市场调查报告书
商品编码
1355293
视讯串流市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按串流媒体类型、交付来源、平台(OTT、付费电视、IPTV)、收入模式细分地区和竞赛Video Streaming Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Streaming Type, By Delivery Source, By Platform (Over-the-Top, Pay-Tv, IPTV), By Revenue Model, By Region and Competition |
由于人工智慧(AI)和机器学习技术的不断采用以及用户对点播串流媒体的需求不断增加,全球视讯串流媒体的市场规模预计将在预测期内增长。
全球视讯串流媒体市场范围
视讯串流是透过网路和卫星/电缆即时传输视讯内容的过程。它依靠资料压缩技术来最小化视讯檔案的大小并使其更容易透过网路传输。
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 870.1亿美元 |
2028 年市场规模 | 2653.6亿美元 |
2023-2028 年复合年增长率 | 20.87% |
成长最快的细分市场 | 顶级 (OTT) 平台 |
最大的市场 | 北美洲 |
另一方面,卫星或电缆上的视讯串流涉及透过封闭的电缆网路或透过卫星连接传输视讯内容。传统的有线和卫星电视供应商使用这种方法向客户提供直播电视节目。
全球视讯串流市场概况
随着串流媒体服务已成为娱乐产业的主要参与者,全球视讯串流媒体市场预计将在预测期内成长。全球视讯串流媒体市场的特点是竞争激烈,越来越多的公司寻求透过提供高品质内容和个人化用户体验来占领市场份额。市场也充满活力,新技术和趋势不断塑造着产业。
全球视讯串流市场也见证了从传统电视广播到数位视讯串流的重大转变。观众越来越青睐提供便利、灵活和内容广泛的点播、非线性串流服务。
儘管全球视讯串流媒体市场带来了许多机会,但该行业的公司也必须应对许多挑战。其中包括内容盗版等问题。能够应对这些挑战并利用市场提供的机会的公司将受益于不断成长且利润丰厚的行业。
全球视讯串流市场驱动因素
近年来,在几个关键因素的推动下,全球视讯串流媒体市场经历了显着增长。全球视讯串流市场的主要驱动力是全球高速网路连线的可用性不断增加。随着网路速度的提高,消费者从各种供应商串流高品质视讯内容的能力也随之提高。这使得串流媒体服务能够向消费者提供更多样化和高品质的内容,从而推动对其服务的需求。
此外,对智慧电视的需求不断增长对视讯串流市场的成长发挥了重要作用。智慧电视允许消费者直接从电视机存取串流媒体服务,无需额外的硬件,例如机上盒或串流媒体棒。这使得消费者更容易、更方便地存取串流内容,从而推动了全球视讯串流媒体市场的成长。
全球视讯串流市场趋势
全球视讯串流媒体市场的主要趋势是串流媒体服务本身製作的原创内容的兴起。 Netflix、Amazon Prime Video 和 Hulu 等公司在製作自己的内容方面投入巨资,努力从竞争对手中脱颖而出,为消费者提供独家、高品质的内容。随着串流媒体服务寻求变得更加自给自足并减少对第三方提供者授权内容的依赖,这种趋势预计将持续下去。
此外,人工智慧(AI)和机器学习(ML)技术的日益采用已成为全球视讯串流市场的趋势。串流媒体服务正在使用人工智慧和机器学习,根据个人用户的观看历史记录、偏好和其他资料,为他们提供个人化的内容推荐。这有助于改善用户体验,使消费者更容易发现他们可能感兴趣的新内容。
此外,全球视讯串流媒体市场越来越重视互动性和社交功能。串流媒体服务正在将聊天室、观看聚会和用户生成的内容等社交媒体元素纳入其平台,以提高用户参与度并建立社群意识。随着串流媒体服务寻求为用户创造更身临其境和互动的观看体验,这种趋势预计将持续下去。
全球视讯串流市场挑战
儘管全球视讯串流媒体市场近年来经历了显着成长,但仍存在许多可能阻碍市场成长的挑战。全球视讯串流媒体市场的一个主要挑战是市场竞争的加剧。随着越来越多的公司进入市场,规模较小的公司可能很难获得吸引力并与 Netflix 和 Amazon Prime Video 等较大的老牌公司竞争。
此外,内容盗版问题可能会阻碍全球视讯串流媒体市场的成长。随着串流媒体服务变得越来越流行,受版权保护内容的非法散布也越来越流行。这不仅损害了串流媒体服务的获利能力,而且对整个娱乐产业构成了威胁。因此,串流媒体服务正在投资反盗版措施,例如数位浮水印和内容识别技术,以解决此问题。
此外,频宽和网路容量问题可能会阻碍全球视讯串流市场的成长。随着越来越多的消费者采用串流媒体服务,网路网路的压力越来越大,导致缓衝和载入时间缓慢等问题。这在网路基础设施可能不太发达的新兴市场尤其成问题。
全球视讯串流媒体市场机会
全球视讯串流市场为业内公司提供了许多扩展产品和扩大客户群的机会。消费者不再订阅传统的有线和卫星电视,转而选择串流媒体替代方案,这一日益增长的掐线趋势代表了全球视讯串流媒体市场的重大机会。这一趋势预计将持续下去,为串流媒体服务从传统供应商手中夺取市场份额提供了重要机会。
此外,随着智慧型手机和平板电脑变得越来越普遍,串流媒体服务能够透过提供行动娱乐选项来覆盖更广泛的受众。该行业的公司可以透过开发适合行动装置的平台并优化其内容以在较小的萤幕上观看来利用这一趋势。
此外,全球视讯串流媒体市场为公司拓展新的国外市场提供了重要机会。随着世界各地越来越多的消费者连接到高速互联网,新兴市场对串流媒体服务的需求不断增长。能够成功地根据本地市场客製化内容产品和用户体验的公司将从这一趋势中受益。
公司简介
国际商业机器公司、Alphabet, Inc. (Google)、Amazon.com, Inc.、Netflix, Inc.、Hulu LLC(华特迪士尼公司)、Apple, Inc.、Roku, Inc.、Haivision Systems Inc.、Brightcove 、Inc.和Kaltura,Inc.等是预测期间全球视讯串流媒体市场的市场参与者。
市场区隔:
全球视讯串流媒体市场分为串流媒体类型、传输源、平台、收入模式和地区。根据串流媒体类型,全球视讯串流市场分为直播视讯串流和非线性视讯串流。根据传输来源,全球视讯串流市场分为互联网和卫星/有线。根据平台,全球视讯串流媒体市场分为OTT、付费电视和IPTV。根据收入模式,全球视讯串流市场分为广告、交易和订阅。
报告范围:
竞争格局
公司简介:全球视讯串流媒体市场主要公司的详细分析。
可用的客製化:
根据给定的市场资料,TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯
(註:公司名单可依客户要求客製化。)
Global video streaming's market size is anticipated to grow during the forecast period due to rising adoption of artificial intelligence (AI) & machine learning technologies and increasing demand for on-demand streaming among the users.
Global Video Streaming Market Scope
Video streaming is the process of transmitting video content over the internet and over the satellite/cable in real-time. It relies on data compression techniques to minimize the size of the video file and make it easier to transmit over the internet.
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 87.01 Billion |
Market Size 2028 | USD 265.36 Billion |
CAGR 2023-2028 | 20.87% |
Fastest Growing Segment | Over-The-Top (OTT) Platform |
Largest Market | North America |
Video streaming over satellite or cable, on the other hand, involves transmitting video content over a closed network of cables or via satellite connection. Traditional cable and satellite TV providers use this approach to deliver live TV programming to their customers.
Global Video Streaming Market Overview
The global video streaming market is anticipated to grow during the forecast period, as streaming services have emerged as a major player in the entertainment industry. The global video streaming market is characterized by intense competition, as a growing number of companies seek to capture market share by offering high-quality content and personalized user experiences. The market is also highly dynamic, with new technologies and trends continually shaping the industry.
The global video streaming market has also witnessed a significant shift from traditional TV broadcasting to digital video streaming. Viewers are increasingly favoring on-demand, non-linear streaming services that offer convenience, flexibility, and a wide variety of content.
Despite the many opportunities presented by the global video streaming market, there are also a number of challenges that companies in the industry must contend with. These include issues such as content piracy. Companies that are able to navigate these challenges and capitalize on the opportunities presented by the market stand to benefit from a growing and lucrative industry.
Global Video Streaming Market Drivers
The global video streaming market has experienced significant growth in recent years, driven by several key factors. Major drivers in the global video streaming market are the increasing availability of high-speed internet connections worldwide. As internet speeds have increased, so too has the ability for consumers to stream high-quality video content from a wide range of providers. This has enabled streaming services to deliver more diverse and high-quality content to consumers, thereby driving demand for their services.
Furthermore, the rising demand for smart TVs has played a significant role in the growth of the video streaming market. Smart TVs allow consumers to access streaming services directly from their television sets, eliminating the need for additional hardware such as set-top boxes or streaming sticks. This has made it easier and more convenient for consumers to access streaming content which fuels the growth of global video streaming market.
Global Video Streaming Market Trends
Major trends in the global video streaming market are the rise of original content produced by streaming services themselves. Companies such as Netflix, Amazon Prime Video, and Hulu have invested heavily in producing their own content, in an effort to differentiate themselves from competitors and provide consumers with exclusive, high-quality content. This trend is expected to continue, as streaming services seek to become more self-sufficient and less reliant on licensing content from third-party providers.
Additionally, the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies have become a trend in the global video streaming market. Streaming services are using AI and ML to personalize content recommendations for individual users, based on their viewing history, preferences, and other data. This helps to improve the user experience, making it easier for consumers to discover new content that they may be interested in.
Furthermore, the global video streaming market is seeing an increasing emphasis on interactivity and social features. Streaming services are incorporating social media elements, such as chat rooms, watch parties, and user-generated content, into their platforms, in an effort to increase engagement and build a sense of community among users. This trend is expected to continue, as streaming services seek to create a more immersive and interactive viewing experience for their users.
Global Video Streaming Market Challenges
While the global video streaming market has experienced significant growth in recent years, there are a number of challenges which may hinder the market growth. A major challenge in the global video streaming market is increasing competition in the market. As more and more companies enter the market, it can be difficult for smaller players to gain traction and compete with larger, established players such as Netflix and Amazon Prime Video.
Additionally, the issue of content piracy may hinder the global video streaming market growth. As streaming services have become more popular, so has the illegal distribution of copyrighted content. This not only undermines the profitability of streaming services but poses a threat to the entire entertainment industry. Streaming services are therefore investing in anti-piracy measures, such as digital watermarking and content recognition technology, to combat this issue.
Furthermore, the issue of bandwidth and network capacity can impede the growth of the global video streaming market. As more consumers adopt streaming services, there is a growing strain on internet networks, leading to issues such as buffering and slow load times. This can be particularly problematic in emerging markets where internet infrastructure may be less developed.
Global Video Streaming Market Opportunities
The global video streaming market offers a number of opportunities for companies in the industry to expand their offerings and grow their customer base. The growing trend of cord-cutting, in which consumers move away from traditional cable and satellite TV subscriptions in favor of streaming alternatives, represents a significant opportunity in the global video streaming market. This trend is expected to continue, providing a significant opportunity for streaming services to capture market share from traditional providers.
Additionally, as smartphones and tablets become more prevalent, streaming services are able to reach a wider audience by providing on-the-go entertainment options. Companies in the industry can capitalize on this trend by developing mobile-friendly platforms and optimizing their content for viewing on smaller screens.
Furthermore, the global video streaming market presents significant opportunities for companies to expand into new foreign markets. As more consumers around the world gain access to high-speed internet, there is a growing demand for streaming services in emerging markets. Companies that are able to successfully tailor their content offerings and user experiences to local markets stand to benefit from this trend.
Company Profiles
International Business Machines Corporation, Alphabet, Inc. (Google), Amazon.com, Inc., Netflix, Inc., Hulu LLC (The Walt Disney Company), Apple, Inc., Roku, Inc., Haivision Systems Inc., Brightcove, Inc., and Kaltura, Inc., etc. are the market players in the global video streaming market during the forecast period.
Market Segmentation:
The global video streaming market is segmented into streaming type, delivery source, platform, revenue model, and region. Based on streaming type, the global video streaming market is segmented into live video streaming and non-linear video streaming. Based on the delivery source, the global video streaming market is segmented into over the internet and over the satellite/cable. Based on platform, the global video streaming market is segmented into over-the-top (OTT), pay-tv, and IPTV. Based on the revenue model, the global video streaming market is segmented into advertising, transactional, and subscription.
Report Scope:
In this report, the global video streaming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global video streaming market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
(Note: The companies list can be customized based on the client requirements.)