市场调查报告书
商品编码
1562338
2030 年亚太地区高端兰姆酒市场预测 - 区域分析 - 按产品类型、类别、性质和配销通路Asia Pacific High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年亚太高端兰姆酒市场价值为6.497亿美元,预计到2030年将达到9.6868亿美元;预计2022年至2030年复合年增长率为5.1%。
调味香料兰姆酒消费量的成长推动亚太高端兰姆酒市场
与传统的大量生产的烈酒相比,世界各地的人们更倾向于消费精製风味烈酒和混合烈酒。如今,消费者正在寻找具有独特风味的高品质产品。最重要的是,五香兰姆酒和调味烈酒在年轻人中越来越受欢迎。风味朗姆酒为鸡尾酒和朗姆酒蛋糕提供独特的风味。此外,五香兰姆酒通常与可口可乐一起饮用。百加得(Bacardi)、摩根船长(Captain Morgan)和Altitude Spirits等公司都在其产品组合中推出了混合口味烈酒,这些都是全球流行的风味兰姆酒品牌。五香和风味兰姆酒,如帝亚吉欧的摩根船长五香兰姆酒,具有独特的焦糖和香草风味,是全球最受欢迎的五香兰姆酒之一。
2023年3月,着名的黑香料兰姆酒品牌Kraken Rum扩大了其产品组合,进军金香料兰姆酒类别,推出了名为「Kraken Gold 香料兰姆酒」的新产品。该产品在橡木桶中陈酿两年,具有肉桂、香草和焦糖的味道。瓶装酒精度为 40%。此类产品的推出刺激了调味兰姆酒的消费,为高端兰姆酒市场的成长创造了巨大的机会。
亚太地区高端兰姆酒市场概况
亚太地区的消费者越来越多地寻求具有独特风味的优质朗姆酒,导致市场上出现了工艺和手工产品。根据国际葡萄酒与烈酒研究中心(IWSR)的资料,2021年中国占全球酒精消费量的五分之一。根据该公司的报告,2021年,百加得在印度的兰姆酒销量成长了30%。此外,想要兰姆酒消费新体验、寻求兰姆酒独特风味的消费者更愿意消费优质兰姆酒。生活方式的改变、朗姆酒高端化趋势的上升以及西方文化的采用推动了该地区对高端朗姆酒的需求。
在印度、日本、澳洲和其他亚洲国家扩大体验式酒类零售将促进非贸易管道的销售。本地和国际品牌在大都市和容量较大的城市开设了体验式酒类零售店,以增加兰姆酒和威士忌等酒类产品的销售量。例如,2022 年 2 月,Living Liquidz 在印度班加罗尔开设了“Mansionz”,这是一家奢华生活方式体验式酒类商店。首家拥有纽约风格品酒室的优质体验式酒类商店为游客提供更优质的体验。此类商店将透过场外管道促进高端朗姆酒和其他烈酒的销售。因此,这些因素刺激了对高端兰姆酒的需求,从而推动了预测期内的市场成长。
亚太地区高端兰姆酒市场收入及2030年预测(百万美元)
亚太地区高端兰姆酒市场细分
亚太地区高端兰姆酒市场按产品类型、类别、性质、配销通路和国家分类。
根据产品类型,亚太高端兰姆酒市场分为白兰姆酒、黑兰姆酒和金兰姆酒。 2022 年,黄金细分市场占据最大市场份额。
从类别来看,亚太地区高端兰姆酒市场分为超优质兰姆酒、超优质兰姆酒和高级兰姆酒。 2022 年,超高端细分市场占据最大的市场份额。
从本质上讲,亚太地区高端兰姆酒市场分为原味兰姆酒和风味兰姆酒。 2022 年,普通细分市场将占据更大的市场份额。
从配销通路来看,亚太高端兰姆酒市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家划分,亚太地区高端兰姆酒市场分为澳洲、中国、印度、日本、韩国、纽西兰和亚太其他地区。 2022年,亚太地区其他地区主导了亚太地区高端兰姆酒市场。
Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是亚太地区高端兰姆酒市场的一些领先公司。
The Asia Pacific high-end rum market was valued at US$ 649.70 million in 2022 and is expected to reach US$ 968.68 million by 2030; it is estimated to record a CAGR of 5.1% from 2022 to 2030.
Growing Consumption of Flavored and Spiced Rum Boosts Asia Pacific High-End Rum Market
The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes. Moreover, spiced rum is commonly consumed with Coca-Cola. Companies including Bacardi, Captain Morgan, and Altitude Spirits have introduced mix-flavored spirits in their product portfolio, which are popular brands of flavored rum globally. Spiced and flavored rum, such as Diageo's Captain Morgan spiced rum, which has a unique caramel and vanilla flavor is one of the most popular spiced rums globally.
In March 2023, the Kraken Rum-the renowned black spiced rum brand-expanded its product portfolio by venturing into the gold spiced rum category with the launch of a new product called "The Kraken Gold Spiced Rum." This product is aged for two years in oak barrels and has cinnamon, vanilla, and caramel notes. It is bottled at 40% ABV. Such product launches fuel the consumption of flavored and spiced rum, creating a huge opportunity for the growth of the high-end rum market.
Asia Pacific High-End Rum Market Overview
Consumers in Asia Pacific are increasingly seeking premium and high-quality rum with unique flavors, leading to the emergence of craft and artisanal offerings in the market. According to International Wine & Spirit Research (IWSR) data, China accounted for a fifth of worldwide alcohol volume consumption in 2021. India and the Philippines are the major rum-producing and consuming countries across Asia Pacific. According to the Company's report, in 2021, Bacardi showed a 30% increase in its rum sales in India. Moreover, consumers who want novel experiences in rum consumption and seek distinctive flavors in rum prefer to consume premium rums. Changing lifestyle, rising trend of rum premiumization, and adoption of western culture boost the demand for high-end rum in the region.
Expanding experiential liquor retail in India, Japan, Australia, and other Asian countries will boost sales from the off-trade channels. Local and international brands have launched experiential liquor retail outlets in metros and cities with larger capacities to increase the sales of liquor products such as rum and whisky. For instance, in February 2022, Living Liquidz opened "Mansionz," a luxury lifestyle experiential liquor store in Bangalore, India. The first-of-its-kind premium experiential liquor store with a New York-style tasting room provides visitors with an enhanced experience. Such stores will boost the sales of high-end rum and other spirits through the off-trade channel. Thus, these factors fuel the demand for high-end rum, thereby driving the market growth during the forecast period.
Asia Pacific High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific High-End Rum Market Segmentation
The Asia Pacific high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Asia Pacific high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Asia Pacific high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Asia Pacific high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Asia Pacific high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific high-end rum market is segmented into the Australia, China, India, Japan, South Korea, New Zealand, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific high-end rum market share in 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, and Diageo Plc are some of the leading companies operating in the Asia Pacific high-end rum market.