市场调查报告书
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亚太地区帽子市场预测至 2031 年 - 区域分析 - 按类型、材料、最终用户和配销通路Asia Pacific Caps and Hats Market Forecast to 2031 - Regional Analysis - by Type, Material, End User, and Distribution Channel |
2023年亚太地区帽子市场价值为58.4096亿美元,预计到2031年将达到87.8481亿美元;预计2023年至2031年复合年增长率为5.2%。
专注于帽子和帽子的可持续面料推动亚太地区帽子市场
在过去的几年中,由于气候变迁和对碳排放负面影响的认识,人们越来越关注环境的可持续性。消费者对环境相关和社会问题的意识不断增强,促使人们对永续原材料采购、环保材料和企业社会责任策略进行投资,以满足对帽子不断增长的需求。此外,近年来,消费者在采购原材料时一直关注透明度,以便对整个价值链上的农民和供应商进行公平补偿。
帽子製造商正致力于获得公平贸易认证,以向消费者传达他们遵循公平劳动工资政策并提供适当的工作环境的资讯。此外,製造商还推出了采用永续材料製成的帽子,例如有机棉、再生/无残忍羊毛、大麻、竹子、再生聚酯和尼龙以及可持续收穫的稻草,以减少对环境的影响并吸引大量具有环保意识的人消费者。例如,十树国际公司提供由塑胶瓶、塑胶废物、渔网、纺织废物和回收服装中获得的回收织物製成的帽子。因此,新兴市场参与者专注于为消费者提供环保、可持续来源的帽子布料,预计这将在未来几年在帽子市场创造利润丰厚的机会。
亚太地区帽子市场概览
亚太地区对帽子的需求激增可归因于该地区可支配收入的增加。中国、日本、印度等国家的经济成长带动了消费者购买力的提升。由于可支配收入增加,该地区的人们倾向于购买时尚配件,包括帽子。随着消费者寻求提升自己的风格并展现自己的个性,日益富裕导致对时尚帽子的需求更高。
此外,流行文化的影响力在推动亚太地区帽子的需求方面发挥着重要作用。从韩国的韩国流行音乐到印度的宝莱坞,该地区的娱乐产业对时尚潮流和消费者偏好有着巨大的影响力。名人、音乐家和有影响力的人经常戴着运动帽和帽子作为其标誌性造型的一部分,引领了数百万粉丝追随的潮流。因此,流行文化偶像与时尚帽之间的联繫推动了消费者的兴趣,从而刺激了该地区年轻人对帽子的需求。
此外,对防晒的需求导致亚太地区对帽子的需求激增——许多国家都经历热带气候,阳光强烈,紫外线照射强度高。因此,帽子对于屏蔽有害射线、防止晒伤和皮肤损伤至关重要。采用宽边、UPF 级面料和防紫外线材料设计的帽子对于在时尚选择中优先考虑健康和保健的消费者特别有吸引力。
此外,户外运动和休閒活动的流行推动了亚太地区对功能性帽子的需求。从印度的板球到澳洲的衝浪,户外运动在该地区许多国家的文化中根深蒂固。帽子具有防晒、吸汗、减少眩光等实用功效,是运动员和爱好者的必备装备。随着户外活动参与人数的不断增加,对能够承受运动和冒险的严酷考验的性能导向帽的需求也在增长。
此外,亚太地区的快速城市化导致帽子需求激增。随着越来越多的人从农村地区迁移到城市以获得更好的机会,城市生活方式变得占主导地位。帽子已成为城市街头服饰文化不可或缺的元素,深受追求时尚的年轻时尚城市居民的青睐。帽子迎合了该地区城市人口的时尚品味,从而推动了该地区的市场。
亚太地区帽子市场收入及 2031 年预测(百万美元)
亚太地区帽子和帽子市场细分
亚太地区帽子市场按类型、材料、最终用户、配销通路和国家分类。
根据类型,亚太地区帽子市场分为帽子和帽子。到 2023 年,帽子细分市场将占据更大的亚太地区帽子市场。
就材质而言,亚太地区帽市分为聚酯、棉、皮革、混纺等。 2023 年,棉花细分市场占据亚太地区最大的帽子市场。
依最终用户划分,亚太地区帽子市场分为传统男士、女士、男女通用和儿童。 2023 年,男装细分市场占据亚太地区最大的帽子市场。
根据配销通路,亚太帽市场分为超市和大卖场、专卖店、线上零售等。 2023 年,专卖店细分市场占据亚太地区最大的帽子市场。
按国家/地区划分,亚太地区帽子市场分为中国、日本、印度、澳洲、韩国和亚太其他地区。 2023 年,亚太地区其他地区主导了亚太地区帽子市场份额。
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC 和 Levi Strauss & Co 是亚太帽市场的一些领先公司。
The Asia Pacific caps and hats market was valued at US$ 5,840.96 million in 2023 and is expected to reach US$ 8,784.81 million by 2031; it is estimated to register a CAGR of 5.2% from 2023 to 2031.
Focus on Sustainable Fabrics for Caps and Hats Boost Asia Pacific Caps and Hats Market
Over the past few years, there has been an increased focus on environmental sustainability due to climate change and awareness of the negative impacts of carbon emissions. Rising consumer awareness of environment-related and social issues has prompted investment into sustainable raw material sourcing, eco-friendly materials, and corporate social responsibility strategies to meet the rising demand for caps and hats. Moreover, in recent years, consumers have been concerned about transparency while sourcing raw materials in terms of fair compensation to the farmers and vendors across the value chain.
Caps and hats manufacturers are focusing on obtaining fair trade certification to convey to their consumers that they follow fair labor wage policies and provide a proper working environment. Also, manufacturers are launching caps and hats with sustainable materials such as organic cotton, recycled/cruelty-free wool, hemp, bamboo, recycled polyester and nylon, and sustainably harvested straw to reduce their environmental impact and attract a large number of environment-conscious consumers. For instance, Ten Tree International Inc. provides caps and hats made with recycled fabric obtained from plastic bottles, plastic waste, fishing nets, textile waste, and recycled clothing. Thus, emerging market players are focusing on offering eco-friendly, sustainably sourced fabrics for caps and hats to consumers, which is expected to create lucrative opportunities in the caps and hats market in the coming years.
Asia Pacific Caps and Hats Market Overview
The surge in demand for caps and hats in Asia Pacific can be attributed to the region's rising disposable income. Economic growth in China, Japan, India, and other countries has led to an increase in purchasing power among consumers. With more disposable income, individuals in the region are inclined to spend on fashion accessories, including caps and hats. This growing affluence leads to a higher demand for trendy caps and hats as consumers seek to enhance their style and show their individuality.
Moreover, the influence of pop culture plays a significant role in driving the demand for caps and hats in Asia Pacific. From K-pop in South Korea to Bollywood in India, the entertainment industries across the region wield immense influence over fashion trends and consumer preferences. Celebrities, musicians, and influencers often wear sports caps and hats as part of their signature looks, setting trends that are then followed by millions of fans. As a result, the association between pop culture icons and stylish caps and hats drives consumer interest, which fuels the demand for caps and hats among youthful demographics across the region.
Furthermore, the need for sun protection contributes to the surging demand for caps and hats in Asia Pacific-many countries experience tropical climates characterized by intense sunlight and high UV exposure. As a result, caps and hats are essential for shielding against harmful rays and preventing sunburn and skin damage. Caps and hats designed with wide brims, UPF-rated fabrics, and UV-blocking materials are particularly appealing to consumers who prioritize health and wellness in their fashion choices.
Moreover, the popularity of outdoor sports and recreation activities drives the demand for functional caps and hats in Asia Pacific. From cricket in India to surfing in Australia, outdoor sports are deeply ingrained in the culture of many countries across the region. Caps and hats provide practical benefits such as sun protection, sweat absorption, and glare reduction, making them essential gear for athletes and enthusiasts. As participation in outdoor activities continues to rise, the demand for performance-oriented caps and hats designed to withstand the rigors of sports and adventure also grows.
In addition, rapid urbanization in Asia Pacific contributes to the surge in demand for caps and hats. Urban lifestyles become predominant as more people migrate from rural areas to cities for better opportunities. Caps and hats have become integral elements of urban streetwear culture, favored by young, fashion-forward city dwellers seeking to make a style statement. Caps and hats cater to the fashion sensibilities of urban populations in the region, which drives the market in the region.
Asia Pacific Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Caps and Hats Market Segmentation
The Asia Pacific caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the Asia Pacific caps and hats market is bifurcated into caps and hats. The caps segment held a larger Asia Pacific caps and hats market share in 2023.
In terms of material, the Asia Pacific caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest Asia Pacific caps and hats market share in 2023.
By end user, the Asia Pacific caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest Asia Pacific caps and hats market share in 2023.
Based on distribution channel, the Asia Pacific caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest Asia Pacific caps and hats market share in 2023.
By country, the Asia Pacific caps and hats market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, and Levi Strauss & Co are some of the leading companies operating in the Asia Pacific caps and hats market.