市场调查报告书
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1370853
A2P 讯息市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按组件、部署、按应用、简讯流量、最终用户、地区、竞争细分A2P Messaging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Component, By Deployment, By Application, By SMS Traffic, By End-Users, By Region, Competition |
预计全球 A2P 讯息市场在预测期内将以复合年增长率快速成长。 A2P(应用程式到个人讯息)是指品牌从软体应用程式向行动用户发送文字讯息的商业讯息传递类型。也称为商业短信或企业短信,品牌可以向其客户批量发送自动化的重要商业讯息。使用 A2P 讯息传递和 A2P 呼叫的行业包括 BFSI、零售和电子商务、电子政府、超在地化企业、医疗保健、旅游和酒店等。预订提醒、银行通知、订单确认、出货更新等事务性 SMS 以及折扣代码和销售公告等促销讯息是最常用的 A2P 讯息形式。
行动电话的日益普及为行销人员透过行动行销管道推广其产品和服务创造了巨大的机会。最有效的方法之一是透过 A2P 讯息传递。应用程式到个人 (A2P) 讯息传递是指从应用程式向行动电话用户发送自动讯息。这些讯息可能采取通知、提醒、促销优惠或交易确认的形式。 A2P 讯息传递广泛应用于银行、医疗保健、零售和酒店等各个行业。这一增长的主要原因是行动装置的普及和行动行销的兴起。 A2P讯息已经成为行动行销策略的一个组成部分,并且对A2P讯息服务的需求不断增加。 A2P 讯息传递具有多种优势,使其成为对行销人员有吸引力的选择。首先,它更具成本效益,因为它消除了讯息传递中人机互动的需要。其次,A2P讯息比传统SMS具有更高的开启率,这意味着讯息更容易被阅读。第三,A2P 讯息传递比传统 SMS 更可靠、更安全,因为它是透过专有的讯息传递平台发送的。如今,行动行销已成为业务策略的一个重要面向。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 572亿美元 |
2028 年市场规模 | 784.7亿美元 |
2023-2028 年复合年增长率 | 5.49% |
成长最快的细分市场 | 卫生保健 |
最大的市场 | 北美洲 |
全球有超过 3.5 亿人使用智慧型手机,行动行销已成为行销人员接触目标受众的流行方式。行销人员使用简讯、应用程式内讯息、推播通知和行动广告等行动行销管道来推广他们的产品和服务。 A2P讯息传递是行动行销策略的重要组成部分。 A2P 讯息传递让行销人员向客户发送有针对性的个人化讯息,有助于提高客户保留率和满意度。 A2P 讯息传递可让行销人员发送交易讯息,例如订单确认和预订提醒,以改善客户体验。 A2P 讯息传递在各行业的接受度不断提高,显示市场对行动行销服务的需求不断增长。银行业是 A2P 讯息传递最重要的使用者之一。银行使用 A2P 讯息传递发送交易讯息,例如 ATM 提款通知和余额警报。 A2P 讯息传递可协助银行降低成本并减轻客户支援中心的负担。医疗产业也是 A2P 讯息传递的主要使用者。医疗保健提供者使用 A2P 讯息传递向患者发送预约提醒和测试结果。 A2P 医疗保健讯息传递透过减少错过的预约和提醒来改善病患照护结果。零售商正在寻求使用 A2P 讯息传递来提高客户保留率。零售商使用 A2P 讯息传递发送促销优惠、忠诚度计画更新以及订单确认和出货通知等交易讯息。零售业的 A2P 讯息传递提高了客户保留率和销售额。
随着企业继续采用 A2P 讯息作为主要沟通策略,企业与客户互动的方式正在出现更多趋势。值得注意的趋势包括双重认证、诈欺警报、企业支援管道、线上预订系统和设备警报。双重认证(或两步骤验证)是用于保护帐户的额外安全层。双重认证通常要求使用者在登入时输入使用者名称和密码,以及一次性密码。此密码通常会发送到使用者的行动设备,使其他人更难破解帐户。诈欺警报是确保人们帐户安全的另一种方式。每当侦测到可疑活动时,这些警报就会发送到使用者的行动装置或电子邮件地址。这使得用户可以在帐户被洩露时快速采取行动。
A2P 讯息传递市场成长的主要障碍之一是缺乏熟练的劳动力。建构 A2P 讯息传递模型需要电脑程式设计等领域的大量专业知识。然而,目前这些领域缺乏熟练的专业人员,这意味着公司可能很难找到建置和部署 A2P 讯息解决方案所需的人才。
根据组件,市场分为平台和 A2P 服务。根据部署,市场分为本地和云端。根据应用程序,市场分为身份验证服务、促销和行销服务、推播内容服务、互动式讯息服务、客户关係管理服务等。根据简讯流量,市场分为全国流量和多国流量。根据最终用户,市场分为 BFSI、零售和电子商务、电子化政府、超在地化企业、医疗保健、旅游和酒店等。市场分析也研究区域细分,以设计区域市场细分,分为北美、欧洲、亚太地区、南美以及中东和非洲。
市场上一些主要的参与者包括 Sinch AB、Infobip Ltd.、Twilio Inc.、Comviva Technologies Limited、Route Mobile Limited 等。
A2P 讯息传递市场竞争非常激烈,各公司不断寻求透过其专业知识和成本效益来使自己脱颖而出。随着对创新产品的需求持续成长,A2P 讯息传递市场预计在未来几年将进一步扩大。
在本报告中,除了以下详细介绍的产业趋势之外,全球 A2P 讯息传递市场还分为以下几类。
(註:公司名单可依客户要求客製化。)
Global A2P Messaging market is expected to grow at a fast CAGR during the forecast period. A2P (application-to-person messaging) refers to a type of business messaging in which brands send text messages from software applications to mobile users. Also known as business SMS or enterprise SMS, brands can mass-send automated and important business messages to their customers. Industries that use A2P messaging and A2P calling include BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. Transactional SMS such as booking reminders, bank notifications, order confirmations, shipping updates, and promotional messages such as discount codes and sale announcements, are the most used forms of A2P messages.
The increasing use of mobile phones has created tremendous opportunities for marketers to promote their products and services through mobile marketing channels. One of the most effective ways to do this is through A2P messaging. Application-to-Person (A2P) messaging is the sending of automated messages from applications to mobile phone users. These messages may take the form of notifications, alerts, promotional offers, or transaction confirmations. A2P messaging is widely used in various industries such as banking, healthcare, retail, and hospitality. The main reasons for this growth are the prevalence of mobile devices and the rise of mobile marketing. A2P messaging has become an integral part of mobile marketing strategies and the demand for A2P messaging services is increasing. A2P messaging has several advantages that make it an attractive option for marketers. First, it is more cost-effective because it eliminates the need for human interaction in messaging. Second, A2P messages have a higher open rate than traditional SMS, meaning messages are more likely to be read. Third, A2P messaging is more reliable and secure than traditional SMS as it is sent through a proprietary messaging platform. Mobile marketing has become an important aspect of business strategy these days.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 57.2 Billion |
Market Size 2028 | USD 78.47 Billion |
CAGR 2023-2028 | 5.49% |
Fastest Growing Segment | Healthcare |
Largest Market | North America |
With over 3. 5 billion people using smartphones worldwide, mobile marketing has become a popular way for marketers to reach their target audience. Marketers use mobile marketing channels such as SMS, in-app messaging, push notifications, and mobile advertising to promote their products and services. A2P messaging is an important part of mobile marketing strategy. A2P messaging allows marketers to send targeted and personalized messages to customers, helping to increase customer retention and satisfaction. A2P messaging allows marketers to send transactional messages, such as order confirmations and booking reminders, to improve the customer experience. The growing acceptance of A2P messaging across various industries shows the growing market demand for mobile marketing services. The banking industry is one of the most important users of A2P messaging. Banks use A2P messaging to send transactional messages such as ATM withdrawal notifications and balance alerts. A2P messaging helps banks reduce costs and reduce the burden on customer support centers. The medical industry also is a major user of A2P messaging. Healthcare providers use A2P messaging to send appointment reminders and test results to patients. A2P healthcare messaging improved patient care outcomes by reducing missed appointments and reminders. Retailers are looking to use A2P messaging to improve customer retention. Retailers use A2P messaging to send promotional offers, loyalty program updates, and transactional messages such as order confirmations and shipping notifications. A2P messaging in retail led to increased customer retention and sales.
As businesses continue to adopt A2P messaging as their primary communication strategy, more trends are emerging in how businesses interact with their customers. Notable trends include two-factor authentication, fraud alerts, corporate support channels, online booking systems, and device alerts. Two-factor authentication (or two-step verification) is an extra layer of security used to protect an account. Two-factor authentication typically requires a user to enter a username and password, plus a one-time passcode when logging in. This passcode is usually sent to the user's mobile device, making it more difficult for someone to hack the account. Fraud alerts are another way to keep people's accounts safe. These alerts are sent to the user's mobile device or email address whenever suspicious activity is detected. This allows users to act quickly if their accounts are compromised.
One of the primary obstacles to the growth of the A2P Messaging market is the lack of skilled workforce. Building A2P Messaging models requires a significant amount of expertise in areas such as computer programming. However, there is currently a shortage of skilled professionals in these areas, which means that companies may struggle to find the talent they need to build and deploy A2P Messaging solutions.
In addition to the lack of skilled workforce, another challenge facing the A2P Messaging market is the high implementation costs. Building and deploying A2P Messaging models can be a complex and time-consuming process that requires significant investments in hardware, software, and training data. This can make it difficult for smaller companies with limited budgets to get started with A2P Messaging, which could limit the overall growth of the market.
Despite these challenges, the A2P Messaging market is still growing, and there are efforts underway to address these issues. For example, there are initiatives aimed at providing training and education programs to help address the shortage of skilled professionals in the field. Additionally, there are companies that are working to develop more efficient and cost-effective tools and platforms for building and deploying A2P Messaging models.
Based on Component, the market is segmented into Platform, and A2P Service. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Application, the market is segmented into Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others. Based on SMS Traffic, the market is segmented into National Traffic, and Multi-Country. Based on End-Users, the market is segmented into BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Some of the key players in the market include Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, Route Mobile Limited, and Others.
The A2P Messaging market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the A2P Messaging market is expected to expand further in the coming years.
In this report, the global A2P Messaging market has been segmented into the following categories, in addition to the industry trends which have also been detailed below.
(Note: The companies list can be customized based on the client requirements.)