Denizen Vatted Dark Rum from Guyana won two gold medals and the "Best Value of the Year" award at the 2022 Bartender Spirits Awards in San Francisco, US. Thus, such recognition, the presence of a large number of global producers, rising demand for premium rums, and increased consumption of high-end flavored and spiced rums in homemade cocktail culture propel the high-end rum market growth in the region.
North America High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
North America High-End Rum Market Segmentation
The North America high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the North America high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the North America high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the North America high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the North America high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the North America high-end rum market is segmented into the US, Canada, and Mexico. The US dominated the North America high-end rum market share in 2022.
Cayman Spirits Co, Soveriegn Brands LLC, Cognac Ferrand SASU, Mount Gay Distilleries Ltd, Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall Estate Ltd, and Diageo Plc are some of the leading companies operating in the North America high-end rum market.