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市场调查报告书
商品编码
1764913
2031年欧洲玉米饼市场预测-区域分析-依来源、产品类型、类别及配销通路Europe Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel |
2023 年欧洲玉米饼市场价值为 51.6617 亿美元,预计到 2031 年将达到 73.4321 亿美元;预计 2023 年至 2031 年的复合年增长率为 4.5%。
消费者对无麸质产品的偏好日益增长,推动欧洲玉米饼市场发展
乳糜泻在全球各国的发生率呈上升趋势。根据2021年《乳糜泻流行病学、表现和诊断》杂誌发布的资料,乳糜泻病例遍布全球,这与先前认为该疾病仅发病于西欧和北欧的观点相悖。乳糜泻可能导致甲状腺/第一型糖尿病,或损害部分患者的肠道内壁。无麸质饮食有助于促进肠道癒合,进而减轻乳糜泻的影响。因此,消费者越来越青睐无麸质饮食。根据2021年英国休閒食品饮料博览会的数据,20-39岁的人口是英国无麸质饮食的主要消费者。此外,41%的英国运动员表示他们遵循无麸质饮食。这推动了近年来英国对无麸质产品的需求。为了预防慢性肺部疾病、糖尿病、心臟病、肥胖症和代谢症候群等健康问题,人们越来越多地消费健康食品,预计这将推动对玉米饼等无麸质食品的需求。无麸质玉米饼由米粉、玉米粉或木薯粉製成。许多人尝试新的饮食方式,例如生酮饮食或原始人饮食。此外,有些人由于现有的医疗状况而采用无麸质饮食。此外,製造商正专注于开发和推出无麸质产品,以满足消费者日益增长的需求。例如,在2021年,Mission Foods推出了两种更健康的玉米饼产品——杏仁粉玉米饼和花椰菜玉米饼。这两种玉米饼都经过认证,不含麸质,适合纯素食者。因此,预计在预测期内,对无麸质产品的日益增长的偏好将为玉米饼市场创造巨大的机会。
欧洲玉米饼市场概览
消费者偏好的不断变化以及烹饪体验的多样化,使得墨西哥美食日益流行,进而刺激了欧洲对玉米饼产品的需求。由于脂肪和纤维含量较低,玉米饼通常被认为是比麵包更健康的替代品。因此,注重健康的消费者选择以玉米饼为主的餐点作为均衡饮食的一部分。消费者也在寻求方便、用途广泛的选择,可以用于各种菜餚,例如玉米捲、捲饼、油炸玉米饼和墨西哥捲饼,这推动了玉米饼销量的成长。
劳动人口和双收入家庭的增加是推动欧洲加工食品(例如包装麵粉玉米饼)消费的主要因素。例如,欧盟统计局报告称,2021年该地区约73.1%的人口(即2.5亿人)是职业人士。同年,比利时公共卫生部估计,英国超加工食品和饮料的消费量成长至44%,义大利和罗马尼亚等国则成长至14%。此外,义大利国家研究委员会透露,2021年欧洲国家约50%的每日平均能量摄取来自加工食品的消费。
零售业蓬勃发展,加上网购日益流行,推动了欧洲对玉米饼的需求。零售商提供来自不同品牌的丰富玉米饼产品,并采取各种促销策略来提升销售量。例如,他们提供大幅折扣和优惠活动,以吸引大量喜爱玉米饼的顾客。
欧洲玉米饼市场收入及预测(2031年)(百万美元)
欧洲玉米饼市场细分
欧洲玉米饼市场分为来源、产品类型、类别、配销通路和国家。
根据来源,欧洲玉米饼市场分为小麦、玉米和其他。玉米在2023年占据了最大的市场。
依产品类型划分,欧洲玉米饼市场分为玉米片/托斯塔达玉米片、玉米捲饼、玉米饼捲饼等。 2023年,玉米片/托斯塔达玉米片占据了最大的市场。玉米片/托斯塔达玉米片细分市场进一步细分为玉米片和其他玉米片。
根据类别,欧洲玉米饼市场分为有机玉米饼和传统玉米饼。 2023年,传统玉米饼占据了更大的市场。
根据配销通路,欧洲玉米饼市场细分为超市和大卖场、便利商店、线上零售等。超市和大卖场在2023年占据了最大的市场。
按国家/地区划分,欧洲玉米饼市场分为德国、法国、义大利、英国、西班牙和欧洲其他地区。 2023年,欧洲其他地区占据了欧洲玉米饼市场的主导份额。
GRUMA SAB de CV;百事公司;La Tortilla Factory Inc;Aranda's Tortilla Co Inc;Paulig Ltd;General Mills Inc;Goya Foods Inc;Moctezuma Foods SRO;Komali Tortillas GmbH;Greendot Health Foods Pvt. Ltd.;Pauls Organics;Delibin Tortillas GmbH;Greendot Health Foods Pvt. Ltd.;Paul's Organics;Deliblibs Europe ;
The Europe tortilla market was valued at US$ 5,166.17 million in 2023 and is expected to reach US$ 7,343.21 million by 2031; it is estimated to register a CAGR of 4.5% from 2023 to 2031.
Increasing Preference for Gluten-Free Products Drives Europe Tortilla Market
The prevalence of Celiac disease is rising in different countries across the globe. According to the data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease in 2021, cases of celiac disease are found across the globe, contrary to earlier beliefs that it affects people in Western and Northern Europe. Celiac disease can cause thyroid/Type 1 diabetes or damage the intestine lining in some patients. The gluten-free diet can help reduce celiac disease's effect by promoting intestinal healing. Therefore, consumers are tremendously preferring gluten-free diets. As per the Leisure Food & Beverages EXPO in 2021, people aged 20-39 are the primary consumers of a gluten-free diet in the UK. Also, 41% of athletes in the country have said they followed a gluten-free diet. This has propelled the demand for gluten-free products in the UK in recent years. Increasing consumption of healthy food products to prevent health issues such as chronic pulmonary disease, diabetes, heart disease, obesity, and metabolic syndrome is expected to boost the demand for gluten-free food items such as tortillas. Gluten-free tortillas are manufactured from rice flour, corn flour, or tapioca flour. Many people try new diets such as keto or paleo diets. In addition, individuals adopt a gluten-free diet due to their existing medical conditions. Further, manufacturers are focusing on developing and launching gluten-free products in response to their increasing demand among consumers. For instance, in 2021, Mission Foods unveiled its better-for-you tortilla offerings with two new varieties-almond flour tortillas and cauliflower tortillas. Both are certified gluten-free and vegan-friendly. Thus, the increasing preference for gluten-free products is expected to create a huge opportunity for the tortilla market during the forecast period.
Europe Tortilla Market Overview
Constant changes in consumer preferences and a rise in diverse culinary experiences led to the popularity of Mexican cuisine, which boosted the demand for tortilla products in Europe. Tortillas are often considered a healthier alternative to bread owing to the presence of lower fat and fiber content. Hence, the population of health-conscious consumers opt for tortilla-based meals as part of a balanced diet. Consumers are also seeking convenient and versatile options that can be used in various dishes, such as tacos, wraps, quesadillas, and burritos, which contributes to the growing sales of tortillas.
A rise in the working population and dual-income families are major factors promoting the consumption of processed foods such as packaged flour tortillas in Europe. For instance, Eurostat reported that approximately 73.1% of the population in the region, amounting to 250 million people, were working professionals in 2021. In the same year, the Department of Public Health of Belgium estimated that the consumption of ultra-processed food and drinks increased to 44% in the UK and 14% in countries such as Italy and Romania. Further, the National Research Council of Italy revealed that approximately 50% of the average daily energy intake in European countries emerged from the consumption of processed foods in 2021.
The presence of a robust retail sector and the growing preference for online shopping are boosting the demand for tortillas in Europe. Retailers provide a wide range of tortilla products from different brands and adopt various other promotional strategies to boost sales. For example, they offer huge discounts and deals to attract a large number of customers who prefer tortillas.
Europe Tortilla Market Revenue and Forecast to 2031 (US$ Million)
Europe Tortilla Market Segmentation
The Europe tortilla market is categorized into source, product type, category, distribution channel, and country.
Based on source, the Europe tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.
By product type, the Europe tortilla market is segmented into tortilla chips/tostada chips taco shells, tortilla wraps, others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.
Based on category, the Europe tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.
Based on distribution channel, the Europe tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Europe tortilla market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe tortilla market share in 2023.
GRUMA SAB de CV; PepsiCo Inc; La Tortilla Factory Inc; Aranda's Tortilla Co Inc; Paulig Ltd; General Mills Inc; Goya Foods Inc; Moctezuma Foods SRO; Komali Tortillas GmbH; Greendot Health Foods Pvt. Ltd.; Paul's Organics; Delibreads Europe S.L.; Leighton Foods AS; and The Hain Celestial Group Inc are some of the leading companies operating in the Europe tortilla market.