市场调查报告书
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1597178
欧洲 2031 年管理软体市场预测 - 区域分析 - 按元件(软体和服务)、部署(云端和本地)和企业规模(大型企业和中小企业)Europe Returns Management Software Market Forecast to 2031 - Regional Analysis - by Component (Software and Services), Deployment (Cloud and On Premises), and Enterprise Size (Large Enterprises and SMEs) |
2023年欧洲退货管理软体市值为3.6516亿美元,预计到2031年将达到6.8305亿美元;预计2023年至2031年复合年增长率为8.1%。
电子商务产业的成长推动欧洲退货管理软体市场
COVID-19 大流行期间全球电子商务的激增最初是为了应对情况的必要性而出现的。随着实体零售店的关闭,人们被迫待在室内,线上购物成为一种实用的选择。根据摩根士丹利的数据,电子商务在全球零售额中的份额从 2019 年的 15% 增加到 2021 年的 21%。电子商务销售的成长带动了行业服务的需求激增,某些类别的消费者退货率高达 30%。这凸显了有效退货管理流程的重要性以及企业有效解决客户退货问题的必要性。
退货管理软体在支援不断扩大的电子商务领域中发挥着至关重要的作用。线上销售的增加最终会增加产品退货的数量。有效管理这些退货对于企业降低成本、提高营运效率和维持客户满意度至关重要。
实施退货管理软体可以即时追踪和监控退货,使企业能够完全了解流程。此外,退货管理软体透过提供对产品品质、退货模式和客户回馈的洞察来优化库存管理。这些资讯可协助企业就产品改进、供应商关係和客户服务增强做出明智的决策。因此,不断增长的电子商务领域推动了退货管理软体市场。
欧洲退货管理软体市场概况
在几个关键因素的推动下,欧洲的退货管理软体市场正在经历强劲成长,这些因素凸显了其在商业领域中日益重要的地位。主要驱动力之一是整个非洲大陆不断升级的电子商务活动。随着线上零售业的蓬勃发展,企业逐渐认识到高效退货流程的迫切需求,以提高客户满意度并维持品牌忠诚度。此外,儘管一些国家报告称,由于 COVID-19 大流行预防措施减少,电子商务销售额有所减少,但近年来欧洲电子商务行业的 B2C 营业额仍显着增长。此外,东欧 B2C 电子商务销售额的成长速度快于西欧许多国家。根据《2022年欧洲电子商务报告》,西欧占总营收的63%,而东欧占2%(截至2021年)。人们对环境永续性的认识不断提高也有助于市场的扩张。在英国,网购者中存在大量经常回头客,其中 71% 的网购者以不同的频率进行购物。与传统实体店相比,这种高退货率的趋势为电子商务企业带来了独特的挑战。欧洲的公司正在采用退货管理解决方案,以最大限度地减少浪费并优化逆向物流,以适应日益重视的环保商业实践。此外,对营运效率和成本效益的不懈追求正促使企业投资于复杂的回报管理工具。这些解决方案不仅减少了营运费用,也增强了整体供应链的弹性,解决了逆向物流的挑战。
欧洲返回管理软体市场收入和预测至 2031 年(百万美元)
欧洲退货管理软体市场细分
欧洲退货管理软体市场按组件、部署、企业规模和国家/地区进行分类。
根据组件,欧洲退货管理软体市场分为软体和服务。到 2023 年,软体领域将占据更大的市场份额。
在部署方面,欧洲退货管理软体市场分为云端和本地。 2023 年,云端细分市场将占据更大的市场份额。
根据企业规模,欧洲退货管理软体市场分为大型企业和中小企业。到2023年,大型企业细分市场将占据更大的市场份额。
依国家/地区划分,欧洲退货管理软体市场分为英国、德国、法国、义大利、俄罗斯和欧洲其他地区。 2023 年,英国在欧洲退货管理软体市场份额中占据主导地位。
包裹实验室;反向逻辑; n 平移;美国联合包裹服务公司; SAP 系统公司;发货后;和 Shipcloud GmbH 是欧洲退货管理软体市场上的一些领先公司。
The Europe returns management software market was valued at US$ 365.16 million in 2023 and is projected to reach US$ 683.05 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.
Growth of E-commerce Sector Drives Europe Returns Management Software Market
The surge in global e-commerce during the COVID-19 pandemic initially emerged as a response to the necessity of the situation. With the closure of physical retail stores, online shopping became a practical alternative as people were forced to stay indoors. According to Morgan Stanley, the share of global retail sales attributed to e-commerce increased from 15% in 2019 to 21% in 2021. Presently, it is estimated that e-commerce accounts for approximately 22% of total sales as per Morgan Stanley. The rise in e-commerce sales has surged the demand for industry services as consumers return upto 30% of the products in certain categories. This highlights the importance of effective return management processes and the need for businesses to address customer returns efficiently.
Returns management software plays a crucial role in supporting the expanding e-commerce sector. The increasing online sales volumes eventually increase the number of product returns. Efficiently managing these returns is crucial for businesses to reduce costs, enhance operational efficiency, and maintain customer satisfaction.
Implementation of returns management software enables real-time tracking and monitoring of returns, allowing businesses to have complete visibility into the process. Additionally, returns management software optimizes inventory management by providing insights into product quality, return patterns, and customer feedback. This information aids businesses to make informed decisions regarding product improvements, supplier relationships, and customer service enhancements. Thus, the growing e-commerce sector drives the returns management software market.
Europe Returns Management Software Market Overview
The returns management software market in Europe is experiencing robust growth, propelled by several key factors that underscore its increasing significance in the business landscape. One of the primary drivers is the escalating e-commerce activity across the continent. With a burgeoning online retail sector, businesses are recognizing the critical need for efficient returns processes to enhance customer satisfaction and maintain brand loyalty. Furthermore, the e-commerce sector in Europe has shown significant growth in B2C turnover in recent years despite a few nations reporting fewer e-commerce sales due to reduced COVID-19 pandemic precautions. Furthermore, Eastern Europe has had faster growth rates in B2C e-commerce sales than many countries in Western Europe. According to the European E-commerce Report 2022, Western Europe accounted for 63% of total revenue, while Eastern Europe accounted for 2% (as of 2021). The rising awareness of environmental sustainability also contributes to the market's expansion. In the UK, there is a significant number of frequent returners among online shoppers, with 71% of them engaging in the practice at varying frequencies. This trend of high return rates poses distinctive challenges for e-commerce businesses compared to traditional brick-and-mortar stores. Companies in Europe are adopting returns management solutions to minimize waste and optimize reverse logistics, aligning with the growing emphasis on eco-friendly business practices. Furthermore, the relentless pursuit of operational efficiency and cost-effectiveness is prompting businesses to invest in sophisticated returns management tools. These solutions not only reduce operational overheads but also enhance overall supply chain resilience, addressing the challenges posed by reverse logistics.
Europe Returns Management Software Market Revenue and Forecast to 2031 (US$ Million)
Europe Returns Management Software Market Segmentation
The Europe returns management software market is categorized into component, deployment, enterprise size, and country.
Based on component, the Europe returns management software market is bifurcated into software and services. The software segment held a larger market share in 2023.
In terms of deployment, the Europe returns management software market is segmented into cloud and on premises. The cloud segment held a larger market share in 2023.
Based on enterprise size, the Europe returns management software market is bifurcated into large enterprises and SMEs. The large enterprise segment held a larger market share in 2023.
By country, the Europe returns management software market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The UK dominated the Europe returns management software market share in 2023.
ParcelLab; ReverseLogix; nShift; United Parcel Service of America, Inc; SAP SE; AfterShip; and Shipcloud GmbH are some of the leading companies operating in the Europe returns management software market.