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市场调查报告书
商品编码
1746531

日本 A2P 讯息市场报告（按组件、部署模式、简讯流量、应用、最终用户和地区划分）2025 年至 2033 年

Japan A2P Messaging Market Report by Component, Deployment Mode, SMS Traffic, Application, End User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本A2P讯息传递市场规模达33亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到54亿美元，2025-2033年期间的复合年增长率（CAGR）为5.42%。电子商务产业和线上购物平台的显着扩张、金融服务领域A2P讯息传递的广泛应用，以及医疗保健领域为保障患者健康而对A2P讯息传递的需求不断增长，这些都是推动市场发展的关键因素。

A2P 讯息传递，即应用程式对个人的讯息传递，是数位时代必不可少的沟通管道，允许企业透过应用程式发送的简讯与客户互动。它因其高效、便利和多种应用而日益受到青睐。它充当企业与目标受众之间的桥樑，使企业能够将重要讯息、通知、更新甚至促销讯息直接发送到消费者的行动装置上。此外，A2P 讯息传递透过自动简讯促进组织与个人之间的无缝沟通，提供了一种直接、即时的方式传递重要讯息。它通常用于各种目的，包括自动通知、警报、提醒和用于身份验证的一次性密码 (OTP)。如今，A2P 讯息传递广泛应用于银行、医疗保健、零售和物流等行业，在这些行业中，与客户或用户的及时沟通至关重要，它使企业能够有效地接触目标受众，并且是一种以便捷、即时的方式传递重要讯息或与客户互动的有效方式。例如，银行使用 A2P 讯息传递向客户发送帐户余额更新或交易警报，不仅高效，还能提高客户参与度和满意度。

日本A2P讯息市场趋势：

日本 A2P 讯息传递市场主要受即时通讯和通知需求日益增长的驱动。日本企业持续面临着向客户提供及时更新和警报的压力，无论是确认交易、发送预约提醒还是通知订单状态。 A2P 讯息传递提供了一种解决方案，可确保这些讯息及时送达客户，从而提高客户满意度和对品牌的信任度。此外，电子商务行业和线上购物平台促使电子商务领域的企业依赖 A2P 讯息传递来提供订单确认、货运追踪资讯和促销优惠，这是另一个重要的成长诱因。除此之外，A2P 讯息传递透过在整个购买过程中让客户随时了解情况，简化了客户体验并降低了购物车放弃率，从而加速了市场成长。它依靠 A2P 讯息传递来预防诈欺和进行客户身份验证。此外，银行和金融机构越来越多地使用A2P讯息技术向客户发送一次性密码（OTP）和交易提醒，确保金融交易安全，保护客户的金融资产，并帮助金融机构持续遵守监管要求，这些都推动了市场的成长。此外，日本的医疗保健产业正在使用A2P讯息技术进行预约提醒、药物依从性通知和健康相关更新，这在老龄人口不断增长的国家至关重要，医疗保健提供者需要有效的方式与患者沟通并确保他们的健康，从而创造了积极的市场前景。

日本 A2P 讯息传递市场区隔：

组件洞察：

  • 平台
  • A2P服务

部署模式洞察：

  • 本地
  • 基于云端

简讯流量洞察：

  • 全国交通
  • 多国

应用程式洞察：

  • 身份验证服务
  • 促销和行销服务
  • 推播内容服务
  • 互动式讯息服务
  • 客户关係管理服务
  • 其他的

最终用户洞察：

  • 金融服务业
  • 零售与电子商务
  • 电子化政府
  • 超在地化企业
  • 卫生保健
  • 旅游与饭店
  • 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本 A2P 讯息传递市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本 A2P 讯息传递市场有何影响？
  • 日本 A2P 讯息传递市场按组件分類的分布如何？
  • 根据部署模式，日本 A2P 讯息传递市场是如何分類的？
  • 根据简讯流量，日本 A2P 讯息市场是如何分類的？
  • 日本 A2P 讯息传递市场根据应用如何划分？
  • 根据最终用户，日本 A2P 讯息传递市场是如何分類的？
  • 日本 A2P 讯息传递市场的价值链分为哪些阶段？
  • 日本 A2P 讯息传递的主要驱动因素和挑战是什么？
  • 日本 A2P 讯息传递市场的结构是怎么样的？主要参与者是谁？
  • 日本 A2P 讯息市场的竞争程度如何？

本报告回答的关键问题：

  • 日本 A2P 讯息传递市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本 A2P 讯息传递市场有何影响？
  • 日本 A2P 讯息传递市场按组件分類的分布如何？
  • 根据部署模式，日本 A2P 讯息传递市场是如何分類的？
  • 根据简讯流量，日本 A2P 讯息市场是如何分類的？
  • 日本 A2P 讯息传递市场根据应用如何划分？
  • 根据最终用户，日本 A2P 讯息传递市场是如何分類的？
  • 日本 A2P 讯息传递市场的价值链分为哪些阶段？
  • 日本 A2P 讯息传递的主要驱动因素和挑战是什么？
  • 日本 A2P 讯息传递市场的结构是怎么样的？主要参与者是谁？
  • 日本 A2P 讯息市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本A2P讯息市场－简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本 A2P 讯息市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本 A2P 通讯市场 - 细分：按组件

  • 平台
    • 概述
  • A2P服务
    • 概述

第七章：日本 A2P 讯息市场 - 细分：按部署类型

  • 本地
    • 概述
  • 基于云端
    • 概述

第八章：日本A2P简讯市场-细分：按简讯流量

  • 全国交通
    • 概述
  • 多国
    • 概述

第九章：日本A2P通讯市场-细分：按应用

  • 身份验证服务
    • 概述
  • 促销和行销服务
    • 概述
  • 推播内容服务
    • 概述
  • 互动式讯息服务
    • 概述
  • 客户关係管理服务
    • 概述
  • 其他的

第十章：日本 A2P 即时通讯市场 - 细分：按最终用户

  • 金融服务业
    • 概述
  • 零售与电子商务
    • 概述
  • 电子化政府
    • 概述
  • 超在地化企业
    • 概述
  • 卫生保健
    • 概述
  • 旅游与饭店
    • 概述
  • 其他的

第 11 章：日本 A2P 讯息市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 12 章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 13 章：日本 A2P 讯息市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 14 章：附录

简介目录
Product Code: SR112025A19787

The Japan A2P messaging market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.42% during 2025-2033. The significant expansion in the e-commerce industry and online shopping platforms, the widespread adoption of A2P messaging in the financial services sector, and the growing demand for A2P messaging in the healthcare sector to ensure patient well-being represent some of the key factors driving the market.

A2P messaging, or application-to-person messaging, is an essential communication channel in the digital age, allowing businesses to interact with their customers through text messages sent from applications. It is gaining traction due to its efficiency, convenience, and several applications. It serves as a bridge between businesses and their target audiences, enabling companies to deliver important information, notifications, updates, and even promotional messages directly to consumers' mobile devices. Additionally, A2P messaging facilitates seamless communication between organizations and individuals through automated text messaging, providing a direct and immediate way to convey vital messages. It is commonly used for various purposes, including automated notifications, alerts, reminders, and one-time passwords (OTP) for authentication. Nowadays, A2P messaging is widely utilized in industries such as banking, healthcare, retail, and logistics, where timely communication with customers or users is essential and enables businesses to reach their target audience efficiently and can be an effective way to deliver important information or engage with customers in a convenient and immediate manner. For instance, a bank uses A2P messaging to send account balance updates or transaction alerts to its customers, which is efficient and also enhances customer engagement and satisfaction.

Japan A2P Messaging Market Trends:

The Japan A2P messaging market is primarily driven by the increasing demand for real-time communication and notifications. Businesses in Japan are under constant pressure to provide timely updates and alerts to their customers, whether it's confirming a transaction, sending appointment reminders, or notifying them about order status. A2P messaging offers a solution that ensures these messages reach customers promptly, enhancing customer satisfaction and trust in the brand. Moreover, the e-commerce industry and online shopping platforms led businesses in the e-commerce sector to rely on A2P messaging to provide order confirmations, shipment tracking information, and promotional offers, representing another major growth-inducing factor. Besides this, A2P messaging streamlines the customer experience and reduces cart abandonment rates by keeping customers informed throughout their purchase journey, which is accelerating market growth. It depends on A2P messaging for fraud prevention and customer authentication. Along with this, the increasing use of A2P messaging by banks and financial to deliver one-time passwords (OTPs) and transaction alerts to their customers, ensuring the security of financial transactions to safeguard customers' financial assets and help financial organizations maintain compliance with regulatory requirements, are propelling the market growth. Furthermore, the healthcare sector in Japan is using A2P messaging for appointment reminders, medication adherence notifications, and health-related updates, which is essential in a country with a growing geriatric population, where healthcare providers need efficient ways to communicate with patients and ensure their well-being, thus creating a positive market outlook.

Japan A2P Messaging Market Segmentation:

Component Insights:

  • Platform
  • A2P Service

Deployment Mode Insights:

  • On-premises
  • Cloud-based

SMS Traffic Insights:

  • National Traffic
  • Multi-Country

Application Insights:

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

End User Insights:

  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan A2P messaging market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan A2P messaging market?
  • What is the breakup of the Japan A2P messaging market on the basis of component?
  • What is the breakup of the Japan A2P messaging market on the basis of deployment mode?
  • What is the breakup of the Japan A2P messaging market on the basis of SMS traffic?
  • What is the breakup of the Japan A2P messaging market on the basis of application?
  • What is the breakup of the Japan A2P messaging market on the basis of end user?
  • What are the various stages in the value chain of the Japan A2P messaging market?
  • What are the key driving factors and challenges in the Japan A2P messaging?
  • What is the structure of the Japan A2P messaging market and who are the key players?
  • What is the degree of competition in the Japan A2P messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan A2P Messaging Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan A2P Messaging Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan A2P Messaging Market - Breakup by Component

  • 6.1 Platform
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 A2P Service
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan A2P Messaging Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan A2P Messaging Market - Breakup by SMS Traffic

  • 8.1 National Traffic
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Multi-Country
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan A2P Messaging Market - Breakup by Application

  • 9.1 Authentication Services
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Promotional and Marketing Services
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Pushed Content Services
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Interactive Messages Services
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Customer Relationship Management Services
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)
  • 9.6 Others
    • 9.6.1 Historical and Current Market Trends (2019-2024)
    • 9.6.2 Market Forecast (2025-2033)

10 Japan A2P Messaging Market - Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 Retail and Ecommerce
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)
  • 10.3 E-Governance
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2019-2024)
    • 10.3.3 Market Forecast (2025-2033)
  • 10.4 Hyperlocal Businesses
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2019-2024)
    • 10.4.3 Market Forecast (2025-2033)
  • 10.4 Healthcare
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2019-2024)
    • 10.5.3 Market Forecast (2025-2033)
  • 10.6 Travel and Hospitality
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2019-2024)
    • 10.6.3 Market Forecast (2025-2033)
  • 10.7 Others
    • 10.7.1 Historical and Current Market Trends (2019-2024)
    • 10.7.2 Market Forecast (2025-2033)

11 Japan A2P Messaging Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Product Portfolio
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Product Portfolio
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Product Portfolio
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Product Portfolio
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Product Portfolio
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan A2P Messaging Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix