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植物蛋白补充剂市场-2018-2028年全球产业规模、份额、趋势、机会和预测,按原料、产品、应用、配销通路、地区、竞争预测和机会细分,2018-2028FPlant Based Protein Supplements Market-Global Industry Size, Share, Trends, Opportunity, & Forecast, 2018-2028 Segmented By Raw Material, Product, Application, Distribution Channel, Region, Competition Forecast & Opportunities, 2018-2028F |
2022 年全球植物蛋白补充剂市场价值为 26.1 亿美元,预计到 2028 年预测期内将出现令人印象深刻的增长,复合CAGR为7.33%。该市场的增长可归因于消费者对营养益处的认识不断增强植物性产品,例如其高胺基酸含量和低钠含量。由于对食品安全、道德考虑、食物过敏以及越来越多地采用素食主义来打击虐待动物的担忧,消费者对植物性蛋白质补充剂的偏好已经改变了。此外,对环保蛋白质来源的需求不断增长也促进了市场的扩张。 COVID-19 大流行对植物蛋白补充剂市场产生了中等影响。植物性食品协会的调查显示,疫情期间,植物性食品的需求显着增加,2020年3月和4月植物性食品的零售额激增35%。
主要市场驱动因素
素食主义者和素食人口的增加
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 26.1亿美元 |
2028 年市场规模 | 40亿美元 |
2023-2028 年CAGR | 7.33% |
成长最快的细分市场 | 网上商店 |
最大的市场 | 北美洲 |
近年来,全球植物蛋白补充剂市场的需求大幅增长,而这一增长背后的关键驱动力之一是全球纯素食者和素食者数量的不断增加。随着人们出于道德、环境和健康原因越来越多地接受植物性饮食,他们开始转向植物性蛋白质补充剂来满足他们的营养需求。许多人出于对动物福利的关注而选择纯素食和素食生活方式。他们寻求动物产品的替代品,以减少对动物的伤害并促进更富同情心的选择。畜牧业对环境的影响日益受到关注。随着人们对气候变迁和永续发展的意识越来越强,他们开始转向植物性饮食,以减少碳足迹并限制与畜牧业相关的森林砍伐。越来越多的研究支持植物性饮食对健康的益处。人们正在采用纯素和素食饮食来降低慢性病的风险、控制体重并改善整体健康。网路和社群媒体使个人更容易获得有关植物性生活方式的信息,包括食谱、营养指南和成功故事,从而激励更多人做出转变。纯素食和素食饮食有时会缺乏某些必需营养素,尤其是蛋白质。植物性蛋白质补充剂为个人提供了一种方便有效的方法,以确保他们摄取足够的蛋白质。植物蛋白补充剂有多种形式,包括粉末、蛋白棒和奶昔,为消费者提供了多种融入日常饮食的选择。这种多样性使个人更容易保持平衡且令人满意的植物性生活方式。素食主义者和从事运动和健身活动的素食者通常需要更高的蛋白质摄取量以支持肌肉生长和恢復。植物蛋白补充剂为这一人群提供了有价值的解决方案,帮助他们在不影响饮食选择的情况下实现健身目标。植物性蛋白质补充剂对于生活方式忙碌的人来说很方便。它们可以轻鬆携带去工作、健身房或旅行时,确保人们即使在充满挑战的环境下也能保持植物性饮食。不断增长的纯素食和素食人口代表了植物性蛋白质补充剂的巨大市场。随着越来越多的人接受这些饮食选择,对创新和高品质产品的需求预计将继续上升。这种趋势并不局限于特定地区,而是真正的全球性趋势,为该行业提供了巨大的成长潜力。植物蛋白补充剂市场的製造商正在透过开发新的和改进的产品、增强口味并确保其产品的营养充足来满足这一需求。此外,还包含各种植物蛋白来源,如豌豆、大豆、大米和大麻蛋白,迎合了不同消费者的喜好。
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Global Plant Based Protein Supplements Market has valued at USD 2.61 billion in 2022 and is anticipated to project impressive growth in the forecast period with a CAGR of 7.33% through 2028. The market's growth can be attributed to the increasing awareness among consumers regarding the nutritional benefits of plant-based products, such as their high amino acid content and low sodium levels. Consumers' preferences for plant-based protein supplements have shifted due to concerns about food safety, ethical considerations, food allergies, and a growing adoption of veganism to combat animal cruelty. Additionally, the rising demand for environmentally friendly protein sources has contributed to the market's expansion. The COVID-19 pandemic had a moderate impact on the plant-based protein supplements market. During the pandemic, there was a notable increase in the demand for plant-based foods, with retail sales of these products experiencing a 35% surge in March and April 2020, as indicated by a survey conducted by the Plant-Based Foods Association.
Key Market Drivers
Rising Vegan and Vegetarian Populations
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 2.61 Billion |
Market Size 2028 | USD 4.00 Billion |
CAGR 2023-2028 | 7.33% |
Fastest Growing Segment | Online Stores |
Largest Market | North America |
In recent years, the global plant-based protein supplements market has experienced a significant surge in demand, and one of the key drivers behind this growth is the rising number of vegans and vegetarians worldwide. As people increasingly embrace plant-based diets for ethical, environmental, and health reasons, they are turning to plant-based protein supplements to meet their nutritional needs. Many individuals choose vegan and vegetarian lifestyles out of concern for animal welfare. They seek alternatives to animal-based products to reduce harm to animals and promote more compassionate choices. The impact of animal agriculture on the environment is a growing concern. As people become more conscious of climate change and sustainability, they are turning to plant-based diets as a way to reduce their carbon footprint and limit deforestation associated with livestock farming. A growing body of research supports the health benefits of plant-based diets. Individuals are adopting vegan and vegetarian diets to reduce the risk of chronic diseases, manage their weight, and improve overall well-being. The internet and social media have made it easier for individuals to access information about plant-based lifestyles, including recipes, nutritional guides, and success stories, inspiring more people to make the switch. Vegan and vegetarian diets can sometimes lack certain essential nutrients, especially protein. Plant-based protein supplements offer a convenient and effective way for individuals to ensure they are getting an adequate protein intake. Plant-based protein supplements come in various forms, including powders, bars, and shakes, providing consumers with a wide range of options to incorporate into their daily diets. This variety makes it easier for individuals to maintain a balanced and satisfying plant-based lifestyle. Vegans and vegetarians engaged in sports and fitness activities often require higher protein intake to support muscle growth and recovery. Plant-based protein supplements offer a valuable solution for this demographic, helping them achieve their fitness goals without compromising their dietary choices. Plant-based protein supplements are convenient for people with busy lifestyles. They can be easily carried to work, the gym, or while traveling, ensuring that individuals can maintain their plant-based diets even in challenging circumstances. The growing vegan and vegetarian populations represent a substantial market for plant-based protein supplements. As more people embrace these dietary choices, the demand for innovative and high-quality products is expected to continue rising. This trend is not limited to specific regions but is truly global, offering significant growth potential for the industry. Manufacturers in the plant-based protein supplement market are responding to this demand by developing new and improved products, enhancing taste profiles, and ensuring the nutritional adequacy of their offerings. Additionally, the inclusion of various plant-based protein sources, such as pea, soy, rice, and hemp protein, caters to different consumer preferences.
Athlete and Fitness Enthusiast Adoptions
The global plant-based protein supplements market is experiencing an unprecedented surge in growth, and one of the driving forces behind this remarkable expansion is the increasing adoption of plant-based diets by athletes and fitness enthusiasts. As this health-conscious demographic recognizes the benefits of plant-based nutrition for optimizing performance and recovery, the demand for plant-based protein supplements is skyrocketing. Athletes and fitness enthusiasts have traditionally relied on animal-based protein sources such as whey and casein for muscle growth and recovery. However, a paradigm shift is underway as this demographic becomes more conscious of their dietary choices. Several factors are contributing to the growing adoption of plant-based diets among athletes and fitness enthusiasts. Athletes are increasingly recognizing the health benefits of plant-based diets. These diets are typically lower in saturated fats and cholesterol, which can contribute to improved cardiovascular health and overall well-being. Reduced inflammation and faster recovery times are also touted benefits of plant-based nutrition, making it an attractive choice for those in physically demanding pursuits. Many athletes and fitness enthusiasts are environmentally conscious and choose plant-based diets to reduce their carbon footprint. The agricultural impact of plant-based protein sources is often lower than that of animal-based sources, aligning with sustainability goals. A significant number of athletes and fitness enthusiasts are driven by ethical concerns for animals. They opt for plant-based diets to avoid contributing to the harm associated with factory farming and animal agriculture. Plant-based diets are known for their fiber content, which supports digestive health. Athletes may find that these diets help alleviate gastrointestinal discomfort during strenuous exercise. Protein is essential for muscle repair and growth, making it a cornerstone of sports nutrition. Plant-based protein supplements, derived from sources like peas, hemp, or rice, offer athletes the protein they need to enhance their performance and recover effectively. Plant-based protein supplements are designed to provide a comprehensive spectrum of essential amino acids, including branched-chain amino acids (BCAAs), which are crucial for muscle repair and overall physical function. Many athletes prefer plant-based protein supplements because they align with their clean and sustainable lifestyle choices. These supplements are often free from artificial additives and genetically modified organisms (GMOs), appealing to health-conscious consumers. Plant-based protein supplements are available in various formats, including powders, shakes, and bars, providing athletes with convenient options for refueling and recovery, whether they are at home, the gym, or on the go. The adoption of plant-based diets by athletes and fitness enthusiasts is a significant market opportunity for plant-based protein supplement manufacturers. As this demographic continues to prioritize health, ethics, sustainability, and performance, the demand for innovative and high-quality plant-based protein products is set to rise. Manufacturers are responding to this demand by developing new flavors, enhancing product palatability, and conducting research to validate the effectiveness of plant-based protein supplements in sports nutrition. Furthermore, plant-based protein supplements are increasingly integrated into the offerings of sports nutrition brands and endorsed by professional athletes, further solidifying their presence in the market.
Retail Expansion and E-commerce Growth
The global plant-based protein supplements market is experiencing robust growth, and a significant contributing factor is the expansion of retail distribution channels and the rapid rise of e-commerce platforms. These twin trends have made plant-based protein supplements more accessible than ever, appealing to a broad consumer base seeking healthier, sustainable dietary options. The inclusion of plant-based protein supplements in mainstream supermarkets and grocery stores has played a pivotal role in making these products more accessible to the general public. Consumers can now find a wide range of options alongside traditional protein products. Health-conscious consumers often turn to pharmacies and specialized health stores for dietary supplements. The presence of plant-based protein supplements in these outlets has expanded their reach to individuals looking for convenient, health-focused options. The availability of plant-based protein supplements in convenience stores has further expanded their accessibility. These on-the-go options cater to consumers seeking quick and healthy nutrition in busy lifestyles. Stores specializing in fitness and sports nutrition have embraced plant-based protein supplements, catering to athletes and fitness enthusiasts looking for high-quality protein sources. E-commerce platforms offer a vast selection of plant-based protein supplements from various brands. Consumers can explore and compare different products, read reviews, and make informed choices from the comfort of their homes. Online shopping allows consumers to purchase plant-based protein supplements 24/7, eliminating the need for physical store visits. This convenience appeals to busy individuals who prioritize health and nutrition. E-commerce platforms transcend geographical boundaries, allowing consumers worldwide to access a diverse range of plant-based protein supplements. This global reach has contributed to the international growth of the market. Many e-commerce platforms offer subscription services for plant-based protein supplements, enabling consumers to receive their favorite products on a regular schedule. This convenience fosters customer loyalty and recurring sales.
Environmental and Sustainability Concerns
In recent years, a profound shift in consumer values and priorities has had a significant impact on the global food industry. Environmental and sustainability concerns have become central drivers of consumer choices, leading to a surge in demand for plant-based diets and, consequently, plant-based protein supplements. In recent years, a profound shift in consumer values and priorities has had a significant impact on the global food industry. Environmental and sustainability concerns have become central drivers of consumer choices, leading to a surge in demand for plant-based diets and, consequently, plant-based protein supplements. Plant-based diets are often associated with a significantly lower carbon footprint compared to diets rich in animal products. Plant-based protein supplements, sourced from crops like peas, soy, and hemp, require fewer resources and produce fewer emissions in their production. This aligns with the global push for reducing carbon emissions and combating climate change. Animal agriculture is notoriously water-intensive, requiring vast amounts of water to raise livestock and grow animal feed. In contrast, plant-based protein supplements are generally less water-intensive, contributing to water conservation efforts. This resonates with consumers concerned about water scarcity. The efficient use of land is another critical consideration in the context of sustainability. Plant-based protein sources typically require less land than animal agriculture, allowing for more efficient land utilization and potentially reducing the pressure on forests and natural habitats. Large-scale animal farming often involves deforestation and habitat destruction, which can lead to the loss of biodiversity. Consumers concerned about preserving ecosystems and protecting endangered species are more likely to choose plant-based diets and supplements that support these goals. Plant-based protein supplements, when compared to animal-derived alternatives, can contribute to waste reduction in several ways. They often have longer shelf lives and produce fewer by-products or waste materials during manufacturing.
Key Market Challenges
Taste and Texture
One of the most significant challenges facing plant-based protein supplements is replicating the taste and texture of animal-derived products. Consumers often have strong preferences for the flavors and mouthfeel associated with traditional protein sources, making it crucial for plant-based options to match or surpass these sensory aspects.
Nutritional Profile
While plant-based protein supplements are known for their environmental and health benefits, they can sometimes fall short in providing a complete nutritional profile. Meeting consumers' demands for essential amino acids, vitamins, and minerals is essential to compete with animal-based counterparts.
Allergen Concerns
Common plant-based protein sources, such as soy and nuts, can be allergenic for some individuals. Manufacturers must develop allergen-free options to cater to a broader consumer base.
Cost and Price Competitiveness
Producing high-quality plant-based protein supplements can be costlier than traditional protein sources, impacting the final retail price. Ensuring affordability is crucial to attract a wide range of consumers.
Key Market Trends
Personalized Nutrition
Consumers are increasingly seeking personalized nutrition solutions that cater to their unique dietary needs and preferences. Plant-based protein supplement manufacturers are likely to offer more customized products, allowing consumers to choose specific ingredients, flavors, and nutritional profiles to suit their individual requirements.
Innovative Ingredients
To enhance the appeal of plant-based protein supplements, manufacturers are continually exploring novel ingredients. Expect to see an increased use of innovative protein sources, such as algae, fungi, and even cellular agriculture, to diversify product offerings and improve nutritional profiles.
Plant-Based Sports Nutrition
Athletes and fitness enthusiasts are turning to plant-based diets for their performance benefits and ethical considerations. The market for plant-based protein supplements tailored to this demographic is set to expand further, with products designed to support muscle growth, endurance, and recovery.
Expansion into Emerging Markets
The plant-based protein supplements market is no longer confined to Western countries. Emerging markets in Asia, Latin America, and Africa are showing increased interest in plant-based diets. Manufacturers will target these regions by offering products tailored to local tastes and preferences.
Segmental Insights
Raw Material Insights
Based on the category of Raw Material, the soy protein segment took the lead in the market and secured the largest portion of revenue in 2022. This dominance can be attributed to the increasing preference for soy protein as a plant-based protein source. Additionally, the inclusion of ingredients like glutamine and BCAAs, which aid in muscle recovery and swift absorption, has contributed to the segment's growth. Moreover, soy proteins have shown benefits in promoting bone health, enhancing immune function, and reducing the risk of cardiovascular disease. With growing awareness of lactose intolerance and glutamic disorders in developed markets like the U.S. and Germany, there is expected to be a surge in demand for soy-based protein supplements in the foreseeable future.
In the category of raw materials, pea protein is anticipated to experience substantial growth with a noteworthy CAGR during the projected period. This surge is primarily due to its increasing popularity among various consumer groups, including vegans, individuals with dairy and egg allergies, and vegetarians. Furthermore, pea protein is hypoallergenic, devoid of gluten, cholesterol, and fat since it is derived from green peas. This characteristic attracts a wider customer base. Pea proteins find application in the production of various protein supplements such as energy drinks, shakes, powders, and smoothies, and are regarded as high-quality protein sources with a rich iron content.
Product Insights
The protein powder category has taken a commanding position in the market, capturing the largest share of revenue. This is mainly attributed to its versatility in various applications and its integration into sectors like food and beverages. The expansion of the protein powder segment is influenced by factors such as widespread distribution, the growing online sales channel, and the emergence of numerous brands from key industry players like The Nature's Bounty Co., Iovate Health Sciences International Inc., and Glanbia PLC.
Protein bars are expected to exhibit significant growth with an impressive CAGR in the forecast period. This growth is driven by the broad acceptance of protein bars among consumers due to their convenience for on-the-go consumption. Protein bars play a crucial role in supporting muscle development and enhancing protein synthesis. The demanding lifestyles that leave little time for preparing balanced and nutritious meals have spurred the demand for convenient, portable snack options with nutritional benefits. Moreover, the instant energy and nutritional value provided by protein bars are projected to fuel the growth of this segment.
Regional Insights
In 2022, North America emerged as the dominant region in the plant-based protein supplements market, capturing the largest market share. Furthermore, it is expected to experience an impressive CAGR from 2023 to 2030. This growth can be attributed to the substantial demand for sports nutrition products, particularly in countries like the United States and Canada. Additionally, the strong presence of key market players and the ready availability of raw materials are expected to drive market expansion. An illustrative example of this is the Canadian federal government's investment proposal of USD 74 million in Merit Functional Foods, a local company specializing in plant-based proteins, which was put forth in June 2020. This initiative aimed to meet the rising demand for plant-based products within the country.
Looking ahead, the Asia Pacific region is projected to exhibit significant growth at a substantial CAGR during the forecast period. This growth is propelled by health-conscious consumers in developing countries across Asia Pacific, leading to increased consumption of these products. Notably, countries such as Indonesia, India, and China have witnessed a dramatic surge in the consumption of plant-based supplements, contributing to the market's expansion. As consumers in these countries experience increased purchasing power and as various brands become more widely accessible, plant-based supplements are expected to gain even greater popularity.
Glanbia PLC
AMCO Proteins
Quest Nutrition LLC
NOW Foods
Bountiful Co/The
MusclePharm Corporation
Abbott Laboratories
Iovate Health Sciences International Inc
Transparent Labs
Woodbolt Distribution LLC
In this report, the Global Plant Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
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