市场调查报告书
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1355287
木炭脸部产品市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按产品类型、性别、配销通路、地区和竞争细分Charcoal Facial Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product Type, By Gender, By Distribution Channel, By Region and Competition |
全球木炭脸部产品市场预计将在 2023-2028 年预测期内推动。人们越来越认识到使用木炭面部产品的好处,包括减少黑头和白头、深层清洁毛孔、补水和减少痤疮等因素,是使用木炭面部产品的一定原因,从而对市场需求产生积极影响。未来几年。
全球木炭脸部产品市场范围
木炭面部产品市场包括多种产品类别,例如洗面乳、面膜、磨砂膏等。这些产品通常由活性碳製成,活性碳由竹子、椰子壳或木材等材料製成,并经过处理以提高其吸附能力。正因为如此,它的工作原理是像磁铁一样吸引毒素和细菌。木炭洗面乳是一种以活性碳为主要成分的洗面乳。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 35亿美元 |
2028 年市场规模 | 51亿美元 |
2023-2028 年复合年增长率 | 5.6% |
成长最快的细分市场 | 在线的 |
最大的市场 | 亚太 |
活性碳是一种经过氧气处理的碳,可产生高度多孔的表面,能够吸收皮肤上的污染物和毒素。木炭洗面乳用于去除皮肤上的污垢、油脂和其他杂质。
全球木炭脸部产品市场概况
木炭脸部产品销售量的成长很大程度上受到对天然和有机护肤品的需求不断增长以及人们越来越认识到活性碳的好处(包括去除皮肤上的杂质和污垢)的影响。
近年来,美容产业越来越重视包容性和多样性,这一趋势正在影响木炭脸部产品市场。消费者正在寻找适合所有皮肤类型和肤色的木炭脸部产品,包括专为解决各种皮肤问题(如色素沉着、痤疮皮肤和敏感皮肤)而量身定制的产品。品牌正在响应这一趋势,提供更广泛的木炭脸部产品,适合不同的客户群。
根据《纽约邮报》2022 年报道,美国人平均每月在乳霜、乳液、保湿霜和抗衰老护理上花费 65 美元。 2021年,根据美国人口普查和西蒙斯全国消费者调查,美国人平均每年在皮肤护理上花费322.88美元,即一生中约15,000美元。因此,随着人们对护肤品的日益关注,全球木炭脸部产品市场预计将在预测几年内显着成长。
全球木炭面部产品市场驱动因素
近年来,护肤和身体护理变得更加突出,它已成为许多消费者自我护理和保健习惯的重要方面,这推动了木炭面部产品的市场成长。根据 Groupon 的研究,到 2021 年,女性平均每年在外表上花费 3,756 美元(或每月 313 美元),一生中(18-78 岁)总计花费 225,360 美元。而男性平均每年花费 2,928 美元(或每月 244 美元),总计 175,680 美元,比女性少约 22%。这很可能是因为女性比男性更关心自己的外表,并且愿意花更多的钱来改善自己的外表,这推动了市场的扩张。
社群媒体的兴起和美容影响力强调健康和容光焕发的肌肤。木炭脸部产品以其独特的特性和功效,越来越受到寻求有效解决皮肤问题的消费者的欢迎。此外,消费者认识到活性碳在皮肤护理方面的好处,包括其打开毛孔、去除多余油脂和为皮肤排毒的能力,正在推动对木炭面部产品的需求。
消费者越来越重视脸部护理产品的成分,消费者对天然有机产品的需求不断增加。木炭是一种天然成分,以其排毒和清洁特性而闻名,使其成为面膜、洁面乳和磨砂膏等脸部产品的热门选择。
此外,DIY 美容护理,包括自製木炭面膜和磨砂膏,在寻求经济高效、天然护肤解决方案的消费者中越来越受欢迎。由于木炭有粉末或胶囊形式,因此可以轻鬆地将其纳入家庭 DIY 美容护理中,从而推动了全球木炭面部产品市场的需求。
全球木炭脸部产品市场趋势
越来越多的顾客正在积极寻找能够在单一产品中提供多种优势的护肤产品。木炭脸部产品将排毒特性与保湿、提亮和去角质等其他护肤功效结合在一起,是越来越受欢迎的原因。多功能木炭脸部产品,例如添加植物萃取物的木炭面膜或具有保湿功效的木炭洁面乳,因其提供方便和高效的皮肤护理而受到消费者的青睐,这在预计几年内将显着增加市场需求。
此外,针对个人肌肤问题和需求的个人化护肤产品不断涌现,也越来越受到消费者的欢迎。这一趋势正在影响木炭脸部产品市场,因为品牌正在提供针对特定皮肤类型、问题和偏好量身定制的个人化木炭脸部产品。个人化护肤提供了更有针对性、更有效的护肤解决方案,品牌利用这一趋势提供客製化的木炭脸部产品,满足个人消费者的需求。
全球木炭脸部产品市场挑战
木炭脸部产品市场竞争激烈,许多品牌和产品争夺消费者的注意力。市面上充斥着各种木炭脸部产品,包括面膜、洗面乳、磨砂膏等,既有老牌企业,也有新晋企业。这种激烈的竞争为品牌带来了差异化并在市场中脱颖而出的挑战,导致价格压力、行销努力以及不断创新以保持竞争力的需要,预计这将对行业产生负面影响。
然而,虽然木炭因其排毒特性而被用于护肤产品,但缺乏强有力的科学证据来支持木炭改善皮肤健康的有效性。一些研究表明,木炭在护肤方面的作用可能有限,需要更多的研究来确定其功效和安全性。缺乏科学证据可能会引起消费者的怀疑,并为品牌提供有关木炭脸部产品功效的可信且经过证实的声明带来挑战。
全球木炭脸部产品市场机会
随着产品配方、包装和使用方法的不断创新,可以为品牌创造机会,使自己脱颖而出,并提供独特的木炭面部产品。例如,品牌可以创新新型木炭脸部产品,例如注入木炭的面膜、木炭脸部油或用于客製化护肤解决方案的木炭粉。品牌可以探索与其他护肤成分的合作,例如将木炭与天然萃取物或其他有益的护肤成分结合,以创造创新且有效的产品。产品组合多元化可以吸引更广泛的消费者并扩大市场机会。因此,新产品的开发被认为是全球木炭脸部产品市场的重大机会。 。
市场区隔:
竞争格局
公司简介:对全球木炭面部产品市场主要公司的详细分析。
可用的客製化:
根据给定的市场资料,TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯
(註:公司名单可依客户要求客製化。)
The Global Charcoal Facial Products Market is expected to be driven in the forecast period, 2023-2028. Factors such as rising awareness regarding the benefits of utilizing charcoal facial products including reduction in blackheads & whiteheads, deep cleaning of the pores, hydration, and acne reduction are certain reasons for using charcoal facial products and thus causing a positive influence on the market demand in the upcoming years.
Global Charcoal Facial Products Market Scope
The market for charcoal facial products includes a wide range of product categories such as face wash, masks, scrubs, and others. These products are typically made with activated charcoal, which is made from materials like bamboo, coconut shells, or wood and has been treated to increase its adsorption abilities. Because of this, it works by electrically attracting toxins and bacteria like a magnet. Charcoal facewash is a facial cleanser that contains activated charcoal as the key ingredient.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 3.5 Billion |
Market Size 2028 | USD 5.1 Billion |
CAGR 2023-2028 | 5.6% |
Fastest Growing Segment | Online |
Largest Market | Asia-Pacific |
Activated charcoal is a type of carbon that has been treated with oxygen to generate a highly porous surface capable of absorbing pollutants and toxins from the skin. Charcoal facewash is used to remove dirt, oil, and other impurities from the skin.
Global Charcoal Facial Products Market Overview
The increase in sales of charcoal facial products is significantly influenced by the increasing demand for natural and organic skin care products, and the growing awareness of the benefits of activated charcoal including the removal of impurities and dirt on the skin.
In recent years, there has been an increasing emphasis on inclusivity and variety of beauty industry, and this trend is impacting the charcoal facial products market. Consumers are looking for charcoal facial products that are suitable for all skin types and tones, including products tailored to address various skin concerns such as hyperpigmentation, acne-prone skin, and sensitive skin. Brands are responding to this trend by offering a wider range of charcoal facial products suitable for a diverse customer base.
According to the New York Post in 2022, Americans spend an average of USD65 per month on creams, lotions, moisturizers, and anti-aging treatments. In 2021, According to US Census and Simmons National Consumer Survey, an average American spends USD 322.88 per year on skin care i.e. about USD 15,000 in a lifespan. Thus, with the rising concerns about skincare, the Global Charcoal Facial Products Market is expected to experience a significant growth in the forecasted years.
Global Charcoal Facial Products Market Drivers
Skincare and body care have become more prominent in recent years, it has become an important aspect of many consumers' self-care and wellness routines, which has fueled the market growth for charcoal facial products. According to the Groupon's study, in 2021 women spend an average of USD 3,756 a year (or USD 313 a month) on their appearance around, which adds up to USD 225,360 over their lifetime (between the age of 18-78). Whereas the male spends an average of USD 2,928 per year (or USD 244 a month), which total USD 175,680 or about a 22% less than women. This is most likely because women are more concerned about their appearance rather than men and are willing to spend more money to enhance their appearance, which is fueling market expansion.
The rise of social media and beauty influences emphasize on healthy and glowing skin. Charcoal facial products, with their unique properties and benefits, are gaining popularity among consumers looking for effective solutions to their skin concerns. In addition, consumer awareness for the benefits of activated charcoal in skin care, including its ability to open pores, remove excess oil, and detoxify the skin is driving the demand for charcoal facial products.
Consumers are paying more and more attention to the ingredients in their face care products, and the demand for natural and organic products is increasing among consumers. Charcoal is a natural ingredient known for its detoxifying and cleansing properties, making it a popular choice in facial products such as face masks, cleansers, and scrubs.
Additionally, DIY beauty treatments, including homemade charcoal face masks and scrubs, have gained popularity among consumers looking for cost-effective and natural skin care solutions. Since charcoal is available in powder or in a capsule form, it can be easily incorporated into DIY beauty treatments at home, driving the demand for Global Charcoal Facial Products Market.
Global Charcoal Facial Products Market Trends
Growing number of customers are actively looking for skincare products that provide several advantages in a single item. Charcoal facial products that combine detoxifying properties with other skin care benefits, such as moisturizing, brightening, and exfoliating, are the reasons for increasing popularity. Multifunctional charcoal facial products, such as charcoal face masks with added botanical extracts or charcoal cleansers with moisturizing properties are preferred by consumers as they provide convenience and efficient skin care, which has significantly increased the demand in the market in projected years.
Moreover, rising personalized skincare products, that are tailored to an individual skin problems and needs, are becoming increasingly popular among consumers. This trend is impacting the charcoal facial products market, as brands are offering personalized charcoal facial products that are tailored for specific skin types, concerns, and preferences. Personalized skin care offers a more targeted and effective skin care solution and brands capitalize on this trend to offer customized charcoal facial products that meet individual consumer needs.
Global Charcoal Facial Products Market Challenges
The Charcoal Facial Products Market is highly competitive, with numerous brands and products vying for consumer attention. The market is saturated with a wide range of charcoal facial products, including face masks, facewashes, scrubs, and more, from both established and new players. This intense competition poses challenges for brands to differentiate themselves and stand out in the market, resulting in price pressures, marketing efforts, and the need for constant innovation to stay competitive, which is predicted to have a negative effect on the industry.
However, while charcoal has been used in skincare products for its detoxifying properties, there is a lack of robust scientific evidence to support the effectiveness of charcoal in improving skin health. Some studies suggest that charcoal may have limited benefits in skincare, and there is a need for more research to establish its efficacy and safety. This lack of scientific evidence can create skepticism among consumers and pose a challenge for brands to provide credible and substantiated claims about the efficacy of charcoal facial products.
Global Charcoal Facial Products Market Opportunities
With the rising innovation in product formulations, packaging, and application methods can create opportunities for brands to differentiate themselves and offer unique charcoal facial products. For example, brands can innovate with new forms of charcoal facial products, such as charcoal-infused sheet masks, charcoal-based facial oils, or charcoal powder for custom skincare solutions. Brands can explore collaborations with other skincare ingredients, such as combining charcoal with natural extracts or other beneficial skincare ingredients to create innovative and effective products. Diversifying the product portfolio can attract a wider range of consumers and expand market opportunities. Thus, development of new products is considered a significant opportunity for the Global Charcoal Facial Products Market. .
Market Segmentation:
The Global Charcoal Facial Products Market is segmented based on product type, gender, distribution channel, region, and competitional landscape. Based on product type, market is further fragmented into face wash, face mask, face scrub, and others such as cleansing gel, moisturizer, bleach cream, etc. Based on gender, the market is segmented into male, female, and unisex. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, online, specialty stores, multi-branded stores, and others such as distributors and dealers. The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
L'Oreal S.A., Clinique Laboratories, LLC, Bodycupid Private Limited (WOW), Visage Lines Personal Care Pvt Ltd, Inc. (Bombay Shaving Company), Unilever Plc, Oxyglow Cosmetics Private Limited, Kao Corporation (Biore), Origins Natural Resources, Inc., The Body Shop International Limited, Helios Lifestyle Private Limited (The Man Company), are among the major market players in the global platform that lead the market growth of the Global Charcoal Facial Products Market.
Report Scope:
In this report, the global charcoal facial products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global charcoal facial products market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
(Note: The companies list can be customized based on the client requirements.)