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市场调查报告书
商品编码
1764909
2031年亚太地区玉米饼市场预测-区域分析-依来源、产品类型、类别及配销通路Asia Pacific Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel |
2023 年亚太地区玉米饼市值为 41.7292 亿美元,预计到 2031 年将达到 62.077 亿美元;预计 2023 年至 2031 年的复合年增长率为 5.1%。
主要市场参与者的策略性倡议推动亚太玉米饼市场发展
玉米饼製造商正在采取多项策略性倡议,包括推出新产品、扩大产能、併购和合作,以提升其市场地位并满足全球客户日益增长的需求。例如,2024年1月,Hain Celestial 旗下品牌 Garden Veggie Snacks 推出了 Flavor Burst 起司玉米片和 Zesty Ranch 风味玉米片。这些玉米片经认证为无麸质,并融合了菠菜、甜菜、红甜椒、胡萝卜和番茄等蔬菜的风味和营养。消费者日益增强的健康意识推动了对此类具有各种健康功效的玉米饼产品的需求,并促使製造商推出具有创新口味的产品。此外,2021年3月,百事可乐 Hive 加速器旗下公司 Hilo Life 推出了一款以杏仁粉为基础的玉米片,目标客户是注重生酮饮食和碳水化合物饮食的消费者。这款玉米片由脱脂杏仁粉製成,比传统杏仁粉含有更多蛋白质,且不会增加脂肪含量。
因此,产品发布和扩张策略等策略发展倡议推动了玉米饼市场的成长。
亚太地区玉米饼市场概览
玉米饼在亚太地区越来越受欢迎。市面上提供丰富多样的玉米饼产品选择,包括传统的玉米饼、柔软百搭的小麦饼以及风味浓郁的玉米饼。丰富的选择旨在满足消费者多样化的口味和偏好。由于人们对墨西哥美食的兴趣日益浓厚,以及对方便即食食品的需求不断增长,亚太地区的玉米饼市场经历了显着增长。
西方文化对亚太地区人口日益增长的影响力,对该地区玉米饼的需求产生了积极影响。随着全球化的持续发展,烹饪传统的交流日益频繁,尤其是来自北美和欧洲的烹饪传统,在亚太地区消费者中越来越受欢迎。分销管道的改善以及超市和大卖场的日益普及,使得亚太地区的消费者能够轻鬆购买玉米饼。新兴的玉米饼市场正见证着各大厂商推出玉米饼,这得归功于玉米饼在亚太地区日益流行的趋势。 2023年6月,美国品牌Chipoys将其正宗的捲状玉米饼片引入澳洲和纽西兰零售市场,提供四种口味——原味、香辣牧场酱味、辣椒柠檬味和火辣红烧味。该公司声称,这款零食采用优质原料製成,并采用独特的捲状玉米饼形状,口感更香脆。
亚太地区玉米饼市场收入及预测(2031年)(百万美元)
亚太地区玉米饼市场细分
亚太玉米饼市场按来源、产品类型、类别、配销通路和国家分类。
根据资料来源,亚太地区玉米饼市场分为小麦、玉米和其他类型。 2023年,玉米占据了最大的市场。
依产品类型划分,亚太地区玉米饼市场分为玉米片/托斯塔达玉米片、玉米捲饼、玉米饼捲饼和其他产品。 2023年,玉米片/托斯塔达玉米片占据了最大的市场。玉米片/托斯塔达玉米片细分市场进一步细分为玉米片和其他玉米片。
根据类别,亚太地区玉米饼市场分为有机玉米饼和传统玉米饼。 2023年,传统玉米饼占据了更大的市场。
根据配销通路,亚太地区玉米饼市场细分为超市和大卖场、便利商店、线上零售和其他。超市和大卖场在2023年占据了最大的市场。
依国家划分,亚太地区玉米饼市场分为中国、日本、印度、澳洲、韩国和亚太其他地区。 2023年,亚太其他地区占据了亚太地区玉米饼市场份额的主导地位。
GRUMA SAB de CV、百事公司、Intersnack Group GmbH & Co KG、Aranda's Tortilla Co Inc、General Mills Inc、Greendot Health Foods Pvt. Ltd.、Joy Food Products、Habanero Foods 和 The Hain Celestial Group Inc 是亚太地区玉米饼市场的一些领先公司。
The Asia Pacific tortilla market was valued at US$ 4,172.92 million in 2023 and is expected to reach US$ 6,207.70 million by 2031; it is estimated to register a CAGR of 5.1% from 2023 to 2031.
Strategic Initiatives by Key Market Players Boost Asia Pacific Tortilla Market
Tortilla manufacturers are taking several strategic initiatives, including new product launches, production capacity scaleup, mergers and acquisitions, and collaborations, to improve their market position and meet growing demands from customers across the globe. For instance, in January 2024, Garden Veggie Snacks, the brand of Hain Celestial, launched Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. These tortilla chips are certified as gluten-free and combine the flavor and goodness of vegetables such as spinach, beet, red bell pepper, carrot, and tomato. Growing health consciousness among consumers boosts the demand for such tortilla products with various health claims and influences the manufacturers for product launches with innovative flavors. Further, in March 2021, Hilo Life, a company within PepsiCo's Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing fat content.
Thus, strategic development initiatives such as product launches and expansion strategies drive the tortilla market growth.
Asia Pacific Tortilla Market Overview
Tortillas are becoming increasingly popular in Asia Pacific. The market provides a diverse options of tortilla products, encompassing traditional corn tortillas, soft and versatile wheat tortillas, and flavorful tortillas. This wide range of options aims to cater to consumers' diverse tastes and preferences. The Asia Pacific tortilla market experiences substantial growth owing to the increasing interest in Mexican cuisines and the upsurging demand for convenient, ready-to-eat food products.
The growing influence of Western culture on Asia Pacific population positively impacts the demand for tortillas in the region. As globalization continues, there is a growing exchange of culinary traditions, particularly those from North America and Europe, gaining popularity among consumers in Asia Pacific. Improved distribution channels and the increasing presence of supermarkets and hypermarkets make tortillas easily accessible to consumers across Asia Pacific. The emerging tortilla market is witnessing the introduction of tortillas by major players, driven by their increasing popularity in Asia Pacific. In June 2023, American brand Chipoys introduced its authentic rolled tortilla chip to the Australian and New Zealand retail market, offering four flavors-original, spicy ranch, chile lemon, and fire red hot. The company claimed that the snack is made with high-quality ingredients in a unique rolled tortilla shape for added crunch.
Asia Pacific Tortilla Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Tortilla Market Segmentation
The Asia Pacific Tortilla Market is categorized into source, product type, category, distribution channel, and country.
Based on source, the Asia Pacific tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.
By product type, the Asia Pacific tortilla market is segmented into tortilla chips/tostada chips taco shells, tortilla wraps, and others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.
Based on category, the Asia Pacific tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.
Based on distribution channel, the Asia Pacific tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Asia Pacific tortilla market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tortilla market share in 2023.
GRUMA SAB de CV; PepsiCo Inc; Intersnack Group GmbH & Co KG; Aranda's Tortilla Co Inc; General Mills Inc; Greendot Health Foods Pvt. Ltd.; Joy Food Products; Habanero Foods; and The Hain Celestial Group Inc are some of the leading companies operating in the Asia Pacific tortilla market.