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OTT 媒体服务市场 - 全球行业规模、份额、趋势、机会和预测，2018-2028 年，按类型、按设备类型、按地区
市场调查报告书
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1221608

OTT 媒体服务市场 - 全球行业规模、份额、趋势、机会和预测，2018-2028 年，按类型、按设备类型、按地区

OTT Media Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Device Type, By Region
出版日期: | 出版商: TechSci Research | 英文 115 Pages | 商品交期: 2-3个工作天内

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2021 年全球 OTT 媒体服务市场价值 1175.9 亿美元，预计到 2028 年復合年增长率将达到 14.56%。

此外，OTT正在吸引来自世界各地的大量用户，各种OTT平台各自的收入都在实现巨大的飞跃。 例如，Netflix 在 2022 年第三季度的总收入接近 79.3 亿美元，高于 2021 年同季度的约 74.8 亿美元。 在亚太地区新增近143万付费用户，Netflix第三季度营收增长19%，从8.34亿美元增至8.89亿美元。 平均付费会员数从3005万增加到3623万，同比增长23%。

OTT 内容以多种语言提供，促进市场增长

OTT 服务越来越受欢迎，因为可以使用多种本地语言配音内容，使消费者更容易理解内容并参与其中。 此外，OTT 流媒体公司正在寻求提供其他语言的字幕，以便各地的消费者都可以访问和欣赏内容。 此外，Netflix 于 2022 年收购了动画工作室 Animal Logic Group of Companies，这有望加强动画业务的市场。

大流行加速市场增长

COVID-19 推动了 OTT 媒体提供商的发展，因为人们被困在家里，而 OTT 流媒体内容为他们提供了某种形式的娱乐。 例如，据《卫报》报导，华特迪士尼公司在欧洲推出的流媒体服务吸引了超过 2200 万用户，几乎是该公司全球用户群的两倍。 此外，OTT 定价非常合理，因为它是通过廉价的互联网提供的，不需要传统的广播或有线电视视频基础设施。 此外，OTT 媒体服务市场也受益于宽带普及率的提高。

市场竞争加剧阻碍市场增长

OTT 媒体服务行业竞争激烈，因为新服务提供商提供的内容价格低于现有服务提供商。 此外，运营商新製作内容的发行虽然已经开始，但也存在网剧、电影失败，运营商资金浪费的弊端。

此外，技术专家和合格人才的缺乏，无论是在发达国家还是欠发达国家，也被认为是市场拓展的障碍。 与使用和获取服务相关的高成本减缓了市场增长。 强大的基础设施和糟糕的互联网服务是影响市场增长的额外因素，因为互联网连接会影响图像和音频质量。 此外，卫星和有线节目等更便宜的替代方案的出现预计也会对预测期内的交易增长产生负面影响。

可自定义

TechSci Research 根据市场数据为您公司的独特需求提供定制服务。 该报告可以定制为：

公司信息

对其他市场参与者（最多 5 家公司）进行深入分析和概况分析。

内容

第1章介绍

  • 市场概览
  • 报告的主要亮点
  • 市场覆盖率
  • 目标市场细分
  • 调查期

第2章研究方法论

  • 调查目的
  • 基线调查方法
  • 主要行业合作伙伴
  • 主要协会和次要来源
  • 数据三角测量和验证
  • 假设和约束

第 3 章执行摘要

  • 市场概览
  • 市场预测
  • 主要地区
  • 主要细分市场

第4章客户语音分析（B2C模式分析）

  • 受访者人口统计数据
    • 性别
    • 按年龄
    • 按职业
  • 平台偏好
  • 购买的决定性因素
  • 购买后面临的挑战
  • 观看 OTT 的首选设备
  • 满意度

第 5 章 OTT 媒体服务的全球市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按类型（AVOD、SVOD、TVOD）进行的市场份额分析
    • 按设备类型（智能电视和机顶盒、移动设备和计算机/笔记本电脑、游戏机和流媒体设备）进行的市场份额分析
    • 按地区划分的市场份额分析
    • 各公司的市场份额分析（2022 年）
  • OTT 媒体服务的全球市场规划和机会评估
    • 按类型划分的市场测绘和机会评估
    • 按设备类型进行市场测绘和机会评估
    • 区域市场规划和机会评估

第6章北美OTT媒体服务市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按类型分类的市场份额分析
    • 按设备类型进行的市场份额分析
    • 按国家/地区划分的市场份额分析

第 7 章亚太 OTT 媒体服务市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额/预测
    • 按类型分类的市场份额分析
    • 按设备类型进行的市场份额分析
    • 按国家/地区划分的市场份额分析

第8章欧洲OTT媒体服务市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额/预测
    • 按类型分类的市场份额分析
    • 按设备类型进行的市场份额分析
    • 按国家/地区划分的市场份额分析

第9章南美OTT媒体服务市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额/预测
    • 按类型分类的市场份额分析
    • 按设备类型进行的市场份额分析
    • 按国家/地区划分的市场份额分析

第 10 章中东和非洲 OTT 媒体服务市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按类型分类的市场份额分析
    • 按设备类型进行的市场份额分析
    • 按国家

第 11 章市场动态

  • 司机
  • 任务

第 12 章 COVID-19 对全球 OTT 媒体服务市场的影响

  • 影响评估模型
    • 受影响的关键部分
    • 受影响的主要地区
    • 受影响的主要国家

第13章新兴国家市场趋势与发展

第 14 章 SWOT 分析

  • 力量
  • 弱点
  • 机会
  • 威胁

第 15 章波特的五力模型

  • 竞争格局
  • 买家力量
  • 供应商力量
  • 新进入者的威胁
  • 替代品的威胁

第16章竞争格局

  • 竞争前景
  • 公司简介
    • Netflix 公司
      • 公司详情
      • 产品与服务
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 近期发展
      • 主要管理人员
    • 华特迪士尼公司
      • 公司简介
      • 产品和服务
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理人员
    • 苹果公司
      • 公司简介
      • 产品和服务
      • 财务状况（如报告所述）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • 亚马逊网站
      • 公司简介
      • 产品和服务
      • 财务状况（如报告所述）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理人员
    • 派拉蒙世界
      • 公司概况
      • 产品和服务
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • WarnerMedia Direct, LLC. (HBO Max)
      • 公司概况
      • 产品和服务
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • Sling TV L.L.C.
      • 公司简介
      • 产品和服务
      • 财务状况（如报告所述）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • 乐天集团
      • 公司简介
      • 产品和服务
      • 财务状况（已报告）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • Kakao 娱乐有限公司
      • 公司简介
      • 产品和服务
      • 财务状况（已报告）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理团队
    • 字母表（YouTube）
      • 公司简介
      • 产品和服务
      • 财务状况（如报告所述）
      • 主要市场焦点和地域分布
      • 近期发展状况
      • 主要管理人员

第 17 章战略建议

第18章关于美国/免责声明

Product Code: 14162

The global OTT media services market was valued at USD 117.59 billion in 2021 and is projected to register a CAGR of 14.56% through 2028 owing to the growing number of audiences which is fuelling and is expected to further increase the revenue generation. Moreover, OTT has drawn a sizable group of users from all over the world, variety of OTT platforms gained a significant surge in their respective revenues. For instance, Netflix's total revenue in the third quarter of 2022 was close to USD7.93 billion, up from roughly USD7.48 billion in the corresponding quarter of 2021. Moreover, in the Asia-Pacific region, about 1.43 million new paying users were added, and the region witnessed the Netflix third-quarter revenue which was increased by 19%, from USD834 million to USD889 million. Its average paid membership increased by 23% year over year, from 30.05 million to 36.23 million.

The Global OTT Media Services Market is mainly driven by ease of viewing through different devices and platforms, a variety of content, and technological advancements. The expansion of the OTT industry has been fuelled by the availability of a wide range of streaming content in addition with different languages and the simplicity of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc., are the factors which are significantly influencing customers' choice to shift towards OTT media services from the traditional broadcast network.

During the forecast period, the demand for OTT media services is expected to significantly grow in the forecast period with the rise in consumer spending power, where the consumers are now preferring to purchase different subscriptions for streaming OTT services in order to avail wide range of web series, movies, live streaming and other media content on various devices such as television, smartphones, etc.

Due to the growing number of paid subscribers in the United States, the North American region is currently experiencing rapid growth and is dominating the market. For a number of reasons, including increasing smart TV penetration and the accessibility of various devices for streaming OTT content, the United States is the market leader in North America. For instance, in the United States and Canada, Netflix had 73.39 million subscribers in 2022. Furthermore, seamless streaming is possible via OTT platforms on connected TV devices and smart TVs. The market for OTT media services in the area is expanding as 71% of American households, up from 58% in 2020, will have a smart TV by 2022.

The COVID-19 pandemic, which placed millions of people under lockdown, had a moderate impact on OTT media services globally. The OTT industry profited from cheaper subscription fees, more convenient internet access, and more time spent at home as binge-watching emerged as the popular trend. OTT usage increased to two to three hours per day during the COVID-19 period, according to several published reports. Additionally, eight billion hours of over-the-top (OTT) content were streamed each month from 180 million users in Southeast Asia, making OTT one of the fastest-growing media channels in the region by 2020.

Broadband usage and the adoption of smart devices are driving market expansion Currently, there are more than six billion active smartphone subscribers globally. Viewers can watch content whenever, wherever, and on their preferred device by simply connecting their smart devices to the subscribed OTT services. However, the popularity of smart gadgets like TV sticks and smart TVs is accelerating market expansion.

The expansion of over-the-top (OTT) services is primarily being driven by an increase in broadband penetration. An growth in internet users and their access to over-the-top (OTT) material like video, music streaming, and VoIP was brought on by high speed broadband internet access. This will increase the demand for over-the-top (OTT) content and lead the global OTT market to grow.

Availability of OTT content in different local languages fueling the market growth

OTT services are becoming increasingly popular because of the availability of content dubbed in many local languages, allowing consumers to understand the content more readily and helping them engage with the story. Furthermore, OTT streaming media firms are attempting to provide subtitles in additional languages so that any consumer anywhere in the world can access and enjoy the content. Additionally, Netflix, Inc. acquired Animal Logic Group of Companies, an animation studio, in 2022; with this acquisition, the company looks forward to strengthening its market in the animation business.

Pandemic accelerated the market growth

COVID-19 boosted OTT media providers because people were stuck at home, and OTT streaming content provided them with some entertainment. For instance, The Walt Disney Company launched it streaming services in Europe and gained more than 22 million subscribers, which almost doubled the company's global subscribers, as quoted by the Guardian. Furthermore, OTT pricing is quite reasonable, as it is provided over the cheap internet without the need for a traditional broadcast or cable video infrastructure. The market for OTT media services has also benefited from increased broadband penetration.

Rising Market Competition Hindering the Market Growth

The OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which might become a disadvantage because the web series or movie may fail, and their money would be wasted.

Additionally, the absence of technological specialists and qualified professionals in both developed and undeveloped nations would hinder the market's expansion. The high expenses associated with using and obtaining the services will slow down the market's expansion. Strong infrastructure facilities and poor internet service, which affect image and audio quality depending on the internet connection, are additional factors that have an impact on market growth. Additionally, the presence of cheaper alternatives like satellite or cable-based programming is projected to have a negative impact on the expansion of the trade during the forecast period.

Market Segmentation

The Global OTT Media Services Market is segmented based on Type, device type, region, and company. Based on Type, the market is further segmented into AVOD, SVOD and TVOD. Based on device type, the Global OTT Media Services Market is segmented into Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops/Laptops, Gaming Consoles & Streaming Devices. Based on region, the market is divided into North America, Asia Pacific, Europe, South America, Middle East and Africa.

Company Profiles

Netflix, Inc., The Walt Disney Company, Apple Inc., Amazon.com, Inc., Paramount Global, Alphabet Inc. (YouTube), WarnerMedia Direct, LLC. (HBO Max), Sling TV L.L.C., Rakuten Group, Inc., Kakao Entertainment Co., Ltd. are among the top players operating in the global OTT media services market.

Report Scope

In this report, Global OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global OTT Media Services Market, By Type:

  • AVOD
  • SVOD
  • TVOD

Global OTT Media Services Market, By Device Type:

  • Smart TVs & Set-Top Box
  • Mobile Devices & Computers/Laptops
  • Gaming Consoles & Streaming Devices

Global OTT Media Services Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Indonesia
    • Vietnam
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Norway
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • UAE
    • Saudi Arabia
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Global OTT Media Services Market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Data Triangulation & Validation
  • 2.6. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

  • 4.1. Respondent Demographics
    • 4.1.1. By Gender
    • 4.1.2. By Age
    • 4.1.3. By Occupation
  • 4.2. Platform Preference
  • 4.3. Factors Influencing Purchase Decision
  • 4.4. Challenges Faced Post Purchase
  • 4.5. Preferred Device to Watch OTT
  • 4.6. Satisfaction Level

5. Global OTT Media Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (AVOD, SVOD, TVOD)
    • 5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops, Gaming Consoles & Streaming Devices)
    • 5.2.3. By Regional Market Share Analysis
    • 5.2.4. By Company Market Share Analysis (2022)
  • 5.3. Global OTT Media Services Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Device Type Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America OTT Media Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Device Type Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States OTT Media Services Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Type Market Share Analysis
        • 6.2.3.1.2.2. By Device Type Market Share Analysis
      • 6.2.3.2. Canada OTT Media Services Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Type Market Share Analysis
        • 6.2.3.2.2.2. By Device Type Market Share Analysis
      • 6.2.3.3. Mexico OTT Media Services Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Type Market Share Analysis
        • 6.2.3.3.2.2. By Device Type Market Share Analysis

7. Asia-Pacific OTT Media Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Device Type Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. China OTT Media Services Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Type Market Share Analysis
        • 7.2.3.1.2.2. By Device Type Market Share Analysis
      • 7.2.3.2. Japan OTT Media Services Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Type Market Share Analysis
        • 7.2.3.2.2.2. By Device Type Market Share Analysis
      • 7.2.3.3. South Korea OTT Media Services Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Type Market Share Analysis
        • 7.2.3.3.2.2. By Device Type Market Share Analysis
      • 7.2.3.4. India OTT Media Services Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Type Market Share Analysis
        • 7.2.3.4.2.2. By Device Type Market Share Analysis
      • 7.2.3.5. Australia OTT Media Services Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Type Market Share Analysis
        • 7.2.3.5.2.2. By Device Type Market Share Analysis
      • 7.2.3.6. Indonesia OTT Media Services Market Outlook
        • 7.2.3.6.1. Market Size & Forecast
        • 7.2.3.6.1.1. By Value
        • 7.2.3.6.2. Market Share & Forecast
        • 7.2.3.6.2.1. By Type Market Share Analysis
        • 7.2.3.6.2.2. By Device Type Market Share Analysis
      • 7.2.3.7. Vietnam OTT Media Services Market Outlook
        • 7.2.3.7.1. Market Size & Forecast
        • 7.2.3.7.1.1. By Value
        • 7.2.3.7.2. Market Share & Forecast
        • 7.2.3.7.2.1. By Type Market Share Analysis
        • 7.2.3.7.2.2. By Device Type Market Share Analysis

8. Europe OTT Media Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Device Type Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. United Kingdom OTT Media Services Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Type Market Share Analysis
        • 8.2.3.1.2.2. By Device Type Market Share Analysis
      • 8.2.3.2. Germany OTT Media Services Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Type Market Share Analysis
        • 8.2.3.2.2.2. By Device Type Market Share Analysis
      • 8.2.3.3. France OTT Media Services Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Type Market Share Analysis
        • 8.2.3.3.2.2. By Device Type Market Share Analysis
      • 8.2.3.4. Italy OTT Media Services Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Type Market Share Analysis
        • 8.2.3.4.2.2. By Device Type Market Share Analysis
      • 8.2.3.5. Spain OTT Media Services Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Type Market Share Analysis
        • 8.2.3.5.2.2. By Device Type Market Share Analysis
      • 8.2.3.6. Norway OTT Media Services Market Outlook
        • 8.2.3.6.1. Market Size & Forecast
        • 8.2.3.6.1.1. By Value
        • 8.2.3.6.2. Market Share & Forecast
        • 8.2.3.6.2.1. By Type Market Share Analysis
        • 8.2.3.6.2.2. By Device Type Market Share Analysis

9. South America OTT Media Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Device Type Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. Brazil OTT Media Services Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Type Market Share Analysis
        • 9.2.3.1.2.2. By Device Type Market Share Analysis
      • 9.2.3.2. Argentina OTT Media Services Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Type Market Share Analysis
        • 9.2.3.2.2.2. By Device Type Market Share Analysis
      • 9.2.3.3. Colombia OTT Media Services Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Type Market Share Analysis
        • 9.2.3.3.2.2. By Device Type Market Share Analysis

10. Middle East & Africa OTT Media Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Device Type Market Share Analysis
    • 10.2.3. By Country
      • 10.2.3.1. South Africa OTT Media Services Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Type Market Share Analysis
        • 10.2.3.1.2.2. By Device Type Market Share Analysis
      • 10.2.3.2. UAE OTT Media Services Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Type Market Share Analysis
        • 10.2.3.2.2.2. By Device Type Market Share Analysis
      • 10.2.3.3. Saudi Arabia OTT Media Services Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Type Market Share Analysis
        • 10.2.3.3.2.2. By Device Type Market Share Analysis
      • 10.2.3.4. Turkey OTT Media Services Market Outlook
        • 10.2.3.4.1. Market Size & Forecast
        • 10.2.3.4.1.1. By Value
        • 10.2.3.4.2. Market Share & Forecast
        • 10.2.3.4.2.1. By Type Market Share Analysis
        • 10.2.3.4.2.2. By Device Type Market Share Analysis
      • 10.2.3.5. Egypt OTT Media Services Market Outlook
        • 10.2.3.5.1. Market Size & Forecast
        • 10.2.3.5.1.1. By Value
        • 10.2.3.5.2. Market Share & Forecast
        • 10.2.3.5.2.1. By Type Market Share Analysis
        • 10.2.3.5.2.2. By Device Type Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global OTT Media Services Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. SWOT Analysis

  • 14.1. Strength
  • 14.2. Weakness
  • 14.3. Opportunities
  • 14.4. Threats

15. Porter's Five Forces Model

  • 15.1. Competition Landscape
  • 15.2. Buyer Power
  • 15.3. Supplier Power
  • 15.4. Threat of New Entrants
  • 15.5. Threat of Substitutes

16. Competitive Landscape

  • 16.1. Competition Outlook
  • 16.2. Company Profiles
    • 16.2.1. Netflix, Inc.
      • 16.2.1.1. Company Details
      • 16.2.1.2. Products & Services
      • 16.2.1.3. Financial (As Reported)
      • 16.2.1.4. Key Market Focus & Geographical Presence
      • 16.2.1.5. Recent Development
      • 16.2.1.6. Key Management Personnel
    • 16.2.2. The Walt Disney Company
      • 16.2.2.1. Company Details
      • 16.2.2.2. Products & Services
      • 16.2.2.3. Financial (As Reported)
      • 16.2.2.4. Key Market Focus & Geographical Presence
      • 16.2.2.5. Recent Development
      • 16.2.2.6. Key Management Personnel
    • 16.2.3. Apple, Inc.
      • 16.2.3.1. Company Details
      • 16.2.3.2. Products & Services
      • 16.2.3.3. Financial (As Reported)
      • 16.2.3.4. Key Market Focus & Geographical Presence
      • 16.2.3.5. Recent Development
      • 16.2.3.6. Key Management Personnel
    • 16.2.4. Amazon.com, Inc
      • 16.2.4.1. Company Details
      • 16.2.4.2. Products & Services
      • 16.2.4.3. Financial (As Reported)
      • 16.2.4.4. Key Market Focus & Geographical Presence
      • 16.2.4.5. Recent Development
      • 16.2.4.6. Key Management Personnel
    • 16.2.5. Paramount Global
      • 16.2.5.1. Company Details
      • 16.2.5.2. Products & Services
      • 16.2.5.3. Financial (As Reported)
      • 16.2.5.4. Key Market Focus & Geographical Presence
      • 16.2.5.5. Recent Development
      • 16.2.5.6. Key Management Personnel
    • 16.2.6. WarnerMedia Direct, LLC. (HBO Max)
      • 16.2.6.1. Company Details
      • 16.2.6.2. Products & Services
      • 16.2.6.3. Financial (As Reported)
      • 16.2.6.4. Key Market Focus & Geographical Presence
      • 16.2.6.5. Recent Development
      • 16.2.6.6. Key Management Personnel
    • 16.2.7. Sling TV L.L.C.
      • 16.2.7.1. Company Details
      • 16.2.7.2. Products & Services
      • 16.2.7.3. Financial (As Reported)
      • 16.2.7.4. Key Market Focus & Geographical Presence
      • 16.2.7.5. Recent Development
      • 16.2.7.6. Key Management Personnel
    • 16.2.8. Rakuten Group, Inc.
      • 16.2.8.1. Company Details
      • 16.2.8.2. Products & Services
      • 16.2.8.3. Financial (As Reported)
      • 16.2.8.4. Key Market Focus & Geographical Presence
      • 16.2.8.5. Recent Development
      • 16.2.8.6. Key Management Personnel
    • 16.2.9. Kakao Entertainment Co., Ltd.
      • 16.2.9.1. Company Details
      • 16.2.9.2. Products & Services
      • 16.2.9.3. Financial (As Reported)
      • 16.2.9.4. Key Market Focus & Geographical Presence
      • 16.2.9.5. Recent Development
      • 16.2.9.6. Key Management Personnel
    • 16.2.10. Alphabet Inc. (YouTube)
      • 16.2.10.1. Company Details
      • 16.2.10.2. Products & Services
      • 16.2.10.3. Financial (As Reported)
      • 16.2.10.4. Key Market Focus & Geographical Presence
      • 16.2.10.5. Recent Development
      • 16.2.10.6. Key Management Personnel

17. Strategic Recommendations

18. About Us & Disclaimer

List of Figures

  • Figure 1: Global OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 2: Global OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 3: Global OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 4: Global OTT Media Services Market Share, By Region, By Value, 2018-2028F
  • Figure 5: Global OTT Media Services Market Share, By Company, By Value, 2022
  • Figure 6: Global OTT Media Services Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 7: Global OTT Media Services Market Map, By Device Type, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 8: Global OTT Media Services Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 9: North America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 10: North America Country-wise Internet Penetration (%), 2020
  • Figure 11: North America OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 12: North America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 13: North America OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 14: United States OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 15: United States Internet Penetration (%), 2016-2020
  • Figure 16: United States OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 17: United States OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 18: Canada OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 19: Canada Internet Penetration (%), 2016-2020
  • Figure 20: Canada OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 21: Canada OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 22: Mexico OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 23: Mexico Internet Penetration (%), 2016-2020
  • Figure 24: Mexico OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 25: Mexico OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 26: Asia-Pacific OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 27: Asia-Pacific Country-wise Internet Penetration (%), 2020
  • Figure 28: Asia-Pacific OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 29: Asia-Pacific OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 30: Asia-Pacific OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 31: China OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 32: China Internet Penetration (%), 2016-2020
  • Figure 33: China OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 34: China OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 35: Japan OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 36: Japan Internet Penetration (%), 2016-2020
  • Figure 37: Japan OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 38: Japan OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 39: South Korea OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 40: South Korea Internet Penetration (%), 2016-2020
  • Figure 41: South Korea OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 42: South Korea OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 43: India OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 44: India Internet Penetration (%), 2016-2020
  • Figure 45: India OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 46: India OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 47: Australia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 48: Australia Internet Penetration (%), 2016-2020
  • Figure 49: Australia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 50: Australia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 51: Indonesia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 52: Indonesia Internet Penetration (%), 2016-2020
  • Figure 53: Indonesia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 54: Indonesia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 55: Vietnam OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 56: Vietnam Internet Penetration (%), 2016-2020
  • Figure 57: Vietnam OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 58: Vietnam OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 59: Europe OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 60: Europe Country-wise Internet Penetration (%), 2020
  • Figure 61: Europe OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 62: Europe OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 63: Europe OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 64: United Kingdom OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 65: United Kingdom Internet Penetration (%), 2016-2020
  • Figure 66: United Kingdom OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 67: United Kingdom OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 68: Germany OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 69: Germany Internet Penetration (%), 2016-2020
  • Figure 70: Germany OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 71: Germany OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 72: France OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 73: France Internet Penetration (%), 2016-2020
  • Figure 74: France OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 75: France OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 76: Italy OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 77: Italy Internet Penetration (%), 2016-2020
  • Figure 78: Italy OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 79: Italy OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 80: Spain OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 81: Spain Internet Penetration (%), 2016-2020
  • Figure 82: Spain OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 83: Spain OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 84: Norway OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 85: Norway Internet Penetration (%), 2016-2020
  • Figure 86: Norway OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 87: Norway OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 88: South America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 89: South America Country-wise Internet Penetration (%), 2020
  • Figure 90: South America OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 91: South America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 92: South America OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 93: Brazil OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 94: Brazil Internet Penetration (%), 2016-2020
  • Figure 95: Brazil OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 96: Brazil OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 97: Argentina OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 98: Argentina Internet Penetration (%), 2016-2020
  • Figure 99: Argentina OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 100: Argentina OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 101: Colombia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 102: Colombia Internet Penetration (%), 2016-2020
  • Figure 103: Colombia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 104: Colombia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 105: Middle East & Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 106: Middle East & Africa Country-wise Internet Penetration (%), 2020
  • Figure 107: Middle East & Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 108: Middle East & Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 109: Middle East & Africa OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 110: South Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 111: South America Internet Penetration (%), 2016-2020
  • Figure 112: South Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 113: South Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 114: UAE OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 115: UAE Internet Penetration (%), 2016-2020
  • Figure 116: UAE OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 117: UAE OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 118: Saudi Arabia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 119: Saudi Arabia Internet Penetration (%), 2016-2020
  • Figure 120: Saudi Arabia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 121: Saudi Arabia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 122: Turkey OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 123: Turkey Internet Penetration (%), 2016-2020
  • Figure 124: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 125: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 126: Egypt OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 127: Egypt Internet Penetration (%), 2016-2020
  • Figure 128: Egypt OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 129: Egypt OTT Media Services Market Share, By Device Type, By Value, 2018-2028F