市场调查报告书
商品编码
1361433
女式手提包市场-全球产业规模、份额、趋势、机会和预测,2018-2028年按类型(手提包、手拿包、挎包等)、原材料、销售管道、地区、竞争预测和机会细分,2018-2028年Female Handbag Market-Global Industry Size, Share, Trends, Opportunity, & Forecast, 2018-2028F Segmented By Type (Tote, Clutch, Satchel, & Others), Raw Material, Sales Channel, Region, Competition Forecast & Opportunities, 2018-2028F |
2022 年,全球女性手袋市场估值达到 618 亿美元,并预计在预测期内实现强劲增长,到 2028 年复合年增长率 (CAGR) 为 6.1%。该市场涵盖动态且多元化的细分市场在在更广泛的时尚和配件行业中,该公司提供各种各样的产品,其设计不仅可以储存个人物品,还可以作为时尚的表达,反映个人风格、偏好和趋势。这份全面的概述提供了对塑造全球女性手袋市场的关键因素、趋势、挑战和未来前景的见解。
全球女性手袋市场因其功能性和时尚性的融合而具有重要意义。手袋是不可或缺的配件,提供实用的收纳解决方案,同时为个人提供表达其独特身份和时尚感的方式。透过有效融合时尚与功能,手袋成为个人表达不可或缺的元素,使个人能够展现其独特的风格,与整体造型相得益彰,并做出大胆的时尚宣言。值得注意的是,奢华手袋品牌通常是声望、富裕和社会地位的代名词。拥有一个奢华的手提包象征着富裕和独特。除了时尚作用之外,手提包还具有实用性,可以轻鬆携带钱包、手机、钥匙、化妆品等必需品。
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 618亿美元 |
2028 年市场规模 | 875.6亿美元 |
2023-2028 年复合年增长率 | 6.1% |
成长最快的细分市场 | 托特包 |
最大的市场 | 亚太地区 |
时尚潮流和风格
时尚潮流对女性手袋市场有着举足轻重的影响。手袋已经超越了其实用功能,成为反映个人喜好和时尚感受的风格体现。女性积极寻找符合最新趋势、图案和颜色的手袋,激励她们用新鲜和创新的设计更新自己的产品系列。
地位和威望
手袋在历史上一直象征着地位和声望。着名设计师品牌和奢侈品牌将手袋提升为富裕和精緻的象征。拥有着名的手提包是展示社会地位和高雅品味的一种手段,从而促进了对高端设计师选择的需求。
功能性和多功能性
除了美观之外,手袋还因其实用性而备受推崇。现代女性需要一个能够适应她们充满活力的生活方式、涵盖职业承诺和社交活动的包款。收纳隔层和充足的必需品空间促进了多功能性,极大地影响了手提包的选择过程。
名人影响力与代言
名人和有影响力的人对消费者的偏好有重大影响。当名人穿着特定的手提包品牌或风格时,通常会引发对这些产品的更高需求,因为消费者努力模仿他们最喜欢的人物的风格。
网上购物与电子商务
电子商务和线上购物平台的崛起彻底改变了消费者接触和购买手袋的方式。线上平台提供了无与伦比的便利、广泛的选择以及比较产品的能力,从而有助于市场的整体扩张。
换个生活方式
生活方式的不断变化,包括女性越来越多地加入劳动力市场,对将专业精神与时尚轻鬆融合的手袋的需求不断增加。这一趋势推动了适合工作的手袋的激增,这些手袋可以从办公室环境无缝过渡到下班后的活动。
送礼文化
手袋经常被视为生日、週年纪念日和节日等特殊场合的礼物。这种送礼文化确保了全年持续的需求,超越了购物旺季。
个人主义的兴起
个人主义的兴起和对自我表达的追求催生了一系列丰富的手袋款式,适合不同的个性和倾向。消费者寻求与其独特身分产生共鸣的手袋。
材料和设计创新
材料、设计和製造技术的创新带来了广泛的手提包选择。永续材料、智慧功能和技术整合(例如充电埠)会影响兴趣并影响购买决策。
新兴市场
新兴市场经济的扩张和可支配收入的增加扩大了奢侈品和高端手袋品牌的客户群。不断升级的城市化和对全球时尚趋势的接触导致需求增加。
主要市场挑战
竞争与饱和
女性手袋市场竞争激烈,许多品牌、设计师、製造商竞相争取消费者的注意力。这种饱和可能会引发定价压力并降低利润率,特别是对于中阶和入门级品牌而言。
改变时尚潮流
时尚的瞬息万变导致了趋势的快速转变。手袋设计师和製造商必须不断适应不断变化的消费者偏好,并相应地调整其设计以保持相关性。
假冒和智慧财产权问题
奢侈手袋产业面临损害品牌声誉和收入的假挑战。保护智慧财产权和商标对于保持真实性和消费者信任至关重要。
永续性问题
人们对环境永续发展意识的提高促使时尚产业采取环保做法。手袋市场必须解决与材料、製造流程和废弃物产生相关的问题。
道德生产
消费者越来越要求供应链和道德製造实践的透明度。未能满足这些期望的品牌可能会遭到强烈抵制并失去消费者信心。
经济不确定性
经济波动和不确定性可能会影响消费者对手袋等奢侈品的支出。在经济低迷时期,消费者可能会选择更具成本效益的替代品或延迟酌情购买。
转向网上购物
电子商务的崛起重新定义了零售格局,对传统实体店提出了挑战。品牌必须适应数位时代,强调电子商务平台、使用者友善的网站和线上行销策略。
改变消费者行为
与前几代人相比,千禧世代和 Z 世代消费者表现出不同的购物行为和偏好。品牌必须理解并适应这些转变,例如对体验式购物的偏好或对道德和永续产品的关注。
主要市场趋势
设计和风格的多样性
女性手袋市场展示了广泛的设计、尺寸和款式,以满足不同消费者的喜好和场合。从手提包到斜背包,从手拿包到背包,市场提供了适合不同生活方式、服装和需求的选择。
可持续和道德的选择
环保意识的不断提高促使时尚产业(包括手袋)转向永续和道德实践。消费者越来越多地在手提包製造中寻求环保材料,例如有机织物、回收成分和零残忍的替代品。
多功能性和功能性
将多功能性和功能性完美结合的手袋越来越受欢迎。消费者被那些能够轻鬆地从白天过渡到夜晚的设计所吸引,这些设计充满了整理隔层、可转换肩带和增强可用性的创新功能。
迷你包和微型包
迷你包和微型包已成为一种突出趋势,反映出人们对紧凑和简约美学的偏好。儘管尺寸较小,这些包款却传达出大胆的风格宣言,通常可作为必需品的存放处,同时散发出别緻的魅力。
个性化和客製化
消费者渴望能够体现自己个性的独特配件。手袋市场中个性化和定制选项的兴起使顾客能够选择颜色、材料、硬件,甚至字母组合,製作出与自己独特的共鸣的作品。
復古与復古復兴
怀旧驱动的时尚潮流引发了復古手袋设计的復兴。历史悠久的轮廓、标誌性图案和復古风格的五金重新进入当代衣柜。
技术整合
智慧手袋融入了内建充电器、RFID 保护和 GPS 追踪等整合技术,受到了追求美观之外的功能性的精通技术的消费者的青睐。
影响者和名人代言
影响者和名人继续对手袋趋势产生关键影响。他们的认可、外观和风格选择塑造了消费者的偏好,并经常刺激对特定设计或品牌的需求。
细分市场洞察
类型洞察
手提袋在全球女性手提包市场中保持着重要且持久的地位。手提袋以其多功能设计和实用吸引力而闻名,它已经超越了其功能性角色,成为搭配各种生活方式和场合的时尚必备品。手提包以其宽敞的内部空间和敞口结构而着称,非常实用,可容纳日常必需品、杂货、工作用具,甚至可作为旅行伴侣。这种适应性确保手提包继续成为寻求无缝适应不同场景配件的女性的青睐选择。手提袋巧妙地融合了风格和实用性,为各种图案、色调、材质和装饰提供了一块空白画布,以满足不同的时尚偏好和美学。手提包已经超越了短暂的流行趋势,演变成一种永恆的配件,可以轻鬆融入日常服装。它们能够提升休閒和正式套装的品质,使其成为女性追求可靠的日常配件的首选。
销售通路洞察
线上细分市场在全球女性手袋市场中占据了重要且具变革性的地位。随着科技重新定义消费者行为和购物倾向,线上平台已成为塑造手袋产业趋势、可及性和整体购物体验的关键管道。线上细分市场提供了前所未有的便利,使消费者能够在舒适的住所或旅途中仔细阅读、比较和购买各种女性手袋款式和品牌。这种便利性消除了传统实体店的地理限制。线上平台提供广泛的手袋设计、材料、尺寸和品牌,为消费者提供了无与伦比的选择。从奢侈品牌到新兴设计师,消费者可以探索一系列适合其个人风格和喜好的系列。线上细分市场超越了地理限制,使全球消费者能够买到在当地可能无法买到的手袋。这种全球推广让消费者熟悉了更广泛的风格和设计,增强了对时尚固有多样性的欣赏。
区域洞察
亚太地区在全球女性手袋市场中占有重要且具影响力的地位。凭藉其多元化的消费者群体、充满活力的时尚环境、经济进步和文化共鸣,亚太地区已成为塑造全球手袋产业趋势、需求和动态的关键驱动力。亚太地区人口占全球人口的很大一部分,品味、偏好和购买能力千差万别。这种多样性催生了一个强劲的市场,可以满足广泛的消费者需求和时尚偏好。中国、印度和东南亚国家等国家经济的快速成长催生了新兴的中产阶级,他们的可支配收入也随之增加。因此,这些地区的消费者越来越有能力并倾向于投资手袋等时尚配件。亚太地区各国都拥有时尚意识文化,个人对自己的外表和所认可的品牌感到自豪。手袋既是功能性配件的典范,也是身分的象征,在这服装界占据着独特而珍贵的地位。
主要市场参与者
报告范围:
在本报告中,除了以下详细介绍的产业趋势外,全球女性手袋市场还分为以下几类:
托特包
离合器
书包
其他的
皮革
织物
超市/大卖场
多品牌商店
专卖店
在线的
其他的
北美洲
欧洲
南美洲
中东和非洲
亚太地区
竞争格局
公司简介:详细分析全球女性手袋市场的主要公司。
可用的客製化:
全球女性手提包市场报告根据给定的市场资料,技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯
The Global Female Handbag Market achieved a valuation of USD 61.8 billion in 2022 and is poised to experience robust growth during the forecast period, exhibiting a Compound Annual Growth Rate (CAGR) of 6.1% through 2028. This market, encompassing a dynamic and multifaceted segment within the broader fashion and accessories industry, caters to a diverse array of products designed to not only provide storage for personal belongings but also to function as expressions of fashion, reflecting individual styles, preferences, and trends. This comprehensive overview offers insights into the pivotal factors, trends, challenges, and future prospects that mold the global female handbag market.
The global female handbag market holds considerable significance due to its convergence of functionality and fashion. Handbags are indispensable accessories that offer practical storage solutions while affording individuals the means to convey their unique identity and sense of style. By effectively fusing fashion and function, handbags serve as an integral element of personal expression, enabling individuals to showcase their distinctive style, complement ensembles, and make a bold fashion statement. Notably, luxury handbag brands are often synonymous with prestige, affluence, and social status. Owning a luxury handbag can signify opulence and exclusivity. Beyond their stylistic role, handbags furnish practical utility, offering a convenient way to carry essential items like wallets, phones, keys, cosmetics, and more.
Key Market Drivers
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 61.8 Billion |
Market Size 2028 | USD 87.56 Billion |
CAGR 2023-2028 | 6.1% |
Fastest Growing Segment | Tote |
Largest Market | Asia Pacific |
Fashion Trends and Style
Fashion trends exert a pivotal influence over the female handbag market. Handbags have transcended their utilitarian function to become embodiments of style that mirror individual preferences and fashion sensibilities. Women actively seek handbags that align with the latest trends, patterns, and colors, motivating them to update their collections with fresh and innovative designs.
Status and Prestige
Handbags have historically symbolized status and prestige. Renowned designer brands and luxury labels have elevated handbags to symbols of affluence and sophistication. Possessing a prestigious handbag is a means of showcasing social standing and refined taste, thereby fostering demand for high-end, designer options.
Functionality and Versatility
Beyond their aesthetic appeal, handbags are prized for their practicality. Modern women require bags that accommodate their dynamic lifestyles, spanning professional commitments to social engagements. Versatility, facilitated by organizational compartments and ample space for essentials, significantly influences the handbag selection process.
Celebrity Influence and Endorsements
Celebrities and influencers wield substantial influence over consumer preferences. When celebrities are seen with specific handbag brands or styles, it often triggers heightened demand for those products as consumers endeavor to emulate the style of their favorite personalities.
Online Shopping and E-commerce
The ascendance of e-commerce and online shopping platforms has revolutionized the way consumers engage with and acquire handbags. Online platforms offer unparalleled convenience, a broad spectrum of choices, and the capacity to compare products, thereby contributing to the overall expansion of the market.
Changing Lifestyles
Evolving lifestyles, including the increasing participation of women in the workforce, have engendered amplified demand for handbags that effortlessly blend professionalism with fashion. This trend has fueled the proliferation of work-appropriate handbags that seamlessly transition from office settings to after-hours activities.
Gifting Culture
Handbags are frequently favored as gifts for special occasions such as birthdays, anniversaries, and holidays. This culture of gifting ensures sustained demand throughout the year, transcending peak shopping seasons.
Rise of Individualism
The ascent of individualism and the pursuit of self-expression have precipitated a rich array of handbag styles tailored to diverse personalities and inclinations. Consumers seek handbags that resonate with their distinctive identities.
Innovation in Materials and Design
Innovations in materials, design, and manufacturing techniques have yielded an extensive array of handbag choices. Sustainable materials, intelligent features, and technological integration (such as charging ports) influence interest and influence purchasing decisions.
Emerging Markets
The expansion of economies and the augmentation of disposable incomes in emerging markets have enlarged the customer base for luxury and premium handbag brands. Escalating urbanization and exposure to global fashion trends contribute to heightened demand.
Key Market Challenges
Competition and Saturation
The female handbag market is characterized by intense competition, featuring numerous brands, designers, and manufacturers vying for consumer attention. This saturation can induce pricing pressures and diminish profit margins, particularly for mid-tier and entry-level brands.
Changing Fashion Trends
The transient nature of fashion engenders rapid shifts in trends. Handbag designers and manufacturers must remain attuned to evolving consumer preferences and adapt their designs accordingly to remain relevant.
Counterfeiting and Intellectual Property Issues
The luxury handbag sector confronts counterfeiting challenges that erode brand reputation and revenue. Safeguarding intellectual property and trademarks becomes imperative to preserve authenticity and consumer trust.
Sustainability Concerns
Elevated awareness of environmental sustainability has impelled the fashion industry to embrace eco-friendly practices. The handbag market must address concerns related to materials, manufacturing processes, and waste generation.
Ethical Production
Consumers increasingly demand transparency in supply chains and ethical manufacturing practices. Brands that fail to meet these expectations may encounter backlash and loss of consumer confidence.
Economic Uncertainty
Economic fluctuations and uncertainties can impact consumer spending on luxury items like handbags. During economic downturns, consumers may opt for more cost-effective alternatives or defer discretionary purchases.
Shift to Online Shopping
The ascent of e-commerce has redefined the retail landscape, posing challenges to traditional brick-and-mortar establishments. Brands must adapt to the digital era, emphasizing e-commerce platforms, user-friendly websites, and online marketing strategies.
Changing Consumer Behavior
Millennials and Generation Z consumers exhibit distinct shopping behaviors and preferences compared to preceding generations. Brands must comprehend and adapt to these shifts, such as a preference for experiential shopping or a focus on ethical and sustainable products.
Key Market Trends
Diversity in Design and Styles
The female handbag market showcases an extensive spectrum of designs, sizes, and styles to cater to varied consumer preferences and occasions. From tote bags to crossbody bags, clutches to backpacks, the market presents choices that align with diverse lifestyles, attire, and needs.
Sustainable and Ethical Choices
Escalating environmental awareness has prompted a pivot toward sustainable and ethical practices in the fashion industry, including handbags. Consumers increasingly seek eco-friendly materials, such as organic fabrics, recycled components, and cruelty-free alternatives, in handbag construction.
Versatility and Functionality
Handbags that seamlessly marry versatility and functionality are gaining traction. Consumers are drawn to designs that effortlessly transition from day to night, replete with organizational compartments, convertible straps, and innovative features that enhance usability.
Mini and Micro Bags
Mini and micro bags have emerged as a prominent trend, reflecting a predilection for compact and minimalist aesthetics. Despite their diminutive dimensions, these bags impart a bold style statement and often serve as repositories for essentials while exuding chic appeal.
Personalization and Customization
Consumers covet distinctive accessories that mirror their individuality. The ascendancy of personalization and customization options in the handbag market empowers customers to select colors, materials, hardware, and even monograms, crafting pieces that resonate as uniquely their own.
Vintage and Retro Revival
Nostalgia-driven fashion trends have sparked a resurgence of vintage and retro handbag designs. Time-honored silhouettes, iconic patterns, and vintage-inspired hardware have reentered contemporary wardrobes.
Technology Integration
Smart handbags imbued with integrated technology, such as built-in chargers, RFID protection, and GPS tracking, gain traction among tech-savvy consumers seeking functionality beyond aesthetics.
Influencer and Celebrity Endorsement
Influencers and celebrities continue to exert a pivotal impact on handbag trends. Their endorsements, appearances, and style choices mold consumer preferences and frequently stimulate demand for specific designs or brands.
Segmental Insights
Type Insights
Tote bags retain a substantial and enduring presence in the global female handbag market. Renowned for their versatile design and utilitarian appeal, tote bags have transcended their functional role to become a fashion staple that complements a diverse array of lifestyles and occasions. Tote bags are distinguished by their capacious interiors and open-top construction, rendering them highly practical for accommodating daily essentials, groceries, work paraphernalia, or even serving as travel companions. This adaptability ensures that tote bags continue to be a favored choice for women seeking an accessory that seamlessly adapts to diverse scenarios. Tote bags artfully blend style and utility, offering a blank canvas for a wide assortment of patterns, hues, materials, and embellishments that cater to diverse fashion preferences and aesthetics. Tote bags have transitioned beyond ephemeral trends to evolve into a timeless accessory that effortlessly integrates into everyday outfits. Their capacity to elevate both casual and formal ensembles positions them as the go-to selection for women in pursuit of a dependable everyday accessory.
Sales Channel Insights
The online segment has established a substantial and transformative presence in the global female handbag market. As technology redefines consumer behaviors and shopping proclivities, online platforms have emerged as a pivotal channel that shapes trends, accessibility, and the overarching shopping experience within the handbag industry. The online segment delivers unprecedented convenience, empowering consumers to peruse, compare, and procure a broad spectrum of female handbag styles and brands from the comfort of their residences or while on the move. This accessibility obviates the geographical restrictions associated with traditional brick-and-mortar stores. Online platforms proffer an extensive array of handbag designs, materials, sizes, and brands, affording consumers an unparalleled array of choices. Spanning luxury brands to emerging designers, consumers can explore an array of collections catering to their personal styles and preferences. The online segment transcends geographical confines, enabling consumers globally to access handbags that might remain inaccessible locally. This global outreach acquaints consumers with a wider gamut of styles and designs, nurturing an enhanced appreciation for the diversity inherent in fashion.
Regional Insights
The Asia Pacific region occupies a significant and influential role in the global female handbag market. With its diverse consumer demographic, vibrant fashion milieu, economic advancement, and cultural resonance, Asia Pacific has emerged as a pivotal driving force shaping the trends, demands, and dynamics of the global handbag sector. The Asia Pacific region encompasses a substantial proportion of the global population, embodying a kaleidoscope of tastes, preferences, and purchasing capacity. This diversity begets a robust market catering to a broad spectrum of consumer needs and fashion predilections. Swift economic growth in nations such as China, India, and Southeast Asian countries has engendered a burgeoning middle class endowed with augmented disposable incomes. Consequently, consumers in these regions are increasingly empowered and inclined to invest in fashion accessories like handbags. Countries across Asia Pacific boast a fashion-conscious culture in which individuals take pride in their appearance and the brands they endorse. Handbags, exemplifying both functional accessories and symbols of status, occupy a unique and cherished niche within this sartorial landscape.
Key Market Players
Report Scope:
In this report, the Global Female Handbag Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Tote
Clutch
Satchel
Others
Leather
Fabric
Supermarkets/Hypermarkets
Multi-Branded Stores
Exclusive Stores
Online
Others
North America
Europe
South America
Middle East & Africa
Asia Pacific
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global female handbag market.
Available Customizations:
Global Female Handbag Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information