市场调查报告书
商品编码
1562343
2030 年欧洲高端兰姆酒市场预测 - 区域分析 - 按产品类型、类别、性质和配销通路Europe High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年欧洲高阶兰姆酒市场价值为13.9936亿美元,预计到2030年将达到18.913亿美元;预计2022年至2030年复合年增长率为3.8%。
关键参与者的策略性倡议推动欧洲高端兰姆酒市场
高端兰姆酒製造商正在大力投资产品创新、併购和业务扩张等策略发展倡议,以吸引更多消费者并增强其市场地位。此外,由于豪华和优质烈酒的日益普及以及不同口味的产品供应,消费者对高端朗姆酒的需求不断增加。因此,保乐力加 (Pernod Ricard SA)、帝亚吉欧 (Diageo plc) 和布朗福曼 (Brown-Forman Corp) 等製造商正在推出各种高端兰姆酒,以满足不断增长的需求。例如,2023 年 8 月,百加得兰姆酒推出了新的限量版高级变种,百加得珍藏 Ocho Sevillian Orange Cask Finish。广受欢迎的木桶系列的第三款产品——塞维利亚橙子,延续了生产符合消费者口味偏好的优质兰姆酒的品牌传统。
主要製造商正在采取收购、扩张和扩大产能等策略,以更好地服务客户并满足他们不断增长的需求。 2023 年 1 月,The Brown-Forman Corp 从 Destillers United Group SL 收购了 Diplomatico 兰姆酒品牌及相关资产。透过此次收购,该公司在其资产中增加了位于巴拿马的陈酿、装瓶和运输生产设施。同样,2023 年 3 月,帝亚吉欧收购了菲律宾的超优质黑兰姆酒 Don Papa 兰姆酒。因此,主要製造商的此类策略倡议推动了高端朗姆酒市场的发展。
欧洲高端兰姆酒市场概况
由于城市化进程的加速和消费者偏好的变化,欧洲高端朗姆酒市场正在蓬勃发展。由于其饮酒文化和有利的气候条件,欧洲市场正在显着成长。该地区的一些国家因生产和消费高端朗姆酒而受到欢迎。近年来,该国年轻人中朗姆酒爱好者的数量不断增加。朗姆酒高端化趋势的上升是拉动高端朗姆酒需求的主要因素之一。製造商正在使用先进的陈酿技术和更复杂的蒸馏方法来生产高端朗姆酒。高端朗姆酒的奢华地位吸引了该地区的消费者。因此,该地区的高端朗姆酒市场正在显着成长。
此外,该地区的消费者越来越多地探索不同口味的兰姆酒,包括五香风味的高端朗姆酒。根据葡萄酒和烈酒贸易协会的数据,2019年,英国的场外产品销售量比2018年增长了6%。同样,德国的消费者也在寻找加香料的兰姆酒。探索风味朗姆酒的成长趋势预计将为该地区的高端朗姆酒创造成长机会。
在该地区运营的主要製造商也透过参与併购和扩展销售网路等各种策略性倡议来提高知名度。例如,总部位于塞席尔的 Trois Freres Distillery 从 2022 年 3 月起在欧洲另外 11 个地区扩大了朗姆酒业务。
欧洲高端兰姆酒市场收入及2030年预测(百万美元)
欧洲高端兰姆酒市场细分
欧洲高端兰姆酒市场按产品类型、类别、性质、配销通路和国家进行分类。
根据产品类型,欧洲高端兰姆酒市场分为白兰姆酒、深色兰姆酒和金色兰姆酒。 2022 年,黄金细分市场占据最大的市场份额。
从类别来看,欧洲高阶兰姆酒市场分为超优质兰姆酒、超优质兰姆酒和Prestige & Prestige Plus。 2022 年,超高端细分市场占据最大的市场份额。
从本质上讲,欧洲高端兰姆酒市场分为原味兰姆酒和调味兰姆酒。 2022 年,普通细分市场将占据更大的市场份额。
从配销通路来看,欧洲高端兰姆酒市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家划分,欧洲高端兰姆酒市场分为德国、法国、义大利、西班牙、英国、捷克、北欧和欧洲其他地区。 2022年,欧洲其他地区主导了欧洲高端兰姆酒市场份额。
Cayman Spirits Co、Sovereign Brands LLC、Cognac Ferrand SASU、Pernod Ricard SA、Distilleries Arehucas SA、Davide Campari Milano NV、Brown Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是欧洲高端朗姆酒运营的一些领先公司市场。
The Europe high-end rum market was valued at US$ 1,399.36 million in 2022 and is expected to reach US$ 1,891.30 million by 2030; it is estimated to record a CAGR of 3.8% from 2022 to 2030.
Strategic Initiatives by Key Players Drive Europe High-End Rum Market
High-end rum manufacturers are investing significantly in strategic development initiatives such as product innovation, merger & acquisition, and expansion of their businesses to attract many consumers and enhance their market position. Moreover, consumers' demand for high-end rum is increasing due to the growing popularity of luxury and premium spirits and product availability in distinct flavors. Thus, manufacturers such as Pernod Ricard SA, Diageo plc, and Brown-Forman Corp are launching various high-end rums to cater to the increasing demand. For instance, in August 2023, BACARDI Rum launched a new limited-edition premium variant, BACARDI Reserva Ocho Sevillian Orange Cask Finish. This third installment in the popular Cask Series, Sevillian Orange, continues the brand legacy of producing premium rums that match consumer taste preferences.
Major manufacturers are employing strategies such as acquisition, expansion, and production capacity scaleup to serve their customers better and satisfy their growing demands. In January 2023, The Brown-Forman Corp acquired the Diplomatico Rum brand and related assets from Destillers United Group SL. Through this acquisition, the company added aging, bottling, and shipping production facilities located in Panama to its assets. Similarly, in March 2023, Diageo acquired the Philippines-based Don Papa Rum, a super-premium dark rum. Thus, such strategic initiatives by key manufacturers drive the high-end rum market.
Europe High-End Rum Market Overview
The Europe high-end rum market is thriving because of increasing urbanization and changing consumer preferences. The market in Europe is significantly growing owing to its drinking culture and favorable climatic conditions. Several nations across the region are popular for the production and consumption of high-end rum. In recent years, the country has witnessed a growing number of rum enthusiasts among the younger demographic. The rising trend of rum premiumization is one of the major factors boosting the demand for high-end rum. Manufacturers are using advanced aging techniques and more sophisticated distillation methods to produce high-end rum. The luxury status associated with high-end rum attracts the consumers in the region. Thus, the high-end rum market is significantly growing in the region.
Moreover, consumers in the region are increasingly exploring different flavored rum, including spiced flavored high-end rum. According to the Wine and Spirit Trade Association, in 2019, product sales in off-trade increased by 6% in the UK compared to 2018. Sweet flavors have gained significant popularity among consumers in Germany. Similarly, consumers in Germany are seeking spiced rum. The growing trend of exploring flavored rum is projected to create growth opportunities for high-end rum in the region.
Key manufacturers operating in the region are also boosting their visibility by engaging in various strategic initiatives such as mergers and acquisitions and extending their sales networks. For instance, the Seychelles-based Trois Freres Distillery expanded its rum in 11 additional regions in Europe from March 2022. The brewery anticipates that this rollout will increase its visibility across the region.
Europe High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Europe High-End Rum Market Segmentation
The Europe high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Europe high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Europe high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Europe high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Europe high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe high-end rum market is segmented into the Germany, France, Italy, Spain, the UK, the Czech Republic, the Nordics, and the Rest of Europe. The Rest of Europe dominated the Europe high-end rum market share in 2022.
Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall estate Ltd, and Diageo Plc are some of the leading companies operating in the Europe high-end rum market.