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市场调查报告书
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个人化营养市场 - 2018-2028F 全球产业规模、份额、趋势、机会和预测，按产品类型、按应用、剂型、最终用户、地区和竞争细分

Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By Application, By Dosage Forms, By End User, By Region and Competition
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3个工作天内

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简介目录

2022 年，全球个人化营养市场估值为125 亿美元，预计到2028 年，预测期内将实现强劲成长，复合年增长率为16.4%。个人化营养计画也称为客製化营养方法，基于以下概念：由营养师和其他饮食专家提供量身定制的营养指导。其目的是透过饮食改变来优化和增强我们的健康和福祉，同时最大限度地降低肥胖、心臟病和 2 型糖尿病等疾病的风险。个人化营养是註册营养师实践的核心，他们提供符合患者身体、临床和情感需求的客製化营养建议。

近年来，个人化营养变得更加全面。现在它涉及对个人的遗传、饮食习惯、身体活动、睡眠模式、微生物组甚至代谢率进行更深入的评估。代谢率是指身体产生的小分子，可能会影响个体的功能。个人化营养产业涵盖各种产品，包括维生素、矿物质、蛋白质、胺基酸、草药、植物药、纤维、特殊碳水化合物、脂肪酸、益生菌以及其他产品，如益生元、葡萄糖胺、类胡萝卜素等。

主要市场驱动因素

市场概况
预测期 2024-2028
2022 年市场规模 125亿美元
2028 年市场规模 313.4亿美元
2023-2028 年复合年增长率 16.4%
成长最快的细分市场 标准补充品
最大的市场 北美洲

消费者健康意识不断增强

蓬勃发展的个人化营养市场背后的一个关键驱动力是对基于个人需求的客製化营养指导的需求不断增长。随着肥胖率的上升，以及忙碌和不健康饮食习惯的盛行，个人化营养有望获得巨大的吸引力。这种节食方法着重于满足个人的特定营养需求，同时也深入了解他们的代谢历史、环境暴露、遗传特征、个人健康目标和微生物组组成。人们越来越意识到保持健康生活方式的重要性，促进了市场的快速成长。糖尿病和心血管疾病等慢性疾病的流行促使人们接受个人化的营养解决方案。此外，生活方式的改变、可支配收入的增加以及人们对营养计划益处的认识不断增强，都对气泡水市场产生了积极影响。消费者对改善饮食的偏好日益增长，这是个人化营养市场扩张的关键驱动力。所有年龄层的人们越来越倾向于采用健康的生活方式，再加上向创新方法的转变，对该行业产生了积极的影响。

客製化营养方法越来越普遍

针对个人需求量身定制的个人化营养指导的日益普及是个人化营养市场的重要驱动力。随着越来越多的人面临肥胖和不健康的饮食习惯，个人化营养预计将获得相当大的吸引力。个人化营养是指专门推荐以满足个人营养需求的饮食。此外，个人化营养可以全面了解个人的代谢史、环境暴露、遗传特征、个人健康目标和微生物组组成。根据美国营养协会的说法，个人化营养是一个揭示人类个性并促进疾病管理、预防和促进健康生活方式的营养策略制定的领域。此外，食品业对谨慎的食物选择、健康的生活方式和预防性健康措施的需求正在推动个人化营养产业的整体成长。有机和天然食品的需求激增是市场成长和发展的主要驱动力。有机食品与常规和传统种植的食品不同，它坚持自然农业系统，不使用合成农药和化学肥料。天然食品源自于有机生产的原料。这些产品的日益普及可归因于人们对有机食品的健康益处的认识不断增强。根据有机消费者协会的数据，有机食品的销售额每年增长 20%，预测表明，到 2017 年底，该行业在美国食品市场的份额将从约 2% 扩大到约 3.5%。十年。同时，个人化营养产业的新兴公司透过为客户创新策略来引领市场。例如，2019年11月，美国跨国企业安丽宣布在中国投资2亿美元，建立专注于膳食补充剂的创新中心。该创新中心旨在为个人提供个人化营养的客製化解决方案。市场领导者的此类倡议预计将进一步推动市场的成长。

肥胖盛行率

在当前情况下，已开发国家和发展中国家的人们越来越多地寻求量身定制的方法来解决其健康和福祉问题，旨在在规定的时间范围内实现特定的健康目标。由于技术进步，在提供必要的知识和资讯以有效和高效地制定客製化营养计划方面取得了重大进展。个人化营养计画作为传统健康技术的替代方案，使客户能够遵守严格的饮食习惯。该市场的成长和发展主要是由全球健康意识的提高所推动的，而可支配收入的增加和肥胖等健康问题的流行也推动了健康意识的提高。肥胖盛行率的上升对市场产生了重大影响。以减重为目标向营养师和营养师寻求个人化饮食计划指导的个人有助于市场成长。

便携式健康监测设备的成长趋势

全球都在关注营养食品的选择和健康生活方式的追求。便携式医疗保健技术已成为准确测量和评估个人每日营养摄取量的可靠手段。研究表明，大约 30% 的美国成年人使用便携式医疗设备。透过轻鬆存取代谢概况、生物化学和微生物组资讯等个人化资料，个人化营养方法越来越受欢迎。这些设备推荐量身订製的营养解决方案，帮助个人管理体重、血糖和胆固醇并实现最佳健康。此外，DNA 测试、家庭血液检查和其他健康相关评估的日益普及预计将推动对个人化营养产品的需求。营养不当和久坐的生活方式导致动脉阻塞等危及生命的慢性疾病增加。研究表明，美国约有 1.17 亿成年人因营养不当和缺乏运动而患有此类疾病。因此，消费者正在将注意力转向疾病预防并接受健康意识的心态。人们对健康和健身计划的认识不断增强，预计将在可预见的未来推动对个人化营养产品的需求。

主要市场挑战

与个人化营养计画相关的高成本

个人化营养服务成本高昂，可能导致很大一部分人口无法获得这些服务。预计这一方面将阻碍预测期内全球市场的成长。此外，人们对个人化营养在健康监测和治疗中的益处的认识有限，预计这可能是未来几年阻碍个人化营养市场价值的因素。营养计划的高成本给个人化营养市场带来了重大挑战。个人化营养计画通常包括各种健康和健身监测费用，使得低收入消费者无法负担最终产品。此外，有些营养计划可能只需要短期治疗，但某些个人化营养公司只提供年度治疗套餐，以最大限度地提高投资报酬率（ROI）。这些不必要的费用会提高最终产品的成本，并可能阻碍市场收入的成长。此外，个人化营养计划依赖各种独特的身体、行为和态度资料，这些数据由可穿戴健康设备处理以推荐量身定制的计划。然而，当这些设备缺乏足够的原始资料时，可能会产生不准确的资料，导致营养属性不正确。此外，个人化营养市场仍然分散，因为许多个人化营养解决方案应用仍处于开发和部署的早期阶段。预计这项挑战将持续存在，直到更多的用户资料被整合到系统中，这可能会阻碍全球范围内的收入成长。

仿冒品的可用性

与遗传相关的饮食和睡眠模式的一致性（反之亦然）以及它们与个人行为和环境因素的相互作用仍然存在显着差异。糖尿病和肥胖等疾病日益复杂可归因于与生活方式相关的变化。已发现许多可能导致体重增加或血糖控制困难的遗传途径。个人化营养的另一个显着限制是它依赖于对个人饮食摄取量的全面了解，这在确定身体对各种营养素和食品的反应方面发挥着至关重要的作用。假冒食品对公共卫生和安全构成重大风险，同时也为消费者带来沉重的经济负担。此外，假冒行为也会损害组织的信任、信心和品牌形象。根据美国食品杂货製造商协会（GMA）估计，全球食品和消费品行业每年因假冒产品可能遭受约12至150亿美元的损失。假冒食品的有害影响可能对健康产生深远的影响，甚至可能导致死亡。因此，假冒产品的存在阻碍了未来市场的成长和发展。

主要市场趋势

健康监测应用程式的上升趋势

由于技术进步，健康监测应用程式的成长趋势为市场成长提供了巨大的机会。智慧型手机和平板电脑的日益普及是健康监测应用程式兴起的关键驱动力。如今，拥有智慧型手机的个人可以轻鬆监控自己的健康和幸福。此外，患者产生的资料已经在健康监测应用中发挥越来越重要的作用。如今，人们寻求了解自己的健康资料并从中获得见解。数位技术创新的出现将患者产生的资料转变为宝贵的资源。来自家庭医疗设备、行动医疗应用程式和智慧穿戴设备等消费者健康技术的数据正在推动个人化和客製化的医疗保健管理方法。

加强合作和策略伙伴关係

个人化营养是一种新兴趋势，由消费者投资客製化饮食解决方案的意愿所推动。跨部门的合作关係已成为改善社区健康的重要策略。随着消费者对客製化产品的需求日益增加，传统的「一刀切」方法正在失去意义。

个人化营养的研发措施依赖协作创新和先进技术，例如资料追踪和收集，以收集个人健康资料。这些资料累积有助于建立全面的健康资料库和标准。由此，材料供应商、研究机构、医疗机构等利害关係人合作，形成集科研、生产、教育于一体的个人化营养产业联盟。

细分市场洞察

应用洞察

全球个人化营养市场根据应用分为标准补充剂和基于疾病的细分市场。应用领域以标准补充领域为主，占据最大的市场份额。标准补充剂包含至少一种膳食成分，例如维生素、矿物质、草药、植物药、胺基酸或酵素。多种维生素是常用的补充剂，有助于减少每天服用大量药片的需要。重要的膳食补充剂包括钙、鱼油、紫锥菊、人参、大蒜和维生素 D。充足的营养对于预防各种慢性疾病（包括心臟病和 2 型糖尿病）起着至关重要的作用。此外，它还有助于增强免疫系统，因为最佳免疫功能需要必需的维生素和矿物质。均衡和多样化的饮食可确保免疫系统正常运作，并预防疾病和免疫缺陷问题。

最终使用者见解

预计到2022 年，直接面向消费者的细分市场将成为全球个人化营养市场中最大的最终用户细分市场。这种成长是由消费者偏好转向促进健康和生活方式改善的高营养产品所推动的。对营养缺乏的持续关注为个人化营养方法铺平了道路，该方法为理解和解决这些问题提供了有效的方法和解决方案。因此，在这些因素的推动下，直接面向消费者的细分市场预计将在预测期内保持其在个人化营养市场的领导地位。

区域洞察

预计到 2022 年，北美将成为最大的个人化营养市场。该地区的成长主要是由于消费者对健康和饮食模式的认识不断提高，以及肥胖率的显着上升。忙碌的生活方式促使消费者选择满足其特定需求的客製化膳食补充剂。此外，可支配收入的增加使消费者有能力投资个人化饮食计划和相关服务。

在欧洲，个人化营养市场正在快速成长。为了实现更好的饮食而选择个人化食品的趋势日益明显，加上人们对健康食品的认识不断增强以及健康和营养的推广，正在推动这一增长。个人化健康方法的采用逐渐增加，有助于个人在特定时间范围内实现特定目标，也促进了这种成长。个人化营养是一种替代方法，它承认个体差异，并使消费者能够控制维持更健康的饮食。

亚太地区的个人化营养市场正在不断增长，其推动因素包括消费者健康意识的提高、对适当健康和健身重要性的更好理解以及数位医疗解决方案的日益普及等。此外，由于个人化营养解决方案和积极措施的接受程度不断提高，该地区的市场预计将出现最快的成长。儘管面临新冠肺炎 (COVID-19) 疫情带来的挑战，但随着越来越多的消费者优先考虑免疫系统并选择营养产品，市场仍在持续成长。

主要市场参与者

  • 巴斯夫公司
  • 帝斯曼
  • 康宝莱营养有限公司
  • Metagenics 公司
  • DNA拟合
  • 营养基因组公司
  • 阿特拉斯生物医学集团有限公司
  • 习惯有限责任公司
  • 百多莱克製药公司
  • 巴尔赫姆公司

报告范围：

个人化营养市场，依产品类型：

  • 主动测量
  • 标准测量

个人化营养市场，按应用：

  • 标准补充品
  • 基于疾病

个人化营养市场，按剂型：

  • 平板电脑
  • 胶囊
  • 粉末
  • 液体
  • 其他的

个人化营养市场，依最终用户划分：

  • 直接面向消费者
  • 健康与健身中心
  • 医院及诊所
  • 机构

个人化营养市场，按地区：

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 法国
    • 英国
    • 义大利
    • 德国
    • 西班牙
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥伦比亚
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 科威特
    • 土耳其
    • 埃及

竞争格局

公司概况：全球个人化营养市场主要公司的详细分析。

可用的客製化：

全球个人化营养市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：客户之声

第 5 章：全球个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型（主动测量、标准测量）
    • 按应用（标准补充剂，基于疾病）
    • 按剂型（片剂、胶囊、粉末、液体、其他）
    • 按最终用户（直接面向消费者、健康和健身中心、医院和诊所、机构）
    • 按地区
    • 按公司划分 (2022)
  • 市场地图

第 6 章：北美个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型
    • 按应用
    • 按剂型
    • 由最终用户
    • 按国家/地区
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第 7 章：欧洲个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型
    • 按应用
    • 按剂型
    • 由最终用户
  • 欧洲：国家分析
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙

第 8 章：亚太地区个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型
    • 按应用
    • 按剂型
    • 由最终用户
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第 9 章：南美洲个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型
    • 按应用
    • 按剂型
    • 由最终用户
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 10 章：中东和非洲个人化营养市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型
    • 按应用
    • 按剂型
    • 由最终用户
  • MEA：国家分析
    • 南非个人化营养
    • 沙乌地阿拉伯个人化营养
    • 阿联酋个性化营养

第 11 章：市场动态

第 12 章：市场趋势与发展

第 13 章：全球个人化营养市场：SWOT 分析

第14章：竞争格局

  • 商业概览
  • 应用程式产品
  • 最近的发展
  • 主要人员
  • SWOT分析
    • BASF SE
    • DSM
    • Herbalife Nutrition Ltd
    • Metagenics, Inc.
    • DNAfit
    • Nutrigenomix Inc.
    • Atlas Biomed Group Limited
    • Habit, LLC
    • Bactolac Pharmaceutical
    • Balchem Corporation

第 15 章：策略建议

第 16 章：关于我们与免责声明

简介目录
Product Code: 4733

Global Personalized Nutrition Market was valued at USD 12.5 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 16.4% through 2028. A personalized nutrition plan also referred to as a customized nourishment approach, is based on the concept of providing tailored nutrition guidance by nutritionists and other dietary experts. The aim is to make dietary changes that optimize and enhance our health and well-being while minimizing the risks of diseases such as obesity, heart disease, and type 2 diabetes. Personalized nutrition lies at the core of the practice of registered dietitians, who provide tailored nutrition advice that aligns with the physical, clinical, and emotional needs of their patients.

In recent times, personalized nutrition has become more comprehensive. It now involves a deeper assessment of an individual's genetics, dietary habits, physical activity, sleep patterns, microbiome, and even metabolic rates. Metabolic rates refer to the small molecules produced by the body that may have an impact on how an individual functions. The personalized nutrition industry encompasses various products, including vitamins, minerals, proteins, amino acids, herbs, botanicals, fibers, specialty carbohydrates, fatty acids, probiotics, and others such as prebiotics, glucosamine, carotenoids, and more.

Key Market Drivers

Market Overview
Forecast Period2024-2028
Market Size 2022USD 12.50 Billion
Market Size 2028USD 31.34 Billion
CAGR 2023-202816.4%
Fastest Growing SegmentStandard Supplement
Largest MarketNorth America

Growing Consumer Health Awareness

A key driving force behind the burgeoning personalized nutrition market is the increasing demand for tailored nutritional guidance based on individual requirements. With the rise in obesity rates, as well as the prevalence of busy and unhealthy eating habits, personalized nutrition is poised to gain significant traction. This approach to dieting focuses on meeting specific nutritional needs of individuals while also providing insights into their metabolic history, environmental exposure, genetic profile, personal wellness objectives, and microbiome composition. The increasing awareness of the significance of maintaining a healthy lifestyle has contributed to the rapid market growth. The prevalence of chronic diseases, including diabetes and cardiovascular diseases, has prompted individuals to embrace personalized nutrition solutions. Furthermore, lifestyle changes, higher disposable incomes, and growing awareness of the benefits of nutrition plans are positively impacting the sparkling water market. The growing consumer preference for dietary improvements is a key driver for the expansion of the personalized nutrition market. The increasing trend of adopting a healthy lifestyle across all age groups, coupled with a shift towards innovative approaches, has a positive impact on the industry.

Increasing Prevalence of Customized Approaches for Nutrition

The increasing popularity of personalized nutrition guidance tailored to individual needs is a significant driver in the personalized nutrition market. With a growing number of individuals facing obesity and unhealthy dietary habits, personalized nutrition is expected to gain considerable traction. Personalized nutrition involves a diet that is specifically recommended to meet individual nutritional requirements. Additionally, personalized nutrition can provide a comprehensive understanding of an individual's metabolic history, environmental exposure, genetic profile, personal wellness goals, and microbiome composition. According to the American Nutrition Association, personalized nutrition is a field that unveils human individuality and facilitates the development of nutrition strategies for disease management, prevention, and the promotion of healthy lifestyles. Moreover, the demand for mindful food choices, healthy lifestyles, and preventive health measures in the food sector is driving the overall growth of the personalized nutrition industry. The surging demand for organic and natural food products is the primary driver behind market growth and development. Organic food sets itself apart from conventionally and traditionally grown food by adhering to a natural system of agriculture, free from the use of synthetic pesticides and fertilizers. Natural food products are derived from organically produced raw materials. The increasing popularity of these products can be attributed to the growing awareness of the health benefits associated with organic food. According to the Organic Consumer Association, sales of organic food have experienced a yearly growth rate of 20 percent, and projections indicate that the industry's share of the U.S. food market is set to expand from approximately 2 percent to around 3.5 percent by the end of the decade. Simultaneously, emerging companies in the personalized nutrition industry are leading the market by innovating strategies for customers. For instance, in November 2019, Amway, a US-based multinational company, announced a USD 200 million investment in China for the establishment of an innovation center focused on dietary supplements. This innovation center aims to provide individuals with customized solutions for personalized nutrition. Such initiatives by market leaders are expected to further propel the growth of the market.

Prevalence of Obesity

In the current scenario, populations in developed and developing countries are increasingly seeking tailored approaches to address their health and well-being, aiming to achieve specific health goals within defined timeframes. Thanks to technological advancements, significant progress has been made in providing the necessary knowledge and information to effectively and efficiently create customized nutritional plans. Personalized nutrition plans, as an alternative to conventional health techniques, enable customers to adhere to strict dietary regimens. The market's growth and development are primarily driven by the global rise in health consciousness, fueled by increasing disposable income and the prevalence of health issues such as obesity. The rising prevalence of obesity has a significant impact on the market. Individuals seeking guidance from dieticians and nutritionists for personalized diet plans with the goal of weight loss contribute to market growth.

Growing Trend of Portable Health Monitoring Devices

There is a global concern regarding the selection of nutritious food and the pursuit of a healthy lifestyle. Portable healthcare technologies have emerged as a reliable means to accurately measure and assess the daily nutritional intake of individuals. Research indicates that approximately 30% of adults in the United States utilize portable healthcare devices. Personalized nutrition approaches are gaining popularity, facilitated by easy access to personalized data such as metabolic profiles, biochemistry, and microbiome information. These devices recommend tailored nutritional solutions, aiding individuals in managing weight, blood sugar, and cholesterol and achieving optimal health. Furthermore, the increasing availability of DNA tests, at-home blood tests, and other health-related assessments is expected to drive the demand for personalized nutritional products. Improper nutrition and sedentary lifestyles have led to a rise in life-threatening chronic diseases such as clogged arteries. Research suggests that around 117 million adults in the United States suffer from such conditions due to improper nutrition and lack of exercise. Consequently, consumers are shifting their focus toward disease prevention and embracing a health-conscious mindset. The growing awareness of health and fitness programs is expected to drive the demand for personalized nutrition products in the foreseeable future.

Key Market Challenges

High Cost Associated with Personalized Nutrition Plan

Personalized nutrition services are associated with a significant cost, potentially rendering them inaccessible to a substantial portion of the population. This aspect is expected to impede the growth of the global market in the forecast period. Additionally, limited awareness regarding the benefits of personalized nutrition in health monitoring and treatment is foreseen as a factor that may hinder the market value of personalized nutrition in the coming years. The high cost of nutritional plans presents a significant challenge for the personalized nutrition market. Personalized nutrition plans often include various health and fitness monitoring charges, making the end product unaffordable for low-income consumers. Moreover, some nutrition plans may only be required for short-term treatments, yet certain personalized nutrition companies offer only annual treatment packages to maximize their Return on Investment (ROI). These unnecessary charges inflate the cost of the end product and could impede revenue growth in the market. Additionally, personalized nutritional plans rely on a wide range of unique physical, behavioral, and attitudinal data, which are processed by wearable health devices to recommend tailored plans. However, inaccurate data can be generated when these devices lack sufficient raw data, resulting in incorrect nutritional attributes. Furthermore, the personalized nutrition market remains fragmented as many personalized nutritional solution applications are still in the early stages of development and deployment. This challenge is expected to persist until a larger volume of user data is integrated into the system, potentially hindering revenue growth on a global scale.

Availability of Counterfeit Products

There remains a significant disparity in the alignment of eating and sleeping patterns in relation to genetics (and vice versa), as well as their interaction with individual behavior and environmental factors. The increasing complexity of diseases such as diabetes and obesity can be attributed to lifestyle-related changes. Numerous genetic pathways have been identified that may contribute to weight gain or difficulties in blood sugar control. Another notable constraint of personalized nutrition is its reliance on a comprehensive understanding of an individual's dietary intake, which plays a crucial role in determining the body's response to various nutrients and food products. Counterfeit foods pose a significant risk to public health and safety while also imposing substantial financial burdens on consumers. Additionally, counterfeiting undermines trust, confidence, and the brand identity of organizations. According to the Grocery Manufacturers Association (GMA) in the U.S., it is estimated that the global food and consumer products industry may suffer annual losses of approximately USD 12 to 15 billion due to counterfeiting. The detrimental effects of counterfeit food products can have far-reaching consequences on health, potentially leading to fatalities. Consequently, the presence of counterfeit products hinders future market growth and development.

Key Market Trends

Rising Trend of Health Monitoring Apps

Due to technological advancements, the growing trend of health monitoring apps presents significant opportunities for market growth. The increasing adoption of smartphones and tablets is a key driver behind the rise of health-monitoring apps. Nowadays, individuals who own smartphones can easily monitor their well-being and happiness. Additionally, patient-generated data is already playing an increasingly important role in health monitoring applications. People today seek to understand and gain insights from their own health data. The emergence of digital technology innovations has transformed patient-generated data into a valuable resource. Data from consumer health technologies, such as in-home medical devices, mHealth apps, and smart wearables, are fueling personalized and customized approaches to healthcare management.

Increasing Collaborations and Strategic Partnerships

Personalized nutrition is an emerging trend driven by consumer willingness to invest in tailored dietary solutions. Collaborative partnerships across sectors have become a prominent strategy for community health improvement. The traditional "one-size-fits-all" approach is losing relevance as consumers increasingly demand customized products.

Research and development initiatives in personalized nutrition rely on collaborative innovation and advanced technologies, such as data tracking and collection, to gather individual health data. This data accumulation enables the establishment of comprehensive health databases and standards. As a result, various stakeholders, including material suppliers, scientific research institutions, and medical establishments, collaborate to form personalized nutrition industry alliances, integrating research, production, and education.

Segmental Insights

Application Insights

The global market for personalized nutrition is categorized into standard supplement and disease-based segments based on applications. The application segment is dominated by the standard supplement segment, holding the largest market share. Standard supplements comprise at least one dietary ingredient, such as vitamins, minerals, herbs, botanicals, amino acids, or enzymes. Multivitamins are commonly used supplements that help reduce the need to take numerous pills daily. Prominent dietary supplements include calcium, fish oil, echinacea, ginseng, garlic, and vitamin D. Adequate nutrition plays a crucial role in the prevention of various chronic diseases, including heart disease and type 2 diabetes. Furthermore, it aids in strengthening the immune system, as essential vitamins and minerals are required for optimal immune function. A balanced and diverse diet ensures proper immune system functioning and offers protection against illnesses and immunodeficiency issues.

End User Insights

The direct-to-consumer segment is projected to be the largest end-user segment in the global personalized nutrition market in 2022. This growth is driven by shifting consumer preferences towards high-nutrient products that promote health and lifestyle improvements. The persistent concern over nutrient deficiencies has paved the way for personalized nutrition approaches, which provide effective methods and solutions for understanding and addressing these issues. Consequently, the direct-to-consumer segment is expected to maintain its leadership in the personalized nutrition market during the forecast period, driven by these factors.

Regional Insights

North America is projected to be the largest market for personalized nutrition in 2022. The region's growth is primarily driven by increasing consumer awareness of health and dietary patterns, as well as a significant rise in obesity rates. A busy lifestyle has prompted consumers to opt for customized dietary supplements that cater to their specific needs. Furthermore, the rising disposable income has empowered consumers to invest in personalized meal plans and related services.

In Europe, the personalized nutrition market is experiencing rapid growth. The increasing trend of personalized food choices to achieve a better diet, coupled with a growing awareness of healthy foods and the promotion of health and nutrition, are driving this growth. The gradual increase in the adoption of personalized approaches to health and wellness, which help individuals achieve specific goals within a specified timeframe, is also contributing to this growth. Personalized nutrition is an alternative approach that acknowledges individual differences and empowers consumers to take control of maintaining a healthier diet.

The Asia Pacific region is witnessing a growing market for personalized nutrition, driven by factors such as increasing consumer awareness of health, a better understanding of the importance of adequate health and fitness, and the rising adoption of digital healthcare solutions. Additionally, the market in this region is expected to register the fastest growth due to the rising acceptance of personalized nutrition solutions and proactive measures. Despite the challenges posed by the COVID-19 outbreak, the market has continued to grow as more consumers are prioritizing their immune systems and opting for nutritional products.

Key Market Players

  • BASF SE
  • DSM
  • Herbalife Nutrition Ltd
  • Metagenics, Inc.
  • DNAfit
  • Nutrigenomix Inc.
  • Atlas Biomed Group Limited
  • Habit, LLC
  • Bactolac Pharmaceutical
  • Balchem Corporation

Report Scope:

In this report, the Global Personalized Nutrition Market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Personalized Nutrition Market, By Product Type:

  • Active Measurement
  • Standard Measurement

Personalized Nutrition Market, By Application:

  • Standard Supplement
  • Disease Based

Personalized Nutrition Market, By Dosage Forms:

  • Tablets
  • Capsule
  • Powders
  • Liquids
  • Others

Personalized Nutrition Market, By End User:

  • Direct-To-Consumer
  • Wellness & Fitness Centres
  • Hospital & Clinics
  • Institutions

Personalized Nutrition Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition Market.

Available Customizations:

Global Personalized Nutrition market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Personalized Nutrition Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Active Measurement, Standard Measurement)
    • 5.2.2. By Application (Standard Supplement, Disease Based)
    • 5.2.3. By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others)
    • 5.2.4. By End User (Direct-To-Consumer, Wellness & Fitness Centres, Hospital & Clinics, Institutions)
    • 5.2.5. By Region
    • 5.2.6. By Company (2022)
  • 5.3. Market Map

6. North America Personalized Nutrition Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Dosage Forms
    • 6.2.4. By End Users
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Personalized Nutrition Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Dosage Forms
        • 6.3.1.2.4. By End Users
    • 6.3.2. Canada Personalized Nutrition Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Dosage Forms
        • 6.3.2.2.4. By End Users
    • 6.3.3. Mexico Personalized Nutrition Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Dosage Forms
        • 6.3.3.2.4. By End Users

7. Europe Personalized Nutrition Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Dosage Forms
    • 7.2.4. By End Users
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Personalized Nutrition Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Dosage Forms
        • 7.3.1.2.4. By End Users
    • 7.3.2. United Kingdom Personalized Nutrition Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Dosage Forms
        • 7.3.2.2.4. By End Users
    • 7.3.3. Italy Personalized Nutrition Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Dosage Forms
        • 7.3.3.2.4. By End Users
    • 7.3.4. France Personalized Nutrition Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Dosage Forms
        • 7.3.4.2.4. By End Users
    • 7.3.5. Spain Personalized Nutrition Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Dosage Forms
        • 7.3.5.2.4. By End Users

8. Asia-Pacific Personalized Nutrition Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Dosage Forms
    • 8.2.4. By End Users
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Personalized Nutrition Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Dosage Forms
        • 8.3.1.2.4. By End Users
    • 8.3.2. India Personalized Nutrition Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Dosage Forms
        • 8.3.2.2.4. By End Users
    • 8.3.3. Japan Personalized Nutrition Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Dosage Forms
        • 8.3.3.2.4. By End Users
    • 8.3.4. South Korea Personalized Nutrition Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Dosage Forms
        • 8.3.4.2.4. By End Users
    • 8.3.5. Australia Personalized Nutrition Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Dosage Forms
        • 8.3.5.2.4. By End Users

9. South America Personalized Nutrition Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Dosage Forms
    • 9.2.4. By End Users
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Personalized Nutrition Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Dosage Forms
        • 9.3.1.2.4. By End Users
    • 9.3.2. Argentina Personalized Nutrition Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Dosage Forms
        • 9.3.2.2.4. By End Users
    • 9.3.3. Colombia Personalized Nutrition Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Dosage Forms
        • 9.3.3.2.4. By End Users

10. Middle East and Africa Personalized Nutrition Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Dosage Forms
    • 10.2.4. By End Users
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Personalized Nutrition Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Dosage Forms
        • 10.3.1.2.4. By End Users
    • 10.3.2. Saudi Arabia Personalized Nutrition Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Dosage Forms
        • 10.3.2.2.4. By End Users
    • 10.3.3. UAE Personalized Nutrition Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Dosage Forms
        • 10.3.3.2.4. By End Users

11. Market Dynamics

12. Market Trends & Developments

13. Global Personalized Nutrition Market: SWOT Analysis

14. Competitive Landscape

  • 14.1. Business Overview
  • 14.2. Application Offerings
  • 14.3. Recent Developments
  • 14.4. Key Personnel
  • 14.5. SWOT Analysis
    • 14.5.1. BASF SE
    • 14.5.2. DSM
    • 14.5.3. Herbalife Nutrition Ltd
    • 14.5.4. Metagenics, Inc.
    • 14.5.5. DNAfit
    • 14.5.6. Nutrigenomix Inc.
    • 14.5.7. Atlas Biomed Group Limited
    • 14.5.8. Habit, LLC
    • 14.5.9. Bactolac Pharmaceutical
    • 14.5.10. Balchem Corporation

15. Strategic Recommendations

16. About Us & Disclaimer