市场调查报告书
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1591414
欧洲客户服务 BPO 市场规模和预测、区域份额、趋势和成长机会分析报告范围:按解决方案、最终用户和国家/地区Europe Customer Care BPO Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Solution, End User, and Country |
2023年欧洲客户服务BPO市场规模为233.6亿美元,预计2031年将达426.5亿美元;预计2023年至2031年复合年增长率为7.6%。
欧洲客户服务 BPO 市场分为六个主要国家:德国、法国、英国、义大利、西班牙和欧洲其他国家。英国在 2023 年占据市场主导地位,其次是德国和法国。英国是欧洲最发达、最重要的经济体之一。根据英国国家统计局 (ONS) 的数据,与 2021 年第二季相比,2023 年第二季该国 HHFCE 成长了 3.9%。 。这些因素预计将有力推动该国对客户服务的需求。此外,英国企业和私营部门的数位化和技术采用正在稳步增长。根据英国工业联合会 (CBI) 的数据,熟练劳动力短缺主要推动了英国的技术采用。 CBI 也指出,新创公司和规模化企业是英国科技业的基石,僱用了超过 160 万人。数位化的成长也促进了对技术支援服务的需求,促进了客户服务BPO产业的成长。 Capgemini SE、Capita PLC 和 Infosys Ltd 都是全国着名的客户服务 BPO 服务供应商。
此外,德国也见证了领先的客户服务 BPO 市场参与者所进行的各种与成长相关的活动。例如,2023 年 1 月,freenet AG 与 Capita PLC 签署了为期七年的续约合同,为该公司超过 800 万客户提供客户服务支援。同样,2022年12月,Webhelp收购了时尚品牌H&M的纽伦堡客户服务中心,该中心拥有500名员工。 Webhelp 是全球领先的 CX BPO 参与者,在 60 个国家/地区拥有超过 100,000 名员工。此次收购旨在透过引入代表该公司的 500 名 H&M 客户服务员工来加强 Webhelp 在德国的影响力,并进一步加强与 H&M 的密切合作。
根据最终用户,欧洲客户服务 BPO 市场分为 BFSI、IT 和电信、製造、零售和电子商务、医疗保健和製药、旅游和酒店、媒体和通讯、汽车、公共部门和公用事业、和其他人。由于该产业对客户服务 BPO 的需求增加,IT 和电信领域在 2023 年的企业规模市场中占据主导地位。该行业竞争的加剧导致获客成本的增加。因此,一些电信组织无法负担内部客户服务,这导致这些服务外包的增加。
电信对于每个国家来说都是一个重要部门,需要无缝管理和支援来为现有和新用户提供服务。透过利用外包客户服务 BPO 服务的力量,电信公司可以确保不间断的服务交付,而不会压垮其内部团队。此外,欧盟表示,欧盟为2030年企业数位化设定了两个目标:90%以上的中小企业应至少达到基本的数位强度水平,约75%的欧盟企业应使用云端运算服务。欧洲各行业数位化的兴起预计将刺激对 BPO 服务的需求,进而有望推动未来几年的市场成长。
Teleperformance SE、Foundever、Concentrix Corporation、Stroer X GmbH、regiocom SE、Bosch Service Solutions GmbH、gevekom GmbH、KiKxxl GmbH、Telus International、Walter Services GmbH、INDECA Business GmbH、Mplus Group、Transcom、Rhenus 集团、getaita 盖、Euroanswer、MCI、LC、Infosys Limited 和TTEC 是本市场研究中介绍的欧洲客户服务BPO 市场主要参与者。
欧洲整体客户服务 BPO 市场规模是透过主要和次要来源得出的。我们利用内部和外部来源进行了详尽的次要研究,以获得与欧洲客户服务 BPO 市场规模相关的定性和定量资讯。该过程还有助于获得所有细分市场的市场概况和预测。此外,我们还与业界参与者进行了多次初步访谈,以验证资料并获得分析见解。该流程包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家,以及估值专家、研究分析师和关键意见领袖等外部顾问,专门研究欧洲客户服务 BPO 市场。
The Europe customer care BPO market size was valued at US$ 23.36 billion in 2023 and is expected to reach US$ 42.65 billion by 2031; it is estimated to record a CAGR of 7.6% from 2023 to 2031.
The Europe customer care BPO market is segmented into six major countries-Germany, France, UK, Italy, Spain, and rest of Europe. UK dominated the market in 2023, followed by Germany and France, respectively. The UK is one of the most developed and significant economies in Europe. As per the UK Office of National Statistics (ONS), HHFCE in the country increased by 3.9% in Q2 of 2023 compared to Q2 of 2021. The major growth contributions were from tourism, transport, housing, water, electricity, and gas and other fuels. Such factors are expected to strongly promote the country's demand for customer care services. Moreover, digitalization and technology adoption in corporate and private sectors is growing steadily in the UK. As per the Confederation of British Industry (CBI), the skilled labor shortage primarily drives technology adoption in the UK. CBI also states that startups and scaleups are the keystones of the UK tech sector and employ more than 1.6 million people. Such growth in digitalization also promotes the demand for technical support services, promoting the growth of the customer care BPO industry. Capgemini SE, Capita PLC, and Infosys Ltd are among the country's prominent customer care BPO service providers.
In addition, Germany is also witnessing various growth-related activities from leading customer care BPO market players. For instance, in January 2023, freenet AG signed a seven-year contract extension with Capita PLC for providing customer services support to the company's over 8 million customers. Similarly, in December 2022, Webhelp acquired the fashion brand H&M's Nuremberg customer service center, which had 500 employees. Webhelp is a leading global CX BPO player that employs over 100,000 employees across 60 countries. The acquisition was aimed at strengthening Webhelp's presence in Germany by bringing in the 500 employees of H&M customer care under the company's representation and further intensifying the close collaboration with H&M.
On the basis of end-users, the European customer care BPO market is divided into BFSI, IT and telecommunication, manufacturing, retail and E-commerce, healthcare and pharmaceutical, travel and hospitality, media and communication, automotive, public sector and utilities, and others. The IT and telecommunication segment dominated the market for enterprise size in 2023 owing to rise in demand for customer care BPO in the sector. The rising competition in this industry is leading to an increase in the cost of customer acquisition. Therefore, several telecommunication organizations cannot afford in-house customer care services, which is leading to the rise in outsourcing of these services.
Telecommunication is an important sector for every country and requires seamless management and support to serve both existing and new users. By leveraging the power of outsourcing customer care BPO services, telecommunications companies can ensure uninterrupted service delivery without overwhelming their internal teams. Moreover, according to the European Union, the EU has set two goals for the digitalization of businesses by 2030: over 90% of SMEs should attain at least a basic level of digital intensity and ~75% of EU companies should use cloud computing services. Such a rise in digitalization across various sectors in Europe is expected to fuel the demand for BPO services, which, in turn, is expected to boost the market growth in the coming years.
Teleperformance SE, Foundever, Concentrix Corporation, Stroer X GmbH, regiocom SE, Bosch Service Solutions GmbH, gevekom GmbH, KiKxxl GmbH, Telus International, Walter Services GmbH, INDECA Business GmbH, Mplus Group, Transcom, Rhenus Group, getaline GmbH, Capita plc, Euroanswer, MCI, LC, Infosys Limited, and TTEC are among the key Europe customer care BPO market players that are profiled in this market study.
The overall Europe customer care BPO market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe customer care BPO market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe customer care BPO market.