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欧洲儿童自行车市场预测至 2030 年 - 区域分析 - 按产品类型（电池供电和手动）和配销通路（超市和大卖场、专卖店、线上零售等）

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1562449

欧洲儿童自行车市场预测至 2030 年 - 区域分析 - 按产品类型（电池供电和手动）和配销通路（超市和大卖场、专卖店、线上零售等）

Europe Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others)

出版日期: 2024年07月04日 | 出版商:

The Insight Partners | 英文 84 Pages | 订单完成后即时交付

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简介目录图表

2022年欧洲儿童自行车市场价值为16.1341亿美元，预计到2030年将达到22.8183亿美元；预计2022年至2030年复合年增长率为4.4%。

关键参与者的策略性倡议推动欧洲儿童自行车市场

在不断发展的行业中，公司利用各种策略来获得竞争优势、扩大市场份额并与目标受众产生共鸣。一项突出的策略性倡议是併购。儿童自行车市场内的公司经常进行合併，以整合资源、增强产品组合併利用综效。这些策略倡议不仅有助于单一公司的发展，也有助于市场的整体活力和竞争力。伙伴关係和合作也是儿童自行车产业主要参与者采取的值得注意的策略性倡议。公司可以透过与流行品牌、娱乐特许经营商或教育机构结盟，利用现有的网路并利用现有的粉丝群。协作努力使公司能够结合各自的优势，推出创新的产品和有效的行销活动，与年轻消费者及其父母的偏好产生共鸣。

例如：

2023 年 9 月，锂离子电池製造商 BMZ 集团收购了电动自行车品牌 NOX Cycles Austria、其在德国和瑞士的姊妹公司以及 Hawk Bikes 品牌。随着 NOX 和 HAWK 的合併，BMZ 在城市、健行和 MTB 电动自行车领域累积了多年的产品开发、製造和市场专业知识。此次策略性前向整合将强化 BMZ 集团的专业知识，进一步扩大 BMZ 的产品组合。

策略行销倡议在推动儿童自行车市场方面也发挥关键作用。公司经常使用创意和有针对性的行销活动来建立品牌知名度并与受众建立联繫。这包括数位行销工作、社交媒体参与和体验式行销活动，以与品牌建立令人难忘和积极的联繫。此外，策略性地利用符合目标族群价值观的影响者或品牌大使，进一步增强了儿童自行车的市场影响力。这些倡议共同塑造了消费者的认知，并在竞争激烈的市场环境中培养了品牌忠诚度。因此，主要参与者的策略性倡议推动了儿童自行车市场的发展。

欧洲儿童自行车市场概况

近年来，欧洲儿童自行车市场经历了显着的成长和演变，反映出消费者偏好的转变、技术的进步以及对儿童健康和户外活动的日益重视。作为更广泛的自行车产业的一个组成部分，欧洲的儿童自行车市场变得越来越多样化，迎合不同年龄和技能水平的需求。父母越来越认识到从小就鼓励积极生活方式的重要性，这种趋势已转化为对高品质和安全儿童自行车的需求不断增长。欧洲市场的製造商透过在设计、材料和安全功能方面进行创新来回应，以满足父母和年轻骑士不断变化的期望。 2023 年 7 月，Frog Bikes 推出了 City Bike 系列，其中包括 Frog City 53、61 和 67。、比利时、荷兰和卢森堡。此外，2023 年 6 月，欧洲最大的儿童自行车订阅供应商之一 Bike Club 收购了位于巴塞隆纳的西班牙儿童自行车订阅平台 Bicircular。收购公司通常会带来独特的经验和技术，促进更安全、更先进、更美观的儿童自行车的开发。这种协作创新方法使相关公司受益，并提高了市场上产品的品质和多样性。因此，英国、德国和法国等经济体对儿童健康和发展的日益关注、生活方式的改变、中产阶级人口的增加以及人们购买力和可支配收入的增加，预计将推动儿童自行车市场的发展。

欧洲儿童自行车市场收入及 2030 年预测（百万美元）

欧洲儿童自行车市场细分

欧洲儿童自行车市场按产品类型、配销通路和国家分类。

根据产品类型，欧洲儿童自行车市场分为电池驱动型和手动型。 2022 年，手动细分市场将占据更大的市场份额。

从配销通路来看，欧洲儿童自行车市场分为超市及大卖场、专卖店、网路零售等。 2022 年，专卖店细分市场占据最大的市场份额。

按国家/地区划分，欧洲儿童自行车市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022 年，欧洲其他地区将主导欧洲儿童自行车市场份额。

SCOTT Sports SA、Cycling Sports Group Inc、GT Bicycles LLC、Merida Industry Co Ltd、Kona Bicycles Co、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是欧洲儿童自行车市场上的一些领先公司。

In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market. Partnerships and collaborations are also noteworthy strategic initiatives taken by the key players in the kids bicycle industry. Companies can tap into established networks and leverage existing fan bases by forming alliances with popular brands, entertainment franchises, or educational institutions. Collaborative efforts enable companies to combine their strengths, resulting in innovative product offerings and effective marketing campaigns that resonate with the preferences of young consumers and their parents.

For instance:

In September 2023, Lithium-ion battery manufacturer The BMZ Group acquired the e-bike brand NOX Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. With the incorporation of NOX and HAWK, BMZ accesses many years of product development, manufacturing, and market expertise in the e-bike segments of city, trekking and MTB. The strategic forward integration will intensify the BMZ group's know-how to increase the product portfolio of BMZ further.

Strategic marketing initiatives also play a pivotal role in driving the kids bicycle market. Companies often use creative and targeted marketing campaigns to build brand awareness and connect with their audience. This includes digital marketing efforts, social media engagement, and experiential marketing events to create memorable and positive associations with the brand. Moreover, the strategic use of influencers or brand ambassadors who align with the values of the target demographic further enhances the market presence of kids bicycles. These initiatives collectively shape consumer perceptions and foster brand loyalty in a competitive market landscape. Thus, strategic initiatives by key players propel the kids bicycle market.

Europe Kids Bicycle Market Overview

The Europe kids bicycle market has witnessed significant growth and evolution in recent years, reflecting a combination of shifting consumer preferences, technological advancements, and a growing emphasis on children's health and outdoor activities. As an integral segment of the broader bicycle industry, the market for kids bicycles in Europe has become increasingly diverse, catering to various age groups and skill levels. Parents increasingly recognize the importance of encouraging an active lifestyle from a young age, and this trend has translated into rising demand for high-quality and safe kids bicycles. The manufacturers operating in the European market have responded by innovating in design, materials, and safety features to meet the evolving expectations of both parents and young riders. In July 2023, Frog Bikes launched the City Bike range, which includes the Frog City 53, 61, and 67. It was initially launched in selected Independent Bike Stores in nine European locations, including France, Germany, Norway, Sweden, Denmark, Finland, Belgium, the Netherlands, and Luxembourg. In addition, in June 2023, Bike Club, one of Europe's largest subscription providers of kids bikes, acquired Bicircular, a Barcelona-based bike subscription platform for children in Spain. Acquiring companies often bring unique experiences and technologies, enabling the development of safer, more advanced, and aesthetically appealing kids bicycles. This collaborative approach to innovation benefits the companies involved and elevates the quality and diversity of products available in the market. Thus, a growing focus on kid's health and development, changing lifestyles, rising middle-class population, and increasing purchasing power and disposable income of people in economies, including the UK, Germany, and France, are expected to propel the kids bicycle market in Europe.

Europe Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)

Europe Kids Bicycle Market Segmentation

The Europe kids bicycle market is categorized into product type, distribution channel, and country.

Based on product type, the Europe kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.

In terms of distribution channel, the Europe kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

By country, the Europe kids bicycle market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe kids bicycle market share in 2022.

SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the Europe kids bicycle market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Europe Key Insights
2.2 Europe Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. Europe Kids Bicycle Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Distribution Channel

5. Europe Kids Bicycle Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Emphasis on Active Lifestyles
- 5.1.2 Strategic Initiatives by Key Players
5.2 Market Restraints
- 5.2.1 Safety Concerns
5.3 Market Opportunities
- 5.3.1 Proliferation of E-Commerce Industry
5.4 Future Trends
- 5.4.1 Rising Demand for E-Bicycles
5.5 Impact of Drivers and Restraints:

6. Kids Bicycle Market - Europe Market Analysis

6.1 Kids Bicycle Market Overview
6.2 Kids Bicycle Market Revenue (US$ Million), 2020-2030
6.3 Kids Bicycle Market Forecast Analysis

7. Europe Kids Bicycle Market Analysis - by Product Type

7.1 Battery Operated
- 7.1.1 Overview
- 7.1.2 Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Manual
- 7.2.1 Overview
- 7.2.2 Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Kids Bicycle Market Analysis - by Distribution Channel

8.1 Supermarkets & Hypermarket
- 8.1.1 Overview
- 8.1.2 Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Kids Bicycle Market - Country Analysis

9.1 Europe
- 9.1.1 Europe: Kids Bicycle Market, by Key Country, 2022 and 2030 (%)
  - 9.1.1.1 Europe: Kids Bicycle Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Germany: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.2.1 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.2.2 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.3 United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.3.1 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.3.2 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.4 France: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.4.1 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.4.2 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.5 Italy: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.5.1 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.5.2 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.6 Russia: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.6.1 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.6.2 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.7 Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.7.1 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.7.2 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players

11. Industry Landscape

11.1 Overview
11.2 Product launch

12. Company Profiles

12.1 SCOTT Sports SA
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Cycling Sports Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 GT Bicycles LLC
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Merida Industry Co Ltd
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Kona Bicycle Co
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Specialized Bicycle Components Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Trek Bicycle Corp
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Giant Manufacturing Co Ltd
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments

13. Appendix

13.1 About The Insight Partners

简介目录图表

List Of Tables

Table 1. Europe Kids Bicycle Market Segmentation
Table 2. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 4. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 5. Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 6. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 7. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 8. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 9. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 10. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 11. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 12. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 13. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 14. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 15. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 16. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 17. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel

List Of Figures

Figure 1. Europe Kids Bicycle Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Kids Bicycle Market
Figure 4. Kids Bicycle Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Kids Bicycle Market Revenue (US$ Million), 2020-2030
Figure 7. Kids Bicycle Market Share (%) - by Product Type (2022 and 2030)
Figure 8. Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. Kids Bicycle Market Share (%) - by Distribution Channel (2022 and 2030)
Figure 11. Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Europe: Kids Bicycle Market, by Key Country - Revenue (2022) (US$ Million)
Figure 16. Europe: Kids Bicycle Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 17. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 18. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 19. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 20. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 21. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 22. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 23. Heat Map Analysis by Key Players